“A Study of Future Prospects of Social Site Advertising in India”

Research Project Report

Submitted to

Veer Bahadur Singh Purvanchal University, Jaunpur

In partial fulfilment of the requirements of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by Under the Supervision

of: Shah Jamal Ambiya Arshi Mr. Arif Sultan
BBA 6th Semester Assistant Professor
Roll No: 16180036 Department of Business Administration
Enrolment No. PU16/646

2019

Technical Education & Research Institute

Post-Graduate College, Ravindrapuri
Ghazipur-233001
INTRODUCTION

Research Methodology
Research

Research is a common language refers to a search of knowledge. Research is scientific &

systematic search for pertinent information on a pacific topic, infect research is an art of

scientific investigation. Research methodology is a scientific way to solve research problem. It

may be understood as a science of studying how research is doing scientifically. In it we study

various steps that are generally adopted by researcher in studying research problem it is

necessary for researchers to know research method techniques but also technology.

Research Design

A research design is defined, as the specification of methods and procedures for acquiring the

information needed. It is a plant or organizing framework for doing the study and collecting the

data. Designing a research plan requires decision all the data sources, research approaches,

Research instruments, sampling plan and contact methods.

Research design is mainly of following types:-

• Exploratory research

• Descriptive studies

• Casual studies

CHARACTERSTICS OF RESEARCH:

 Research is more systematic activity directed towards discovery and the

development and organized body of knowledge

 Research is based upon observable experience and empirical evidences.

 Research demand accurate observation and description.

  Research requires expertise

 Research involves gathering new data from primary sources, Existing data for a

new purpose.

NEED FOR DESIGNING:

 Research design makes possible as maximum information with minimum

expenditure of effort, time and money.

 We need research design in advance collecting and analysis of data for research

project.

RESEARCH DESIGN:

The design for this research report is as follows -

DESCRIPTIVE RESEARCH:

Descriptive research in contrast to exploratory research is marked by the prior formulation of

specific research Questions. The investigator already knows a substantial amount about the

research problem, perhaps as a Result of an exploratory study before the project is initiated;

Descriptive research is also characterized by a pre-planned and structured design.

Methods of the data Collection-

1 - Secondary Data

Various books on the subject written by eminent authors were studied. Special write ups and

journals and manuals dealing with the topic were referred to. This was done with a view to gain

thorough know ledge about the topic and to analyse training process objectively. The fact and
information were backed up by the written data and records to safe guard against ambiguous and

vague information.

Sources of Secondary Data

Following are the main sources of secondary data:

1. Official Publications.

2. Publications Relating to Trade:

3. Journal/ Newspapers etc.:

4. Internet

Period of Study:

The period of this study is 3 months.

 RESEARCH METHODOLOGY

RESEARCH

A Systematic search for an answer to a question or solution to problem is known as

RESEARCH.

According to KERLINGER defines RESEARCH , “ A Systematic , Controlled , Empirical and

Critical Investigation of Hypothetical Preposition about Preasumes Relation among Natural

Phenomen ”.

The marketing research process that will be adopted in the present study will consist of the following

stages

a. Defining the problem and the research objective:

b. Developing the research plan:

c. Collection and Sources of data:

d. Analyze the collected information

e. Report research findings:

RESEARCH DESIGN

A research design is defined, as the specification of methods and procedures for

acquiring the Information needed. It is a plant or organizing framework for doing the study and

collecting the data. Designing a research plan requires decisions all the data sources, research

approaches, Research instruments, sampling plan and contact methods.

Research design is mainly of following types: -

1. Exploratory research.

2. Descriptive studies

EXPLORATORY RESEARCH

The major purposes of exploratory studies are the identification of problems, the more precise

Formulation of problems and the formulations of new alternative courses of action. The design of

exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.

DESCRIPTIVE STUDIES

Descriptive research in contrast to exploratory research is marked by the prior

formulation of specific research Questions. The investigator already knows a substantial amount

about the research problem. Perhaps as a Result of an exploratory study, before the project is

initiated. Descriptive research is also characterized by a Preplanned and structured design.

The research design used in this project is a DESCRIPTIVE DESIGN.

DATA COLLECTION

Research will be based on two sources:

  PRIMARY DATA

Primary data is that kind of data which is collected by the investigator herself for the

purpose of specific study. The data such collected is original in character. The advantage of third

method collection is the authenticity.

 SECONDARY DATA

When an investigator uses the data that has been collected by others is called secondary data.

The secondary data could be collected from journals, reports and various publications. The advantages

of secondary data can be economical, both in the term of money and time spent.

B) DATA COLLECTION METHOD

PRIMARY SECONDARY

Direct personal Interview

Published Sources Unpublished Sources

Indirect personal Interview

Information from correspondents Govt. Publication

Mailed questionnaire Report Committees & Commissions

 Question filled by enumerators. Private Publication

Research Institute

SECONDARY DATA

Sources of Secondary Data

Following are the main sources of secondary data:

1. Official Publications.

2. Publications Relating to Trade:

3. Journal/ Newspapers etc.:

4. Data Collected by Industry Associations:

5. Unpublished Data: Data may be obtained from several companies, organizations,

working in the same areas like magazines.

NOTE – In this research report I have used the Primary data and Secondary data from the

different source of secondary data.

TOOLS USED FOR DATA COLLECTION METHOD

STATISTICAL TOOL:

The researcher has used

  Simple Percentage

 Pie- chart. .

Period of Study:

This study has been carried out for a maximum period of 6 weeks.

Area of study:

The study is exclusively done in the area of operation. It is a process requiring care,

sophistication, experience, business judgment, and imagination for which there can be no

mechanical substitutes.

1) Gorabazar

2) P. G. Collage

3) Rauza

Sampling Design:

The convenience sampling is done because any probability sampling procedure would

require detailed information about the DLW Policy, which is not easily available further, it being

an exploratory research.

Sample Procedure:

In this study “judgmental sampling procedure is used. Judgmental sampling is preferred

because of some limitation and the complexity of the random sampling. Area sampling is used in

combination with convenience sampling so as to collect the data from different regions of the city

and to increase reliability.

Method of the Sampling:

Probability Sampling

It is also known as random sampling. Here, every item of the universe has an equal chance or probability

of being chosen for sample.

Simple Random Sampling

A simple random sample gives each member of the population an equal chance of being chosen.  It is not

a haphazard sample as some people think!  One way of achieving a simple random sample is to number

each element in the sampling frame (e.g. give everyone on the Electoral register a number) and then use

random numbers to select the required sample.

Random numbers can be obtained using your calculator, a spreadsheet, printed tables of random numbers,

or by the more traditional methods of drawing slips of paper from a hat, tossing coins or rolling dice.

Systematic Random Sampling

This is random sampling with a system! From the sampling frame, a starting point is chosen at random,

and thereafter at regular intervals.

Stratified Random Sampling

With stratified random sampling, the population is first divided into a number of parts or 'strata' according

to some characteristic, chosen to be related to the major variables being studied. For this survey, the

variable of interest is the citizen's attitude to the redevelopment scheme, and the stratification factor will

be the values of the respondents' homes. This factor was chosen because it seems reasonable to suppose

that it will be related to people's attitudes

Cluster and area Sampling

Cluster sampling is a sampling technique used when "natural" groupings are evident in a statistical

population. It is often used in marketing research. In this technique, the total population is divided into

these groups (or clusters) and a sample of the groups is selected. Then the required information is

collected from the elements within each selected group. This may be done for every element in these

groups or a subsample of elements may be selected within each of these groups.

Non Probability Sampling

It is also known as deliberate or purposive or judge mental sampling. In this type of sampling, every item

in the universe does not have an equal, chance of being included in a sample.

It is of following type:

Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or sampling that is done easy.

Convenience sampling does not represent the entire population so it is considered bias.

Quota Sampling

In quota sampling the selection of the sample is made by the interviewer, who has been given quotas to

fill from specified sub-groups of the population.

I have chosen convenient sampling for my project work