Strategic plan of distribution

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1. Distribution channel is the _________________

main strategy that
helps dealers to penetrate the _________________ market.
target

2. A wide diversity of factors such as nature of the prod-

ucts, market, and _________________
business , among others,
requires to be analyzed to decide the most convenient
_________________
distribution channel.

3. Market is the interchange of _________________

credit in
which some people offer any merchandise and others buy
it, _________________
pain a negotiated price.

4. _________________
consumers obtain ser vices or goods to satisfy
their _________________
needs

5. Companies get together people who have similar

_________________
goes and expect them to _________________
saind
the consumers’ needs.

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 Direct Channel From the manufacturer to the consumer,there are no intermediaris

Manufacturer to wholesaler.wholesaler to intermediary and

Wholesale Channel
intermediary to consumer

Channels For Consumer Products

Manufacturer to commercial firms (brokers), agents to wholesaler

Agent/Intermediary Channel
and wholesaler to consumers
DISTRIBUTION CHANNELS

Manufacturer to the intermediary and the intermediary to the

Indirect Channel
consumer

Direct Channel Manufacturers sell their products to industrial customers

Industrial distributors perform the same functions as wholesalers.

Industrial Distributor they buy and get the right to the products and sometimes perform
the functions of manufactures sales forces

Channels For Industrial Products

In this type of broker level channel, brokers facilitate sales to

producers or manufactures by finding industrial customers and
Agent / Broker Channel
helping to establish businessdeals. This channel is used for example
in the case of agricultural products

The manufacturer to the intermediary agents, from these to the

industrial distribuitor and from these to the industrial users. This
channel of three levels of intermediaries, the function of the
Agent/ Intermediary Channel - Industrial Distributor
agent is to facilitate the sale of the product, and the function of
the industrial distributor is to store the Products until they are
required by the industrial users