A brief business plan on a restaurant

business
Course Title: Entrepreneurship and Small Business Development
Course Code: BA-3103

Submitted to
Arifuzzaman Khan
Adjunct faculty
Department of Business Administration
North Western University, Khulna

Submitted by
Name: SM Rakibul Alom

ID: 20153033101

Spring 2020

3rd year 1st semester

Department of Business Administration

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 Business plan of a restaurant
Name: Foodika
Address: Khanjahan Ali road Royal more Khulna
Company type: Partnership business
Owner’s background: Our business is a partnership business. I am from business
background and my partner once used to work in china as a chef so he has a lot of
experience in the Chinese food field.
Nature of business: Chinese restaurant

Business model: We will directly collect food from local farmers and collect other items
from wholesaler in bulk which helps us to save a lot of money. And our customers can
get good quality healthy Chinese food under 150 taka to 600 taka.
Market segmentation: We are mainly targeting middle class families and young
couples. Who wants Chinese food at a lower price?

Products: We offer various product some of our main products are

1. Steamed momos
2. Chowmein
3. Mushroom soup
4. Meatball pasta
5. Chicken corn soup
6. Lamb chop
7. Tuna pasta salad

Competitors: There is a lot of restaurant available in Khulna and this is a very completive sector
but still there is no good dedicated Chinese restaurant available. Which is advantage and most of
the restaurants food price is very high which is a burden for middle class people and that’s why
we are offering at a lower rate which is an advantage for us.
Future: The market of Chinese restaurants is growing fast in Bangladesh so the future in this
sector will be bright. And consumers taste is changing day by day the want to taste something
different than the traditional food.

Marketing plan: we will use local newspaper and social media. We will also market our
restaurant by using some local social media influencers.

Operational plan: To operate the business we will need three chefs. For serving food we will
need 6 people, for customer care and reception we will need two people and for other work we
will need to hire 6 person. So we will need total 17 people to operate the business.

Financial analysis: To start the business we will need around 15 lacks taka. And we will use
the money on renting a space, interior, different equipment’s, marketing and staffs salary, foods
and operation costs. And within the first 3 month our revenue will be around 3.6 lakh taka.

Organizational plan: The head chef who is the co-founder will look after the 3 chefs and will
manage cooking related area. And for serving and for taking orders we will have dedicated
members and I will serve as the manager to manage the whole team.

Conclusion: There is a lots of possibility in this sector because this industry is growing at a
faster pace and we have some competitive advantages over others which will help us to grow.