MASTER TRAINER

MASTER TRAINER

Launchpad Mentor Certification Program

August 17th to November 6th
First Edition

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Course Name Semester Syllabus

Course Description

The world faces challenges of all sizes and types and, at the same time, these
challenges are the best opportunities to create something new that not only
solves the challenge, but also makes a positive impact in the world.

Traditional organizations have a vision (what they want to become in the

future) and a mission (how they will make their vision true).

Modern organizations also have a purpose (the reason why they exist) on top
of their vision and mission. Purpose describes the way these organizations
envision a better world and provides them a meaningful and powerful path to
operate on that allows them to bring their reach an impact to a higher level. In
fact, the best business opportunities are also the biggest challenges.

However, building a new organization focused on solving an unsolved

challenge (and eventually making a business) is very difficult. Not only because
innovation is always risky and involves uncertainty, but also because building
something new turns people into explorers and most people weren’t trained to
become that. Most of us were educated to avoid failure, to pass exams, to
follow a pre-established path and to design and execute a plan that brings us
to success.

Purpose Launchpad is a meta-methodology with which people to evolve their

mindset to become explorers while evolving early-stage ideas into purpose-
driven, sustainable and eventually exponential organizations that will make the
greatest possible impact.

Developing the right innovative organization, business, product or service that

can make a positive impact is not about technology, it's not even about
applying the right methodology, it’s about the mindset we operate with.
Therefore, Purpose Launchpad is a way to get the right mindset to become a
successful purpose-driven innovator and/or entrepreneur.

However, changing people’s mindset is not an easy task. During the Launchpad
Mentor Certification Program, participants will learn (and unlearn) by doing,
will achieve excellence on the methodology by applying it, failing and getting a
deep understanding of it and its different components, and will finally evolve
their mindset through a long-enough and intensive experience applying the
methodology in real cases.

An official certification of
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In addition, participants will learn how to be a great mentor by mentoring real

cases (both outside and inside of the program) and getting direct feedback
about their mentoring style.

Last but not least, participants will also learn how to promote themselves and
build a business (if they want to) around Purpose Launchpad while helping
entrepreneurs and corporates to make a massive impact for the better.

Target Audience

This program is aimed for people who want to build purpose-driven initiatives
to make a massive impact, so it’s recommended for:

• Startups mentors and advisors who want to guide better their mentees.

• Corporate consultants who want to provide better advice to their

clients in order to launch and evolve disruptive initiatives.

• Entrepreneurs who want to develop further their startup.

• Intrapreneurs who want to develop further their disruptive initiative.

• Investors who want to better understand the quality of their investment

and eventually provide advice to their portfolio

• Innovation trainers who want to increase their curriculum to students.

• For anyone who wants to make an impact!

Entry requirements

Purpose Launchpad is a super comprehensive innovation meta-methodology

that requires not only knowledge but also previous experience to implement it
properly. Therefore, in order to enter the Launchpad Mentor Certification
Program is recommended to meet the following criteria:

• Previous basic knowledge on innovation methodologies.

• Previous innovation and/or startup experience.

• Recommended previous startup failure.

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Learning outcomes

During this 3-month program, participants will get deep learning in terms of
new knowledge and a transformative experience in terms of mindset that will
allow them to either evolve early-stage initiatives into purpose-driven and
eventually exponential organizations or mentor others to do so.

These are the key learning outcomes that participants will get:

• Deep understanding of the Purpose Launchpad meta-methodology.

• Deep understanding of all the methodologies, frameworks and tools

included in the Launchpad meta-methodology.

• Mindset to become a real explorer (and to help others to do the same),

embracing uncertainty to be able to launch and build disruptive
initiatives to make a massive impact.

• Mentoring skills and good practices to help entrepreneurs and

corporates to evolve early-stage ideas into purpose-driven
organizations.

• Good practices to build a business around Purpose Launchpad, and

eventually to become Master of It.

Program structure

There are four phases during the Launchpad Mentor Certification Program:

• Foundations knowledge, where participants will learn about the

different methodologies, frameworks and tools that compound the
Purpose Launchpad by applying it to case studies.

• Using Launchpad, where participants will group in teams of 4 people to

apply the Purpose Launchpad methodology in a practical case and the
Master instructor will act as the mentor for all. Also, the Master
instructor will still provide further sessions on the methodologies,
frameworks and tools that may be extended based on the real
experience that participants will get during this phase.

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• Mentoring Launchpad, where participants will work on an external real

case and will mentor another participant for his/her external real case.
In this phase, participants will get experience as mentors and the Master
instructor will provide them feedback on how they act as mentors.

• Debrief and next steps, where we will close the loop providing a deep
review on the whole methodology and recommendations for next steps
(e.g. how to build a business around Purpose Launchpad, etc.).

Program content

During this 3-month program, there will be online sessions on Mondays,

Wednesdays and Fridays. The online sessions will have a duration between one
and two hours, following this schedule:

Foundations Knowledge Phase

• Week 01:
o Session 01:
§ Intro to the Program
§ Intro to Purpose Launchpad
o Session 02:
§ Massive Transformative Purpose
§ MTP Canvas
§ MVMV Sheet
o Session 03:
§ Entrepreneurial Mindset
§ Team Canvas
• Week 02:
o Session 04:
§ Communities
§ Design Thinking
§ Empathy Map Canvas
o Session 05:
§ Customer Development (I)
§ Value Proposition Canvas
o Session 06:
§ Customer Development (II)
§ Crossing the Chasm

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• Week 03:
o Session 07:
§ ExO Attributes
§ ExO Canvas
o Session 08:
§ Busines Model Canvas
§ Exponential Business Model Design
§ Cashflow projections
o Session 09:
§ Processes
§ Agile Frameworks
• Week 04:
o Session 10:
§ Lean Startup
§ Combining Lean and Agile
o Session 11:
§ Innovation Accounting
§ OKRs
o Session 12:
§ Purpose Launchpad principles
§ Purpose Launchpad process
§ Debrief & next steps

Using Launchpad Phase

• Week 05:
o Session 13:
§ Group Launchpad Sprint planning
§ Focused on discovery evolution level
o Session 14:
§ General review of ongoing Launchpad Sprint
§ Further training about discovery tools
o Session 15:
§ General review of final Launchpad Sprint
§ Further training about discovery tools
• Week 06:
o Session 16:
§ Group Launchpad Sprint planning
§ Focused on validation evolution level

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o Session 17:
§ General review of ongoing Launchpad Sprint
§ Further training about validation tools
o Session 18:
§ General review of final Launchpad Sprint
§ Further training about validation tools
• Week 07:
o Session 19:
§ Group Launchpad Sprint planning
§ Focused on grow evolution level
o Session 20:
§ General review of ongoing Launchpad Sprint
§ Further training about grow tools
o Session 21:
§ General review of final Launchpad Sprint
§ Further training about grow tools

Mentoring Launchpad Phase

• Weeks 08, 09, 10, 11:

o Sessions 22, 25, 28, 31:
§ Pairs Launchpad Sprint planning
§ Focused on participant’s external own real case
o Sessions 23, 26, 29, 32:
§ General review of ongoing Launchpad Sprint
§ Further training about demanded topics
o Sessions 24, 27, 30, 33:
§ General review of final Launchpad Sprint
§ Further training about demanded topics

Debrief and Next Steps Phase

• Weeks 12:
o Sessions 34:
§ Purpose Launchpad in depth
§ Mentoring Purpose Launchpad in depth
o Sessions 35:
§ Purpose Launchpad business model
§ General Q&A and open topics
o Sessions 36:
§ Final exam

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Criteria for final certification

• Participants have to attend 95% sessions as listed on the program

calendar or to recover the class watching the recording and doing the
video (only for the foundations knowledge phase).
• All assignments must be submitted by the given deadline or special
permission must be requested from Master instructor before the due
date. Extensions will not be given beyond the next assignment except
under extreme circumstances.
• Participants will need to pass the final test with a final score above 85%.
• In order to get the final certificate, participants will need to sign the
Purpose Alliance Manifesto and demonstrate alignment with it overtime.

Textbooks & course materials

Required readings

All the readings, videos and course materials will be provided by the master
trainer. So, participants don’t have to purchase any book.

The main text will be the official “Purpose Launchpad Guide”, which can be
downloaded at the following website: www.purposelaunchpad.com

Recommended texts and other materials

There is a list of recommended texts and materials that the participant may
want to read/check before, during or after the program:

• “Massive Transformative Purpose’” by Angel María Herrera, Francisco Palao

• “Exponential Organizations’” by Salim Ismail, Yuri Van Geest and Michael M.
• “Exponential Transformation’” by Francisco Palao, Michelle Lapierre and
Salim Ismail.
• “The Startup Owners’ Manual” by Steve Blank, Bob Dorf.
• “Abundance”, by Peter Diamandis y Steven Kotler.
• “The Lean Startup”, by Eric Ries.
• “Crossing the Chasm”, by Geoffrey Moore.
• “Business Model Generation”, by Alexander Osterwalder and Yves Pigneur.
• “Value Proposition Design”, by Alexander Osterwalder and Yves Pigneur.
• “The Scrum Guide”, by Ken Schwaber and Jeff Sutherland.

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Master trainer

Francisco Palao is the main creator of the Purpose Launchpad methodology

and an award-winning innovator who has inspired and advised organizations
around the world to design and implement innovation strategies. Francisco is
the main designer of the Purpose Launchpad methodology and the ExO
Sprint. Also, Francisco has published the books ‘Exponential Transformation’
and 'Massive Transformative Purpose'.

Francisco is the Founder of Purpose Alliance, a global community focused on

empowering extraordinary people to create the future.

Previously, Francisco co-founded with Salim Ismail ExO Works (where he

acted as CEO from idea-stage to profitability), which has successfully
implemented transformation projects for organizations around the world (Visa,
Black and Decker, HP, etc.), and was a founding member, CEO and Vice
Chairman of OpenExO, a Global Transformation Ecosystem focused on
supporting organizations, institutions, and people to transform themselves for
the industry disruption.

In addition, Francisco has founded (and acted as CEO) several companies

including LeanMonitor, a cloud-based platform acquired by Gust.com in 2014.
LeanMonitor was focused on helping large organizations and startups
implement lean startup principles and improve their innovation strategies.
Francisco also founded Nativoo, an AI-based platform for personalized
tourism, acquired by SBTUR in 2012, and IActive, a high-tech company
focused on AI, named Cool Vendor by Gartner in 2012. The first Internet
startup that Francisco ran was called BuscarAmigos.Com and he co-founded it
in 2001 and was acquired in 2004.

Francisco has extensive experience teaching about innovation and

entrepreneurship in prestigious business schools and universities, such as IE
Business School and Singularity University.

Francisco has been honored with prestigious international recognitions, such

as the TR35 award by MIT, honoring the top Innovators under 35.

Francisco holds a PhD in Artificial Intelligence from the University of Granada,

and an Executive MBA from the IE Business School. He is also a graduate
student of Singularity University and worked with Steve Blank on Lean Startup
at Berkley University.

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