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01 Introduction
We hope you keep this field guide by your side for quick
reference and also consider joining our new LinkedIn Group
for moderators to learn and share more.
01 l LinkedIn Groups
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WELCOMING NEW MEMBERS
It’s easy to create a welcoming environment for your new members. Try a few of these quick
tips to help ensure each new member has a great first experience:
Try creating a separate discussion for Everyone wants their contributions Posting the group rules in a discussion
introductions, it’ll provide the group to be valued. Try to share and show makes it more likely members will see
with one destination for welcoming your support for new members by them. You can also collect feedback to
new folks. commenting on their initial posts. continue refining the rules as the
group grows.
HELLO
04 l LinkedIn Groups
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FOSTERING COMMUNITY
Creating a group doesn’t automatically create a community too. Community forming can take
some time, but these six tips can help accelerate your progress:
LET MEMBERS FLY THE FLAG SET UP THE VELVET ROPE MAKE A SPACE FOR CHATTER
20% of all group growth comes from Consider only allowing group It’s helpful to create a discussion
traffic through member’s profiles. Make members to post. A little privacy just for personal chat to help people
sure you allow members to share your and exclusivity enhances the sense connect and bond. Keep it contained
logo on their profiles so they can show of community. And, it helps keep to one space so everything else
their loyalty. out spam. remains on-topic.
LinkedIn members are 10x more Try to encourage members to network Once a week, you can send an
likely to check out a group that has in as many ways as they can. Create a announcement to all of your
a logo. A good logo helps establish dedicated discussion for members to group’s members. Make it useful,
the group identity that keeps your exchange their profile info on other not self-promotional; call out great
members coming back. social media sites. discussions and link to news about
the group’s members.
STAY ON POINT
“We do a lot of Q & A’s with
You’ll get more quality comments industry experts. Then we have
on posts that are directly related to quite a lot of members whose work
your group’s specific purpose. is relevant to the audience, and
they share content with the group.”
— Otilia Otlacan
Ad Operations Professionals
Group Moderator
LINKEDIN PULSE
09 l LinkedIn Groups
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STARTING DISCUSSIONS
WITH CONTENT
As you surface great content to share with your group,
try some of these tactics—they may help you boost
engagement and discussion:
It’s important to stay true to your You don’t want every post to
group’s specific purpose. More start a riot, but the occasional
generalized topics may dilute your controversial article can be great
mission statement and won’t inspire for getting members fired up
your members to insightful discussion. and contributing.
11 l LinkedIn Groups
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CELEBRATING
MEMBER SUCCESS
Supporting your group members outside of the group is a
very effective way to keep them engaged. Here’s a few easy
ways you can recognize their accomplishments:
EXPAND THE GUEST LIST WHO ARE YOU, AGAIN? VISIT YOUR NEIGHBORS
If you have an existing email list, Make sure you only invite people who It’s acceptable to share valuable,
you can upload it to send Group will want to join. If there are too many unique content with similar groups.
Invites quickly. This may also help unaccepted invites associated with the Just make sure such posts are
you identify connections you group, LinkedIn could suspend your permitted in their rules, and only share
haven’t made yet. ability to send new invites. the best content from your group.
BRING IN THE BIG GUNS GET BY WITH A LITTLE HELP TAKE IT OFFLINE
Set your sights on thought If you feel overwhelmed Face-to-face meet-ups are a
leaders with network influence. keeping your group spam-free great way to strengthen your
Share their content in the and thriving, tap your all-star community. If you’re not into
group, then invite them to contributors to help moderate. organizing an offline event, there
lead a discussion. They’ll feel more invested in the are bound to be a few enthusiastic
group’s growth, and you’ll get people in the group who can put
some of your free time back. it together with your blessing.
LETTING SPAM TAKE OVER MODERATING TOO LIGHTLY DOMINATING THE DISCUSSION
Spam is the top reason people We’d all like to avoid conflict. You definitely want to stay active in
leave groups. To cut down on Sometimes, though, a moderator discussions, but not at the cost of
spam, manually approve requests needs to confront, warn, and even members feeling shut out. Try to offer
to join, then actively moderate ban members. Don’t hesitate to thought provoking questions in the
posts from new members for address members who violate your comments that encourage continued
the first week or so. group rules. on-topic conversation.
BEING TOO PROMOTIONAL LETTING THE GROUP STAGNATE DOING IT ALL YOURSELF
It’s easy to think of your group as an Your community is a living ecosystem. If your group is growing quickly,
audience to promote your business, It needs nourishment to continue to moderating it may require a little
but too much self-promotion will cause thrive. Make sure you’re keeping the more effort. Deputize managers and
members to tune out. The bulk of your Manager’s Choice updated, curating moderators to help keep discussions
shared content should focus on what content, and posting in discussions relevant and active.
members want to read. at least weekly.
“Know who the audience is that you’re “More than finding an article, it’s
trying to reach. What’s in it for them? creating a relationship with content
You’ve got to know the purpose of creators so they can post themselves.
your group, know the audience, and We have partnerships with 300
message them in a way that will hook companies who we trust to provide
them right away.” valuable content.”
Steven Bonacorsi
THE SECRET TO SUCCESS ON KEEPING THE
Lean Six Sigma
DISCUSSION GOING
Six Sigma Consultant “The engagement is number one.
You need to have good leadership. “You’ve got to be there to finish.
THE GROUP You have to show up. A group is You can’t start a handshake and
Lean Six Sigma Group a long-term investment to lead walk away. Don’t leave the
the team.” conversations hanging.”
FOUNDED
2007 ON WELCOMING NEW MEMBERS
MEMBERS “We send two messages. One is more
325,000+ focused on, ‘here’s how you use our
group,’ the other is, ‘here’s a bunch
TIME SPENT MODERATING:
of free stuff’.”
8+ hours/day
17 l LinkedIn Groups
RESOURCES
GENERAL
Groups: Getting Started
Group Management: Best Practices
18 l LinkedIn Groups
We hope you found this field guide helpful.
If you’re a Linkedin Group moderator with your
own tips or advice — and would like to give us
some feedback on this and future moderator
materials, please click here.