Social Media marketing

Social media marketing for B2B company like Bafflesol technologies focus on promoting
products, services, creating awareness about new offerings and build a brand on various social
channels. It is also opportunity to showcase company’s positive work culture and build a trust
factor for new hiring.
Although B2B social media marketing differ from B2C social media marketing - where customer
engagement is higher and chance `to explore various channels is much anticipated – but
underline customer centric focus remains the same.
Social media marketing starts with the right choice of social media to have a meaningful impact.
It is underling the company presence itself on the social platforms where its customer is.
In case of Baffle Sol Technologies, social media platform like LinkedIn and Facebook are two
ideal choices given the nature of Facebook and LinkedIn audience. On Facebook company can
reach wider audience and build brand credibility.
on LinkedIn the company can build brand trust through its contents and reach wider audience
as well as key decisionmaker for their products and services. Ultimately, these companies need
to figure out what their audience wants to see to truly reap the benefits of social media.

▪ Goal
Social media strategy needs to be based off of goals in order to be successful. Defining specific,
measurable KPIs for your company's social media -- whether they're based on brand awareness
or acquisition -- will be the key to measuring success down the line.
We at Baffle Sol Technologies started with SMART (Specific, Measurable, Attainable Relevant,
Time-bounded) goals.
For two goal in mind - lead generation and brand awareness- metric of measure was:

 To increase new follower count by 100

 Reach least 10 Customer engagement per post
 Lead Generation of 50 by social media
▪ Content strategies
After right social media platform selection and defining goal, basically it all comes down to the
content. With good content strategies in place - When it done right - it could generate effective
lead for the business, promote your brand name, build trust factor for your brands. It also
depends heavily on type and quality of content you are putting out frequently on social media
platforms.
If you don’t have a solid content plan, no one really cares what you are doing. While social
media helps in understanding what your target audience really cares about and is a critical tool
in content distribution, its content that drives your entire social success. You need crackling
content that will attract the attention of your readers and make them sit up and want to listen
to you.

That’s why content strategies are play a key role in success of your social media marketing.
Our content strategy was based on -

 Being consistent in voice, tone and post frequency

 Putting value for followers first
 Content that is useful, interesting and unique
 Providing aspirational and actionable content
 Developing a unique point of view
 Informative
 Customer and service updates
 Show/promoting company’s working culture

▪ Format of content
Working in tandem with the content is the format that the content will take in the Facebook
and LinkedIn post. If the audience seems to be engaging more with pictures, then images are
what should be used to enhance and improve the engagement of the audience. If sharing of
particular content is we would produce the next content on the theme.
We put out content on -

 Monday motivation
 Weekly newsletter
 Continuous posts on feature and benefits of ERP-Microsoft Dynamics, CRM, ServiceNow,
ADMS
 #LifeAtBaffleSol
 Special days and occasions
 Productivity hack and keep up the change during covid-19
 Announcement content for RUH BOT
The Format of every post were infographic image along with proper detail description.
▪ Call to Action
Great content in the right format still relies on a well-crafted call to action to generate
engagement. On our every post, testing what phrases and requests for action works for the
company over a time is crucial. Even while posting pictures on the Facebook and LinkedIn page,
it was made sure that the posts included a specific action that can drive engagement on
Facebook. The call to action was integrated with the picture posted for a quick impact in the
news feed that is designed to generate comments.

▪ Content Posting Timing

Content creation can be a robust process depending on the amount of content you are
publishing during a set timeframe. To keep our process organized and achieve its intended
goals, content post timing is crucial. We didn’t want to bombard social media follower with
numerous posts but the same time effectively engage with them.
That’s why we followed the best practices of WeeklyCalender and MonthlyCalendar for our
content creation and posting. In this way we could plan our content ahead and still be
relevant/useful to our followers.
Also, we adopted the practice to post on particular time to day. Given time becomes a huge
factor in deciding the engagement of the audience.
As in the case of BaffleSol, posts and links were either posted around 12:00 pm as engagement
goes up between 1:00 to 2:00 pm or at around 5:30 pm when people are about to leave from
their offices and are most likely to check their LinkedIn / Facebook newsfeed.
#WeeklyCalendar  

MON TUE WED THU FRI SAT SUN

Monday Motivation SERVICE LIFE AT
Weekly newsletter ERP CRM NOW BAFFLESOL

#MonthlyCalendar - 

June 2020
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Sunday Monday Tuesday Wednesday Thursday Friday Saturday
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Monday
Motivation
7 8 9 10 11 12 13
Newsletter
Productivity
hack post
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Newsletter Ruh – Bot World
World Blood Launch post Refugee
Donor Day Day

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International Newsletter
Yoga Day and International
World Father’s Olympic Day 
Day  
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