LULU BELLA BOUTIQUE 

PR PLAN
 

 
 
 

Objective:​ ​As a contemporary clothing brand we want to inspire and cater to all types of

women’s unique style. We want to center our passions with the way we pursue our

actions and purpose within the brand. We also want to transform our stores into places

of energy and customer delight.

Strategies: ​As a brand we want to incorporate all unique styles into our clothing and

offer a fresh and unique take on our customer’s wardrobe.

Tactics:​ We want to advertise the unique audience that we have and the customer target

market that we want to display. That includes young women whether petite or plus size,

those expecting, mothers, and so much more. We want all women to feel comfortable in

our stores and shopping online. Lulu Bella Boutique should be the number one place for

all women’s shopping needs.

 
2 
 
 

Timeline: 
August  September  October  December 

This is the The busy school Holiday season is Christmas season is

beginning of the season is in full starting to emerge and something that we
our advertising will love celebrating here
busy season for spring and all cater to that and to
many women with women are looking and we will offer
have women seek out
school and for that unique our brand for their
exclusive savings on
activities starting. piece to add to their holiday purchases. our items during this
We want to be the closet. We can help Black Friday is also a time.
big event that we love
premiere place for with that.
to celebrate and save
all clothing needs. on!

Budget​: ​Lulu Bella Boutique has a budget of $3,000 that is fundraised through the pop-up
shop and the blogger Munch and Brunch. ​Our budget also consists of advertisements in
magazine, print ads, billboards and a commercial spot. We will also be hosting events
throughout the holiday seasons with local students and bloggers to increase traffic and
collaborate with others.

Theme​:​ ​Lulu Bella Boutique’s theme is to incorporate individualism with our styles and
create a movement for all types of women to feel and look incredible in our clothing.

Tone​:​ ​Fun, Upbeat, Fresh, Innovative

Background​:​ ​Lulu Bella Boutique is a women’s brand that is located in Rexburg, Idaho.
They cater to women’s unique style and their store is an inviting place with gorgeous interior and
a colorful mix of clothing and accessories. They also sell accessories and lotions, perfumes and
other great gifts.

 
 
 
3 
 
 

Situation Analysis: 
Strengths​:  
- Powerful production of products
- Eye-catching advertisements
- Logo is well-known
- Sales are increasing
- Online success caters to target market

Weaknesses:
- Competitors comparison

Opportunities:  
- New store openings in foreign countries by the end of the year.
- Partnerships with celebrities and brand influencers to better showcase the brand.

Threats:  
- Competing brands such as Olive Ave, Maurice’s, Downeast Styles, Real Deals.

Target Audience:​ ​In our brand, we offer a variety of products from shirts to jeans
and accessories. Each piece in all of our collections are unique the particular target
market we want to focus on all types of women who are going through any stage of life.
Whether they are young adults, mothers or expecting. We want to be seen as all size
inclusive brand that keeps up with current trends to provide the greatest fashion styles
for our audiences. Our entire concept is to simply sell the latest design in clothing
usually season coordinated.

Mix of Events: ​The Blogger Brunch with local influencers and a Pop-Up Shop at
both the City Creek Mall, and Grand Teton Mall.

​Social Media: ​We plan to incorporate our social media into any event that we are
hosting and also throughout the holiday season as many people are looking for that
perfect piece to add to their closet.

 
4 
 
 

Survey or Similar Research Tool: 

1.​ F
​ irst, can you tell us a little about yourself? How old are you?

12 and under

13-14

15-18

19-22

23-25

26-34

35-44

Over 45

2.​ W
​ hat is your gender

Female

Male

3.​ W
​ here do you live?

State: ---select state---

4.​ H
​ ow frequently do you visit Lulubellaonline.net?

Today was my first time

Daily

About once a week

About once a month

Every few months

I have never visited

 
5 
 
 

5.​ W
​ hat brands do you normally shop at?

Roolee

OliveAve

DownEast

PaigeAvenue

6.​ P
​ ick the top three things you look for in a brand:

Great Customer Service

On trend clothing

Accessòries

Unique Dress Styles

Unique Shoe Styles

All size inclusive

7.​ W
​ hat can we as Lulu Bella Boutique do to improve our clothing brand?

Type in your suggestion here

 
6 
 
 

Solicit demographic information:​ ​We want to target all types of women

going through any stage in life. Within this demographic we can all those that are on
trend and fashion forward.

List survey objective(s):​ ​We want to find out what type of audience we are
attracting by conducting questions that deal with what type of company our audience
attracts.

Methodology:​ ​Our method is to find out who we are attracting exactly and how
we can better improve our brand to attract our target audience.

Target audience:​ ​In our brand, we offer a variety of products from shirts to jeans
and accessories. Each piece in all of our collections are unique the particular target
market we want to focus on all types of women who are going through any stage of life.
Whether they are young adults, mothers or expecting. We want to be seen as all size
inclusive brand that keeps up with current trends to provide the greatest fashion styles
for our audiences. Our entire concept is to simply sell the latest design in clothing
usually season coordinated.

 
7 
 
 

 
 
 
Media Alert  
Lulu Bella Boutique to host annual Blogger Brunch and Munch

Who: ​Lulu Bella Boutique

What: ​Lulu Bella Boutique will host their annual Blogger Brunch and Munch. This
event will host many influencers and bloggers and they will be able to enjoy a delicious
meal provided by Kneaders Bakery in Idaho Falls, Idaho. As well as shop for their
favorite styles and be able to view the new Holiday collection.

When: ​November 2​nd​, 2018 from 11-2 p.m.

Where: ​Lulu Bella Boutique Store in Rexburg

Address: ​160 W. 2nd S. Rexburg ID, 83440

Why: ​We want to showcase our Holiday Collection in a unique way by having an
interactive and sponsored event. Our type of audience that we want for the brand
follows these influencers and likes to shop where they shop and we hope this brunch
brings awareness to that. Our Holiday Collection is very unique this year and proves to
show many unique styles to be incorporated and the latest trends.

Contact Information: ​Joselid Alvarez, 703-973-4095, alvarezjoselid@gmail.com

   

 
8 
 
 

160 W 2nd S, Rexburg, ID 83440

NEWS RELEASE

August 20​th​, 2018

FOR IMMEDIATE RELEASE

Contact Information:

Joselid Alvarez, Communications Director

Office: (222)-334-9490

Email: alvarezjoselid@gmail.com

LULU BELLA BOUTIQUE TO HOST POP UP SHOPS

Rexburg Clothing Boutique to host pop up shops at both the Grand Teton Mall and City
Creek Center

SALT LAKE CITY, UTAH​- ​Lulu Bella Boutique announced today that they will host a

series of Pop Up Shops. Both locations include City Creek Center at the Albion store in

Salt Lake City, Utah and the Bohme store at the Grand Teton Mall in Idaho Falls, Idaho.

In collaboration with both of these brands they will host their pop up shop in

their stores allowing customers to shop both brands and get exposed to Lulu Bella

Boutique’s unique and upcoming Holiday collections.

-more-

 
9 
 
 

While shopping customers can be able to use the #shopwithlulu and #luluholiday

on their social pages so they can share their holiday purchases and showcase Lulu Bella

Boutique clothing.

To keep up with the latest trends Lulu Bella’s Holiday collection will include

women’s clothing with velvet dresses, cowl neck sweaters, long A-line cardigans,

embroidered tops, gingham jumpsuits, button up skirts, ruffle sleeve blouses and so

much more.

All types of women are invited to attend and shop their pop up events as they

hope to inspire women to try new styles and replace things in their wardrobe for the

holiday season. The pop up event will be open during the normal business hours for

both stores on November 3​rd​, 2018

For more information on this specific event you can contact Joselid Alvarez who

is the lead campaign Manager at (344)-383-3939 or at ​jbella@lulubella.net

-###-

 
10 
 
 

160 W 2nd S, Rexburg, ID 83440

Contact Information:

Joselid Alvarez, Communications Director

Office: (222)-334-9490

Email: alvarezjoselid@gmail.com  

LULU BELLA BOUTIQUE TO HOLD POP UP SHOP

• Lulu Bella Boutique to host pop up shops at both City Creek Mall and the Grand Teton Mall

unveiling their holiday connections.

• The Bohme store at the Grand Teton Mall in Idaho Falls, Idaho will be hosting the first pop up

•The other pop up event will be at the Albion store in the City Creek Center Mall

• All types of women are allowed to attend the pop up event and shop their favorite styles

• Customers can use the hashtags #shopwithlulu and #luluholiday at the event and show their

friends on their social sites their purchases and showcase the brand.

 
11 
 
 

Backgrounder: 

- Lulu Bella Boutique is a Women’s Boutique that has trend-conscious clothing &

accessories also goods such as perfumes, scented candles and lotions.It is located

on a prominent street in Rexburg, Idaho.

- Lulu Bella currently has over 18,000 followers on Instagram and 4,359 on their

Facebook Page.

- Their Instagram has a large following that continues to grow and much of their

audience is from their online shopping audience.

- Lulu Bella’s models are primarily young and college students with a few mothers

and older women.

- Their main niche is college students in Rexburg Idaho that enjoy visiting their

store, since it is in a premiere location near single college student housing.

- Their store has a warm and friendly environment filled with a unique and classic

set up that feeds into the younger targets style.

- Lulu Bella’s website is easy to navigate and also includes a blog tab that features

their clothing and event promotions.

 
12 
 
 

Photographs/Graphic Elements: 
 

   

 
13 
 
 

Persuasive Piece  
Lulu Bella Boutique’s Bloggers Munch and Brunch
By: Joselid Alvarez

Published: December 2, 2017

M​any residents in the town of Rexburg, Idaho look

outside of their own town to find clothes and accessories

for themselves. But many brands in town feel that they

could change that and establish themselves better in the

community. Local clothing boutique

Lulu Bella Boutique is located on 160 W. Second S in

Rexburg and is open Monday-Friday from 10 a.m. to 7 p.m. They are contemporary

women’s clothing brand that caters to women's unique style and make it their very own.

Their store is located on a prominent street in Rexburg, neighbouring single student

housing. Something that makes this brand unique is their attention to customers unique

styles. As a brand they want to be sure to cater to all types of women and inspire others

through clothing and style.

Lulu Bella will be hosting their annual Blogger Munch and Brunch for bloggers in and

around the Rexburg area. They want to cater to those that are influencers that help

attract Lulu Bella’s customer base and have the event be featured in the Rexburg

Standard Journal. The event will be held at their store location in Rexburg and will be

 
14 
 
 
from 11-2 p.m. on November 2, 2018. Bloggers will enjoy a brunch spread provided by

Kneaders Bakery. They will also be able to have an exclusive preview of their Holiday

collection for the 2018 season and have a chance to blog about it after the event.

To here more information about this event you can visit ​http://lulubellaonline.net​ and

check out their blog around the holiday season to see their unique and trendy clothing.

  

 
15