MAJOR

PROJECT REPORT ON

“CUSTOMER SATISFACTION WITH RESPECT TO PATANJALI PRODUCT”

Project Report Submitted To Guru Gobind Singh Indraprastha University in

Partialfulfilment of the requirements for Award of

BACHELOR OF BUSINESS ADMINISTRATION

(2016-2019)

SUBMITTED BY UNDER GUIDANCE OF

Rahul Sachdeva Ms.Sadhana Singh

(Student) (Assistant Professor)

NEW DELHI INSTITUTE OF MANAGEMENT61, Tughlakabad Institutional Area, New

Delhi – 110062
 ACKNOWLEDGEMENT

A lot of effort has gone into this training report. My thanks are due to many people with whom I
have been closely associated.

I would like all those who have contributed in completing this project. First of all, I would like to
express my sincere thanks toMs.Sadhana Singhfor her helpful hand in the completion of my
project.

I would like to thank my entire beloved family & friends for providing me monetary as well as
non – monetary support, as and when required, without which this project would not have
completed on time. Their trust and patience is now coming out in form of this thesis

Rahul Sachdeva

ROLL NO:- 43256001716

 CERTIFICATE

This is to certified that the minor project titled “Consumer Satisfaction: A Special Study of
PATANJALI”,, has been submitted by Rahul Sachdeva to New Delhi Institute of Management
in Partial fulfilment of requirement for the award of the BBA degree. This report is an original
piece of work carried out under my guidance and may be submitted for evaluation.

The assistance rendered during the study has been duly acknowledged.

No part of this has ever been submitted for any other degree.

Place: Ms.Sadhana Singh

Date: (Assistant Professor)

OBJECTIVES OF THE STUDY

OBJECTIVE:

 To study satisfaction among the consumers for Patanjali products.

 Toanalyse the factors influencing perception and buying decision of consumers.
 To find out the effectiveness of advertisements for Patanjali product.

SCOPE OF THE STUDY

The project aims on understanding customer satisfaction of Ayurvedicproduct with respect to

Patanjali. The project helps us to know how much powerful the brand name of Patanjali that
compel the buyer to buy ayurvedic product of this brand only. This project may be useful to:-

. BUYERS

. RESEARCHERS

. STUDENTS

. OTHER INTRESTED PARTIES

LIMITATIONS OF THE STUDY

1. The geographical scope of the study is limited to East Delhi.

2. The sample size is confined to 100.

3. The consumer’s attitude may change in future due to change in their standard of living.

4. The Respondents were sometimes unable to spend much time for filling up the, questionnaire.
So, the chances for bias in the respondents answer were on the higher side.

5. The responses of the consumers may not be genuine.

6. The questions included in the questionnaire may not be comprehensive.

RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem. The Research
Methodology includes the various methods and techniques for conducting a Research.
“Marketing Research is the systematic design, collection, analysis and reporting of data and
finding relevant solution to a specific marketing situation or problem”.

D. Slesinger and M. Stephenson in the encyclopaedia of Social Sciences define Research as “the
manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or
verify knowledge, whether that knowledge aids in construction of theory or in the practice of an
art”. Research is, thus, an original contribution to the existing stock of knowledge making for its
advancement.

The purpose of Research is to discover answers to the Questions through the application of
scientific procedures. Our project has a specified framework for collecting data in an effective
manner. Such framework is called “Research Design”. The research process followed by us
consists of following steps:

Research Design:-Conclusion Oriented Research: - The research was conclusion oriented

because this research aimed at identifying the characteristics of a successful entrepreneur. In
other words it is a research when we give our own views about the research.

Descriptive Research: - The research was a descriptive research as it was concerned with specific
predictions, with narration of facts and characteristics concerning individuals specially
entrepreneurs. In other words descriptive research is a research where in researcher has no
control over variable. He just presents the picture which has already studied.

Methods of Data Collection: - Research work is descriptive in nature. Information has been
collected from both Primary and Secondary data.

Primary sources: - Primary data are those, which are collected afresh and for the first time, and
thus happen to be original in character.
Sample Design: - A sampling design is a definite plan for obtaining a sample from a given
population. It refers to the technique or the procedure the researcher adopts in selecting items for
the sample. The following factors need to be decided within the scope of sample design:

Universe of the Study: - The universe of the study included respondent to resident of Delhi.

Sample Size: - Sample size is the number of elements to be included in a study. Keeping in mind
all the constraints 70 respondents was selected.

Sampling Techniques: - The sampling techniques used are convenience sampling technique and
simple random sampling technique.
Secondary Sources: - Secondary data are those which have already been collected by someone
else which already had been passed through the statistical process. In this research project
secondary source used were books, online journals and websites.

Tools of Presentation and Analysis

To analyse the data obtained with the help of questionnaire, following tools were used.

Tools of Presentation: It means what tools were used to present the data in a meaningful way so
that it becomes easily understandable. In this research tools used were tables and graphs.

Tools of Analysis: In this research the tools of analysis used were percentage
 Literature Review

Rani, S., and Shukla (2012) conducted a study to know the trends of Patanjali products. For the
purpose of above study they collected a sample of 90 consumers in Pantnagar. On the basis of
above study they concluded that within a very short period of time Patanjali products captured a
number of consumers. Also they found that from 2008 to 2012 there is a huge increment in
number of products which is from 26 to 120. They also suggested about limitation of Patanjali
products that delivery system should be improved by Patanjali Company.

Ali, M.I., and Yadav (2015) carried a study to know about consumer perception towards herbal
products. The objectives of the above study were to know the reasons of using various herbal
products. For the purpose of above study researcher collected data from 60 consumers using
herbal products in three cities of Bhopal. On the basis of their study they found that due to
hazards created by chemical products people shift it to natural products. Also they concluded that
all consumers had a positive attitude towards herbal products and there was no side effect faced
by these people.

Khanna (2015) carried a study on consumer perception regarding Patanjali products. The
objectives of the above study were to know about the perception, satisfaction level and attributes
of consumer with regard to Patanjali products. The data was collected by the researcher from 100
respondents in Punjab. They found that consumer were highly satisfied with Patanjali products
due to reasonable prices and due to curing ability.
Conclusion

Patanjali has given a headache to many marketers with its unconventional ways of marketing. It

has disrupted the whole FMCG sector and bought a revolution in the industry in a very short

span of time. A point to note is that many people are buying Patanjali products due to the

hedonic value attached to the products. Hence, Patanjali (unlike its competitors) is attracting

brand loyal customers and not price sensitive customers.

Will Patanjali continue to grow at the same pace and prove to be a dark horse in the race? Or will

it prove to be a water bubble, with this being a temporary phase for Patanjali and strong players

eventually coming up with strategies to recapture the lost market share? Only time will tell