Journalism MCQs

Journalism Paper - 2000
Solved MCQs
(1) A large size head1ine across the entire page is called:
(a) Deck
(b) Banner
(c) Lead
(2) A sheet containing facts and detailed information on any issue is known as:
(a) Summary
(b) Write up
(c) Backgrounder
(3) The key Narrator of a newscast or program is called:
(a) Announcer
(b) Editor
(c) Anchor
(4) Mohammedan Social Reformer was the English Name of:
(a) Muhazzab
(b) Makhzari
(c) Tahzeeb ul Akhlaq
(5) Daily Dawn Started in:
(a) 1940
(b) 1942
(c) 1944
(6) Zamindar was launched by:-
(a) Maulana Zafar Ali Khan

(b) Maulvi Serajuddin
(c) Munshi Mahboob Alam.
(7) The first Editor of Dawn was:
(a) Desmond Young

(b) Altaf Hussain
(c)Pothan Joseph
(8) The number of radio stations, which Pakistan got in 1947 were:
(a) 5
(b) 2
(c) 3 (1- Lahore 2- Peshawar 3- Dahaka)
(9). Daily Jung first appeared from:
(a) Calcutta
(b) Karachi
(c) Delhi
(10) Hamid Nizami was the founder editor of:
(a) Inqilab
(b) Nawa-e-waqt
(c) Mashriq
(11) CPNE is the representative body of:
(a) Editors
(b) Newspaper owners
(c)Woking journalists
(12) Television made its advent in Pakistan in:
(a) 1958
(b) 1964
(c) 1970
(13) Leader is the name of:
(a) Leading story on the front page.

(b) Main Feature
(c) Opening Editorial
(14) Continuation of a story on another page is called:
(a) Carried
(b) Jump
(c) Bouncer
(15) S.M.C.R. is a well known:
(a) Communication Theory

(b) Communication Strategy
(c) Communication Model
(16) A story appearing with the name of the writer is called:
(a) Credit line

(b) By line
(c) Print line
(17) The largest mass medium in Pakistan is:
(a) The Press

(b) Radio
(c) Television
(18) Dr. Goebbles is known as father of:
(a) Advertising
(b) Public Relation
(c) Propaganda
(19) Radio Pakistan was converted to Pakistan Broadcasting Corporation in:
(a) 1964
(b) 1972
(c) 1976
(20) A.P.P. is the abbreviation of:
(a) Allied papers of Pakistan

(b) Association of Publications
(c) Associated Press of Pakistan.

Solved MCQs
(1) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these
(2) Television is
a) Hot medium
b) Cool medium
c) Both (a) and (b)
d) None of (a) and (b)
(3) The Audience for whom the message is specifically designed are called
a) The target audience

b) The actual audience
c) The available audience
d) None of these
(4) Mathematical model of communication was developed by
a) Wilbur Schram
b) Charles E Osgood
c) Claude Shannon and Warren Weaver
d) None of these
(5) Sementic problem in communication deals with
a) The effectiveness of the message

b) The transmission of the message
c) The selection of words
d) None of these
(6) In Rhetorical Communication Theory the major emphasis has been placed on
a) Communicator
b) Audience
c) Response
d) None of these
(7) The phrase “the medium is the message … and the message” was coined by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these
(8) The author of the well known communication book “Men, Message and Media: A look at
Human Communication” is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these
(9) Individuals working within organization and who make decisions about what is to be
communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these
(10) Readers of a specialized magazine are known as
a) Homogenous audience
b) Heterogeneous audience
c) Both of these
d) None of these
(11) The type of communication based on purchased times or space is called
a) Publicity
b) Advertising
c) Both of these
d) None of these
(12) The structure of newspapers is determined by
a) Frequency of publication
b) Size
c) Circulation
(13) The individual or organization that initiates the advertising process, is called
a) The advertiser
b) The advertising agency
c) The director of advertising
d) None of these
(14) One of the major advantages of radio medium for advertising is
a) Editorial Support
b) Permanence
c) Flexibility
d) None of these
(15) The largest newspaper of Pakistan is
a) Jang
b) Nawa-e-Waqt
c) The News
d) None of these
(16) World Service of Pakistan Television can be watched in
a) 30 countries
b) 40 countries
c) 50 countries
d) None of these
(17) Reuters is the news agency of
a) Holland
b) France
c) England
d) None of these
(18) UPI is the abbreviation of
a) United Press of India

b) United Press International
c) United Press Indonesia
d) None of these
(19) The founder editor of Nawa-e-Waqt was:
a) Hameed Nizami
b) Majeed Nizami
c) Arif Nizami
d) None of these
(20) The meeting of professionals having a series of prepared lectures, followed by questions
and answers, is called
a) Seminar
b) Workshop
c) Symposium
d) None of these

Solved MCQs
1) What is meant by editorial note:
a)Small editorial
b) Editor’s notes
c)Additional editorial
d) None of these
2) The news which appears in the papers two or three days before an important event is called:
a) Curtain Raiser
b) Background
c) Follow up
d) None of these
3) Who is the most important person in the T.V. NEWS:
a) NEWS caster
b) Camera-man
c) PEON
d) None of these
4) Hasrat Mohani published the newspaper:
a) The Comrade
b) Al-Hilal
c) Urdu-I-Muallah
d) None of these
5) The Nawa-e-Waqt started its publication in:
a) 1940
b) 1945
c) 1947
d) None of these
6) Irshad Ahmed Haqani writes his column under in:
a) Harf-e-Haq
b) Harf-e-Akhir
c) Harf-e-Tamannah
d) None of these
7) Who was the first editor of the daily Jang?
a) Mir Javed-ur-Rehman
b) Mir Shakeel-I-Rehman
c) Mir Khalil-ur-Rehman
d) None of these
8) Which of the private Pakistani T.V. Channel has the greatest number of viewers?
a) P.T.V.
b) S.T.N.
c) GEO
d) None of these
9) Which official is called the pilot of the newspaper:
a) The editor
b) The news editor
c) The reporter
d) None of these
10) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these
11) The head office of “The Khabrain” is in:
a) Karachi
b) Islamabad
c) Lahore
d) None of these
12) APNS represents
a) Editors
b) Reporters
c) News paper owners
d) None of these
13) P.T.V. started its transmission in the regime of:
a) Ayub Khan
b) Yahya Khan
c) Butto
d) None of these
14) Which is the largest circulated newspaper of Pakistan?
a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these
15) The Nation is the sister publication of:
a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these
16) AFP is the news agency of

a) England
b) America
c) France
d) Noneof these
17) Who was the founder of the Dawn?
a) Haroon brothers
b) Quaid-e-Azam
c) Altaf Hussain
d) None of these
18) Wax-Wyllie wrote
a) Exploring Journalism
b) Mass Communication
c) Radio and T.V. Writing
d) None of these
19) Who was the founder of yellow journalism:
a) William Hurst
b) William John
c) William Hickey
d) None of these
20) The Urdu edition of the Comrade was called:
a) Humdard
b) Jam-e-Jahan-Numa
c) Akhbar-e-Jahan
d) None of these

Solved MCQs
1, Back bench is the senior editorial executives of a Newspaper:
a) Correct
b) Incorrect
2. “Yellow Journalism is a newspaper/journal printed on cheap yellow papers
a) Correct
b) Incorrect
3. Accredited journalists are the Journalists having permission cards from the Home Department for
press duties:
a) Correct
b) Incorrect
4. Drop line dropout is one and the same thing:
a) Correct
b) Incorrect
5. Civil and Miliatary Gazette was first published from:
a) Karachi
b) Lahore
c) Delhi
d) None of these
6. First Editor of Dawn was
a) Pothan Joseph
b) Faiz Ahmad Faiz
c) Quaid-e-Azam
d) None of these
7. TV commercial lasting more than a second is called blind adds
a) Correct
b) Incorrect
8. Plagiarism is unauthorized use of another person’s copyright material without acknowledgment:
a) Correct
b) Incorrect
9. The right to freedom of speech and expression of citizens is enshrined in the Constitution of Pakistan
under Article
a) 15
b) 19
c) 81
d) None of these
10. Master Antenna TV (MATV) & Cable Antenna TV (ATV) transmission of TV Channels are similar
systems.
a) Correct
b) Incorrect
11. Slug Line are the words to identify news copy/story:
a) Correct
b) Incorrect
12. The functional approach of mass media operates, “through a nexus of mediating factors”.
a) Correct
b) Incorrect
13. The “hypodermic needle or Bullet theory of communication” was introduced in 1960:
a) Correct
b) Incorrect
14. The concept of TWO-step flow of information was presented by Lasarsfield in 1940s:
a) Correct
b) Incorrect
15. Scoop is a major news story shared by newspapers:
a) Correct
b) Incorrect
16. Pakistan Electronic Media Regulatory Authority (PERMA) was established in March, 2000
a) Correct
b) Incorrect (1 March 2002)
17. The Author of “The Global City” is:
a) Dr. Tahir Masood

b) Javed Jabbar
c) Ms. Shahwar Junaid
d) None of these (Saskia Sassen)
18. Which one is he largest cable network in Pakistan?
a) Info Highway – CTV Network

b) World call (Media Majie CTV Network)
c) National Broadband CTV Network (NBC)
d) None of these
19. FM Radio means Frequency Modulation Radio:
a) Correct
b) Incorrect
20. The ‘Causes and Effects Theory’ of mass communication was developed by Joseph Klapper:
a) Correct
b) Incorrect

Solved MCQs
(1) A large size headline across the entire page is called:
(a) Deck
(b) Banner
(c) Lead
(d) None of these
(2) A sheet containing facts and detailed information on any issue is

known as:
(a) Summary
(b) Write up
(c) Backgrounder
(d) None of these
(3) Muhammadan Social Reformer was the English name of:
(a)Muhazzab
(b)Makhzan
(c)Tahzeeb-ul-Akhlaq
(d) None of these
(4) Daily DAWN was started in :
(a) 1940
(b) 1942
(c) 1944
(d) None of these
(5) The number of radio stations which Pakistan got in 1947 was:
(a) 5
(b) 2
(c) 3
(d) None of these
(6) CPNE is the representative body of :
(a) Editors
(b) Newspaper owners
(c)Working Journalist
(d) None of these
(7) Leader is the name of:
(a) Leading story on the front page

(b) Main Feature
(c) Opening Editorial
(d) None of these
(8) S.M.R.C. is a well-known:
(a) Communication Theory

(b) Communication Strategy
(c) Communication Model
(d) None of these
(9) A story appearing with the name of the writer is called:
(a) Credit Line

(b) By Line
(c) Print Line
(d) None of these
(10) Dr Goebbles is know as the father of:
(a) Advertising
(b)Public Relation
(c)Propaganda
(d)None of these
(11) Radio Pakistan was converted into Pakistan Broadcasting
Corporation in:
(a) 1964
(b) 1972
(c) 1976
(d) None of these
(12) P.P.O. was amended in:
(a) 1962
(b) 1963
(c) 1964
(d) None of these
(13) The cultivation theory was put forward by
(a) Denis McQuail

(b) Joseph
(c) George Gerbner
(d) None of these
(14) The author of the famous book "COVERING ISLAM" is:
(a) Noam Chomsky

(b) Edward Said
(c) Pamela Shoemaker
(d) None of these
(15) The concept of Development Support Communication was presented

by:
(a) Joseph Ascroft

(b) Erskine Childer
(c) Quebral
(d) None of these
(16) The head quarter of CNN is situated in:
(a) New York

(b) Washington
(c) Atlanta
(d) None of these
(17) The name of the international organization working for two-way flow
of communication is:
(a) Transparency International

(b) UNESCO
(c) Amnesty International
(d) None of these
(18) A full service advertising agency has:
(a) Two departments

(b) Three departments
(c) Four departments
(d) None of these
(19) The public relations department of the Federal Government is known

as:
(a) DGPR
(b) PID
(c) DPR
(d) None of these
(20) The Orient Press of India was a news agency belonging to the:
(a) Muslims
(b) Hindus
(c) British
(d) None of these

Solved MCQs
(1) The way in which the message travels to the receiver is called:
(a) Encoding
(b) Decoding
(c) Channel
(d) Source
(e) None of these
(2) Intrapersonal communication involves:
(a) An individual thinking or talking to himself

(b) An individual talking to another individual
(c) An individual talking to a group
(d) An individual communicating to a large number of people
(3) Any message given by other than the literal interpretation of words is called:
(a) Verbal Communication

(b) Non Verbal Communication
(c) Audio Communication
(d) Visual Communication (e) None of these
(4) A person (or group) who has control over what information is disseminated to the audience, is
known as:
(a) Reporter
(b) Regulator
(c) Gatekeeper
(d) Newscaster
(e) None of these
(5) The concept of “Global Village” was first introduced by :
(a) Marshal McLUHAN

(b) Wilbur Schramm
(c) Charles Wright
(d) Joseph Klapper
(e) None of these
(6) Broadcast media may be classified by:
(a) Type of signal output

(b) Target Audience
(c) Programming format and source
(d) All the three
(e) None of these
(7) To be considered a daily, a newspaper has to appear at least:
(a) Four times a week

(b) Five times a week
(c) Six times a week
(d) Seven times a week
(e) None of these
(8) The news of important public events appearing in the front sections of a newspaper, are called:
(a) Hard news

(b) Soft News
(c) Investigative News
(d) Feature News
(e) None of these
(9) The major function of Television is to provide:
(a) Entertainment
(b) Information
(c) Education
(d) All the three
(e) None of these
(10) The famous communication Model SMCRE was devised by:
(a) Roger
(b) Lasswell
(c) Osgood
(d) Schramm
(e) None of these
(11) Radio is a:
(a) Cool medium

(b) Hot medium
(c) Both ‘a’ and ‘b’
(d) None of these
(12) The author of well known communication book “Process and Effects of Mass Communication” is:
(a) David Berlo

(b) Marshal McLUHAN
(c) Wilbur Schramm
(d)Herbert Brucver
(e) None of these
(13) The founding fathers of the mathematical or electronic theory of communication are:
(a) Roger and Berlo

(b) Shannon and Weaver
(c) McQuail and Windahl
(d) Blumer and Katz
(e) None of these
(14) ABC is the abbreviation of:
(a) Asian Broadcasting Council

(b) American Broadcasting Corporation
(c)American Bureau of Circulation
(d) Audit Bureau of Circulation
(e) None of these
(15) APP is the news agency of:
(a) America
(b) Asia
(c) Pakistan
(d) India
(e) None of these
(16) The largest English newspaper of Pakistan is:
(a) Dawn
(b) The News
(c) The Nation
(d) Daily Times
(e) None of these
(17) The founder of Jang-Group of Newspapers is:
(a) Mir Shakil ur Rehman

(b) Mir Khalil ur Rehman
(c) Mir Javed ur Rehman
(d) Mir Ibrahim ur Rehman
(e) None of these
(18) The editor of daily Nawa-e-Waqt is:
(a) Majeed Nizami

(b) Hamid Nizami
(c) Arif Nizami
(d) Fahd Hussain
(e) None of these
(19) The daily Dawn was founded by:
(a) Agha Khan

(b) Quaid-e-Azam
(c) Mohtarma Fatima Jinnah
(d) Mahmood Haroon
(e) None of these
(20) Kuldip Nayer is a well known Indian:

(a) Hockey Player
(b) TV artist
(c) Film star
(d) Journalist
(e) None of these

Solved MCQs
1- What is ABC?
(a) American Business Corporation

(b) American Business Circle
(c) Audit bureau of Circulation
(d) None of these
2- The First Urdu Newspaper was?
(a) Jam-e-Jahan Numa

(b) Koh Noor
(c) Riaz Noor
(d) None of these
3- The first issue of the India Gazette published in .......?
(a) November 1780

(b) August 1880
(c) August 1947
(d) None of these
4- What is embargo?
(a) A ship, which often comes late

(b) A ban on publication before a specific date
(c) A story, which has no end
5- Television programmes were started in Pakistan on:
(a) 1964
(b) 1990
(c) 1947
(d) None of these
6- Who was the first editor of daily Nawa-e-Waqt?
(a) Syed Baqir Rizvi

(b) Arshad Mir
(c) Hamid Nizami
(d) None of these
7- Radio is what type of channel?
(a) Space consuming

(b) Time consuming
(c) Space & time consuming
(d) None of these
8- What is yellow journalism?
(a) Exploitative sensational

(b) Classified telephone directory
(c) A low priced novel
(d) None of these
9- What is typography?
(a) is a system of Government

(b) a choice of type to ensure image clarity
(c) a branch of photography
10- What is editorial?
(a) Piece of interview

(b) A point of view of the news paper
(c) One-Sided approach of the Govt
(d) None of these
11- Press and Publication Ordinance was introduced on:
(a) 1965
(b) 1995
(c) 1963
(d) none of these
12- What is Dummy?
(a) A dead body of an animal

(b) Make up of newspaper
(c) Front page of the newspaper
(d) None of these
13- What is lithography?
(a) A method of printing

(b) A system of local bodies
(c) Circulation of newspapers
(d) None of these
14- What is by line?
(a) A matter written with lines

(b) A track of train
(c) Reporter's name given with printed story
(d) none of these
15- Agenda setting is the main objective:
(a) of media person

(b) Media has no concern one
(c) is the subject of mass communication
(d) None of these
16- PID?
(a) Public intelligent department

(b) Pakistan institution of development
(c) Press information department
(d) None of these
17- Press and Publication ordinance?
(a) was introduced by Liaqat Ali Khan

(b) was presented by Muhammad Khan Junejo
(c) was implemented in 1963 during the Field Marshal Muhammad Ayub Khan's Government
(d) None of these
18- Pakistan's per capita income?
(a) $ 800
(b) $ 480
(c) $ 520
(d) None of these
19- What is considered as father of popular Journalism:
(a) Lord North Cliff

(b) Elahu Katz
(c) E.M. Rogers
(d) None of these
20- News is the description of the event by a book writer:
(a) True
(b) False

Solved MCQs
1) Calcutta General advertiser is popularly known as:
a) Bengal jopurnal
b) Hicky`s Gazette
c) Calcutta Courier
d) Voice of Bengal
2) The first printed Urdu paper in the Sub-continent was:
a) Delhi urdu Akhbar

b) Sadiq-ul-Akhbar
c) Jam-e-jahan Numa
d) Koh-I-Noor
3) The Pakistan Times was founded by:
a) quaid-e-Azam Mohd Ali Jannah

b) Liaqat Ali khan
c) Khawaja Nazim-uddin
d) Mian Iftakhruddin
4) The term Artillery of the press was coined by :
a) James reston
b) Qilbur Schramm
c) MM clean
d) Lazarsfeld
5) S M C R model of communication process was produced by:
a) David K berlo
b) M M clean
c) E M Roger
d) C H Gerber
6) The modern version of old hero is .
a) Famous personality
b) Celebrity
c) V I P
d) Powerful personality
7) libel is :
a) Malicious defamatory joke

b) Malicious defamatory written accusation
c) Slander
d) Defamatory speech
8) Intra Personal Communication is:
a) Communication between two persons

b) Inner monologues-communications within self
c) Communication with more people
d) Communication with masses
9) the originator of the phrase “press is the fourth estate” is:
a) Edmund Burke
b) Lord Macaulay
c) North Cliff
d) Rudyard Kipling
10) The Magic Bullet theory of mass communication was evolved by:
a) Ball Rokeach
b) Klapper
c) George Gerber
d) None of these
Q 9 (b) Identify the following in Pakistan’s Media perspective.
11) A P N S (All Pakistan Newspapers Association)

12) A P N E C (All Pakistan Newspapers Employees Confederation)
13) C P N E (Council of Pakistan Newspaper Editors )
14) P B C (Pakistan Broadcasting Corporation)
15) A B C (Audit Bureau of Circulation)
16) P I D (Press Information Department)
17) P F U J (Pakistan Federal Union of Journalists)
18) A P P (Associated Press Of Pakistan)
19) P E M R A (Pakistan Electronic Media Regulatory Authority)
20) R P P O (Registration of Press and Publications Ordinance)

Solved MCQs
i. What is “Lithography”?
a. A method of Printing
b. A system of local bodies
c. Circulation of Newspapers
d. None of these.
ii. What is “Dummy”?
a. Dead body of an animal

b. Make-up of newspaper
c. Front Page of Newspaper
d. None of these
iii. What is by line?
a. A railway track
b. Text written on lines
c. Reporter’s name printed with story
d. None of these
iv. Intra-Personal Communication is:
a. Communication with personal friend

b. With Public
c. With self
d. With family
v. What is ABC?
a. American Business Circle

b. American Business Corporation
c. Audit Bureau of Circulation
d. None of these
vi. Who was the first Editor of daily “Nwa-e-Waqt?”
a. Majeed Nizami
b. Mujeeb Nizami
c. Hameed Nizami
d. None of these
vii. When Television Transmission was started in Pakistan?
a. 1970
b. 1964
c. 1990
d. 1962
viii. The Subject allotted to a newspaper reporter is called:
a. Creed
b. Beat
c. Embargo
d. Feature
ix. A journalist who is not attached with any newspaper is called:
a. Retainer
b. Correspondent
c. Free Lancer
d. Stinger
x. Identification Mark written on the top of news story page is called:
a. Credit Line
b. Slug Line
c. Embargo
d. Tip
xi. Dr. Gobbles is known as father of:
a. Advertising
b. Public Relation
c. Propaganda
d. None of these
xii. The communication based on purchased time or space is called:
a. Publicity
b. Advertising
c. Propaganda
d. None of these
xiii. UPI is the abbreviation of:
a. United Press of Indonesia

b. United Press of India
c. United Press International
d. None of these
xiv. The news that appears two or three days before an event is called:
a. Follow up
b. Lead story
c. Curtain raiser
d. None of these
xv. Press and Publication Ordinance was introduced in:

a. 1963
b. 1965
c. 1995
d. None of these
xvi. Communication without words:
a. Visual communication
b. Non-Verbal communication
c. Mass communication
d. None of these
xvii. Tabloid newspaper is of small size with:
a. 3 columns
b. 4 columns
c. 5 columns
d. None of these
xviii. The reading of the script to check the errors is called:
a. Composing
b. Proof-reading
c. Editing
d. None of these
xix. A brief introduction of a photograph is called:
a. Embargo
b. Credit line
c. Caption
d. None of these
xx. OB stands for:
a. Open Box
b. Outdoor Broadcast
c. Official Beat
d. None of these

Solved MCQs
1) What is Scope?
(a) Common report

(b) Beat news
(c) Exclusive Story
(d) None of these
2) What is Superhead?
(a) Multi common story
(b) Headline of the paper
(C) Sub- heading
(d) None of these
3) Stringer is called to
(a) whole time employee

(b) part-time correspondent paid a column rate
(c) Sub-editor (d) None of these
4) Extra – personal communication is?
(a) With family

(b) self
(C) With more than two persons
(d) None of these
5) Newspaper’s master head is called:
(a) Headline
(b) flag
(c) Sub-heading
(d) embargo
6) FOLIO is the name of:
(a) Follow up
(b) Page number
(C) Date line
(d) Cut
7) Who was the first editor of the daily Jhang?
(a) Mir Shakeel – ur-Rehman

(b) Altaf Hussain
(C) Mir Khalil-ur- rehman
(d) Nasim Hijazi
8) Acknowledgment if the source of a picture or a story is called?
(a) Credit line

(b) Byline
(c) Courtesy
d) Reference
9) Continuation of a story on another page is called?
(a) Reference
(b) Follow-up
(C) Jump
(d) None of these
10) PEMRA Ordinance was implemented in:
(a) 1997
(b) 2002
(c) 1998
(d) 2004
11) The term “Global Village” was coined by:
(a) George Gerbener

(b) Marshal Mcluhan
(C) Wilber Schramm
(d) Pamela Shoemaker
12) Press Note can issue?
(a) Editor
(b) Government official
(c) Reporter
(d) Sub-editor
13) Registration of Press and Publication Ordinance was introduced in:

(a) 1963
(b) 1971
(C) 1973
(d) 1988
14) The founder of daily ‘Pakistan Times’ Was:
(a) Mian Iftikhar-ud-din

(b) Faiz Ahmed Faiz
(c) Quaid-I-Azam
(d) None of these
15) The term ‘Deck’ is used for:
(a) Headline
(b) Part of a headline
(C) Box
(d) None of these
16) The term yellow journalism was started from
a) Pakistan
b) India
c) Germany
d) USA
17) The inventor of the printing press was:
a) Marshal McLuhan
b) Ts’ai Lun
c) Johannes Gutenberg
d) Non of these
18) Pakistan’s first official news agency was
a) UPI
b) IPA
c) APP
d) NNI
19) Nasim hijazi was Editor of the daily
a) Shaheen
b) Kohistan
c) Imroze
d) Mashriq
20) CNE stands for
a) Council of newspaper editor

b) Chief News Editor
c) Committee of Newspaper Employees
d) Non of these

Solved MCQs
1.What is a by line?
a.A railway track

b.Text written on line
c.Reporter's name printed with story
d.None
2.Intra-personal communication is:
a.Communication with personal friend

b.With people
c.With self
d.With family
3.What is ABC?
a.American business circle

b.American business corporation
c.Audit Bureau of circulation
d.None
4.Who was the first editor of daily Nawai e waqt?
a.Majeed nizami
b.Mujeeb nizami
c.Hameed nizami
d.none
5.When television transmission was started in Pakistan?
a.1970
b.1964
c.1990
d.1962
6.The assignment allotted to a newspaper reorter is called:
a.Creed
b.Beat
c.Embargo
d.Feature
7.A journalist who is not attached with any newspaper is called:
a.Retained
b.Correspondent
c.Free lancer
d.Stinger
8.Identification marks written on the top of news story page is called:
a.Credit line
b.Slugline
c.Embargo
d.tip
9.The communication based on purchased time of space is called:
a.Publicity
b.Advertising
c.Propaganda
d.None
10.Press and Publication Ordinance was introduced in:
a.1963
b.1965
c.1995
d.none
11.Tabloid newspaper is of small size with:
a.3 columns
b.4 columns
c.5 columns
d.None
12.A brief introduction of a photograph is called:
a.Embargo
b.Outdoor broadcast
c.Caption
d.None
13.Newspaper's masthead is called:
a.Headline
b.Flag
c.Sub-heading
d.Embargo
14.Who was the first editor of daily 'Jang'?
a.Mir Shakeel ur Rehman

b.Altaf Hussain
c.Mir Khalil ur Rehman
d.Nasim hijazi
15.The term global village was coined by:
a.George Gerbener
b.Marshal Mcluhan
c.Wibler Schramm
d.Pamela Shoemaker
16.The inventor of printing press was:
a.Marshal Mcluhan
b.Ts'ai Lun
c.Johannes gutenberg
d.None
17.Pakistan's first official news agency was:
a.UPI
b.IPA
c.APP
d.NNI
18.PEMRA ordinance was implemented in:
a.1997
b.2002
c.1998
d.2004
19.Press note can be issued by:
a.Editor
b.Government official
c.Reporter
d.Sub-editor
20.Stringer is called to:
a.Whole time employee

b.Part-time correspondent paid a column rate
c.Sub-editor
d.None

Solved MCQs
1. Banner Advertisement is a type of advertising related to:
a. Outdoor Advertising
b. Interactive Advertising
c. Corporate Advertising
d. None of these
2. The Public Relations department which covers the activities of Provincial Government is:
a. PID
b. DGPR
c. ISPR
d. None of these
3. Hamsafar is house journal of:
a. Daewoo
b. Pakistan Railways
c. PIA
d. None of these
4. Sultan Lakhani is the Chief Editor of:
a. Daily Dawn
b. Daily The News
c. Daily Nation
d. None of these
5. The book "Process and Effects of Mass Communication" was written by:
a. Denis McQuail
b. Wilber Schram
c. Joseph Ascart
d. None of these
6. News appearing before the occurrence of an events is termed as:

a. Curtain Raiser
b. Press Communique
c. Obituary
d. None of these
7. CPNE is a representative body of:
a. Newspaper employees
b. Newspaper editors
c. Newspaper owners
d. None of these
8. It is a compulsion for media organisations to _____ without changing or amending the text.
a. Press release
b. Press note
c. Hand out
d. None of these
9. Elahi Bakhsh Soomro is the capacity of Federal Information Minister announced to repeal:
a. PPO
b. EBDO
c. PCO
d. None of these
10. A typical soundtrack which identifies a program is known as:
a. Sound track
b. Music track
c. Signature tune
d. None of these
11. There is limited and delayed feedback in _________ communication.
a. Interpersonal
b. Media
c. Mass
d. None of these
12. Family Magazine belongs to:

a. Jang Group of Publications
b. Nida-e-Millat Group of Publications
c. Century Publications
d. None of these (Nawa-e-Waqt)
13. Obituary newa relates to:
a. Deaths
b. Births
c. Weather
d. None of these
14. The fuction of mass media which relates to the provisionof news is termed as:
a. Surveillance
b. Transmisiion
c. Correlation
d. None of these
15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were ternes and
conceptualised by:
a. Harold Laswell
b. Walter Lipman
c. Marshal Mcluhan
d. None of these
16. The name of the First ever Urdu newspaper of the sub-continent which started using coloured
photographs and cartoons was:
a. Jam-eJehan Numa
b. Tehzeeb-ul-Akhlaq
c. Hamdard
d. None of these
17. the advertising which praises the item to be sold with subjective opinions, superlatives or
exaggerations is known as:
a. Puffery
b. Dummy
c. Garbage-in
d. None of these
18. A journalist who is not full time employee of one media organistion is known as:
a. Reporter
b. Stinger
c. Free lancer
d. None of these
19. Slander is:
a. Written defamation
b. Verbal defamation
c. Both of these
d. None of these
20. the first editor of "Dawn" was:
a. Faiz Ahmad Faiz

b. Shorish Kashmiri
c. Altaf Hussain
d. None of these
Journalism Paper 2012 (Solved MCQS)
1)A freelancer is also called
(stringer, reporter, correspondent,)
2)Inverted pyramid style is preferably used in which media ?
(electronic,,print,,,both)
3)Material meant for press/media organizations is
(press release, news release,,press statement,,all of the above)
4)Subject assigned to reporter
(beat..)
5)PBC stands for
(Pakistan broadcasting corporation)
6)IRNA stands for
(Islamic Republic News Agency)
7)Hickey gazette launched in
(29jan 1780, 29 jan 1792, 29 jan 1760, etc)
8)SMCR model introduced in
(1960)
9)Name of Dawn publishers
(Herald)
10)Contribution by editorial staff is called
(editorial, article, column,
11)What is the type of advertising where product is delivered at your mailing address
(direct response, personal advertising, direct mail advertising, none of the above)
12)Father of printing press
(Johann Gutenberg)
13)Media is plural of ?
(Medium)
14)Audience in mass communication is?
(homogeneous,heterogeneous,exogenus or none of these)
15)Who presented SCMR model of communication?
Wilber Schram
16)The calender of events of journalism is called ?
calender
17)The publication at intervals ,weekly or monthly is called
(Periodicals)
18)A specific part of population ?
( sample)
19)Semantics is associated with ?
(Selection of words)
20)These was mcq about some theory type.I chose prediction for that.
JOURNALISM 2013
01. The phrase "the medium is the message" was coined by:
(a)Wilber Schramm
(b)MnNelly
(c)Herbert Marcuse
(d)None of these
02. An advertorail is
(a)A news
(b)An article
(c)An editorial
(d)None of these
03. There is immediate feedback in:

(a) Mass communication
(b)Interpersonal communication
(c)Top-down communicatio
(d)None of these
04. Film is a:
(a)Hot medium
(b)Cool medium
(c)Medium with low definition data
(d)None of these
05. APNS is a:
(a)Newspaper workers
(b)Owners
(c)Newspaper hawkers
(d)None of these
06. A communication message is decoded by:

(a)Sender
(b)Channel
(c)Receiver
(d)None of these
07. Dawn newspaper was founded by:

(a)Faiz Ahmed Faiz
(b)Quaid-i-Azam
(c)Allama Iqbal
(d)None of these
08. Communitarian journalism is:

(a)Civic journalism
(b)Public journalism
(c)Yellow journalism
(d)Both (a) and (b)
09. The originator of phrase "fourth state" describing a press was a:

(a)Journalist
(b)Parliamentarian
(c)Bureaucrat
(d)None of these (Edmund Burke)
10. AP is a news agency of:

(a)France
(b)UK
(c)US
(d)None of these
11. Scoop is:

(a)Exclusive story
(b)Sensational story
(c)Scandal story
(d)None of thse
12. Yellow journalism got its name from a:

(a)Cartoon character
(b)Yellow kid
(c)Both (a) and (b)
(d)None of these
13. Libel is:
(a)Spoken accusation
(b)Written accusation
(c)Spoken defamation
(d)None of these
14. Muckrakin investigates:

(a)Scandals
(b)Murders
(c)Slander
(d)None of these
15. Classified ads are:

(a)Classified information
(b)Brief advertisements
(c)Both (a) and (b)
(d)None of these
16. A banner headline of a newspaper is printed:

(a)In a box
(b)In the middle of a page
(c)Across a whole page
(d)None of these
17. PID is a:
(a)Federal government department
(b)Provincial department
(c)Military department
(d)None of these
18. A newspaper article depicts the opinion of:

(a)Editor
(b)Writer
(c)Government
(d)None of these
19. A brief description of a picture in words is called:

(a)Byline
(b)Obituary
(c)Caption
(d)None of these
20. Tahzibul Akhlaq was launched by:

(a)Maulana Zafar Ali Khan
(b)Maulana Hasrat Mohani
(c)Maulana Abul Kalam Azad
(d)None of these
1- d
2- C
3- b
4- A
5- b
6- c
7- b
8- D
9- b
10- c
11- A
12- B
13- b
14- C
15- c
16- c
17- a
18- b
19- c
20- d
1. The originator of the phrase 'press is, the fourth estate' is:
A. North Cliff B. Edmund Burke
C. Lord Macaulay D. Rudyard Kipling
Answer & Explanation
Answer: Option C
What is embargo?
A. A ship, which often comes late B. A ban on publication before a specific date
C. A story, which has no end D. None of these

Answer: Option B
3. Television programmes were started in Pakistan on:
A. 1964 B. 1990
C. 1947 D. None of these
Answer: Option A
4. What is yellow journalism?
A. Exploitative sensational B. Classified telephone directory
C. A low priced novel D. None of these
Answer: Option A
Explanation:
View Answer Workspace Report Discuss in Forum
5. What is typography?
A. Is a system of Government B. A choice of type to ensure image clarity
C. A branch of photography D. None of these
Answer: Option C
Explanation:
6. What is editorial?
A. Piece of interview B. A point of view of the newspaper
C. One-sided approach of the Government D. None of these
Answer: Option B
Explanation:
7. Press and Publication Ordinance was introduced on:
A. 1961 B. 1962
Answer: Option C
Explanation:
8. What is lithography?
A. A system of local bodies B. Circulation of newspapers
C. A method of printing D. None of these
Answer: Option C
Explanation:

9. Agenda setting is the main objective:
A. Is the subject of mass communication B. Of media person
C. Media has no concern one D. None of these
Answer: Option A
Explanation:
10. PID?
A. Press Information Department B. Public Intelligent Department
C. Pakistan Institution Development D. None of these
Answer: Option A
1. Press and Publication ordinance?
Was implemented in 1963 during the Field

A. Was presented by Muhammad Khan Junejo B.
Marshal Muhammad Ayub Khan's Government
C. Was introduced by Liaquat Ali Khan D. None of these
Answer: Option B
Explanation:
12. Pakistan's per capita income?
A. $800 B. $888
C. $999 D. None of these
Answer: Option A
Explanation:
13. News is the description of the event by a book writer:

A. TRUE B. FALSE
Answer: Option B
Explanation:
14. Intra-personal communication involves:
An individual communicating to a large

A. An individdual talking to a group B.
number of people
C. An individual thinking or talking to himself D. An individual talking to another individual
Answer: Option C
Explanation:
15. Any message given by other than the literal interpretation of words is called:
A. Audio Communication B. Visual Communication
C. Verbal Communication D. Non Verbal Communication
E. None of these
Answer: Option E
Explanation:
16. A person (or group) who has control over what information is disseminated to the audience is known as:
A. Newscaster B. Reporter
C. Regulator D. Gatekeeper
Answer: Option A
Explanation:

17. To be considered a daily, a newspaper has to appear at least:
A. Seven times a week B. Eight times a week
C. Nine times a week D. Ten times a week
Answer: Option A
Explanation:
18. The news of important public events appearing in the front sections of a newspaper, re called:
A. Soft-news B. Hard-news
C. Feature News D. Investigative news
Answer: Option B
Explanation:
19. The major function of Television is to provide:
A. Information B. Education
C. Entertainment D. All the three
Answer: Option D
Explanation:
20. The famous communication Model SMCRE was devised by:
A. Schramm B. Roger
C. Lasswell D. Osgood
Answer: Option A
21. APP is the news agency of:

A. Pakistan B. India
C. Iran D. Afghanistan
Answer: Option A
Explanation:
22. The largest English newspaper of Pakistan is:
A. The Nation B. Daily Times
C. Dawn D. The News
Answer: Option C
Explanation:
23. The founder of Jang-Group of Newspapers is:
A. Mir Khalil-ur-Rehman B. Mir Shakil-ur-Rehman
C. Hamid Mir D. Zia Shahid
Answer: Option B
Explanation:
24. The daily Dawn was founded by:
A. Quaid-e-Azam B. Liaqat Ali Khan
C. Ayub Khan D. Mohtarma Fatima Jinnah
Answer: Option A
Explanation:

25. What is "Lithography"?
A. A system of local bodies B. Circulation of newspapers
C. A method of printing D. None of these
Answer: Option C
Explanation:
26. What is "Dummy"?
A. Make-up of newspaper B. Dead body of an animal
C. Front Page of Newspaper D. None of these
Answer: Option A
Explanation:
27. What is byline?
A. Reporter's name printed with story B. A railway track
C. Text written on lines D. None of these
Answer: Option A
Explanation:
28. Intra-Personal Communication is:
A. With Public B. With self
C. Communication with personal friend D. With family
Answer: Option B
Explanation:

29. Wat is ABC?
A. Audit Bureau of Circulation B. American Business Circle
C. American Business Corporation D. None of these
Answer: Option A
Explanation:
30. Who was the first Editor of daily "Nawa-e-Waqt"?
A. Hameed Nizami B. Majeed Nizami
C. Zia Shahid D. None of these
Answer: Option A
31. When Television Transmission was started in Pakistan?
A. 1963 B. 1964
C. 1965 D. 1966
Answer: Option B
Explanation:
32. The Subject allotted to a newspaper reporter is called:
A. Embargo B. Feature
C. Creed D. Beat
Answer: Option D
Explanation:
33. A journalist who is not attached with any newspaper is called:

A. Free Lancer B. Retainer
C. Correspondent D. Stinger
Answer: Option A
Explanation:
34. Identification Mark written on the top of news story page is called:
A. Embargo B. Tip
C. Credit Line D. Slug Line
Answer: Option C
Explanation:
35. The communication based on purchased time or space is called:
A. Propaganda B. Publicity
C. Advertising D. None of these
Answer: Option C
Explanation:
36. UPI is the abbreviation of:
A. United Press of India B. United Press of Indonesia
C. United Press International D. None of these
Answer: Option A
Explanation:

37. The news that appears two or three days before an event is called:
A. Follow up B. Lead story
C. Curtain raiser D. None of these
Answer: Option C
Explanation:
38. Press and Publication Ordinance was introduced in:
A. 1963 B. 1964
Answer: Option A
Explanation:
39. Communication without words:
A. Mass communication B. Visual Communication
C. Non-Verbal communication D. None of these
Answer: Option C
Explanation:
40. Tabloid newspaper is of small size with:
A. 3 columns B. 4 columns
C. 5 columns D. None of these
Answer: Option B
41. The reading of the script to check the errors is called:
A. Composing B. Editing
C. Proof-reading D. None of these
Answer: Option C
Explanation:
42. A brief introduction of a photograph is called:
A. Embargo B. Credit line
C. Caption D. None of these
Answer: Option C
Explanation:
43. OB stands for:
A. Outside Broadcast B. Outdoor Broadcast
C. Official Beat D. None of these
Answer: Option A
Explanation:
44. Calcutta General advertiser is popularly known as:
A. Calcutta Courier B. Voice of Bengal
C. Bengal Jopumal D. Hicky's Gazette
Answer: Option D
Explanation:
45. The first printed Urdu paper in the Sub-continent was:

A. Jam-e-Jahan Numa B. Koh-i-Noor
C. Delhi urdu Akhbar D. Sadiq-ul-Akhbar
Answer: Option A
Explanation:
46. The Pakistan Times was founded by:
A. Hamid Nizami B. Mian Iftikhar-ud-din
C. Liaqat Ali Khan D. Zia Shahid
Answer: Option D
Explanation:
47. SMCR model of communication process was produced by:
A. David K. Berlo B. C.H. Gerber
C. M.McLean D. E.M.Roger
Answer: Option A
Explanation:
48. The modern version of old hero is:
A. VIP B. Famous personality
C. Celebrity D. Powerful personality
Answer: Option D
Explanation:

49. Libel is:
A. Slander B. Defamatory speech
C. Malicious defamatory joke D. Malicious defamatory written accusation
Answer: Option D
Explanation:
50. Who is the most important person in the T.V. News:
A. News Caster B. Camera-man
C. Peon D. None of these
Answer: Option D
51. The Nawa-e-Waqt started its publication in:
A. 1944 B. 1945
Answer: Option B
Explanation:
52. Irshad Ahmed Haqani writes his column under in:
A. Harf-e-Akhir B. Harf-e-Tamannah
C. Harf-e-Haq D. None of these
Answer: Option A
Explanation:
53. Who was the first editor of the daily Jang?
A. Mir Khalil-ur-Rehman B. Zia Shahid

C. Hamid Mir D. None of these
Answer: Option A
Explanation:
54. Which of the private Pakistani TV Channel has the greatest number of viewers?
A. GEO B. P.T.V.
C. S.T.N. D. None of these
Answer: Option D
Explanation:
55. Which official is called the pilot of the newspaper?
A. The news editor B. The reporter
C. The editor D. None of these
Answer: Option A
Explanation:
56. Communication is a:
A. Strategy B. Theory
C. Process D. None of these
Answer: Option B
Explanation:
57. The head office of "The Khabrain" is in:

A. Lahore B. Islamabad
C. Karachi D. None of these
Answer: Option A
Explanation:
58. PTV started its transmission in the regime of:
A. Ayub Khan B. Yahya Khan
C. Zia-ul-Haq D. None of these
Answer: Option A
Explanation:
59. Which is the largest circulated newspaper of Pakistan?
A. The Jang B. The Nawa-e-Waqt
C. The dawn D. None of these
Answer: Option A
Explanation:
60. The Nation is the sister publication of:
A. The dawn B. The Jang
C. The Nawa-e-Waqt D. None of these
Answer: Option C
61. AFP is the news agency of:
A. France B. None of these

C. England D. America
Answer: Option A
Explanation:
62. Who was the founder of the Dawn?
A. Haroon brothers B. Altaf Hussain
C. Liaqat Ali Khan D. None of these
Answer: Option A
Explanation:
63. "Radio & T.V." is the famous book of:
A. Rucker B. Wilbur Schram
C. Max Wylie D. None of these
Answer: Option C
Explanation:
64. Mathematical model of communication was developed by:
A. Charles E. Osgood B. Claude Shannon and Warren Weaver
C. Wilbur Schram D. None of these
Answer: Option C
Explanation:
65. The structure of newspaper is determined by:

A. Circulation B. Frequency of publication
C. Size(d) D. None of these
Answer: Option A
Explanation:
66. The largest newspaper of Pakistan is:
A. The News B. The Jang
C. Nawa-e-Waqt D. None of these
Answer: Option B
Explanation:
67. Reuters is the news agency of:
A. Germany B. France
C. England D. None of these
Answer: Option C
Explanation:
68. UPI is the abbreviation of:
A. United Press Iran B. United Press Indonesia
C. United Press of India D. None of these
Answer: Option C
Explanation:

69. The founder editor of Nawa-e-Waqt was:
A. Majeed Nizami B. Hameed Nizami
C. Arif Nizami D. None of these
Answer: Option B
Explanation:
70. The meeting of professionals having a series of prepared lectures followed by questions and answers, is called:
A. Symposium B. None of these
C. Seminar D. Workshop
Answer: Option A
71. A large size headline across the entire page is called:
A. Lead B. None of these
C. Deck D. Banner
Answer: Option D
Explanation:
72. The key narrator of a newscast or program is called:
A. Anchor B. Announcer
C. Editor D. None of these
Answer: Option A
Explanation:
73. Mohammedan Social Reformer was the English Name of:
A. Tahzeeb-ul-Akhlaq B. Muhazzab
C. Makhzari D. None of these
Answer: Option A
Explanation:
74. Zamindar was launched by:
A. Maulvi Serajuddin B. Munshi Mahboob Alam
C. Maulana Zafar Ali Khan D. None of these
75. CPNE is the representative body of:
A. Newspaper owners B. Working journalists
C. Editors D. None of these
Answer: Option C
Explanation:
76. Continuation of a story on another page is called:
A. Carried B. Jump
C. Bouncer D. None of these
Answer: Option D
Explanation:
77. A story appearing with the name of the writer is called:
A. Print line B. None of these
C. credit line D. By line

Answer: Option D
Explanation:
78. The largest mass medium in Pakistan is:
A. Television B. None of these
C. The Press D. Radio
Answer: Option A
Explanation:
79. APP is the abbreviation of:
A. Associated Press of Pakistan B. Allied Papers of Pakistan
C. Association of Publications D. None of these
Answer: Option A
Explanation:
80. Kuldip Nayer is a well known Indian:
A. TV Artist B. Film Star
C. Journalist D. Hockey Player
Answer: Option C
81. A large size headline across the entire page is called:
A. Lead B. Deck
C. Banner D. None of these
Answer: Option C
Explanation:
82. A sheet containing facts and detailed information on any issue is known as:
A. Summary B. Write up
C. Backgrounder D. None of these
Answer: Option A
Explanation:
83. Muhammad Social Reformer was the English name of:
A. Tahzeeb-ul-Akhlaq B. Muhazzab
C. Makhzan D. None of these
Answer: Option A
Explanation:
84. Daily DAWN was started in:
A. 1942 B. 1943
Answer: Option A
Explanation:
85. The number of radio stations which Pakistan got in 1947 was:
A. 2 B. 3

Answer: Option A
Explanation:
86. CPNE is the representative body of:
A. Newspaper owners B. Working journalists
C. Editors D. None of these
Answer: Option C
Explanation:
87. Lead is the name of:
A. Main Feature B. Opening Editorial
C. Leading story on the front page D. None of these
Answer: Option C
Explanation:
88. SMRC is a well-known:
A. Communication Strategy B. Communication Model
C. Communication Theory D. None of these
Answer: Option C
Explanation:
89. A story appearing with the name of the writer is called:
A. Print line B. Credit line
C. By Line D. None of these

Answer: Option C
Explanation:
90. Radio Pakistan was converted into Pakistan Broadcasting Corporation in:
A. 1964 B. 1965
Answer: Option A
91. The Public relations department of the Federal Government is known as:
A. PID B. DPR
C. DGPR D. None of these
Answer: Option A
Explanation:
92. Yellow Journalism is a newspaper journal printed on cheap yellow papers:
A. Correct B. Incorrect
Answer: Option B
Explanation:
93. Accrdited journalists are the Journalists having permission cards from the Home Department for press from the
Home Department for press duties:
Answer: Option A
Explanation:
94. First Editor of Dawn was a:
A. Faiz Ahmed Faiz B. Ahmad Nadeem Qasmi
C. Pothan Joseph D. None of these
Answer: Option C
Explanation:
95. Palagiarism is unauthorized use of another person's copyright material without acknowledgment:
Answer: Option A
Explanation:
96. Slug Line are the words to identify news copy/story:
Answer: Option A
Explanation:
97. Pakistan Electronic Media Regulartory Authority (PEMRA) was established in March, 2000:
Answer: Option A
Explanation:
98. FM Radio means Frequency Modulation Radio:

Answer: Option A
Explanation:
99. The news which appers in the papers two or three days before an important event is called:
A. Background B. Follow up
C. Curtain Raiser D. None of these
Answer: Option C
Explanation:
100. Maulana Zfar Ali Khan started Daccan Review which lasted for:
A. Five years B. Four years
C. Six years D. Seven years
Answer: Option A
101. Daccan Review was started in:
A. 1902 B. 1903
C. 1904 D. 1905
Answer: Option C
Explanation:
102. Who started weekly Zameendar?
A. Maulana Hali B. Maulana Siraj-ud-Din
C. Maulana Shibli D. Zafar Ali Khan
Answer: Option B
Explanation:
103. Who shifted weekly Zameendar to Lahore?
A. Maulana Shibli B. Zafar Ali Khan
C. Both of the above D. None of these
Answer: Option B
Explanation:
104. Abu'al Kalam Azad issued weekly:
A. Comrade B. Al-Hilal
C. Tarjuman D. Al-Mashriq
Answer: Option B
Explanation:
105. Al-Hilal was issued in:
A. 1909 B. 1910
C. 1911 D. 1912
Answer: Option D
Explanation:
106. Who started Paisa Akhbar from Lahore?
A. Maulana Siraj-ud-Din B. Zafar Ali Khan
C. Maulvi Mehboob Alam D. None of these

Answer: Option C
Explanation:
107. Who issued at start of 2nd World War two pamphlet type newspapers in Urdu i.e., Jang and Anjam?
A. Congress B. Mir Khalil-ur-Rehman
C. Britain D. Muslim League
Answer: Option C
Explanation:
108. After Qarardad-e-Lahore, Quaid-i-Azam established a trust and under the supervision of this trust two dailies
were started from Delhi, e.e., Dawn and:
A. Amrooz B. Manshoor
C. Jang D. Mashriq
Answer: Option A
Explanation:
109. Which newspaper appeared in March 1940 in a small size as fortnightly in 1942, it was changed into weekly after
sometimes and later, on 22 March became a daily?
A. Nawa-i-Waqt B. Jang
C. Manshoor D. None of these
Answer: Option A
Explanation:
110. To which newspapers these renowned journalists did belong: Main Iftikhar-ud-Din, Desmond Young, Faiz Ahmed
faiz, Mazhar Ali Khan and Mohammad Shaft?
A. Pakistan Times B. Mashriq

C. Jang D. None of these
Answer: Option A
111. Civil and Military Gazette was based in:
A. Delhi B. London
C. Lahore D. Karachi
Answer: Option B
Explanation:
112. When a first small and weak radio transmitter was installed in Y.M.CA building, Lahore?
A. 1926 B. 1927
C. 1928 D. 1929
Answer: Option C
Explanation:
113. Which company of Japan, started two pilot TV stations in Pakistan?
A. Nippon Electronic Company B. Mitsubishi Electric Company
C. Sony Electric Company D. None of these
Answer: Option A
Explanation:
114. Pakistan's first TV station went on air in Lahore on:
A. 23 November. 1965 B. 24 November. 1966
C. 25 November. 1967 D. 26 November. 1964

Answer: Option D
Explanation:
115. When Radio Pakistan started FM transmission?
A. July. 1988 B. August. 1998
C. September. 1998 D. October. 1998
Answer: Option D
Explanation:
116. Which organization regulates electronic media in Pakistan?
Pakistan Electronic Media Regulatory

A. Pakistan Electric Media Regulatory Authority B.
Association
Pakistan Electronic Media Regulatory

C. D. None of these
Authority
Answer: Option C
Explanation:
117. Which is the both the government's own news agency and the official carrier of international wire service stories
to the local mdia?
A. KPI B. APP
C. PPA D. DPA
Answer: Option C
Explanation:
118. PTCL started offering access via the nationwide local call network in:
A. 1995 B. 1996
C. 1997 D. 1998
Answer: Option A
119. The model of communication that is expressed as who says "What in Which Channel To Whom With What Effect"
was developed by:
A. Harold Lasswell B. James Carey
C. Marshall McLuhan D. Wilbur Schramm
Answer: Option A
Explanation:
120. A friend nodes in agreement at something you've said. This is an example of:
A. Feedback in mass communication B. Noise in interpersonal communication
C. Encoding in interpersonal communication D. Feedback in interpersonal communication
Answer: Option D
121. It is imprecise to speak of "source" and "receiver" in communication because:
There is much variation in what constitutes a If the receiver is not listening, the source
A. B.
source and receiver can't be a source
Communication is an ongoing, reciprocal

C. D. None of these
process.
Answer: Option C
Explanation:
122. Because it is imprecise to speak of "source" and "receiver" in communication, Osgood and Schramm replaced
these concepts with in their model of commuication.
A. Decoders B. Participants
C. Interpreters D. Encoders
Answer: Option C
Explanation:
123. Network executives read the overnight ratings for a new television series. This is an example of:
A. Feedback in mass communication B. Noise in interpersonal communication
C. Encoding in interpersonal communication D. Feedback in interpersonal communication
Answer: Option A
Explanation:
124. An example of occurs when your newspaper gets wet and it is difficult to read page 1 because page 2 bleeds
through.
A. Noise in interpersonal communication B. Noise in mass communiation
C. Feedback in interpersonal communication D. Feedback in mass communication
Answer: Option B
Explanation:
125. The news which has significance for relatively large numbers of readers, listeners, or viewers in called:
A. Soft news B. Hard news
C. Important news D. Plain news
Answer: Option B
Explanation:
126. Who for the first time appointed Waqa-inawees (newsmen) in all areas to keep the government well informed?
A. Sultans of Delhi B. Mughals
C. Britishers D. None of these
Answer: Option A
Explanation:
127. Who strengthened the system of Waqa-inawees (newsmen) in the Subcontinent?
A. Tughlaq B. Hindu
C. Mughals D. Britishers
Answer: Option C
Explanation:
128. The first weekly magazine in the Subcontinent was:
A. Jam-e-Jejan Numa B. Al-Hilal
C. Jago D. Calcutta Reviews
Answer: Option A
Explanation:
129. Jam-e-Jehan Numa appeared on the horizon in Calcutta, under the editorship of Munshi Sada Sukh, in:
A. 1822 B. 1823
C. 1824 D. 1825
Answer: Option A
Explanation:

130. To control journalism, British introduced its first law on journalism in:
A. 1798 B. 1799
C. 1800 D. 1801
Answer: Option B
131. Urdu journalism was started in 1836 by the publishing of:
A. Al-Hilal B. Jago
C. Delhi Urdu Akhbar D. None of these
Answer: Option C
Explanation:
132. Delhi Udu Akhbar, was started by:
A. Maulana Mohammad Ali Baqar B. Bahadur Shah Zafar
C. Sir Syed D. None of these
Answer: Option A
Explanation:
133. The first victim of journalism law in India was the:
A. Jam-e-Jehan B. Bengal Harkaro
C. Bengal Times D. None of these
Answer: Option B
Explanation:
134. Bengal Harkaro was owned by:
A. Dwarka Tagor B. Zafar Ali Khan

C. Hasrat Mohani D. None of these
Answer: Option A
Explanation:
135. What is common between these three newspapers: Sadaq-ul-Akhbar?
A. These all were Dehli based B. These all were in English
C. These all were in Urdu D. These all were Lahore based
Answer: Option A
Explanation:
136. Which was the court gazette of Bhadar Shah Zafar?
A. Siraj-ul-Akhbar B. Urdu Akhbar
C. Delhi Akhbar D. None of these
Answer: Option A
Explanation:
137. Who edited the well-khown Ain-i-Akbari of Abu'al Fazal?
A. Sir Syed B. Molana Hali
C. Molana Baciar D. Hasrt Mohani
Answer: Option A
Explanation:
138. Risala Asbab-e-Baghwat-e-Hind (Causes of India Revolt), was written by Sir Syed Ahmed Khan. Who translated
it into English?
A. Mehmood Khan B. Altaf Hussain Hali
C. Sir Auckland Colin D. No of these
Answer: Option C
Explanation:
139. After returning from London, Sir Syed started:
A. Delhi Akhbar B. Tahzib-ul-Akhlaq
C. Risala Asbab-e-Baghwat-e-Hind D. None of these
Answer: Option B
Explanation:
140. Through the journal Tahzib-ul-Akhlaq Sir Sayed propagated his:
A. Reformative doctrines regarding religion B. Reformative doctrines regarding society
C. Both (a) & (b) D. None of these
Answer: Option B
141. Rais-al-Ahrar was:
A. Marshall McLuhan B. Wilbur Schramm
C. Maulana Muhammad Ali Johar D. None of these
Answer: Option C
Explanation:
142. The Comrade was started from Calcutta and in 1912 it was transferred to:
A. Lahore B. Delhi
C. Karachi D. Lakhnow
Answer: Option B
Explanation:
143. Who started Hamdard, an Urdu daily, from Delhi in 1913?
A. Molana Baciar Ali B. Hasrat Mohani
C. Muhammad Ali Johar D. None of these
Answer: Option C
Explanation:
144. Comrade's objectives were to:
Convey the Muslim point of view to the rulers Create a sense of political awareness among
A. B.
about the current situation the Muslims
C. Both of the above D. None of the above
Answer: Option C
Explanation:
145. Which journalist was interned for a period of about five years, ranging from November 23, 1915 to 1919?
A. Muhammad Ali Johar B. Molana Hasrat Mohani
C. Altaf Hussain Hali D. None of the above
Answer: Option A
Explanation:

146. Which celebrated English novelist, proclaimed: "Muhammad Ali possessed the pen of Macaulay, the tongue of
Burke and the heart of Napoleon":
A. H.G. Wells B. Shelley
C. Herman Hessay D. Lord Byron
Answer: Option A
Explanation:
147. Who published Urdu-e-Moalla:
A. Molana Hasrat Mohani B. Molana Shibli Nomani
C. Sir Sayyed Ahmad Khan D. None of these
Answer: Option A
Explanation:
148. Urdu-e-Moalla published firstly from Aligarh and later on from:
A. Kawnpur B. Delhi
C. Lahore D. Karachi
Answer: Option A
Explanation:
149. Which of the following is not one of the categories rated by Net Shepherd?
A. Quality B. Functionality
C. Maturity Level D. Trusted/Untrusted
Answer: Option B
Explanation:
150. MP3 is an important Internet development because:
It permits music's digital distribution, in a Its contents are not subject to copyright
A. B.
non-physical form restrictions
It increases the download speed of text and

C. D. None of these
graphics
Answer: Option A
151. Which of the following do experts believe will damage the Internet?
A. Pay-as-you-go pricing B. The technology gap
C. Flat rate billing D. None of these
Answer: Option C
Explanation:
152. The Secure Digital Music Initiative:
Allows users to record their choice of album at

A. Makes downloading copyrighted music illegal B.
a Sony-SDMI kiosk
C. Has become outdated due to the spred of MP3 D. Will allow users to download music for a fee
Answer: Option D
Explanation:
153. Credit bureaus and marketing associations can easily obtain:
A. Your social security number B. Your name
C. Your date of birth D. All of the above
Answer: Option D
Explanation:
154. Books that are published especially for sale to schools are called:
A. Trade books B. Professional books
C. El-hi books D. None of these
Answer: Option C
Explanation:
155. Remainders are:
Unsaleable books that are returned to the Book ideas that have been rejected by a
A. B.
publisher, by a bookstore publisher or editor
C. Books that have no tie-in-value D. None of the above
Answer: Option A
Explanation:
156. Digital books:
A. Can hold up to 500 pages of text B. Have fixed content that cannot be edited
Have overtaken hardcover books in annual

C. Are an example of convergence D.
sales
Answer: Option C
Explanation:
157. Subsidiary rights refers to:
The ownership of smaller publishing houses An author's ability to retain the right to use a
A. B.
by larger ones. character in a number of books
C. The sale of a book, its contents, and its D. None of these

characters to filmmakers, paperback
publishers, book clubs, and merchandise
manufacturers.
Answer: Option C
Explanation:
158. An alliterate person:
Lacks the cultural framework to appreciate

A. Is unwilling to read B.
reading
C. Chooses to read only non-serious books D. Is unable to read
Answer: Option A
Explanation:
159. Among the earliest "newspapers" were the Acta Diurna,
Single sheet announcements or accounts of

Daily reports of the actions of the Roman
A. B. events imported from England and posted on
Senate.
walls in the Colonies.
Single sheet newspapers nailed to the sides of

C. D. None of these
buildings.
Answer: Option A
Explanation:
160. Corantos were:
Single sheet announcements or accounts of

Daily reports of the actions of the Roman
A. B. events imported from England and posted on
Senate.
walls in the Colonies.
One page news sheets about events on the

European continent that were printed in
C. D. None of these
English in Holland and imported into England
by booksellers

Answer: Option C
161. New York Weekly Journal publisher Peter Zenger was jailed for publishing:
A. Without paying his Stamp Tax B. Without a license too much advertising
"Seditious libel" about the governor of New

C. D. None of these
York
Answer: Option A
Explanation:
162. The Bill of Rights refers to:
The readers right to be informed by impartial

A. B. Freedom of the press
journalism
The first ten amendments to the U.S. The written claims of editorial freedom
C. D.
Constitution instituted by Colonial publishers
Answer: Option C
Explanation:
163. In 1833, Benjamin Day published the New York Sun, the first:
A. Chain newspaper B. Advertising-free newspaper
C. Penny newspaper D. Yellow newspaper
Answer: Option C
Explanation:
164. The first African American newspaper, _____ was published in 1827 by John B.Russwurum and the Reverend
Samuel Cornish:
A. Freedom's Journal B. The North Star
C. The Chicago Tribune D. The Ram's Horn

Answer: Option A
Explanation:
165. Different newspapers throughout the country that have the same owner are called:
A. Chain newspapers B. Conglomerate newspapers
C. Jointly-operated newspapers D. Yellow newspapers
Answer: Option A
Explanation:
166. The Christian Science Monitor is an example of an:
A. Suburban weekly B. Alternative weekly
C. National Daily D. Metropolitan daily
Answer: Option C
Explanation:
167. Which category of newspaper has seen the greatest decline in circulation since 1970?
A. Morning metropolitan dailies B. Evening metropolitan dailies
C. Alternative weeklies D. Suburban dailies
Answer: Option B
Explanation:
168. Syndicates:
Operate as clearinghouses for the work of
Manage joint operating agreements to the
A. columnists, essayists, cartoonists, and other B.
mutual benefit of both papers
cretive individuals
Place an advertiser's ads in papers throughout

C. D. None of these
the country
Answer: Option A
Explanation:
169. Civic Journalism refers to:
Newspapers actively engaging the community

A. Ethical and professional journalistic practice B.
in their reporting of important issues
The reporting of local community news and

C. D. None of these
events
Answer: Option B
Explanation:
170. The original muckrakers:
Rarely took institutions that advertised in the Were welcomed by government as a check on
A. B.
pages of the magazines for whom they wrote powerful institutions
Were writers who agitated for change by

C. targeting powerful political and industrial D. None of these
people and institutions.
Answer: Option C
171. Controlled circulation refers to:
A magazine provided at no cost to reader who A magazine efforts to control its circulation to
A. meet some specific set of advertiser attractive B. ensure a broad based reader demographic
criteria profile
Magazines that intentionally limit or control

C. circulation to ensure a high proportion of D. None of these
demographically valuable readers
Answer: Option A
Explanation:
172. When you read Slate or Salon, you're reading magazine:
A. A consumer B. An online
C. Respectively, a trade and professional D. None of these
Answer: Option B
Explanation:
173. Persistence of vision refers to:
People's ability to see motion in rapidly A montage device in which the same image is
A. B.
moving pictures repeated over and over for dramatic purposes
A film maker's desire to have people see a

C. D. None of these
film several times
Answer: Option A
Explanation:
174. Demonstrating, that large audiences would sit in a darkened theater to watch movies was an important
contribution to the development of motion pictures. It was accomplished by:
A. William Dickson B. Ediwin S. Porter
C. The Lumiere brothers D. George Melics
Answer: Option C
Explanation:
175. The first producer to edit, intercut scenes, and use a mobile camera was _______ in The Great Train Robbery:
A. Edwin S. Porter B. George Melies
C. D.W.Griffith D. William Dickson
Answer: Option A
Explanation:
176. Block booking refers to:
A distributor forcing an exhibitor to take an

A studio producing several films on a single
A. inferior film in order to secure access to a B.
theme
better one
Modern, filmmaking characterized by reduced An exhibitor owning several screens in one

C. D.
risktaking and formulaic stories geographic area
Answer: Option A
Explanation:
177. The three component systems of the movie business are:
Pre-production, post-production, and

A. B. Production; distribution, and exhibition
distribution
C. Production, direction, and financing. D. The studio, the director, and the actors
Answer: Option B
Explanation:
178. Concept films:
Can be described in one line and are thus Are usually tied to content that has been on
A. B.
easy to promote and market television
Tend to be far more creative and imaginative

C. D. None of these
than independent films

Answer: Option A
Explanation:
179. Movie box office figures are an example of:
Delayed and inferential feedback in Delayed and inferential feedback in mass

A. B.
interpersonal communication communication
Instant and direct feedback in interpersonal Instant and direct feedback in mass
C. D.
communication. communication
Answer: Option B
Explanation:
180. People who belong to a bounded culture:
Usually identify themselves as members of Are generally looked down on in the United
A. B.
that culture States
Do not generally get along with people Choose not to participate in the dominant
C. D.
outside tht culture culture
Answer: Option A

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Journalism Paper - 2000

(3) The key Narrator of a newscast or program is called:

(4) Mohammedan Social Reformer was the English Name of:

(5) Daily Dawn Started in:

(6) Zamindar was launched by:-

(a) Maulana Zafar Ali Khan

(7) The first Editor of Dawn was:

(a) Desmond Young

(9). Daily Jung first appeared from:

(11) CPNE is the representative body of:

(12) Television made its advent in Pakistan in:

(13) Leader is the name of:

(a) Leading story on the front page.

(14) Continuation of a story on another page is called:

(15) S.M.C.R. is a well known:

(a) Communication Theory

(16) A story appearing with the name of the writer is called:

(a) Credit line

(17) The largest mass medium in Pakistan is:

(a) The Press

(18) Dr. Goebbles is known as father of:

(19) Radio Pakistan was converted to Pakistan Broadcasting Corporation in:

(20) A.P.P. is the abbreviation of:

(a) Allied papers of Pakistan

Journalism Paper - 2001

a) The target audience

(4) Mathematical model of communication was developed by

(5) Sementic problem in communication deals with

a) The effectiveness of the message

(10) Readers of a specialized magazine are known as

(11) The type of communication based on purchased times or space is called

(12) The structure of newspapers is determined by

(14) One of the major advantages of radio medium for advertising is

(15) The largest newspaper of Pakistan is

(16) World Service of Pakistan Television can be watched in

(17) Reuters is the news agency of

(18) UPI is the abbreviation of

a) United Press of India

(19) The founder editor of Nawa-e-Waqt was:

Journalism Paper - 2002

1) What is meant by editorial note:

3) Who is the most important person in the T.V. NEWS:

4) Hasrat Mohani published the newspaper:

5) The Nawa-e-Waqt started its publication in:

6) Irshad Ahmed Haqani writes his column under in:

7) Who was the first editor of the daily Jang?

9) Which official is called the pilot of the newspaper:

11) The head office of “The Khabrain” is in:

12) APNS represents

13) P.T.V. started its transmission in the regime of:

14) Which is the largest circulated newspaper of Pakistan?

15) The Nation is the sister publication of:

16) AFP is the news agency of

17) Who was the founder of the Dawn?

18) Wax-Wyllie wrote

19) Who was the founder of yellow journalism:

20) The Urdu edition of the Comrade was called:

Journalism Paper - 2003

1, Back bench is the senior editorial executives of a Newspaper:

2. “Yellow Journalism is a newspaper/journal printed on cheap yellow papers

5. Civil and Miliatary Gazette was first published from:

6. First Editor of Dawn was

7. TV commercial lasting more than a second is called blind adds

8. Plagiarism is unauthorized use of another person’s copyright material without acknowledgment: