HOW TO APPLY EFFECTIVE

COMMUNICATION STYLES IN
ORGANIZATIONS
ICI Health Communication Skills
Preceptorship
August-September 2020 August 12, 2020
4.00 - 5.30 P.M
Ground Rules

Expectations!
 AGENDA: EFFECTIVE COMMUNICATION STYLES
By the end of the session, you will be able to:

1. Understand
4. Guard against different styles &
common pitfalls identify your
preferred style

3. 2. Speed Read
Adjust/Flex other people’s
own style to styles &
suit each accommodate
audience them
3
 WHY BOTHER WITH COMMUNICATION
STYLES?
They affect relationships, teamwork,
productivity and results

And, misunderstandings are often a result of style

differences

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“BUT…” First things first…
To be a master communicator, look at
communication as a
process and plan for each step.
Some of the results we seek…

❏ RETAIN CUSTOMERS AND ATTRACT NEW ONES

❏ CREATE A POSITIVE PERCEPTION OF YOUR BRAND
❏ CONVINCE INVESTORS OF THE MERITS OF YOUR IDEAS.
❏ MAKE A GOOD IMPRESSION WITH NEW EMPLOYEES/CLIENTS
❏ CONVERT BLOG READERS INTO QUALIFIED LEADS
❏ POSITIVE RESPONSE TO AN EMAIL OR ADVERT.
❏ ACTION AFTER A MEETING.
❏ TIMELY COMPLETION OF YOUR PROJECT/ASSIGNMENTS
❏ ENGAGED EMPLOYEES
❏ APPROVAL FROM YOUR SUPERVISOR
❏ PERSUADE CUSTOMERS TO BUY YOUR PRODUCTS OR SERVICES, ETC.
AND, TO COMMUNICATE FOR RESULTS WE
NEED…
 STEP 1:
Effective Communication Styles

1. Understand
4. Guard against different styles &
common pitfalls identify your
preferred style

3. 2. Speed Read
Adjust/Flex other people’s
own style to styles &
suit each accommodate
audience them
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 COMMUNICATION
STYLES ASSESSMENT I
COMMUNICATION
STYLES

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 Direct,
Spirited,
Considerate,
4 COMMUNICATION STYLES Systematic.

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 Decisive
Confident
Competitive
1. DIRECT COMMUNICATION Impatient Listener
STYLE Workaholic

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 Enthusiastic 2. Spirited
Energetic Communication Style
Big Dreamers
Over-dramatic
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Impulsive
 Empathetic
Supportive team-mate
Indecisive
3. CONSIDERATE Overly agreeable
COMMUNICATION STYLE

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 Precise
4. Systematic
Highly-detailed Communication Style
Analytical
Impersonal
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Over-critical
COMMUNICATION
STYLES

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 STEP 2:
Effective Communication Styles

1. Understand
4. Guard against different styles &
common pitfalls identify your
preferred style

3. 2. Speed-Read
Adjust/Flex other people’s
own style to styles &
suit each accommodate
audience them
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WHY SPEED-READ
OTHER PEOPLE’S
COMMUNICATION
STYLES?
We need to speed read others to get to
understand their preferred communication
styles…

…Effective communication begins with

audience analysis
 STEP 3:
Effective Communication Styles

1. Understand
4. Guard against different styles &
common pitfalls identify your
preferred style

3. 2. Speed Read
Adjust/Flex other people’s
own style to styles &
suit each accommodate
audience them
21
 If we are selfish, we …and we may never get the
cannot be effective outcome we seek
communicators

2
 STEP 4:
Effective Communication Styles

1. Understand
4. Guard against different styles &
common pitfalls identify your
preferred style

3. 2. Speed Read
Adjust/Flex other people’s
own style to styles &
suit each accommodate
audience them
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 Dysfunctional Communication
styles
1. GUARD AGAINST…
 https://www.youtube.com/watch?v=F0A-
cIZBKQ4

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 3 DYSFUNCTIONAL COMMUNICATION STYLES + 1 REMEDY
• Not willing to advocate for
Passive yourself

• Pushy/selfish
Aggressive

Passive- • Smile while sabotaging

others
Aggressive
• This is the remedy for the 3
Assertive dysfunctional styles above
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 Everyone needs:
More Assertiveness

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ASSERTIVE COMMUNICATION

https://www.youtube.com/watch?v=u
bSL1tFmgDc

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 USING “I” STATEMENTS

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 Understand and navigate
2. Generational
communication styles them.
can be challenging
MILLENNIALS’ COMMUNICATION STYLES (BORN AFTER 1980)

• Like a flexible approach to work

• Like to be asked for their opinion
• Want a rationale for an instruction
given- how and why decisions wee
made
• Enjoy digital rather than in person
communication
• If you can’t give them feedback
immediately, give them a realistic
timeline
RE-CAP
Personality-Based Communication Dysfunctional Communication
Styles: Styles
Direct, Spirited, Considerate, (Passive, aggressive,
Systematic) Passive-Aggressive)

(Capitalize strengths; get coaching to help (Avoid them like a plague! get coaching
prune/smooth your rough edges) to help you deal with underlying issues)

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 Tells
Assertive

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 Asks Less
Assertive

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 EFFECTIVE COMMUNICATION STYLES
In summary, we have looked at:

1. Understand
4. Guard against different styles &
common pitfalls identify your
preferred style

3. 2. Speed Read
Adjust/Flex other people’s
own style to styles &
suit each accommodate
audience them
35
“QUOTE”
 Q&A

Thank you!

Ruth Musembi
0722 220 093
ruth@sealcomm.co.ke