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FUNDAMENTAL OF ENTREPRENEURSHIP (ENT300)

FACULTY : FACULTY OF MECHANICAL ENGINEERING (EM110)


GROUP : J4EM1105B
PROJECT TITLE : MYTHIC ENTERPRISE
GROUP MEMBERS :

NAME UITM ID NO
MOHAMAD AZIZI BIN ANAS 2015974411
MOHD HANIFF BIN RAMELI 2015919125
MUHAMMAD FIRDAUS BIN ABDUR RAHIM 2015308401
MUHAMMAD IRFAN BIN MOHAMED RIAZ 2015982563
MUHAMMAD IZZ FAKHRI BIN NOH 2015579241

LECTURER:
MADAM HAJAH SAFIAH BINTI MOHAMAD
TABLE OF CONTENTS

TITLE PAGE

COVER PAGE

LETTER OF SUBMISSION 1

ACKNOWLEGMENT 2

EXECUTIVE SUMMARY 3

1. INTRODUCTION
1.1. Introduction
1.2. Purpose of Business Plan 4-24
1.3. Company Background
1.4. Partner’s Background
1.5. Partnership Agreement

2. ADMINISTRATION PLAN
2.1. Introduction
2.2. The Vision, Mission and Objectives
2.3. Organizational Chart
2.4. List of Administration Personnel 25-34
2.5. Schedule of Task and Responsibilities
2.6. Schedule of Remuneration
2.7. Benefit of Partners
2.8. List of Office Equipment
2.9. List of Fixture and Fittings
2.10. Administration Budget Table
3. MARKETING PLAN
3.1. Introduction
3.2. Objectives
3.3. Product Description
3.4. Target Market
3.5. Market Size
3.6. Competition
3.7. Market Share
3.8. Sale Forecast
3.9. Marketing Strategy
3.10. Marketing Budget Table

4. OPERATIONAL PLAN
4.1. Introduction
4.2. Operation Objective
4.3. Process Planning
4.4. Operation Layout
4.5. Production Planning
4.6. Material Planning
4.7. Machine and Equipment Planning Schedule
4.8. Fixture and Fittings
4.9. Manpower Planning
4.10. Overheads Requirement
4.11. Location
4.12. Business and Operation Hours
4.13. License, Permit and Regulation Required
4.14. Operation Budget Table
4.15. Project Implementation Schedule
5. FINANCIAL PLAN
5.1. Financial Input
5.2. Source of Finance
5.3. Depreciation Schedule
5.4. Pro Forma Cash Flow Statement
5.5. Pro Forma Income Statement
5.6. Pro Forma Balance Sheet
5.7. Financial Ratio Analysis

6. CONCLUSION

7. APPENDICES
Diploma in Mechanical Engineering,
UITM KAMPUS PASIR GUDANG
JALAN PURNAMA
80350 PASIR GUDANG
JOHOR.
_________________________________________________________________________
Madam Safiah binti Mohamed
Lecturer of Fundamentals of Entrepreneurship (ENT 300), Faculty of Business Management,
UiTM KAMPUS PASIR GUDANG, JALAN PURNAMA 80350 PASIR GUDANG, JOHOR.
13 MARCH 2014
Dear Madam,
SUBMISSION OF BUSINESS PROPOSAL
Referring to the matter above, MYTHIC Enterprise would like to submit our business plan for
your analysis, evaluation and references. MYTHIC Enterprise business partners and the site
address are as mentioned below:
2. Details of the partners are as follow:
1) Mohamad Azizi Bin Anas (2015974411)
2) Muhammad Firdaus Bin Abdur Rahim (2015308401)
3) Muhammad Izz Fakhri Bin Noh (2015579241)
4) Muhammad Irfan Bin Mohamed Riaz (2015982563)

3. Business address:
No 1234, Jalan Tembikai Utama,
Taman Kota Masai,
81700 Pasir Gudang,
Johor Darul Takzim.
4. We hope that our business plan will satisfy your requirement for our subject Fundamentals of
Entrepreneurship (ENT300). We also hope that our business plan will give huge benefits to
those who are interested in doing the same business venture. Thank you.
Yours faithfully,
........................................
(MOHAMAD AZIZI BIN ANAS)
GENERAL MANAGER, MYTHIC ENTERPRISE.

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ACKNOWLEDGEMENT
Assalamualaikum, firstly we would like to thank Allah S.W.T because we finally
completed our group assignment. We are highly indebted to our lecturer, Madam Safiah binti
Mohamed, who always helps us improving and give knowledge to assist us in finish our
assignment as well.
Next, we would like to thank all group members that had always been dedicated in
making this assignment successful no matter how hard it is. Without their support this
assignment was impossible to be completed.
We also owe acknowledgement to our family for their support in no matter what we do.
They also help us a lot of such as providing us with necessary financial to make this assignment
a success project.

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EXECUTIVE SUMMARY
MYTHIC Enterprise, a name that was chosen to represent our company. It is located at
No. 1234, Jalan Tembikai, Taman Kota Masai, 81700 Pasir Gudang, Johor Darul Takzim. This
business is based on partnership where it consists of three (5) members that hold important
position in the company such as General Manager, Administration Manager, Marketing
Manager, Operational Manager and Financial Manager. This business capital is amounted
RM150,000 where the total of contribution of each partner is RM 75,000 and the rest RM 75,000
is from MARA’s loan.
Team members struggling to form a great quality gaming station in Malaysia. Therefore,
the total amount to start the business is quiet expensive. Our components of gaming such as
console, LED television, playstation VR all is imported from its origin, Japan. For sure, its
quality is guaranteed although it highly expensive compared to other local brands which can get
it for a half price of its original price. Quality and good performances is our priority.
Nowadays, gaming changed from years to years such as it contents and gameplay
which at first, mostly game is for kids but now on it required critical thinking such adult for a
good strategy. From computers, it can played on smart phones which most everyone had it. For
our service, we provided playstation VR which not only need gamers experience, it also need
gamers own skill. In addition, café provided is to comfort our gamers because most of them love
to eat while they are playing. So we think that provide a café service is not a bad idea.
The primary aim of this business is to activate our local gamers about these latest e-
sport games. This is because we want them to be up-to-dated gamers. As such, this project is
expected to be successful and of a similar time our vision is to make our company a well-known,
established and satisfied by our customer with affordable price to expand our business in
Malaysia. This will be realized by the full cooperation and effort among the partners to promote
company.
We will expect that our business will become more developed in the future because of it
is a worldwide activities such as computer games then, DOTA 2, FIFA and others. The demand
will increase when the tournament among country is started. This will give more advantages for
us to make our service more profitable and stable in the long run until we could create our team
for the tournament represent our country, Malaysia. Then classes, practises and training will be
provided for our chosen gamers.

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1. INTRODUCTION

1.0 INTRODUCTION
MYTHIC Enterprise will be established on the early year of 2019 as to start our service towards
people especially youths around our cities which getting a high demand due to price of
playstation VR is too much for a teenagers. We are offering our service at affordable price for
them. This business was founded and managed by three partners and we are trying to improve
the quality of our local gamers in order to compete with other country. Therefore, we will be able
to establish our business and trying to get an opportunity to expand our business.

1.1 PURPOSE OF BUSINESS PLAN

1) The entrepreneurs (MYTHIC Enterprise’s manager)


To convey the organizational structure of our business, including our individual duties. It also
acts as a management tool that can be referred regularly to ensure the business is on
course with meeting goals and profit.

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2) Financial institutions
Assist and help the financial institution to evaluate the capability of the proposed project and
provide loan for the business. Financial institution involved in this business project is MARA.

3) Suppliers
Help convince suppliers of the viability of our business venture thus benefiting both the
suppliers and our company in long term business arrangement.

4) Company staffs / workers


Help workers to understand the business’s goals and objectives and give a guideline to
them regarding their job duties and responsibilities.

5) Customers
Persuade and influence our customers regarding the service being serves and gives
assurance and confidence to them to have business with us. In addition, main objectives for
development of MYTHIC Enterprise are first to focus on providing affordable price,
comfortable and high quality of gaming in results of better experience and skills.
We want to introduce our products to the public, youth mostly and maintain potential gamers
by making good relationship with suppliers, creditor and customers. We also want expand
our business in order to generate high rate of profit within 4 years and to ensure that our
production run more systematic and efficient to increases qualified gamers. The innovation
of our service which is make sure gaming condition is maintained and improved by time.
Also all of our components is fully imported that makes real gamers will be more attracted to
spend their quality time. We are also interested to compete with other country’s gamers in
the world and form a high-skilled gamers among youths.

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1.2 COMPANY BACKGROUND

Name : MYTHIC Enterprise

Address : NO.1234, JALAN TEMBIKAI,


TAMAN KOTA MASAI,
81700 PASIR GUDANG JOHOR DARUL TAKZIM.

Contact number : 012-3456789

Fax number : 05-1011121

Email : MYTHIC_gaming@yahoo.com

Form of business : Partnership

Date of commencement : 30 January 2018

Date of registration : 05 December 2017

Business registration number: MQ0255683-W

Name of bank : Bank Islam

Bank account number : 4466-5665-2309-110

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BUSINESS LOGO

COMPANY’S NAME
MYTHIC Enterprise

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LOGO EXPLANATION

The beast or lion is refer to


youth energy which is quiet
aggressive.

MYTHIC is a level in gaming which is it is


high state of level among gamers. It used
for our company name because of high
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standard of our services and components
such as a professional gamers in a game.
LOCATION
Address : No 1234, Jalan Tembikai Utama, Taman Kota Masai, 81700 Pasir Gudang, Johor
Darul Takzim.
Map :

Reason:
The MYTHIC Enterprise has a strategic location because the shop is surrounded by a huge
neighbourhood. Youth can directly go to our port by walk only or by riding bicycle. While for
other residents can have a visit and take a look at our office and they can get some
consultation with our staff easily as our place is near. Also if parents want to keep their eyes to
their children is not a big problem though.

Our shop is located at the center of the city and most of the residents are youths such as high
school students or universities student as there is plenty of rent house around there for
students. Visitors to our place will definitely cross over to our place as their way to city.

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In addition, our location can be easily found because we are located at the center of the shop
lots. So, residents can easily come and eventually it will attract more teenagers. Thus, that is
our opportunity that we have to grab in order to achieve our goal.

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1.1. PARTNER’S BACKGROUND
1.1.1. GENERAL MANAGER

Name : Mohamad Azizi Bin Anas

Age : 29 years old

I/C Number : 890807-10-5045

Date of Birth : 07 August 1989

Address : No 31, Jalan Sekolah Agama Serkat, 82030, Pontain, Johor.

Email : supergangsta96@gmail.com

Phone Number : 011-39505314

Marital Status : Single

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Qualification : Diploma in Mechanical Engineering
Degree in Mechanical Engineering
Experience : Cashier at computer shop for 5 months.
: Interned at NanoC Sdn. Bhd. for 6 months.

Skills : Good in communicating and have great leadership skills.

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1.3.2. MARKETING MANAGER

Name : Muhammad Firdaus Bin Abdur Rahim

Age : 27 years old

I/C Number : 910121-14-5446

Date of Birth : 07 January 1991

Address : No 242, Jalan Ikan Emas 1, Ampang Tasik Campuran


68000, Ampang, Selangor

Email : daus99@gmail.com

Phone Number : 019-4467645

Marital Status : Single

Qualification : Diploma in Mechanical Engineering

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: Degree in Mechanical Engineering

Experience : Worked at Petrosains for 5 months.


: Interned at Myfresh Manufacturing Sdn. Bhd.for 6 months.

Skills : Have great marketing skills.

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1.3.3. OPERATIONAL MANAGER

Name :Mohd Haniff bin Rameli

Age : 30 years old

I/C Number : 880530-10-5724

Date of Birth : 30 May 1988

Address : 1, USJ 20/7, 47630, Subang Jaya, Selangor.

Email : han97@gmail.com

Phone Number : 017-5566543

Marital Status : Single

Qualification : Diploma in Mechanical Engineering


: Degree in Mechanical Engineering
Experience
: Worked at Sam’s Groceries for 5 months.
: Interned at Titan Sdn. Bhd. for 6 months.

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Skills : Good in maintaining equipment and have great business
skills.

1.3.4. FINANCE MANAGER

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Name : Muhammad Irfan Bin Mohamed Riaz

Age : 30 years old

I/C Number : 880707-10-5543

Date of Birth : 07 July 1988

Address : 1, USJ 20/7, 47630, Subang Jaya, Selangor.

Email : Irfan_88@gmail.com

Phone Number : 017-0976755

Marital Status : Single

Qualification : Diploma in Mechanical Engineering


: Degree in Mechanical Engineering
Experience
: Worked at KWSP for 5 months.
: Interned at Sunpower Sdn. Bhd. for 6 months.

Skills : Good in accounting.

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1.3.5 Administration Manager

NAME : Muhammad Izz Fakhri Bin Noh

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AGE : 28

I/C NUMBER : 901205-04-5491

DATE OF BIRTH : 05 December 1990

ADDRESS : No 9 Jalan SW 7 Taman Sutera Wangi Batu Berendam 75350 Melaka

EMAIL : izzfakhri122@gmail.com

PHONE NUMBER : 010-4452288

MARITAL STATUS : Married

QUALIFICATION : Diploma in mechanical engineering

Degree in mechanical engineering

EXPERIENCES : Work at Pusat Zakat Melaka (1 year)

Interned at CTRM (6 months)

SKILLS : Hardworking

1.2. PARTNERSHIP AGREEMENT

All of the partners have agreed to sign this partnership agreement on 25 th October 2017
witnessed by two lawyers from Rohan Bhatnagar and Choo Ming Lee that has been appointed
for this purpose. The function of this partnership agreement is to avoid any fraudulent and
deception that might be happening during the operation of business and ensure business run
efficiently and effectively.

Below are the partners of MYTHIC Enterprise:

NAME I/C NUMBER

Mohamad Azizi Bin Anas 890807-10-5045

Muhammad Firdaus Bin Abdur Rahim 910121-14-5446

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Mohd Haniff Bin Rameli 880530-10-5724

Muhammad Irfan Bin Mohamed Riaz


880707-10-5543

Muhammad Izz Fakhri Bin Noh 901205-04-5491

With all the strength under the same roof of MYTHIC Enterprise, we will strive to bring our
service to customer and market across the country and be well-known for our service in the
near future.

We have agreed with the mutual agreement that relates to sharing information, openness,
trust and decision-making involvement which can lead to the success of our company MYTHIC
Enterprise. We agreed to work together and strive till the end in gaining the target profit and
achieving our mission and vision. This agreement is a symbol of our continued partnership and
we will work with each other with loyalty and faith and we will also have a close relationship
with one another in ensuring the success of our company.

1. Company’s Name
Five partners under Partnership Act Registered 1961 (Amendment 1974) established
MYTHIC Enterprise.

Business Form
Our business operation and administration will be based on the Business Registration Act
1956 (revised 1978) and our business carry on the partnership.

2. Business Location
No 1234, Jalan Tembikai Utama, Taman Kota Masai, 81700 Pasir Gudang Johor Darul
Takzim.

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3. The Business will start
Our business will start on the 1st of May 2018. This business will not be dissolve if one
partner is dead but it will dissolve if all the partners agreed to dissolve.

4. Partner’s Position

NAME POSITION

Mohamad Azizi Bin Anas General Manager

Muhammad Firdaus Bin Abdur Rahim Financial Manager


Haniff
Operational Manager
Muhammad Irfan Bin Mohamed Riaz Marketing Manager

Muhammad Izz Fakhri Bin Noh Administration Manager

5. Equity Contribution

NAME RM

Mohamad Azizi Bin Anas 15,000

Muhammad Firdaus Bin Abdur Rahim 15,000

Haniff 15,000
Muhammad Irfan Bin Mohamed Riaz 15,000

Muhammad Izz Fakhri Bin Noh 15,000

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6. Profit and lost sharing is based on the capital contribution among partners.

7. Management of Salaries:

NAME RM

Mohamad Azizi Bin Anas 1500

Muhammad Firdaus Bin Abdur Rahim 1500

Mohd Haniff bin Rameli 1500


Muhammad Irfan Bin Mohamed Riaz 1500

Muhammad Izz Fakhri Bin Noh 1500

8. Death and dissolve


This partnership will continue to operate in the future even one of the partners is dead until all
of the partners agree to dissolve the service.

9. Labour right
Each partner is entitled to take 8 days leave per year.

10. All partners have to work hard, build up and be honest in their own self, all
information should be informed to other partners and all partners should keep secret
and policy of company.

11. All partners should help each other in ensuring the success of the business in the
future.

12. This agreement is valid for 5 years from the date of agreement.

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GENERAL MANAGER
(MOHAMAD AZIZI BIN ANAS)
(890807-10-5045)

……………………………………

FINANCIAL MANAGER

(MUHAMMAD FIRDAUS BIN ABDUR RAHIM)


(910121-14-5446)

………………………………………

OPERATIONAL MANAGER

(MOHD HANIFF BIN RAMELI)


(880530-10-5724)

……………………………………….

MARKETING MANAGER

(MUHAMMAD IRFAN BIN MOHAMED RIAZ)

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(880707-10-5543)

…………………………………………….

ADMINISTRATION MANAGER

(MUHAMMAD IZZ FAKHRI BIN NOH)

(901205-04-5491)

………………………………………………

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2.0 ADMINISTRATION PLAN

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4.1 The vision, mission and objectives
Vision
 To empower gamers by providing them the best spaces and opportunities for growth.
 To develop future E-sports athlete that can represent the country in the sports of the
future.

Mission
 A place gamers can call home, where they can expect nothing less than a truly-one-of-a-
kind gaming experience and lifestyle.
 We also constantly provide training to our marketing and production staffs in order to
increase their knowledge about new technologies and products, as well as their initiative
and skills.

Objectives

 Passion
We are driven to pursue the best for gamers because are ourselves gamers who love the
world of e-sports and gaming.
 Professionalism
We commit ourselves towards higher competence and respectable conduct to ensure our
positive impact in our communities.
 Integrity
We establish openness, fairness, and honesty in all our endeavours with our clients and
employees.
 Customer Centric
The customer is at the centre of our operations. We work tirelessly to provide only the
highest quality of service for gamers.
 Excellence
From our highly-trained employees to our investment in the best gaming technology, we
bring you excellence in every aspect of our service.

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4.2 Organizational Chart

General manager
Mohamad Azizi bin Anas

Marketing manager Financial manager


Muhamad Firdaus Mohammad Irfan
bin Abdur Rahman bin Mohamed Riaz

Administrative Operation
Manager manager
Izz Fakhri Mohamad Haniff bin
Ramli

The organizational structure can be said as the backbone of an organization management


whereby it shows the hierarchy of responsibilities of the organization itself. It is vital to know the
hierarchy because it can show us who is responsible in each of the production management
that included marketing, administration, finance and operation. It also makes the activities of the
organization become smooth and efficient since we had to determine which person will handle
every scope of responsibilities and to whom shall that particular employee should report for his
or her progress of work.

For MYTHIC Enterprise, we choose functional organization structure. The main reason why we
decided to use this structure for our company because:

 It can clearly show that the chain of command that make the flow of work become easier
since we know who in charge for a particular department.

 It will allow the manager to focus on one department only. This can lead to effective and
efficient work when the manager will focus on one department only.

 It helps management team directly tackle the problems that arise as we have a
representative for each department that will frequently supervise the progress of the
department.

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4.3 List of administration personnel

Position No. of personnel


General manager 1
Administrative manager 1
Operation manager 1
Marketing manager 1
Financial manager 1
Total 5

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4.4 Schedule of task and responsibilities

Position Responsibilities
General manager  Responsibilities to assign task to run the business
at kiosk.
 Make good relationship with suppliers, creditor
and customers.
 Making decision and signing agreement.
 Be a runner in case of lack of stock.
 Worker of production.
Administrative manager  To maintain employee’s welfare.
 To ensure all employees meet the standard of
ethics.
 Maintaining a safe and secure work environment.
 Communicate and interest with stakeholder.
 Worker of production.
Operational manager  To ensure the production process is systematic
and efficient.
 To ensure quality of production process is
compliance with the requirement.
 Worker of production.
Marketing manager  To identify potential market for companies.
 To create a futuristic and attractive marketing
promotion.
 To attract customer by planning a good marketing
strategy.
 Worker of production.
Financial manager  Providing, monitoring and interpreting financial
information.
 To analyse, control and record the cash flow and

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predict future trends of the business.
 To manage the payment to suppliers and
creditors.
 To monitor the movement of inventory in and
out.
 Worker in production.

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4.5 Schedule of remuneration

Position No. of staff Monthly EPF 15% Total amount


salary (RM) (RM) (RM)
(A) (B) (A)+(B)
General 1 1000 150 1150
manager

1 1000
Administrative 150 1150
manager

Operational 1 1000 150 1150


manager
Financial 1 1000 150 1150
manager
150
1 1000
Marketing 1150
manager
Total 3 5000 750 5750

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4.6 Benefits of partners

4.6.1 Mandatory benefit


This benefit is very important to our business. It also compulsory gives to the partner and every
staff. This benefit was started in Employment Act 1955 and regulation.

Employees Provident Fund (EPF)


 EPF is compulsory to be provided by the employer to every employee, as stated in the
Employment Act 1955.
 15% from the employee’s salary will be deducted for contribution.

Leaves

 This benefit has stated in Employment Act 1955 where employees may take leaves for
any circumstances as implemented by the employer.
 Our business is providing sick leaves, annual leaves, emergency leaves and maternity
leaves to our employee.

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4.6.2 Fringe benefit
In our business, we also provide fringe benefit to the employees. It is to ensure our employees’
welfare will be protected and get the benefit. These are some fringe benefits that provided by our
business such as sick leaves, annual leaves and emergency leaves.

Sick Leaves
 Our business provides sick leaves for employees that have worked less than 2 years for
14 days, 2 years until 5 years for 18 days and more than 5 years for 22 days.

Annual Leaves
 We are providing annual leaves for employees that have worked less than 2 years for 8
days, 2 years until 5 years for 12 days and more than 5 years for 16 days.

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4.7 List of office equipment
Type Price/unit (RM) Quantity Total amount
(RM)
Telephone 250 1 250
Laptop 5000 1 5000
CCTV 100 5 500
Total 5350 7 5750

4.8 List of gaming hall inventories


Type Price/unit (RM) Quantity Total amount
(RM)
Chair 150 10 1500
Table 180 10 1800
LED Television 1000 10 10000
Playstation 4 1000 10 10000
Playstation VR 1500 3 4500
Total 3830 41 27800

4.9 List of café inventories


Type Price/unit (RM) Quantity Total amount
(RM)
Portable table and 160 5 800
chair
Stove 150 1 150
Utensils 68 1 68
Cutleries 25 5 125
Total 403 12 1143

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