Advertising brief

Is the statement of the objectives of an advertising campaign. It is also called the agency brief agreed

between an advertising agency and a client, together with a brief history of the product, idea, and
organization to be advertised.

Advertising objective

Is the goal of the campaign. It has three primary objectives: to inform, to persuade, and to remind.
Informative Advertising creates awareness of brands, products, services, and ideas. It announces
new products and programs and can educate people about the attributes and benefits of new or
established products

What factors do you need to consider in terms of campaign feasibility

Community’s perception of the importance of the need for which money is to be raised. Feelings, both
positive and negative, about the organization and its mission. Size of the potential donor base and its
ability to give. Availability of strong campaign leadership and effective volunteers. Internal resources
available for the campaign and the preparedness of the organization to undertake it. External factors
that could influence the outcome of the campaign.

Why is important to consider the consumer response to an ad?

Consumer response is very essential because it can make or break your business.

Where can ethical standards for the Australian advertising industry be found?

The AANA established the self-regulatory system for advertising and marketing communications in 1997
with the release of the AANA Code of Ethics. Since that time, the AANA has developed and introduced
new Codes and amended the existing Codes to keep pace with the rapid changes within the advertising,
marketing and media industry. The Codes are platform and technology neutral and evolve and adapt to
keep pace with changing consumer expectations

What methods could you use to conduct research?

It depends on your research goal, on what will be the subject of your research but the most
frequently used methods are

 Observation / Participant Observation.

 Surveys.
 Interviews.
 Focus Groups.
 Experiments.
 Secondary Data Analysis / Archival Study.

Why is it important to justify resources?

 This is your opportunity to show that you have carefully considered the resources to be requested
and the value that it add to your proposal.

What does the budget cover?

An advertising budget is an estimate of a company's promotional expenditures over a certain time
period. More importantly, it is the money a company is willing to set aside to accomplish
its marketing objectives. It covers all campaign that the company will plan and execute.

What can the timing of a campaign be affected be?

Improperly timed messages put your brand at risk by minimizing outreach while requiring extra effort,
missing out on consumers who are prone to make impulse purchases or those who have already done
their research and just need some gentle assistance to make it further down the sales funnel, putting off
potential consumers by way of spammy advertising and harming your reputation in a way that will
create resentment from your audience, because your messaging doesn’t relate to their needs.

What are your workplace guidelines for employing an external service provider?

An External Service Provider role typically performs the following tasks:

 Manages service level agreements
 Receives and completes work tasks and purchase orders
 Performs corrective, preventive, and condition-based maintenance
 Performs special services such as condition and environmental inspections, and
recommendations for remedial action
 Assigns tasks to technicians based onh, technician availability, and technician skills
 Reviews day-to-day and longer term metrics for the team and handles performance that is
outside of the defined thresholds
 Creates reports for completed work

What does the Australian Communications and Media Authority’s Communications Code of ethics

cover?

This Act may be cited as the Australian Communications and Media Authority Act 2005. This Code has
been adopted by the Australian Association of National Advertisers (AANA) as part of advertising and
marketing self regulation. Its object is to ensure that advertisements and other forms of marketing
communications are legal, decent, honest and truthful and that they have been prepared with a sense of
obligation to the consumer and society and a sense of fairness and responsibility to competitors.

How can you ensure sufficient time is allocated for the creative development of the ad?

Ensure the time allowed in the schedule to meet creative, media and production requirements is
sufficient to achieve the advertising objectives. 
Why is it important to include milestones for monitoring and evaluation of the campaign?

This way you can see how the company has improved. Remember that every little detail tells a story to
look and learn by.

How would you effectively advertise to different markets?

You can make new contacts and reach out to potential customers by participating in trade shows,
conferences, community activities and other networking events. Speaking to people
about your business can be one of the most effective ways of promoting your product or service.

Define what is meant by industry, services, products and organization?

An industry made up of companies that primarily earn revenue through providing

intangible products and services. Service industry companies are involved in retail, transport,
distribution, food services, as well as other service-dominated businesses. Also called service sector,
tertiary sector of industry.

What’s the purpose of advertising?

Advertising has three primary objectives: to inform, to persuade, and to remind.

Informative Advertising creates awareness of brands, products, services, and ideas. It announces new
products and programs and can educate people about the attributes and benefits of new or established
products.