Asu Facebook Lawsuit

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Case 2:20-cv-01638-DWL Document 1 Filed 08/20/20 Page 1 of 24
Glenn S. Bacal (AZ Bar No. 006812)

1 E-mail: glenn.bacal@bacalgroup.com
Sean D. Garrison (AZ Bar No. 014436)
E-mail: sean.garrison@bacalgroup.com
2 Direct Dial: 480-719-8501
BACAL LAW GROUP, P.C., DBA
3 BACAL & GARRISON LAW GROUP
6991 East Camelback Road, Suite D-102
4 Scottsdale, Arizona 85251
Fax: (480) 245-6231
5 Attorneys for Plaintiff for Plaintiff Arizona Board of Regents,
for and on behalf of Arizona State University
6
7
8 IN THE UNITED STATES DISTRICT COURT
9 FOR THE DISTRICT OF ARIZONA
10 Arizona Board of Regents, a body

corporate, for and on behalf of Case No.
11 Arizona State University,
12 VERIFIED COMPLAINT FOR
Plaintiff, DIRECT AND CONTRIBUTORY
13 FEDERAL TRADEMARK
v. INFRINGEMENT, FALSE
14 DESIGNATION OF ORIGIN AND
John Doe aka “asu_covid.parties”, an FALSE ADVERTISING UNDER
individual, and Facebook, Inc., a LANHAM ACT SECTION 43(a),
15 Delaware corporation STATE TRADEMARK DILUTION
16 UNDER A.R.S. 44-1448.01, AND
Defendants. UNFAIR COMPETITION
17
18 (Jury Trial Demanded)
19
20 INTRODUCTION
21 This action involves the unauthorized use of Plaintiff’s ASU and ARIZONA STATE
22 UNIVERSITY federally registered trademarks as well as ASU’s school colors trade dress by an
23 Instagram account – “asu_covid.parties” – to promote a so-called “Hoax-19” Covid party,
24 claiming that Covid-19 is “a big fat hoax,” and spreading dangerous misinformation about Covid-
25 19 just as students are returning to ASU’s campuses to begin classes on August 20, 2020.
26
2
1
1 Plaintiff Arizona Board of Regents, a body corporate, for and on behalf of Arizona State
2 University (“ASU”) brings this action to stop this unauthorized use of the ASU Marks and trade
3 dress and to shut down the “asu_covid.parties” Instagram account. This unauthorized use of
4 ASU’s trademarks and trade dress not only harms ASU, but if not enjoined is also likely to
5 endanger the health of the university community. There is already evidence of at least one instance
6 of actual confusion regarding ASU’s affiliation with this Instagram account, with an alumnus
7 threatening to cut off all support for ASU because of the apparent misperception that this account
8 and its messaging comes from or has been sanctioned by ASU.
9 ASU also seeks relief against Facebook, Inc., the owner and operator of the Instagram
10 platform and service, as a contributory infringer of ASU’s federal intellectual property rights.
11 Before filing this action, ASU first filed a trademark infringement report with Instagram
12 requesting that Instagram remove or alter the offending account but Instagram has refused to
13 remove or otherwise require any modifications of the account or its posts. Despite actual
14 knowledge of the infringement, and the ability to control and monitor the “asu_covid.parties”
15 account on its platform – and contrary to its own terms, policies and community guidelines –
16 Facebook continues to provide its Instagram service to “asu_covid.parties,” which in turn provides
17 the means of infringement.
18 Further worsening this situation, the initial investigation indicates that the parties behind
19 this account may be located in Russia and are using the account to sow confusion and conflict and
20 to interfere with the health of the Arizona State University community by trying to worsen the
21 pandemic here. This lawsuit is also necessary in part to discover the true identity of the parties
22 behind this account.
23 Because of the serious public health issues involved here, ASU is seeking expedited
24 discovery, as well as a temporary restraining order, preliminary injunction, and permanent
25 injunction to enjoin “asu_covid.parties” from using ASU’s trademarks and trade dress and to
26 enjoin Facebook from continuing to provide the Instagram service to the “asu_covid.parties”
2
2
1 account owner, as set forth in its accompanying motion for temporary restraining order and
2 preliminary injunction.
3 For its Complaint, Plaintiff ASU specifically alleges:
4 PARTIES
5 1. Plaintiff is an Arizona body corporate that oversees three public universities in
6 Arizona, including Arizona State University, the State of Arizona’s largest university whose
7 largest campus is located in Tempe, Arizona.
8 2. John Doe is the account holder of the Instagram social media account with the
9 username “asu_covid.parties.” Upon information and belief, John Doe is intending to host
10 one or more “Covid Parties” in Arizona in the coming days or weeks.
11 3. Facebook, Inc., a Delaware corporation with its principal place of business at
12 1601 Willow Road, Menlo Park CA 94025, owns and operates the Instagram social media
13 platform and service.
14 JURISDICTION AND VENUE
15 4. This Court has subject matter jurisdiction over this action pursuant to 28 U.S.C.
16 §§1331 and 1338 because it arises under the federal Lanham Act, 15 U.S.C. §1051 et seq.
17 5. This Court has supplemental jurisdiction over ASU’s state law claims pursuant
18 to 28 U.S.C. §1367 because they form part of the same case or controversy.
19 6. This Court has personal jurisdiction over John Doe aka “asu_covid.parties” on
20 Instagram because, among other things, (a) the account holder has engaged in infringing
21 activities in Arizona, including but not limited to the promotion of a “Covid Party” event in
22 Tempe, Arizona using the ASU Marks; and (b) the account holder has knowingly and
23 purposefully directed their activities at Arizona causing harm to ASU in Arizona.
24 7. This Court has personal jurisdiction over Facebook because, among other things,
25 it has purposefully availed itself of the privilege of conducting business in Arizona, its actions
26 giving rise to ASU’s contributory infringement claim are purposefully directed at Arizona, and
2
3
1 the effects of its continuing to provide its Instagram account service to “asu_covid.parties”
2 despite being apprised of the infringement are knowingly caused by Facebook and felt by ASU
3 in Arizona.
4 8. Venue is proper in this District pursuant to 28 U.S.C. §1391(b).
5 GENERAL ALLEGATIONS
6 9. Founded in 1885, ASU became known as Arizona State University in 1958 and
7 has continuously operated under the ASU and ARIZONA STATE UNIVERSITY trademarks
8 ever since then.
9 10. ASU is the owner of numerous ASU, ARIZONA STATE UNIVERSITY, and
10 ARIZONA STATE federal trademark registrations for a variety of different goods and
11 services, including but not limited to:
MARK REGISTRATION NO. GOODS/SERVICES
12
13 Educational and
entertainment services
14 namely, offering
15 undergraduate, graduate,
post-graduate and
1462309
16 ASU continuing adult
instruction; sponsoring
17 athletic events; and
18 presenting cultural,
dramatic and musical
19 entertainment events
Making hotel reservations
20
for others; hotel services;
21 restaurant services; bar
services; catering services;
22 ASU 5525349 providing hotel
accommodations; hotels;
23
arranging and providing
24 temporary
accommodations for others
25
26
2
4

1
2 Educational and
entertainment services,
3 provided both on and off
4 campus, namely,
producing and creating
5 classroom instruction,
seminars, field trips,
6 lectures, discussions,
7 individual tutoring and
counseling, laboratories,
8 films, slide shows and
other special programs,
9 both independently of and
10 as a part of accredited
graduate and
11 undergraduate degree
programs, post degree
12
programs, and continuing
ARIZONA STATE
13 1499947 adult education; presenting
UNIVERSITY
cultural, dramatic, musical,
14 intellectual and
15 entertaining exhibitions,
programs and events for
16 students, faculty and
general public; planning
17 and presenting intramural,
18 intercollegiate and
exhibition athletic and
19 sporting events including
football, basketball, track
20 and field, gymnastics,
21 baseball, wrestling,
volleyball, badminton,
22 golf, tennis, archery,
softball, swimming and
23
diving, cross-country, and
24 the like
Publications namely,
25 ARIZONA STATE
1449597 handbooks pamplets,
UNIVERSITY
26 manuals, brochures,
2
5

1
2 programs, newspapers,
schedules and other
3 informative printed and
4 written material
concerning the university
5 and its related activities
Educational and
6 entertainment services,
7 provided both on and off
campus, namely,
8 producing and creating
classroom instruction,
9
seminars, field trips,
10 lectures, discussions,
individual tutoring and
11 counseling, laboratories,
films, slide shows and
12
other special programs,
13 both independently of and
as a part of accredited
14 graduate and
15 undergraduate degree
programs, post degree
ARIZONA STATE 1499948
16 programs, and continuing
adult education; presenting
17 cultural, dramatic, musical,
18 intellectual and
entertaining exhibitions,
19 programs and events for
students, faculty and
20 general public; planning
21 and presenting intramural,
intercollegiate and
22 exhibition athletic and
sporting events including
23
football, basketball, track
24 and field, gymnastics,
baseball, wrestling,
25 volleyball, badminton,
26 golf, tennis, archery,
2
6

1
2 softball, swimming and
diving, cross-country, and
3 the like
4 (collectively, the “ASU Marks”). True and correct copies of these registrations and printouts
5 from the United States Patent and Trademark Office database showing the current status and
6 title of each registration are attached as Exhibit 1.
7 11. ASU is also the owner of the ASU school colors trade dress, consisting of
8 maroon and gold, which it has been using since at least as early as 1898. ASU’s maroon and
9 gold color scheme has been used extensively on merchandise, in advertising and promotional
10 materials, and on ASU’s website and social media accounts to designate ASU and its goods
11 and services, such that consumers – especially Arizona consumers – readily recognize maroon
12 and gold as representing ASU.
13 12. In addition to the extensive unsolicited media coverage that ASU regularly
14 receives, ASU invests substantial sums annually to advertise and promote its educational
15 programs, services, athletic programs and sponsored events in a wide variety of media,
16 including Instagram and other social media, to students, prospective students, alumni and the
17 general public, all of which results in the wide and extensive exposure of the ASU Marks and
18 maroon and gold trade dress to the public in direct association with the University. ASU
19 operates its official Instagram account with the username “arizonastateuniversity” that also
20 prominently features the ASU Marks and school colors trade dress.
21 13. As a result of its longstanding use and promotion of the ASU Marks, these marks
22 have become famous in Arizona and extremely well known and well regarded throughout the
23 United States and the world.
24 14. More than 48,600 students applied as incoming first-year students to ASU for
25 the fall 2019 semester. ASU accepted 85% of student applicants in fall 2019 and welcomed
26
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1 its largest ever class of 13,168 first year students. In total, almost 120,000 students enrolled
2 at ASU in the fall of 2019. Total enrollment has continued to increase year over year,
3 exceeding 100,000 students each year since the fall of 2017.
4 15. U.S. News & World Report rates 98 undergraduate and graduate programs at
5 ASU among the top 50 in the country, including 64 programs in the top 25 and 22 programs
6 in the top 10. ASU has held the No. 1 ranking for innovation five years in a row.
7 16. ASU is one of Arizona's largest employers with more than 17,000 employees.
8 17. In 2018, approximately 250,000 ASU graduates worked in Arizona.
9 18. In Fiscal Year 2019, the university generated an economic impact of nearly $4
10 billion on the state’s gross product and 49,278 jobs.
11 19. At the close of the 2019 fiscal year, more than 101,500 individual, corporate and
12 foundation supporters had donated to ASU. ASU received a record-breaking $413.7 million
13 in philanthropic support from these donors throughout Arizona and the world in 2019 for its
14 academic programs, research and initiatives.
15 20. ASU has a rich and prominent history in athletics, and has used the ASU Marks
16 prominently to identify its athletics program. Many of ASU’s athletic teams are NCAA
17 Division 1 and their games are nationally televised. ASU’s teams have won at least 143
18 national titles, including 24 NCAA championships, and over 60 Pac 10/12 championships.
19 Arizona State athletes have won at least 382 individual national titles. See Exhibit 2 (lists of
20 Arizona State team and individual national champions). Plaintiff was named the No. 1 college
21 athletic program in the U.S. by Sports Illustrated in 2007-2008. See Exhibit 3 (article
22 published July 16, 2008).
23 21. ASU plans, holds, sponsors, and promotes numerous events each year on its
24 campuses and within the surrounding communities, including but not limited to events for
25 incoming and returning students.
26
2
8
1 22. ASU regularly maintains an events page on its website

2 (https://asuevents.asu.edu/) to promote certain of these events. In the current Covid-19
3 environment, all events not directly related to the educational or research mission of the
4 university have been canceled.
5 The “asu_covid.parties” infringement
6 23. On or about July 19, 2020, defendant John Doe, whose true identity and location
7 are currently unknown, created an Instagram account with the username “asu_covid.parties”
8 and posted the following message:
9
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In addition to using the ASU mark as the first part of the account username
20
“asu_covid.parties,” the John Doe defendant included the ARIZONA STATE UNIVERSITY
21
mark immediately below the username on the post, an ASU logo within the body of the
22
message, and formatted the post in ASU’s maroon and gold school color trade dress. As
23
posted, the message falsely appears to originate from ASU or an account associated with ASU.
24
True and correct copies of relevant pages and posts from the “asu_covid.parties” Instagram
25
account are attached collectively as Exhibit 4.
26
2
9
1 24. As shown below, the username and account profile misleadingly suggest that
2 this account is associated with ASU, even though it is not:
3
4
5
6
7
The profile uses the heading “ASU Coronavirus Parties” and categorizes itself as an “Event
8
Planner” “THROWING HUGE PARTIES AT ASU.”
9
25. On or about July 20, 2020, the account began promoting “our first party” which
10
it named “Hoax-19,” as depicted below:
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26. The following day, July 21, 2020, “asu_covid.parties” posted another message
23
claiming “COVID-19 is a fat hoax,” as shown below:
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10
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27. Thereafter, “asu_covid.parties” posted another message, again including the
11
ARIZONA STATE UNIVERSITY mark immediately below the username and claiming that
12
“We have partnered with an Israeli company to distribute hydrochloroquine! All Profits of the
13
party will go to helping people in other countries get hydrochloroquine to treat COVID-19!”
14
A true and correct copy of this post, which indicates the commercial nature of the advertised
15
“Hoax-19” party and falsely asserts a partnership between ASU or an ASU related entity and
16
an Israeli company identified in the comments as Teva Pharmaceuticals to distribute
17
hydrochloroquine, a highly controversial drug, appears below:
18
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2
11
1 28. Other posts by “asu_covid.parties” encourage against wearing masks, which

2 directly contradicts and undermines and interferes with the actual health related message,
3 consistent with the local law that mandates wearing of masks at this time, and that ASU is
4 attempting to provide to its students and the community:
5
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1 29. As a function of the Instagram platform, every Instagram post may be viewed
2 not only by those who follow the account on which the post has first been published, but every
3 post also can be shared (and thus further distributed) by anyone through a variety of means,
4 including without limitation, by a sending a direct message to another user on Instagram, by
5 sharing it to a Facebook account, by sending it via Facebook messenger, by tweeting the post
6 on Twitter, by sending the post via an e-mail message, and by copying and pasting a hyperlink
7 to the post in any other medium.
8 30. As a result, the unauthorized use of the ASU Marks and trade dress in connection
9 with the “asu_covid.parties” username and posts are likely to cause confusion as to whether
10 ASU is affiliated with, endorses, and/or sponsors this Instagram account, its messaging that
11 could result in dangerous public health consequences if followed by others, and the “Hoax-
12 19” covid party that is being promoted through this account.
13 31. In fact, on July 24, 2020, the individual owner of the Twitter account “teach0r”
14 claimed he would be stopping his alumni membership because “ASU having COVID parties
15 and claiming it’s a hoax?!”:
16
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2
13
1 “asu_covid.parties” False and Offensive Statements About ASU

2 32. In addition to the instances of infringement of the ASU Marks and trade dress,
3 the John Doe defendant has engaged in a series of offensive and false statements about ASU.
4 33. The account has posted objectively false statements and information about ASU,
5 including, for example, the following post in which it claims that the account owner has “won
6 the battle in court” and that ASU has been ordered to pay its legal fees plus $500,000 in
7 damages:
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16 34. No such lawsuit or claim or judgment for damages exists.
17 35. If that were not enough, in several posts the owner of this account portrays ASU
18 and its leadership as Nazis, referring to ASU’s President Crow as Führer Crow and comparing
19 ASU’s mask requirement to forcing Jews to wear a yellow Star of David.
20 36. Upon information and belief, these false and offensive posts are calculated to
21 injure ASU’s reputation and the goodwill associated with the famous ASU Marks.
22 Facebook/Instagram’s Contributory Infringement
23 37. Facebook provides its Instagram social media platform and service to the John
24 Doe defendant for the “asu_covid.parties” Instagram account.
25
26
2
14
1 38. In offering the Instagram service, Facebook has implemented a robust set of
2 terms of use, policies and community guidelines governing the use of that service, including
3 ones that are directly related to the COVID pandemic. Among other things, the Instagram
4 terms of use provide as follows:
• Fostering a positive, inclusive, and safe environment.
5
We develop and use tools and offer resources to our community members that help to
6 make their experiences positive and inclusive, including when we think they might
need help. We also have teams and systems that work to combat abuse and violations
7 of our Terms and policies, as well as harmful and deceptive behavior.
8
• How You Can't Use Instagram. Providing a safe and open Service for a broad
9 community requires that we all do our part.
10
• You can't impersonate others or provide inaccurate information.
11 You don't have to disclose your identity on Instagram, but you must provide us with
accurate and up to date information (including registration information). Also, you
12 may not impersonate someone you aren't, and you can't create an account for someone
else unless you have their express permission.
13
14 • You can't do anything unlawful, misleading, or fraudulent or for an illegal or
unauthorized purpose.
15
16 • You can't violate (or help or encourage others to violate) these Terms or our
policies, including in particular the Instagram Community
17 Guidelines, Instagram Platform Policy, and Music Guidelines.
18
• Permission to use your username, profile picture, and information about your
19 relationships and actions with accounts, ads, and sponsored content.
You give us permission to show your username, profile picture, and information about
20 your actions (such as likes) or relationships (such as follows) next to or in connection
with accounts, ads, offers, and other sponsored content that you follow or engage with
21
that are displayed on Facebook Products, without any compensation to you.
22
Additional Rights We Retain
23 • If you select a username or similar identifier for your account, we may change it if we
24 believe it is appropriate or necessary (for example, if it infringes someone's
intellectual property or impersonates another user).
25
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1 A true and correct copy of the current Instagram Terms of Use are attached as Exhibit
2 5.
3 39. Instagram’s Community Guidelines, among other things, proclaim Instagram’s
4 desire to “protect people from harmful content” to “remove content that has the potential to
5 contribute to real-world harm” and reiterate the right and ability of Facebook to monitor and
6 control the content posted on the Instagram services:
7 Community Guidelines
8 COVID-19: Community Guidelines Updates and Protections: As people around the world
confront this unprecedented public health emergency, we want to make sure that our
9 Community Guidelines protect people from harmful content and new types of abuse related
10 to COVID-19. We’re working to remove content that has the potential to contribute to real-
world harm, including through our policies prohibiting coordination of harm, sale of
11 medical masks and related goods, hate speech, bullying and harassment and misinformation
that contributes to the risk of imminent violence or physical harm. As the situation evolves,
12 we continue to look at content on the platform, assess speech trends, and engage with
13 experts, and will provide additional policy guidance when appropriate to keep the members
of our community safe during this crisis.
14
• We created the Community Guidelines so you can help us foster and protect this
15 amazing community. By using Instagram, you agree to these guidelines and
16 our Terms of Use. We’re committed to these guidelines and we hope you are too.
Overstepping these boundaries may result in deleted content, disabled accounts, or
17 other restrictions.
18 • You don’t have to use your real name on Instagram, but we do require Instagram
19 users to provide us with accurate and up to date information. Don't impersonate others
and don't create accounts for the purpose of violating our guidelines or misleading
20 others.
21
• Respect other members of the Instagram community.
22 We want to foster a positive, diverse community. We remove content that
contains credible threats or hate speech, content that targets private individuals
23 to degrade or shame them, personal information meant to blackmail or harass
24 someone, and repeated unwanted messages.
25 • Serious threats of harm to public and personal safety aren't allowed. This includes
specific threats of physical harm as well as threats of theft, vandalism, and other
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2
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financial harm. We carefully review reports of threats and consider many things when
1
determining whether a threat is credible.
2
• Each of us is an important part of the Instagram community. If you see something that
3 you think may violate our guidelines, please help us by using our built-in reporting
4 option. We have a global team that reviews these reports and works as quickly as
possible to remove content that doesn’t meet our guidelines. Even if you or someone
5 you know doesn’t have an Instagram account, you can still file a report. When you
complete the report, try to provide as much information as possible, such as links,
6 usernames, and descriptions of the content, so we can find and review it quickly. We
7 may remove entire posts if either the imagery or associated captions violate our
guidelines.
8
9 A true and correct copy of the current Instagram Community Guidelines are attached as
10
Exhibit 6.
11
12 40. The Instagram terms of use and community guidelines demonstrate that
13 Facebook retains substantial control over the Instagram service and an ability to monitor and
14 remove infringing and other harmful content.
15 41. On August 12, 2020, undersigned counsel on behalf of ASU submitted a
16 trademark infringement report identifying the federally registered ASU Marks as being
17 infringed by the “asu_covid.parties” account. A true and correct copy of the report is attached
18 as Exhibit 7.
19 42. On August 14, 2020, Instagram responded that “the reported party appears to be
20 using your trademark to refer to or comment on your goods and services” and that it would not
21 take any action regarding this account. A true and correct copy of Instagram’s response is
22 attached as Exhibit 8. As shown in paragraphs 21-26 above, Instagram’s response
23 mischaracterized the account’s use of the ASU Marks because neither the account profile nor
24 any of the specifically referenced posts refer to or comment on any of ASU’s goods or services.
25 43. That same day, undersigned counsel responded to Instagram highlighting the
26 specific examples of infringement. Furthermore, he pointed out Instagram’s own Community
2
17
1 Guidelines, which Instagram claims is intended to “protect people from harmful content and
2 new types of abuse related to Covid-19,” and to prohibit “misinformation that contributes to
3 the risk of . . . physical harm,” as well has hate speech. A true and correct copy of that
4 submission is attached as Exhibit 9.
5 44. Despite these specific examples of the infringement of the ASU Marks and
6 violations of Instagram’s own terms of use and community guidelines, Instagram responded
7 on August 17, 2020 that it would not act on the report to remove or modify any aspect of the
8 “asu_covid.parties” account. A true and correct copy of Instagram’s response is attached as
9 Exhibit 10.
10 45. Instead, Facebook continues to provide its Instagram service to
11 “asu_covid.parties” which account is being used to infringe ASU’s rights and in violation of
12 the Instagram terms of use and community guidelines. As such, Facebook is contributing to
13 the ongoing infringement being committed by “asu_covid.parties.”
14 Count One
(Trademark Infringement – 15 U.S.C. §1114 –
15
as to the “asu_covid.parties” account owner)
16
17 46. ASU incorporates the allegations in paragraphs 1- 45 as if fully set forth.
18 47. Describing itself as an “Event Planner” in its Instagram profile, the account
19 owner has used the ASU Marks in commerce within its username and its Instagram posts to
20 promote what it calls a “Hoax-19” covid party, the profits from which it claims will be used
21 to acquire hydrochloroquine to treat Covid-19.
22 48. The posts promoting this party are likely to cause confusion as to ASU’s
23 affiliation, endorsement, and/or sponsorship of the event, and the messages associated with
24 the event, especially where such posts are separately and independently viewed, shared, and/or
25 retransmitted by others from the Instagram service.
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1 49. These posts do not describe, refer to, or comment upon any genuine events or
2 other services being offered by ASU.
3 50. ASU has not authorized the use of the ASU Marks in connection with the
4 “asu_covid.parties” Instagram account.
5 51. ASU have been damaged and will continue to be irreparably harmed by these
6 and other such posts unless they are enjoined.
7 52. Upon information and belief, the “asu_covid.parties” account owner has
8 infringed upon the ASU marks willfully and deliberately and acted with intent to cause
9 confusion.
10 Count Two
(False Designation of Origin and False Advertising – 15 U.S.C. §1125 – as to the
11
“asu_covid.parties” account owner)
12
14 54. In connection with the promotion of the “Hoax-19” party event, the
15 “asu_covid.parties” account owner has used the ASU Marks, school colors trade dress, and
16 other false or misleading descriptions and/or representations of fact that are likely to cause
17 confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of
18 the “asu_covid.parties” account with ASU, or as to the origin, sponsorship, or approval of the
19 Hoax-19 party event and related messaging by ASU.
20 55. Upon information and belief, in connection with its commercial promotion of
21 the “Hoax-19” party event, the “asu_covid.parties” account owner has misrepresented the
22 nature, characteristics, qualities, or geographic origin of his or her services and/or commercial
23 activities, including without limitation, by claiming that the party will be held at a consulate
24 in Tempe, Arizona, which does not exist, and by falsely claiming the existence of a partnership
25 with Teva Pharmaceuticals to distribute hydrochoroquine to people for treatment of Covid-19.
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1 56. ASU have been damaged and will continue to be irreparably harmed by these
2 and other such posts unless they are enjoined.
3 57. Upon information and belief, the “asu_covid.parties” has acted willfully and
4 deliberately and with intent to cause harm to ASU.
5 Count Three
(Contributory Infringement as to Facebook)
6
8 59. By reason of the trademark infringement reports submitted by ASU’s counsel,
9 Facebook has actual knowledge of the infringement and unauthorized use of the ASU Marks
10 and school color trade dress by the “asu_covid.parties” Instagram account.
11 60. Facebook maintains a substantial extent of control over the Instagram platform
12 and service through its terms of use and community guidelines, including but not limited to
13 the right to disable and terminate accounts engaging in the infringement of other’s trademark
14 rights.
15 61. At a minimum, Facebook has remained willfully blind to the specific instances
16 of infringement in the face of ASU’s infringement reports and is allowing the infringement to
17 continue unabated.
18 62. Facebook’s actions are causing harm to ASU and will continue to cause
19 irreparable harm if not enjoined from continuing to provide the Instagram service to the
20 “asu_covid.parties” account.
21 63. Facebook’s actions constitute contributory infringement of ASU’s federally
22 registered ASU Marks.
23 64. ASU is entitled to injunctive relief, damages, and/or the disgorgement of profits
24 attributable to the contributory infringement.
25 Count Four
26 (Trademark Dilution – A.R.S. 44-1448.01 –
2
20
as to the “asu_covid.parties” account owner/John Doe defendant)

1
2 65. ASU incorporates the allegations in paragraphs 1-57 as if fully set forth.
3 66. The ASU Marks became famous in Arizona long before the “asu_covid.parties”
4 Instagram account was created.
5 67. As alleged herein, the John Doe defendant has engaged in the commercial use
6 of the ASU Marks to promote a “covid party” for which it acknowledges there will be profits,
7 and hence it is a commercial venture.
8 68. The John Doe defendant’s actions have caused and will continue dilution of the
9 distinctive quality of the ASU Marks.
10 69. Upon information and belief, the John Doe defendant wilfully intended to trade
11 on ASU’s reputation or otherwise to cause dilution of the ASU Marks.
12 70. ASU is entitled to injunctive relief, damages, and/or the disgorgement of profits
13 attributable to the dilution.
14 Count Five
15 (Unfair Competition under Arizona Law –
as to the “asu_covid.parties” account owner/John Doe defendant)
16
18 72. The John Doe defendant’s actions constitute unfair competition under Arizona
19 law.
20 73. ASU has been damaged and will continue to be irreparably harmed by the John
21 Doe defendant’s unfair competition, unless enjoined by the Court.
22 74. ASU is entitled to damages arising from the John Doe defendant’s actions.
23
24 JURY TRIAL DEMAND
25 ASU demands a jury trial on all issues triable to a jury.
26
2
21
PRAYER FOR RELIEF

1
2 ASU prays for the following relief:
3
A. A judgment in favor of Plaintiff against the John Doe defendant on Counts One,
4
Two, Four, and Five for trademark infringement, false designation of origin, trademark dilution,
5
and unfair competition;
6
B. A finding that the ASU and ARIZONA STATE UNIVERSITY trademarks are
7
famous under A.R.S. 44-1448.01 and that the John Doe defendant wilfully intended to trade on
8
ASU’s reputation or to cause dilution of ASU’s famous marks;
9
C. A judgment in favor of Plaintiff and against Facebook on Count Three for
10
contributory infringement of the ASU and ARIZONA STATE UNIVERSITY marks and trade
11
dress;
12
D. A temporary, preliminary and permanent injunction against Defendants enjoining
13
the further use of the ASU and ARIZONA STATE UNIVERSITY trademarks and trade dress;
14
E. Damages in an amount to be proved at trial;
15
F. An award of profits derived from the infringement and false advertising;
16
G. A finding that this case is an exceptional case under 15 U.S.C. §1117 and an award
17
of Plaintiff’s reasonable attorney’s fees;
18
H. An award against the John Doe defendant for damages and profits arising out of the
19
willful dilution of the ASU Marks;
20
I. An award of Plaintiff’s costs in bringing this action; and
21
J. Such other relief as the Court deems just.
22
23
24
25
26
2
22
1 VERIFICATION
2
I, Ann Toca, am authorized to make this Verification on behalf of Plaintiff Arizona
3
4 Board of Regents for and on behalf of Arizona State University, a body corporate. I have
5 read the Verified Complaint and declare under penalty of perjury that the factual allegations
6
made herein are true and correct, and for those allegations made upon information and belief,
7
and I believe them to be true.
8
9
10 EXECTED THIS 20TH DAY OF AUGUST IN TEMPE, ARIZONA.
11
12
13
ANN TOCA
14
Chief Marketing Officer
15
16
17
18
19
20
21
22
23
24
25
26
2
23
1 RESPECTFULLY SUBMITTED this 20th day of August, 2020.

2 By /s/ Sean D. Garrison
3 Glenn S. Bacal (AZ Bar No. 006812)
E-mail: glenn.bacal@bacalgroup.com
4 Sean D. Garrison (AZ Bar No. 014436)
E-mail: sean.garrison@bacalgroup.com
5 Direct Dial: 480-719-8501
BACAL LAW GROUP, P.C., DBA
6 BACAL & GARRISON LAW GROUP
7
Scottsdale, Arizona 85251
8 Fax: (480) 245-6231
9 Attorneys for Plaintiff Arizona Board of Regents,

for and on behalf of Arizona State University
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
24
Case 2:20-cv-01638-DWL Document 1-1 Filed 08/20/20 Page 1 of 27
Exhibit 1
ASU
Reg. No. 1,462,309 ARIZONA BOARD OF REGENTS, FOR AND ON BEHALF OF ARIZONA STATE
UNIVERSITY (ARIZONA BODY CORPORATE )
Registered Oct. 20, 1987 P.o. Box 877405
Tempe, ARIZONA 852877405
New Cert. Dec. 12, 2017 CLASS 41: EDUCATIONAL AND ENTERTAINMENT SERVICES NAMELY,
OFFERING UNDERGRADUATE, GRADUATE, POST-GRADUATE AND
Int. Cl.: 41 CONTINUING ADULT INSTRUCTION; SPONSORING ATHLETIC EVENTS; AND
PRESENTING CULTURAL, DRAMATIC AND MUSICAL ENTERTAINMENT EVENTS
Service Mark
FIRST USE 12-5-1958; IN COMMERCE 12-5-1958
Principal Register
OWNER OF U.S. REG. NO. 1433973, 1433972
SER. NO. 73-644,740, FILED 02-05-1987

Generated on: This page was generated by TSDR on 2020-08-19 17:06:50 EDT
Mark: ASU
US Serial Number: 73644740 Application Filing Feb. 05, 1987

Date:
US Registration 1462309 Registration Date: Oct. 20, 1987
Number:
Register: Principal
Mark Type: Service Mark
TM5 Common Status LIVE/REGISTRATION/Issued and Active
Descriptor:
The trademark application has been registered with the Office.
Status: The registration has been renewed.

Status Date: Jan. 25, 2017
Publication Date: Jul. 28, 1987
Mark Information
Mark Literal ASU
Elements:
Standard Character No
Claim:
Mark Drawing 1 - TYPESET WORD(S) /LETTER(S) /NUMBER(S)
Type:
Related Properties Information

International 1442077
Registration
Number:
International A0067941, A0072731/1442077
Application(s)
/Registration(s)
Based on this
Property:
Claimed Ownership 1433972, 1433973
of US
Registrations:
Goods and Services

Note:
The following symbols indicate that the registrant/owner has amended the goods/services:
Brackets [..] indicate deleted goods/services;
Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and
Asterisks *..* identify additional (new) wording in the goods/services.
For: EDUCATIONAL AND ENTERTAINMENT SERVICES NAMELY, OFFERING UNDERGRADUATE, GRADUATE, POST-GRADUATE
AND CONTINUING ADULT INSTRUCTION; SPONSORING ATHLETIC EVENTS; AND PRESENTING CULTURAL, DRAMATIC AND
MUSICAL ENTERTAINMENT EVENTS
International 041 - Primary Class U.S Class(es): 107
Class(es):
Class Status: ACTIVE

Basis: 1(a)
First Use: Dec. 05, 1958 Use in Commerce: Dec. 05, 1958
Basis Information (Case Level)

Filed Use: Yes Currently Use: Yes
Filed ITU: No Currently ITU: No
Filed 44D: No Currently 44E: No
Filed 44E: No Currently 66A: No
Filed 66A: No Currently No Basis: No
Filed No Basis: No
Current Owner(s) Information

Owner Name: ARIZONA BOARD OF REGENTS, FOR AND ON BEHALF OF ARIZONA STATE UNIVERSITY
Owner Address: P.O. BOX 877405
TEMPE, ARIZONA UNITED STATES 852877405
Legal Entity Type: BODY CORPORATE State or Country ARIZONA
Where Organized:
Attorney/Correspondence Information
Attorney of Record
Attorney Name: Glenn S. Bacal Docket Number: 53296-1030
Attorney Primary glenn.bacal@bacalgroup.com Attorney Email Yes
Email Address: Authorized:
Correspondent
Correspondent Glenn S. Bacal
Name/Address: Bacal Law Group, P.C.
Scottsdale, ARIZONA UNITED STATES 85251
Phone: 480-245-6233
Correspondent e- glenn.bacal@bacalgroup.com jamie.tuccio@bacal Correspondent e- Yes
mail: group.com mail Authorized:
Domestic Representative - Not Found
Prosecution History
Proceeding
Date Description
Number
Jul. 24, 2018 ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul. 24, 2018 TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov. 03, 2017 NEW CERTIFICATE UNDER SECTION 7 Â– PROCESSED 68973
Nov. 03, 2017 TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Oct. 25, 2017 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug. 10, 2017 POST REGISTRATION ACTION MAILED - SEC. 7 68973
Aug. 07, 2017 ASSIGNED TO PARALEGAL 68973
Jul. 05, 2017 TEAS SECTION 7 REQUEST RECEIVED
Jan. 25, 2017 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan. 25, 2017 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 64591
Jan. 25, 2017 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 64591
Jan. 25, 2017 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 64591
Nov. 16, 2016 TEAS SECTION 8 & 9 RECEIVED
Oct. 20, 2016 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan. 14, 2010 TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 16, 2008 TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov. 15, 2007 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 68335
Nov. 15, 2007 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov. 02, 2007 ASSIGNED TO PARALEGAL 68335
Oct. 31, 2007 TEAS SECTION 8 & 9 RECEIVED
Oct. 31, 2007 ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct. 31, 2007 TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar. 19, 2007 CASE FILE IN TICRS
Sep. 27, 2006 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug. 10, 1994 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec. 09, 1993 POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Jul. 26, 1993 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Oct. 20, 1987 REGISTERED-PRINCIPAL REGISTER
Jul. 28, 1987 PUBLISHED FOR OPPOSITION
Jul. 02, 1987 NOTICE OF PUBLICATION
Jun. 28, 1987 NOTICE OF PUBLICATION
Jun. 26, 1987 NOTICE OF PUBLICATION
May 26, 1987 APPROVED FOR PUB - PRINCIPAL REGISTER
May 18, 1987 EXAMINER'S AMENDMENT MAILED
May 05, 1987 ASSIGNED TO EXAMINER 62920
TM Staff and Location Information

TM Staff Information - None
File Location
Current Location: POST REGISTRATION Date in Location: Nov. 03, 2017
Assignment Abstract Of Title Information

Summary
Total Assignments: 2 Registrant: ARIZONA BOARD OF REGENTS
Assignment 1 of 2
Conveyance: CHANGE OF NAME

Reel/Frame: 3397/0837 Pages: 3
Date Recorded: Sep. 26, 2006
Supporting assignment-tm-3397-0837.pdf
Documents:
Assignor
Name: ARIZONA BOARD OF REGENTS Execution Date: Apr. 25, 1997
Legal Entity Type: CORPORATION State or Country ARIZONA
Where Organized:
Assignee
Name: ARIZONA BOARD OF REGENTS, FOR AND ON BEHALF OF ARIZONA STATE UNIVERSITY
Where Organized:
Address: P.O. BOX 877405
TEMPE, ARIZONA 85287-7405
Correspondent
Correspondent GLENN SPENCER BACAL
Name:
Correspondent 201 EAST WASHINGTON STREET
Address: 11TH FLOOR
PHOENIX, AZ 85004
Assignment 2 of 2
Conveyance: CORRECTIVE ASSIGNMENT TO CORRECT THE ARIZONA BOARD OF REGENTS, FOR AND ON BEHALF OF ARIZONA STATE
UNIVERSITY ENTITY TYPE OF CORPORATION PREVIOUSLY RECORDED ON REEL 003397 FRAME 0837. ASSIGNOR(S)
HEREBY CONFIRMS THE ARIZONA BOARD OF REGENTS, FOR AND ON BEHALF OF ARIZONA STATE UNIVERSITY ENTITY
TYPE IS AN ARIZONA BODY CORPORATE.
Documents:
Assignor
Where Organized:
Assignee
Where Organized:
TEMPE, ARIZONA 85287
Correspondent
Correspondent JENNIFER A. VAN KIRK
Name:
Correspondent LEWIS ROCA ROTHGERBER CHRISTIE LLP
Address: 201 EAST WASHINGTON STREET, SUITE 1200
PHOENIX, AZ 85004
Proceedings
Summary
Number of 2
Proceedings:
Type of Proceeding: Opposition
Proceeding 91239279 Filing Date: Feb 02, 2018

Number:
Status: Terminated Status Date: Nov 01, 2018
Interlocutory ELIZABETH WINTER
Attorney:
Defendant
Name: Arkansas State University - Newport
Correspondent STEPHEN D SCHRANTZ
Address: SCHRANTZ LAW FIRM PLLC
1000 EAST MATTHEWS, SUITE C
JONESBORO AR UNITED STATES , 72401
Correspondent e- schrantzlaw@gmail.com , schrantzlawclerk@gmail.com
mail:
Associated marks
Serial Registration
Mark Application Status
Number Number
ASU N Abandoned - After Inter-Partes Decision 87216099
Plaintiff(s)
Name: Arizona Board of Regents, for and on behalf of Arizona State University
Correspondent GLENN S BACAL
Address: BACAL LAW GROUP PC
6991 EAST CAMELBACK ROAD, SUITE D-102
SCOTTSDALE AZ UNITED STATES , 85251
Correspondent e- glenn.bacal@bacalgroup.com , jamie.tuccio@bacalgroup.com
mail:
Associated marks
Serial Registration
Number Number
ASU REGISTERED AND RENEWED 73644740 1462309

Prosecution History
Entry Number History Text Date Due Date
1 FILED AND FEE Feb 02, 2018
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Feb 04, 2018 Mar 16, 2018
3 PENDING, INSTITUTED Feb 04, 2018
4 D MOT FOR EXT W/ CONSENT Mar 15, 2018
5 EXTENSION OF TIME GRANTED Mar 15, 2018
6 D MOT FOR EXT W/ CONSENT Apr 12, 2018
7 EXTENSION OF TIME GRANTED Apr 13, 2018
8 D MOT FOR EXT W/ CONSENT May 14, 2018
9 EXTENSION OF TIME GRANTED May 14, 2018
10 D MOT FOR EXT W/ CONSENT Jun 13, 2018
11 EXTENSION OF TIME GRANTED Jun 13, 2018
12 D MOT FOR EXT W/ CONSENT Aug 13, 2018
13 EXTENSION OF TIME GRANTED Aug 13, 2018
14 NOTICE OF DEFAULT Oct 04, 2018
15 W/DRAW OF APPLICATION W/ CONSENT Oct 30, 2018
16 BD DECISION: OPP DISMISSED W/O PREJ Nov 01, 2018
17 TERMINATED Nov 01, 2018
Type of Proceeding: Cancellation
Proceeding 92067468 Filing Date: Nov 30, 2017

Number:
Status: Terminated Status Date: Jun 14, 2019
Interlocutory WINSTON T FOLMAR
Attorney:
Defendant
Name: Angelo State University
Correspondent DWAYNE K GOETZEL
Address: MEYERTONS HOOD KIVLIN KOWERT & GOETZEL PC
1120 S CAPITAL OF TEXAS HWY, BLDG 2 STE 300
AUSTIN TX UNITED STATES , 78746
Correspondent e- dkgpto@intprop.com
mail:
Associated marks
Serial Registration
Number Number
ASU Cancellation Terminated - See TTAB Records 85830578 4395756
ASU ANGELO STATE UNIVERSITY Cancellation Terminated - See TTAB Records 85461475 4161332
Plaintiff(s)
Name: Arizona Board of Regents, for and on behalf of Arizona State University
Correspondent GLENN S BACAL
Address: BACAL LAW GROUP PC
6991 EAST CAMELBACK ROAD SUITE D 102
SCOTTSDALE AZ UNITED STATES , 85251
Correspondent e- glenn.bacal@bacalgroup.com , jamie.tuccio@bacalgroup.com , marissa.kovary@bacalgroup.com

mail:
Associated marks
Serial Registration
Number Number
Prosecution History
Entry Number History Text Date Due Date
1 FILED AND FEE Nov 30, 2017
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Dec 06, 2017 Jan 15, 2018
3 PENDING, INSTITUTED Dec 06, 2017
4 ANSWER Jan 12, 2018
5 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Oct 26, 2018
6 SUSPENDED Oct 26, 2018
7 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Dec 10, 2018
8 SUSPENDED Dec 10, 2018
9 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Jan 10, 2019
10 SUSPENDED Jan 10, 2019
11 STIP TO SUSP PEND SETTL NEGOTIATIONS Jan 23, 2019
12 SUSPENDED Jan 30, 2019
13 W/DRAW OF PET FOR CANCELLATION Jun 11, 2019
14 BD DECISION: CAN DENIED W/PREJ Jun 14, 2019
15 TERMINATED Jun 14, 2019
Reg. No. 5,525,349 Arizona Board of Regents, for and on behalf of Arizona State University (ARIZONA body
corporate )
Registered Jul. 24, 2018 P.o. Box 877405
Tempe, ARIZONA 85287
Int. Cl.: 43 CLASS 43: Making hotel reservations for others; hotel services; restaurant services; bar
services; catering services; providing hotel accommodations; hotels; arranging and providing
Service Mark temporary accommodations for others
Principal Register FIRST USE 12-31-1984; IN COMMERCE 5-16-2018
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY

PARTICULAR FONT STYLE, SIZE OR COLOR
OWNER OF U.S. REG. NO. 2149373, 2147703, 2231419
SER. NO. 87-043,557, FILED 05-19-2016

Mark: ASU
US Serial Number: 87043557 Application Filing May 19, 2016

Date:
US Registration 5525349 Registration Date: Jul. 24, 2018
Number:
Filed as TEAS RF: Yes Currently TEAS RF: Yes
Register: Principal
Descriptor:
Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.
Status Date: Jul. 24, 2018
Publication Date: Oct. 18, 2016 Notice of Dec. 13, 2016
Allowance Date:
Mark Information
Mark Literal ASU
Elements:
Standard Character Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
Claim:
Mark Drawing 4 - STANDARD CHARACTER MARK
Type:

Claimed Ownership 2147703, 2149373, 2231419
of US
Registrations:
Goods and Services

Note:
For: Making hotel reservations for others; hotel services; restaurant services; bar services; catering services; providing hotel
accommodations; hotels; arranging and providing temporary accommodations for others
International 043 - Primary Class U.S Class(es): 100, 101
Class(es):
Basis: 1(a)
First Use: Dec. 31, 1984 Use in Commerce: May 16, 2018

Filed Use: No Currently Use: Yes
Filed ITU: Yes Currently ITU: No

Filed No Basis: No

Owner Name: Arizona Board of Regents, for and on behalf of Arizona State University
Owner Address: P.O. Box 877405
Tempe, ARIZONA UNITED STATES 85287
Legal Entity Type: body corporate State or Country ARIZONA
Where Organized:
Attorney of Record
Attorney Name: Glenn S. Bacal Docket Number: 53296-1080
Correspondent
Correspondent GLENN S. BACAL
Name/Address: BACAL ANDERSEN & GARRISON LAW GROUP
6991 EAST CAMELBACK ROAD, SUITE D-102
SCOTTSDALE, ARIZONA UNITED STATES 85251
Phone: 4802456233
Prosecution History
Proceeding
Date Description
Number
Jul. 24, 2018 REGISTERED-PRINCIPAL REGISTER
Jun. 19, 2018 NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jun. 18, 2018 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jun. 15, 2018 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun. 14, 2018 STATEMENT OF USE PROCESSING COMPLETE 65362
Jun. 14, 2018 EXTENSION 3 GRANTED 65362
Jun. 12, 2018 EXTENSION 3 FILED 65362
Jun. 12, 2018 USE AMENDMENT FILED 65362
Jun. 14, 2018 CASE ASSIGNED TO INTENT TO USE PARALEGAL 65362
Jun. 12, 2018 TEAS EXTENSION RECEIVED
Jun. 12, 2018 TEAS STATEMENT OF USE RECEIVED
Dec. 14, 2017 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec. 12, 2017 EXTENSION 2 GRANTED 98765
Dec. 12, 2017 EXTENSION 2 FILED 98765
Dec. 12, 2017 TEAS EXTENSION RECEIVED
Jun. 01, 2017 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 30, 2017 EXTENSION 1 GRANTED 98765
May 30, 2017 EXTENSION 1 FILED 98765
May 30, 2017 TEAS EXTENSION RECEIVED
Dec. 13, 2016 NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Oct. 18, 2016 OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct. 18, 2016 PUBLISHED FOR OPPOSITION
Sep. 28, 2016 NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep. 09, 2016 APPROVED FOR PUB - PRINCIPAL REGISTER
Sep. 03, 2016 ASSIGNED TO EXAMINER 73349
May 26, 2016 NOTICE OF PSEUDO MARK E-MAILED
May 25, 2016 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
May 23, 2016 NEW APPLICATION ENTERED IN TRAM

File Location
Current Location: PUBLICATION AND ISSUE SECTION Date in Location: Jun. 18, 2018
Mark: ARIZONA STATE UNIVERSITY

Date:
US Registration 1499947 Registration Date: Aug. 09, 1988
Number:
Register: Principal
Descriptor:

Status Date: Sep. 30, 2017
Publication Date: May 17, 1988
Mark Information
Mark Literal ARIZONA STATE UNIVERSITY
Elements:
Claim:
Type:
Disclaimer: "STATE UNIVERSITY"
Acquired In whole
Distinctiveness
Claim:

Registration
Number:
International A0032670/1162611
Application(s)
/Registration(s)
Based on this
Property:
of US
Registrations:
Goods and Services

Note:
For: EDUCATIONAL AND ENTERTAINMENT SERVICES, PROVIDED BOTH ON AND OFF CAMPUS, NAMELY, PRODUCING AND
CREATING CLASSROOM INSTRUCTION, SEMINARS, FIELD TRIPS, LECTURES, DISCUSSIONS, INDIVIDUAL TUTORING AND
COUNSELING, LABORATORIES, FILMS, SLIDE SHOWS AND OTHER SPECIAL PROGRAMS, BOTH INDEPENDENTLY OF AND
AS A PART OF ACCREDITED GRADUATE AND UNDERGRADUATE DEGREE PROGRAMS, POST DEGREE PROGRAMS, AND
CONTINUING ADULT EDUCATION; PRESENTING CULTURAL, DRAMATIC, MUSICAL, INTELLECTUAL AND ENTERTAINING
EXHIBITIONS, PROGRAMS AND EVENTS FOR STUDENTS, FACULTY AND GENERAL PUBLIC; PLANNING AND PRESENTING
INTRAMURAL, INTERCOLLEGIATE AND EXHIBITION ATHLETIC AND SPORTING EVENTS INCLUDING FOOTBALL,
BASKETBALL, TRACK AND FIELD, GYMNASTICS, BASEBALL, WRESTLING, VOLLEYBALL, BADMINTON, GOLF, TENNIS,
ARCHERY, SOFTBALL, SWIMMING AND DIVING, CROSS-COUNTRY, AND THE LIKE
Class(es):
Basis: 1(a)

Filed No Basis: No

Where Organized:
Attorney of Record
Attorney Name: Glenn Spencer Bacal Docket Number: 53296-1008
Correspondent
Correspondent Glenn Spencer Bacal
Name/Address: Bacal Law Group PC
Phone: 480.245.6233
Prosecution History
Proceeding
Date Description
Number
Sep. 30, 2017 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Sep. 30, 2017 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 67110
Sep. 30, 2017 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 67110
Sep. 30, 2017 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 67110
Aug. 25, 2017 TEAS SECTION 8 & 9 RECEIVED
Aug. 09, 2017 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar. 28, 2013 NOTICE OF SUIT
Sep. 10, 2008 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 68335
Sep. 10, 2008 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun. 30, 2008 CASE FILE IN TICRS
Dec. 31, 1994 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Aug. 09, 1988 REGISTERED-PRINCIPAL REGISTER
May 17, 1988 PUBLISHED FOR OPPOSITION
Apr. 15, 1988 NOTICE OF PUBLICATION
Jul. 17, 1987 APPROVED FOR PUB - PRINCIPAL REGISTER
Jun. 09, 1987 CORRESPONDENCE RECEIVED IN LAW OFFICE
May 19, 1987 NON-FINAL ACTION MAILED

File Location
Current Location: GENERIC WEB UPDATE Date in Location: Sep. 30, 2017

Summary
Assignment 1 of 1

Documents:
Assignor
Where Organized:
Assignee
Where Organized:
Correspondent
Name:
Address: 11TH FLOOR
PHOENIX, AZ 85004
Mark: ARIZONA STATE UNIVERSITY
US Serial Number: 73562902 Application Filing Oct. 11, 1985

Date:
US Registration 1449597 Registration Date: Jul. 28, 1987
Number:
Register: Principal
Mark Type: Trademark
Descriptor:

Status Date: Jan. 11, 2017
Publication Date: Apr. 14, 1987
Mark Information
Mark Literal ARIZONA STATE UNIVERSITY
Elements:
Claim:
Type:
Disclaimer: "ARIZONA"

Registration
Number:
International A0032670/1162611
Application(s)
/Registration(s)
Based on this
Property:
Goods and Services

Note:
For: PUBLICATIONS NAMELY, HANDBOOKS PAMPLETS, MANUALS, BROCHURES, PROGRAMS, NEWSPAPERS, SCHEDULES AND
OTHER INFORMATIVE PRINTED AND WRITTEN MATERIAL CONCERNING THE UNIVERSITY AND ITS RELATED ACTIVITIES
International 016 - Primary Class U.S Class(es): 037, 038
Class(es):
Basis: 1(a)
First Use: Nov. 1958 Use in Commerce: Nov. 1958

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
Phone: 480.245.6233
Prosecution History
Proceeding
Date Description
Number
Jan. 11, 2017 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan. 11, 2017 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 67723
Jan. 11, 2017 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 67723
Jan. 11, 2017 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 67723
Nov. 02, 2016 TEAS SECTION 8 & 9 RECEIVED
Jul. 28, 2016 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar. 28, 2013 NOTICE OF SUIT
Aug. 07, 2007 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 59807
Aug. 07, 2007 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul. 12, 2007 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Jul. 12, 2007 TEAS SECTION 8 & 9 RECEIVED
Mar. 21, 2007 CASE FILE IN TICRS
Nov. 04, 1993 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul. 28, 1987 REGISTERED-PRINCIPAL REGISTER
Apr. 14, 1987 PUBLISHED FOR OPPOSITION
Mar. 13, 1987 NOTICE OF PUBLICATION
Feb. 02, 1987 APPROVED FOR PUB - PRINCIPAL REGISTER
Jan. 22, 1987 REINSTATED
Nov. 19, 1986 ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Apr. 14, 1986 NON-FINAL ACTION MAILED

File Location
Current Location: GENERIC WEB UPDATE Date in Location: Jan. 11, 2017

Summary
Assignment 1 of 1

Documents:
Assignor
Where Organized:
Assignee
Where Organized:
Correspondent
Name:
Address: 11TH FLOOR
PHOENIX, AZ 85004
Mark: ARIZONA STATE

Date:
US Registration 1499948 Registration Date: Aug. 09, 1988
Number:
Register: Principal
Descriptor:

Status Date: Jun. 06, 2018
Publication Date: May 17, 1988
Mark Information
Mark Literal ARIZONA STATE
Elements:
Claim:
Type:
Acquired In whole
Distinctiveness
Claim:

of US
Registrations:
Goods and Services

Note:
For: EDUCATIONAL AND ENTERTAINMENT SERVICES, PROVIDED BOTH ON AND OFF CAMPUS, NAMELY, PRODUCING AND
CREATING CLASSROOM INSTRUCTION, SEMINARS, FIELD TRIPS, LECTURES, DISCUSSIONS, INDIVIDUAL TUTORING AND
COUNSELING, LABORATORIES, FILMS, SLIDE SHOWS AND OTHER SPECIAL PROGRAMS, BOTH INDEPENDENTLY OF AND
AS A PART OF ACCREDITED GRADUATE AND UNDERGRADUATE DEGREE PROGRAMS, POST DEGREE PROGRAMS, AND
CONTINUING ADULT EDUCATION; PRESENTING CULTURAL, DRAMATIC, MUSICAL, INTELLECTUAL AND ENTERTAINING
EXHIBITIONS, PROGRAMS AND EVENTS FOR STUDENTS, FACULTY AND GENERAL PUBLIC; PLANNING AND PRESENTING
INTRAMURAL, INTERCOLLEGIATE AND EXHIBITION ATHLETIC AND SPORTING EVENTS INCLUDING FOOTBALL,
BASKETBALL, TRACK AND FIELD, GYMNASTICS, BASEBALL, WRESTLING, VOLLEYBALL, BADMINTON, GOLF, TENNIS,
ARCHERY, SOFTBALL, SWIMMING AND DIVING, CROSS-COUNTRY, AND THE LIKE
Class(es):
Basis: 1(a)

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
Phone: 480.245.6233
Prosecution History
Proceeding
Date Description
Number
Jun. 06, 2018 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun. 06, 2018 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 30006
Jun. 06, 2018 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 30006
May 30, 2018 TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
May 25, 2018 POST REGISTRATION ACTION MAILED - SEC. 8 & 9 30006
May 24, 2018 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 30006
May 16, 2018 TEAS SECTION 8 & 9 RECEIVED
Oct. 25, 2017 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug. 09, 2017 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct. 13, 2009 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 68335
Oct. 13, 2009 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun. 30, 2008 CASE FILE IN TICRS

Dec. 31, 1994 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Aug. 09, 1988 REGISTERED-PRINCIPAL REGISTER
May 17, 1988 PUBLISHED FOR OPPOSITION
Apr. 15, 1988 NOTICE OF PUBLICATION
Jul. 17, 1987 APPROVED FOR PUB - PRINCIPAL REGISTER
Jun. 09, 1987 CORRESPONDENCE RECEIVED IN LAW OFFICE
May 19, 1987 NON-FINAL ACTION MAILED

File Location
Current Location: GENERIC WEB UPDATE Date in Location: Jun. 06, 2018

Summary
Assignment 1 of 2

Documents:
Assignor
Where Organized:
Assignee
Where Organized:
Correspondent
Name:
Address: 11TH FLOOR
PHOENIX, AZ 85004
Assignment 2 of 2
Conveyance: CORRECTIVE ASSIGNMENT TO CORRECT THE ARIZONA BOARD OF REGENTS, FOR AND ON BEHALF OF ARIZONA STATE
UNIVERSITY ENTITY TYPE OF CORPORATION PREVIOUSLY RECORDED ON REEL 003397 FRAME 0837. ASSIGNOR(S)
HEREBY CONFIRMS THE ARIZONA BOARD OF REGENTS, FOR AND ON BEHALF OF ARIZONA STATE UNIVERSITY ENTITY
TYPE IS AN ARIZONA BODY CORPORATE.
Documents:
Assignor

Where Organized:
Assignee
Where Organized:
TEMPE, ARIZONA 85287
Correspondent
Correspondent JENNIFER A. VAN KIRK
Name:
Correspondent LEWIS ROCA ROTHGERBER CHRISTIE LLP
Address: 201 EAST WASHINGTON STREET, SUITE 1200
PHOENIX, AZ 85004
Exhibit 2
8/20/2020 ASU's Team National
Case 2:20-cv-01638-DWL Titles/NCAA
Document TitlesFiled
1-2 - Arizona State University
08/20/20 PageAthletics
2 of 14
The o cial athletics site of Arizona State University
Football Football Women's Beach Women's 1st, Women's Water Polo Buy Full Schedule >
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ASU's Team National Titles/NCAA Titles

Arizona State University National Championships (143)
Last updated following Triathlon National Championship (November 2019)
SUN DEVIL NCAA CHAMPIONSHIPS BY SPORT (24)

Baseball (5): 1981, 1977, 1969, 1967, 1965
Men's Gymnastics (1): 1986
Women's Track and Field (3): 2008 (indoor), 2007 (outdoor), 2007 (indoor)
Men's Track and Field (2): 2008 (indoor), 1977 (outdoor)
Wrestling (1): 1988
Men's Golf (2): 1996, 1990
Women's Golf (8): 2017, 2009, 1998, 1997, 1995, 1994, 1993, 1990
Softball (2): 2011, 2008
SUN DEVIL NCAA CHAMPIONSHIPS BY YEAR (24)

2017: Women’s Golf
2011: Softball
2008: Women’s Indoor Track and Field, Men’s Indoor Track and Field, Softball
2007: Women’s Outdoor Track and Field, Women’s Indoor Track and Field
1996: Men’s Golf
1990: Men’s Golf, Women’s Golf
1988: Wrestling
1986: Men’s Gymnastics
1981: Baseball
1977: Baseball, Men’s Outdoor Track and Field
1969: Baseball
1967: Baseball
1965: Baseball
LINK (JUNE, 2017): The Arizona Republic breaks down ASU's 24 NCAA team titles.
SUN DEVIL ATHLETICS 143 NATIONAL TEAM TITLES BY SPORTS

MEN'S ARCHERY (15)
WOMEN'S ARCHERY (21)
MIXED ARCHERY (20)
MEN'S BADMINTON (13)
WOMEN'S BADMINTON (17)
MIXED BADMINTON (10)
BASEBALL (5)
WOMEN TENNIS (3)
MEN'S GYMNASTICS (1)
WOMEN'S TRACK/FIELD (3)
MEN'S TRACK/FIELD (2)
WRESTLING (1)
MEN'S GOLF (2)
WOMEN'S GOLF (15)
SOFTBALL (4)
TRIATHLON (4)
WOMEN'S SWIM/DIVE (7)
Men's Archery | Women's Archery | Mixed Archery | Men's Badminton | Women's Badminton | Mixed Badminton | Baseball | Women's Tennis | Men's Gymnastics | Women's Track &
Field | Men's Track & Field | Wrestling | Men's Golf | Women's Golf | Softball | Triathlon | Women's Swim/Dive
MEN'S ARCHERY (15) | Back to Top
1969
1974
1980
1981
1982
1983
1984
1985
1987  Close
https://thesundevils.com/sports/2013/4/17/208257030.aspx 1/4
3 of 14
1988
1989
1990
1991
1992
1993
WOMEN'S ARCHERY (21) | Back to Top
1969
1970
1971
1972
1976
1977
1978
1979
1980
1981
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
MIXED ARCHERY (20) | Back to Top
1969
1971
1974
1976
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
MEN'S BADMINTON (13) | Back to Top
1978
1980
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
WOMEN'S BADMINTON (17) | Back to Top
1971
1975
1976
1978
1979
1980
1981
1984
1985
1986
1987
1988
1989  Close
4 of 14
1990
1991
1992
1993
MIXED BADMINTON (10) | Back to Top
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
BASEBALL (5) | Back to Top
1965
1967
1969
1977
1981
WOMEN TENNIS (3) | Back to Top
1971
1972
1974
MEN'S GYMNASTICS (1) | Back to Top
1986
WOMEN'S TRACK/FIELD (3) | Back to Top
2007 (indoor)
2007 (outdoor)
2008 (indoor)
MEN'S TRACK/FIELD (2) | Back to Top
1977 (outdoor)
2008 (indoor)
WRESTLING (1) | Back to Top
1988
MEN'S GOLF (2) | Back to Top
1990
1996
WOMEN'S GOLF (15) | Back to Top
1959
1960
1961
1962
1963
1964
1975
1990
1993
1994
1995
1997
1998
2009
2017
SOFTBALL (4) | Back to Top
1972
1973
2008
2011
TRIATHLON (4) | Back to Top
2016
2017
2018
2019
 Close
5 of 14
WOMEN'S SWIM/DIVE (7) | Back to Top
1967
1968
1970
1973
1974
1977
1978
Men's Sports Women's Sports Thesundevils.com For the fans Technical Info
Baseball Basketball Donate A-Z Fan Guide FAQ's

Sun Devil Athletics
Basketball Beach Volleyball Athletics Directory Athletic Camps Technical Support
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 Close
8/20/2020 Sun Devil Pac-10/12 Team
Case 2:20-cv-01638-DWL Champions1-2
Document And Coaches
Filed -08/20/20
Arizona State University
Page 6Athletics
of 14
2
MAR 08 MAR 08
FINAL FINAL

Sun Devil Pac-10/12 Team Champions And Coaches

ARIZONA STATE PACIFIC-12 CONFERENCE TITLES (YEAR AND COACH NOTED)
Baseball (10) Back to Top
2010, Tim Esmay

2009, Pat Murphy
2008, Pat Murphy
2007*, Pat Murphy
2000, Pat Murphy (Co-Champions)
1993, Jim Brock
1988, Jim Brock
1984, Jim Brock
1982, Jim Brock
1981, Jim Brock
Women's Basketball (3) Back to Top
2015-16, Charli Turner Thorne (Co-Champions)

2001-02, Charli Turner Thorne (Pac-10 Tournament Champions)
2000-01, Charli Turner Thorne (Co-Champions)
Football (3) Back to Top
2007, Dennis Erickson (Co-Champions)

1996, Bruce Snyder
1986, John Cooper
Men's Golf (12) Back to Top
2008, Randy Lein

2000, Randy Lein
1999, Randy Lein
1998, Randy Lein
1997, Randy Lein
1996, Randy Lein
1995, Randy Lein
1993, Randy Lein
1990, Steve Loy
1989, Steve Loy
1981, George Boutell
1979, George Boutell
Women's Golf (8) Back to Top
2009, Melissa Luellen

2007, Melissa Luellen
1996, Linda Vollstedt
Softball (2) Back to Top
2011, Clint Myers

2008, Clint Myers
Women's Track & Field (3) Back to Top
2008, Greg Kraft

2007, Greg Kraft
2006, Greg Kraft
Men's Track & Field (1) Back to Top
1981, Len Miller
Wrestling (19) Back to Top
2020, Zeke Jones

2018, Zeke Jones
2017, Zeke Jones
2006, Thom Ortiz  Close
Filed -08/20/20
Page 7Athletics
of 14
2005, Thom Ortiz
2003, Thom Ortiz
2001, Lee Roy Smith
1998, Lee Roy Smith
1997, Lee Roy Smith
1995, Lee Roy Smith
1993, Lee Roy Smith
1991, Bobby Douglas
1990, Bobby Douglas
1989, Bobby Douglas
1988, Bobby Douglas
1987, Bobby Douglas
1986, Bobby Douglas
1985, Bobby Douglas
1980, Bobby Douglas
SUN DEVIL PAC-12 TEAM CHAMPIONS BY YEAR

2019-20: Wrestling
2017-18: Wrestling
2016-17: Wrestling
2015-16: Women's Basketball (co-champions)
2010-11: Softball
2009-10: Baseball
2008-09: Baseball, Women's Golf
2007-08: Baseball, Football (co-champions), Men's Golf, Softball, Women's Track and Field
2006-07: Baseball*, Women's Golf, Women's Track and Field
2005-06: Women's Track and Field, Wrestling
2004-05: Wrestling
2002-03: Wrestling
2001-02: Women's Basketball (Tournament)
2000-01: Women's Basketball (co-champions), Wrestling
1999-00: Baseball, Men's Golf
1998-99: Men's Golf
1997-98: Men's Golf, Wrestling
1996-97: Football, Men's Golf, Wrestling
1995-96: Men's Golf, Women's Golf
1994-95: Men's Golf, Women's Golf, Wrestling
1993-94: Women's Golf
1992-93: Baseball, Men's Golf, Women's Golf, Wrestling
1990-91: Wrestling
1987-88: Baseball, Women's Golf, Wrestling
1986-87: Football, Women's Golf, Wrestling
1985-86: Wrestling
1984-85: Wrestling
1983-84: Baseball
1981-82: Baseball
1980-81: Baseball, Men's Golf, Men's Track and Field
1979-80: Wrestling
1978-79: Men's Golf
MOST SUN DEVIL PAC-12 TEAM CHAMPIONS WON BY COACHES

Randy Lein, Men's Golf (8): 2008, 2000, 1999, 1998, 1997, 1996, 1995, 1993
Bobby Douglas, Wrestling (8): 1980, 1985, 1986, 1987, 1988, 1989, 1990, 1991
Linda Voldstedt, Women's Golf (6): 1987, 1988, 1993, 1994, 1995, 1996
Lee Roy Smith, Wrestling (5): 1993, 1995, 1997, 1998, 2001
* -- 2007 baseball title vacated.

Sun Devil Athletics
Tempe, AZ 85281
 Close
Filed -08/20/20
Page 8Athletics
of 14
Track and Field
Select Language ▼ Triathlon
Volleyball
Water Polo
 Close
8/20/2020 Traditions: Sun Devil Individual
Case 2:20-cv-01638-DWL Document National
1-2Champions
Filed- 08/20/20
Page Athletics
9 of 14
2
MAR 08 MAR 08
FINAL FINAL

General Schedule Roster Statistics Archived Stories
Traditions: Sun Devil Individual National Champions

Sun Devil Individual National Champions--Total: 382
Last updated after Samantha Noennig 2019 outdoor shot put title. There were no NCAA titles in 2019-20.
By Sport
Men's Track & Field | Women's Track & Field | Men's Tennis | Women's Tennis | Men's Golf | Women's Golf | Wrestling | Men's Swimming/Diving | Women's Swimming/Diving |
Gymnastics | Women's Triathlon | Women's Badminton | Men's Badminton | Mixed Badminton | Men's Archery | Women's Archery

Men's Track & Field (32)

Bryan McBride, High Jump - Outdoor (2014)
Jordan Clarke, Shot Put - Indoor (2013)
Jordan Clarke, Shot Put - Outdoor (2012)
Mason McHenry, 800m - Indoor (2012)
Jordan Clarke, Shot Put - Indoor (2012)
Jordan Clarke, Shot Put - Outdoor (2011)
Ryan Whiting, Shot Put - Outdoor (2010)
Ryan Whiting, Discus - Outdoor (2010)
Ryan Whiting, Shot Put - Indoor (2010)
Ryan Whiting, Shot Put - Outdoor (2009)
Ryan Whiting, Shot Put - indoor (2009)
Jason Lewis, Weight Throw - Indoor (2009)
Kyle Alcorn, 3,000m Steeplechase - Outdoor (2008)
Kyle Alcorn, 3,000m Run - Indoor (2008)
Ryan Whiting, Shot Put - Indoor (2008)
Pal Arne Fagernes, Javelin - Outdoor (1996)
Nick Hysong, Pole Vault - Outdoor (1994)
Shane Collins, Shot Put - Outdoor (1990)
Dwayne Evans, 200m Dash - Outdoor (1981)
Herman Frazier, 400m Dash - Outdoor (1977)
Kyle Arney, High Jump - Outdoor (1977)
Cliff McKenzie, 4x100m Relay - Outdoor (1976)
Rick Walker, 4x100m Relay - Outdoor (1976)
Carl McCullough, 4x100m Relay - Outdoor (1976)
Herman Frazier, 4x100m Relay - Outdoor (1976)
Maurice Peoples, 440y Dash - Outdoor (1973)
Mark Murro, Javelin - Outdoor (1969)
Ulis Williams, 440y Dash - Outdoor (1964)
Henry Carr, 220y Dash - Outdoor (1963)
Frank Covelli, Javelin - Outdoor (1963)
Ulis Williams, 440y Dash - Outdoor (1963)
Alex Henderson, 2 Mile Run - Outdoor (1959)
Women's Track & Field (53)

Samantha Noennig, Shot Put - Outdoor (2019)
Samantha Noennig, Shot Put - Indoor (2019)
Maggie Ewen, Shot Put - Outdoor (2018)
Maggie Ewen, Discus Throw - Outdoor (2018)
Maggie Ewen, Shot Put - Indoor (2018)
Maggie Ewen, Hammer - Outdoor (2017)
Shelby Houlihan, 1500m - Outdoor (2014)
Anna Jelmini, Discus - Outdoor (2013)
Chelsea Cassulo, Hammer - Outdoor (2013)
Jacquelyn Johnson, Heptathlon - Outdoor (2008)
Jessica Pressley, Shot Put - Outdoor (2008)
Sarah Stevens, Discus - Outdoor (2008)
Jacquelyn Johnson, Pentathlon - Indoor (2008)
April Kubsihta, Pole Vault - Outdoor (2007)
Jessica Pressley, Shot Put - Outdoor (2007)
Sarah Stevens, Shot Put - Indoor (2007)
Victoria Jackson, 10,000m Run - Outdoor (2006)
Amy Hastings, 5,000m Run - Indoor (2006)  Close
8/20/2020 Traditions: Sun DevilDocument
Case 2:20-cv-01638-DWL Individual National
1-2Champions
Filed -08/20/20
Page 10 Athletics
of 14
Maicel Malone, 400m Dash - Indoor (1992)
Toinette Holmes, 4x400m Relay - Outdoor (1991)
Shanequa Campbell, 4x400m Relay - Outdoor (1991)
Dana Jones, 4x400m Relay - Outdoor (1991)
Maicel Malone, 4x400m Relay - Outdoor (1991)
Gea Johnson, Heptathlon - Outdoor (1990)
Maicel Malone, 400m Dash - Outdoor (1990)
Lynda Tolbert, 55m Hurdles - Indoor (1990)
Lynda Tolbert, 100m Hurdles - Outdoor (1990)
Lynda Tolbert, 100m Hurdles - Outdoor (1988)
Lynda Tolbert, 4x400m Relay - Outdoor (1988)
Maicel Malone, 4x400m Relay - Outdoor (1988)
Tamika Foster, 4x400m Relay - Outdoor (1988)
Jacinta Bartholomew, 4x400m Relay - Outdoor (1988)
Leslie Deniz, Discus - Outdoor (1983)
Ria Stalman, Discus - Outdoor (1981)
Coleen Rienstra, High Jump - Outdoor (1981)
Coleen Rienstra, High Jump - Indoor (1981)
Coleen Rienstra, High Jump - Outdoor (1980)
Kathey Crawford, 4x100m Relay - Outdoor (1979)
Freida Cobbs, 4x100m Relay - Outdoor (1979)
Brenda Calhoun, 4x100m Relay - Outdoor (1979)
Val Boyer, 4x100m Relay - Outdoor (1979)
Kathey Crawford, 4x100m Relay - Outdoor (1978)
Denise Waddy, 4x100m Relay - Outdoor (1978)
Brenda Calhoun, 4x100m Relay - Outdoor (1978)
Val Boyer, 4x100m Relay - Outdoor (1978)
Dana Collins, Pentathlon - Outdoor (1977)
Men's Tennis (1)

Sargis Sargsian (1995)
Women's Tennis (3)

Pam Richmond (1971)
Pam Richmond (1971)
Margaret Michel (1971)
Men's Golf (6)

Alejandro Canizares (2003)
Todd Demsey (1993)
Phil Mickelson (1992)
Jim Carter (1983)
Women's Golf (10)

Monica Vaughn (2017)
Azahara Munoz (2008)
Grace Park (1999)
Kristel Mourge d'Algue (1995)
Emilee Klein (1994)
Danielle Ammaccapane (1985)
Cathy Gaughan (1970)
Jane Bastanchury-Booth (1969)
Carol Sorenson (1962)
Joanne Gunderson-Carner (1960)
Wrestling (12)
Zahid Valencia, 174 (2019)
Zahid Valencia, 174 (2018)
Anthony Robles, 125 (2011)
Bubba Jenkins, 157 (2011)
Eric Larkin, 149 (2003)
Markus Mollica, 167 (1995)
Markus Mollica, 158 (1993)
Ray Miller, 167 (1993)
Dan St. John, 167 (1990)
Dan St. John, 158 (1989)
Eddie Urbano, 150 (1985)
Curley Culp, HWT (1967)
Men's Swimming and Diving (10)

Joona Puhakka, 3m Dive (2005)
Attila Czene, 200IM (2000)
Francisco Sanchez, 50 Free (1996)
Mike Orn, 200 Free (1983)
Andy Astbury, 500 Free (1982)
 Close
1-2Champions
Filed -08/20/20
Page 11 Athletics
of 14
Keith Russell, 3m Dive (1968)
Bernie Wrightson, 1m Dive (1966)
Women's Swimming and Diving (135)

Beata Kaszuba, 100 Breast (1995)
Allison Grant, 400 Medley Relay (1981)
Gail Ammundrud, 400 Medley Relay (1981)
Cheryl Gibson, 400 Medley Relay (1981)
Cheryl Gibson, 200 Back (1981)
Cheryl Gibson, 400 IM (1981)
Kathy Shipman, 400 Medley Relay (1981)
Corrina Weinkofsky, 800 Free Relay (1980)
Gail Ammundrud, 800 Free Relay (1980)
Mag Hoe ich, 800 Free Relay (1980)
Anne Gagnon, 100 Breast (1980)
Anne Gagnon, 200 Breast (1980)
Anne Gagnon, 800 Free Relay (1980)
Gail Ammundrud, 100 Free (1979)
Allison Grant, 50 Breast (1979)
Anne Gagnon, 400 Free Relay (1979)
Cheryl Gibson, 400 Free Relay (1979)
Sue Sloan, 400 Free Relay (1979)
Melissa Belote, 400 Medley Relay (1978)
Cheryl Gibson, 200 Back (1978)
Cheryl Gibson, 400 Free relay (1978)
Pam Rogers, 400 Medley relay (1978)
Sue Sloan, 400 Free Relay (1978)
Sue Sloan, 400 Medley Relay (1978)
Peggy Tosdal, 400 Free Relay (1978)
Peggy Tosdal, 400 Medley Relay (1978)
Melissa Belote, 200 Back (1977)
Melissa Belote, 200 IM (1977)
Melissa Belote, 400 IM (1977)
Sue Sloan, 100 y (1976)
Melissa Belote, 100 Back (1976)
Maryanne Graham, 400 Free Relay (1975)
Maryanne Graham, 400 Medley Relay (1975)
Amy Bettencourt, 400 Medley Relay (1975)
Ann Fredrickson, 200 Free Relay (1975)
Cappi Siefarth, 200 Free Relay (1975)
Peggy Tosdal, 50 Fly (1975)
Peggy Tosdal, 100 Fly (1975)
Peggy Tosdal, 400 Medley Relay (1975)
Libby Tullis, 400 Free Relay (1975)
Libby Tullis, 400 Medley Relay (1975)
Sally Tuttle, 100 Free (1975)
Sally Tuttle, 200 Free Relay (1975)
Sally Tuttle, 400 Free Relay (1975)
Sally Tuttle, 100 Free (1974)
Sally Tuttle, 200 Medley Relay (1974)
Sally Tuttle, 400 Medley Relay (1974)
Libby Tullis, 100 Back (1974)
Libby Tullis, 200 Free Relay (1974)
Libby Tullis, 400 Medley Relay (1974)
Cappi Siefarth, 200 Medley Relay (1974)
Cappi Siefarth, 400 Medley relay (1974)
Cyd Horsley, 200 Free Relay (1974)
Debbie Hudson, 200 Free Relay (1974)
Debbie Hudson, 200 Medley Relay (1974)
Carol P ugheber, 200 Medley relay (1974)
Pinkly Collins, 400 Medley Relay (1974)
Maryanne Graham, 200 Free Relay (1974)
Debbie Hudson, 200 Free Relay (1973)
Lynn Morrison, 200 Medley Relay (1973)
Carol P ugheber, 200 Medley Relay (1973)
Cappi Siefarth, 200 Medley Relay (1973)
Libby Tullis, 100 Back (1973)
Kathy Mathis, 400 Medley Relay (1971)
Jill O'Brien, 400 Free Relay (1971)
Leal Whittlesey, 100 Back (1971)
Leal Whittlesey, 400 Medley Relay (1971)
Sandy Stock, 200 Medley Relay (1971)
Gretchen Berkebile, 200 Medley Relay (1971)
Didgie Blain, 400 Free Relay (1971)
Donna Carlough, 400 Medley Relay (1971)  Close
1-2Champions
Filed -08/20/20
Page 12 Athletics
of 14
Penny Estes, 200 Medley Relay (1971)
Carol Quintana, 200 Medley Relay (1971)
Jan Hemne, 400 Free Relay (1971)
Tina Heiple, 400 Free Relay (1971)
Jan Hemne, 100 Breast (1970)
Jan Hemne, 200 Free (1970)
Jan Hemne, 200 Free Relay (1970)
Millie Roberts, 200 Free Relay (1970)
Didgie Blain, 200 Free Relay (1970)
Didgie Blain, 400 Medley Relay (1970)
Claudia Clark, 200 Medley Relay (1970)
Tassie Bolton, 200 Medley Relay (1970)
Penny Estes, 400 Free Relay (1970)
Martha Gatchell, 400 Free Relay (1970)
Martha Gatchell, 200 Medley Relay (1970)
Kendis Moore, 100 Fly (1969)
Eileen O'Donnell, 200 Free Relay (1969)
Claudia Clark, 400 Free Relay (1969)
Penny Estes, 200 Free (1969)
Penny Estes, 200 Free Relay (1969)
Bonnie Skogland, 200 Free Relay (1969)
Bonnie Skogland, 400 Free Relay (1969)
Millie Roberts, 200 Free Relay (1968)
Millie Roberts, 400 Medley Relay (1968)
Eileen O'Donnell, 200 Free Relay (1968)
Ann Peterson, 100 Medley Relay (1968)
Ann Peterson, 3 Meter Dive (1968)
Cindy Stock, 100 Medley Relay (1968)
Cindy Stock, 200 Medley Relay (1968)
Sue Wiersum, 50 Fly (1968)
Gwen Sutter, 200 Medley Relay (1968)
Jane Sutter, 100 Medley Relay (1968)
Sue Wiersum, 200 Medley Relay (1968)
Pat Fleming, 200 Free Relay (1968)
Martha Gatchell, 50 Free (1968)
Tracy Gilmore, 200 Medley Relay (1968)
Lynn Krivanich, 200 Free (1968)
Lynn Krivanich, 400 Medley Relay (1968)
Kendis Moore, 50 Back (1968)
Kendis Moore, 100 Back (1968)
Kendis Moore, 100 Fly (1968)
Gymnastics (10)
Ashley Kelly, BB (2004)
Elizabeth Reid, BB (1997)
Jackie Brummer, AA (1986)
Jackie Brummer, BB (1986)
Kim Neal, V (1986)
Lisa Zeis, FX (1986)
Lisa Zeis, BB (1985)
Jackie Brummer, UB (1984)
Kim Neal, FX (1983)
Jeri Cameron, UB (1983)
Women's Triathlon (3)

Kyla Roy (2019)
Hannah Henry (2018)
Hannah Henry (2017)
Women's Badminton (28)

Jenny Chan, women-singles (1991)
Andrea Andersson, women-doubles (1991)
Jenny Chan, women-doubles (1991)
Jenny Chan, women-singles (1990)
Liz Aronsohn, women-doubles (1990)
Liz Aronsohn, women-singles (1989)
Erika Von Heiland, women-doubles (1989)
Liz Aronsohn, women-doubles (1988)  Close
1-2Champions
Filed -08/20/20
Page 13 Athletics
of 14
Tracy Holmes, women-doubles (1988)
Mary Fran Hughes, women-doubles (1987)
Nina Lolk, women-singles (1986)
Linda French, women-doubles (1986)
Nina Lolk, women-doubles (1986)
Brenda Nobauer, women-doubles (1984)
Regina Rubin, women-doubles (1984)
Heather Ross, women-singles (1980)
Heather Ross, women-doubles (1980)
Carrie Morrison, women-singles (1979)
Carrie Morrison, women-singles (1978)
Regina Rubin, women-doubles (1980)
Carrie Morrison, women-doubles (1977)
Pam Owens, women-doubles (1977)
Barbara Bell, women-singles (1975)
Sue Annis, women-singles (1971)
Men's Badminton (35)

Tom Reidy, men-singles (1991)
Martin Flores, men-doubles (1991)
Tom Reidy, men-doubles (1991)
Tom Reidy, men-singles (1990)
Paul McAdam, men-doubles (1990)
Tom Reidy, men-doubles (1990)
Tom Carmichael, men-singles (1989)
Tom Carmichael, men-doubles (1989)
Paul McAdam, men-doubles (1989)
Ben Lee, men-singles (1988)
Tom Carmichael, men-doubles (1988)
Ben Lee, men-doubles (1988)
Chris Jogis, men-singles (1987)
Chris Jogis, men-doubles (1987)
Rodney Barton, men-singles (1984)
Rodney Barton, men-doubles (1984)
Solaiman Jonatan, men-doubles (1984)
Rodney Barton, men-singles (1983)
Rodney Barton, men-doubles (1983)
Bob Gold, men-doubles (1982)
Bob Gold, men-doubles (1981)
Solaiman Jonatan, men-singles (1980)
Rahul Naidu, men-doubles (1980)
Geoff Stensland, men-singles (1978)
Mixed Badminton (18)

Jenny Chan, mixed-doubles (1991)
Tom Reidy, mixed-doubles (1991)
Liz Aronsohn, mixed-doubles (1990)
Tom Reidy, mixed-doubles (1990)
Tom Carmichael, mixed-doubles (1989)
Ben Lee, mixed-doubles (1988)
Chris Jogis, mixed-doubles (1987)
Linda French, mixed-doubles (1986)
Chris Jogis, mixed-doubles (1986)
Linda French, mixed-doubles (1985)
Karl Knudsen, mixed-doubles (1985)
Regina Rubin, mixed-doubles (1984)
Rodney Barton, mixed-doubles (1984)
Cristi Cook, mixed-doubles (1983)
Rodney Barton, mixed-doubles (1983)
Men's Archery (13)

Chad Connor (1991)
Chad Connor (1990)
Michael Bergenheier (1989)
Michael Bergenheier (1988)
Rob Nicholson (1986)
Jay Barrs (1984)
Rick McKinney (1983)  Close
1-2Champions
Filed -08/20/20
Page 14 Athletics
of 14
Rick McKinney (1982)
Rick McKinney (1981)
Tom Stevenson (1980)
Steve Lieberman (1974)
Women's Archery (13)

Kris Maskrey (1991)
Janet Schaffer (1990)
Mickey Dye (1987)
Debra Ochs (1986)
Rebecca Wallace (1985)
Debra Ochs (1984)
Rebecca Wallace (1983)
Cindy Vezzetti (1981)
Carol Cheuvront-Clark (1980)
Sandra Van Kilsdork (1976)
Carol Jurn (1974)
Donna Wesson (1971)
Donna Wesson (1970)

Sun Devil Athletics
Tempe, AZ 85281
Track and Field
Triathlon
Select Language ▼
Volleyball
Water Polo
Innovation Badge
2020
 Close
Exhibit 4
8/12/2020
https://www.instagram.com/asu_covid.parties/
8/12/2020
https://www.instagram.com/p/CC1mGrnnpcE/
8/12/2020
https://www.instagram.com/p/CC4rBEmn9Fc/
8/12/2020
https://www.instagram.com/p/CC6pHeXnSPV/
8/12/2020
https://www.instagram.com/p/CC6z6ACnULK/
8/12/2020
https://www.instagram.com/p/CC7ORY7HJlL/
8/12/2020
https://www.instagram.com/p/CC_PBa2HV5M/
8/12/2020
https://www.instagram.com/p/CDASa0znSdf/
8/12/2020
https://www.instagram.com/p/CDEw3funlAa/
8/12/2020
https://www.instagram.com/p/CDEw3funlAa/
8/12/2020
https://www.instagram.com/p/CDHV89iH979/
8/12/2020
https://www.instagram.com/p/CDMQW0vnwBN/
8/12/2020
https://www.instagram.com/p/CDPNQh4nPCA/
8/12/2020
https://www.instagram.com/p/CDRlOX-nj9f/
8/12/2020
https://www.instagram.com/p/CDdYJQCndhM/
8/12/2020
https://www.instagram.com/p/CDiN3OZHzX-/
8/12/2020
https://www.instagram.com/p/CDjwvRknYmB/
8/12/2020
https://www.instagram.com/p/CDmrkt5ht1z/
8/12/2020
https://www.instagram.com/p/CDuRBpvHPGb/
8/12/2020
https://www.instagram.com/p/CDwxWa9nibV/
Exhibit 6
8/18/2020 Case 2:20-cv-01638-DWL Community
DocumentGuidelines
1-6| Instagram Help Center
Filed 08/20/20 Page 2 of 3
How can we help?
Help Center — Privacy and Safety Center
Community Guidelines Community Guidelines

COVID-19: Community Guidelines Updates and Protections: As people around the world confront this
Controlling Your Visibility unprecedented public health emergency, we want to make sure that our Community Guidelines protect people
from harmful content and new types of abuse related to COVID-19. We’re working to remove content that has
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Blocking People guidance when appropriate to keep the members of our community safe during this crisis.
The Short
Safety Tips
We want Instagram to continue to be an authentic and safe place for inspiration and expression. Help us foster
this community. Post only your own photos and videos and always follow the law. Respect everyone on
Tips for Parents Instagram, don’t spam people or post nudity.
The Long
Information for Law Enforcement
Instagram is a reflection of our diverse community of cultures, ages, and beliefs. We’ve spent a lot of time
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Report Something
We created the Community Guidelines so you can help us foster and protect this amazing community. By using
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About Eating Disorders In some cases, we allow content for public awareness which would otherwise go against our Community
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and sculptures is OK, too.
People like to share photos or videos of their children. For safety reasons, there are times when we
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Foster meaningful and genuine interactions.

Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive
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Instagram is not a place to support or praise terrorism, organized crime, or hate groups. Offering
sexual services, buying or selling firearms, alcohol, and tobacco products between private individuals,
and buying or selling illegal or prescription drugs (even if legal in your region) are also not allowed.
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stores may offer these sales. No one may coordinate poaching or selling of endangered species or
their parts.
Remember to always follow the law when offering to sell or buy other regulated goods. Accounts
promoting online gambling, online real money games of skill or online lotteries must get our prior
written permission before using any of our products.
We have zero tolerance when it comes to sharing sexual content involving minors or threatening to
post intimate images of others.
Respect other members of the Instagram community.

We want to foster a positive, diverse community. We remove content that contains credible threats or
hate speech, content that targets private individuals to degrade or shame them, personal information
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stronger conversation around people who are featured in the news or have a large public audience
due to their profession or chosen activities.
It's never OK to encourage violence or attack anyone based on their race, ethnicity, national origin,
sex, gender, gender identity, sexual orientation, religious affiliation, disabilities, or diseases. When
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we ask that you express your intent clearly.
https://help.instagram.com/477434105621119?helpref=page_content 1/2
8/18/2020 Case 2:20-cv-01638-DWL Community
DocumentGuidelines
1-6| Instagram Help Center
Filed 08/20/20 Page 3 of 3
Serious threats of harm to public and personal safety aren't allowed. This includes specific threats of
physical harm as well as threats of theft, vandalism, and other financial harm. We carefully review
reports of threats and consider many things when determining whether a threat is credible.
Maintain our supportive environment by not glorifying self-injury.

The Instagram community cares for each other, and is often a place where people facing difficult
issues such as eating disorders, cutting, or other kinds of self-injury come together to create
awareness or find support. We try to do our part by providing education in the app and adding
information in the Help Center so people can get the help they need.
Encouraging or urging people to embrace self-injury is counter to this environment of support, and
we’ll remove it or disable accounts if it’s reported to us. We may also remove content identifying
victims or survivors of self-injury if the content targets them for attack or humor.
Be thoughtful when posting newsworthy events.

We understand that many people use Instagram to share important and newsworthy events. Some of
these issues can involve graphic images. Because so many different people and age groups use
Instagram, we may remove videos of intense, graphic violence to make sure Instagram stays
appropriate for everyone.
We understand that people often share this kind of content to condemn, raise awareness or educate.
If you do share content for these reasons, we encourage you to caption your photo with a warning
about graphic violence. Sharing graphic images for sadistic pleasure or to glorify violence is never
allowed.
Help us keep the community strong:
Each of us is an important part of the Instagram community. If you see something that you think may
violate our guidelines, please help us by using our built-in reporting option. We have a global team
that reviews these reports and works as quickly as possible to remove content that doesn’t meet our
guidelines. Even if you or someone you know doesn’t have an Instagram account, you can still file a
report. When you complete the report, try to provide as much information as possible, such as links,
usernames, and descriptions of the content, so we can find and review it quickly. We may remove
entire posts if either the imagery or associated captions violate our guidelines.
You may find content you don’t like, but doesn’t violate the Community Guidelines. If that happens,
you can unfollow or block the person who posted it. If there's something you don't like in a comment
on one of your posts, you can delete that comment.
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If one of your photos or videos was posted by someone else, you could try commenting on the post
and asking the person to take it down. If that doesn’t work, you can file a copyright report. If you
believe someone is violating your trademark, you can file a trademark report. Don't target the person
who posted it by posting screenshots and drawing attention to the situation because that may be
classified as harassment.
We may work with law enforcement, including when we believe that there’s risk of physical harm or
threat to public safety.
For more information, check out our Help Center and Terms of Use.
Thank you for helping us create one of the best communities in the world,
The Instagram Team
ABOUT US HELP API JOBS TERMS PRIVACY © 2020 INSTAGRAM, INC.
ENGLISH (US) ESPAÑOL FRANÇAIS (FRANCE) 中文(简体) ‫اﻟﻌرﺑﯾﺔ‬ PORTUGUÊS (BRASIL) 한국어 ITALIANO DEUTSCH िह ी 日本語
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Exhibit 9
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8/20/2020 Case 2:20-cv-01638-DWLwww.azd.uscourts.gov/cgi-bin/generate_civil_js44.pl
Document 1-11 Filed 08/20/20 Page 1 of 2
UNITED STATES DISTRICT COURT
DISTRICT OF ARIZONA
Civil Cover Sheet

This automated JS-44 conforms generally to the manual JS-44 approved by the Judicial Conference of the United States in September
1974. The data is required for the use of the Clerk of Court for the purpose of initiating the civil docket sheet. The information contained
herein neither replaces nor supplements the filing and service of pleadings or other papers as required by law. This form is authorized for
use only in the District of Arizona.
The completed cover sheet must be printed directly to PDF and filed as an attachment to the
Complaint or Notice of Removal.
Arizona Board of Regents, a body

John Doe aka asu_covid.parties ;
Plaintiff(s): corporate, for and on behalf of Arizona Defendant(s):
Facebook, Inc.
State University
County of Residence: Maricopa County of Residence: Outside the State of Arizona
County Where Claim For Relief Arose: Maricopa
Plaintiff's Atty(s): Defendant's Atty(s):

Glenn S. Bacal
Bacal Law Group, P.C. DBA Bacal & Garrison
Law Group
4802456233
Sean D. Garrison
Bacal Law Group, P.C. DBA Bacal & Garrison
Law Group
4807198501
II. Basis of Jurisdiction: 3. Federal Question (U.S. not a party)
III. Citizenship of Principal

Parties (Diversity Cases Only)
Plaintiff:- N/A
Defendant:- N/A
IV. Origin : 1. Original Proceeding
V. Nature of Suit: 840 Trademark
VI.Cause of Action: Trademark Infringement – 15 U.S.C. §1114; False Designation of Origin

www.azd.uscourts.gov/cgi-bin/generate_civil_js44.pl 1/2
8/20/2020 Case 2:20-cv-01638-DWLwww.azd.uscourts.gov/cgi-bin/generate_civil_js44.pl
Document 1-11 Filed 08/20/20 Page 2 of 2
and False Advertising – 15 U.S.C. §1125
VII. Requested in Complaint
Class Action: No
Dollar Demand: Unspecified
Jury Demand: Yes
VIII. This case is not related to another case.
Signature: /s/ Sean D. Garrison
Date: 08/20/2020
If any of this information is incorrect, please go back to the Civil Cover Sheet Input form using the Back button in your browser
and change it. Once correct, save this form as a PDF and include it as an attachment to your case opening documents.
Revised: 01/2014
www.azd.uscourts.gov/cgi-bin/generate_civil_js44.pl 2/2

Asu Facebook Lawsuit

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Asu Facebook Lawsuit

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Document Number Document Description Pages Document Error

Glenn S. Bacal (AZ Bar No. 006812)

9 FOR THE DISTRICT OF ARIZONA

10 Arizona Board of Regents, a body

MARK REGISTRATION NO. GOODS/SERVICES

MARK REGISTRATION NO. GOODS/SERVICES

MARK REGISTRATION NO. GOODS/SERVICES

1 22. ASU regularly maintains an events page on its website

1 28. Other posts by “asu_covid.parties” encourage against wearing masks, which

1 “asu_covid.parties” False and Offensive Statements About ASU

14 remove infringing and other harmful content.

15 41. On August 12, 2020, undersigned counsel on behalf of ASU submitted a

22 attached as Exhibit 8. As shown in paragraphs 21-26 above, Instagram’s response

26 specific examples of infringement. Furthermore, he pointed out Instagram’s own Community

21 to acquire hydrochloroquine to treat Covid-19.

25 retransmitted by others from the Instagram service.

17 confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of

19 Hoax-19 party event and related messaging by ASU.

25 with Teva Pharmaceuticals to distribute hydrochoroquine to people for treatment of Covid-19.

as to the “asu_covid.parties” account owner/John Doe defendant)

PRAYER FOR RELIEF

1 RESPECTFULLY SUBMITTED this 20th day of August, 2020.

9 Attorneys for Plaintiff Arizona Board of Regents,

SER. NO. 73-644,740, FILED 02-05-1987

US Serial Number: 73644740 Application Filing Feb. 05, 1987

Status: The registration has been renewed.

Related Properties Information

Goods and Services

Class Status: ACTIVE

Basis Information (Case Level)

Current Owner(s) Information

TM Staff and Location Information

Assignment Abstract Of Title Information

Conveyance: CHANGE OF NAME

Type of Proceeding: Opposition

Proceeding 91239279 Filing Date: Feb 02, 2018

ASU REGISTERED AND RENEWED 73644740 1462309

Type of Proceeding: Cancellation

Proceeding 92067468 Filing Date: Nov 30, 2017

Correspondent e- glenn.bacal@bacalgroup.com , jamie.tuccio@bacalgroup.com , marissa.kovary@bacalgroup.com

Principal Register FIRST USE 12-31-1984; IN COMMERCE 5-16-2018

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY

OWNER OF U.S. REG. NO. 2149373, 2147703, 2231419

SER. NO. 87-043,557, FILED 05-19-2016

US Serial Number: 87043557 Application Filing May 19, 2016

Related Properties Information

Goods and Services

Basis Information (Case Level)

Filed 44E: No Currently 66A: No

Current Owner(s) Information

TM Staff and Location Information

US Serial Number: 73644738 Application Filing Feb. 05, 1987

Status: The registration has been renewed.

Related Properties Information

Goods and Services

Basis Information (Case Level)

Current Owner(s) Information

TM Staff and Location Information

Assignment Abstract Of Title Information

Conveyance: CHANGE OF NAME

US Serial Number: 73562902 Application Filing Oct. 11, 1985

Status: The registration has been renewed.