Text 9 – General translation

PR idea - business success starts with a good PR

PR professionals have staged this year the second edition of the Summit PR idea.
Continuing the tradition started last year, the event is meetings, workshops and
conferences in which the most creative and crazy ideas will emerge, thus creating an
offering of networking professionals to a less conventional framework.

PR idea is that local event aims to provide the ideal public relations professionals to
exchange experience and get on the news in PR. On the other hand, to demonstrate the
usefulness of PR services to organizations that do not yet know their benefits, but have
heard about it and are interested.

Partners in organizing the Summit PR idea understood the special role of PR in the
smooth running of the business and therefore decided to support the meetings of the PR-
ists, in which creativity and originality will be the main tools with which they will
"operate".

BGS, the Security Division and the Medical, the Summit will be held securely during the
three days. PR specialists can relax during meetings, BGS staff being special trained for
any type of surgery.

It is well known that the best friendships are made in front of a good quality coffee. And
as for the PR Summit idea is to bring together experts in public relations to friendship,
this year will help us Cremcaffe. In the event, is arranged a cafe where you can make
friends in a cozy atmosphere flavored coffee. And how coffee is excellent for business
and pleasure, we would expect the most surprising collaborations.

In this second edition of the PR Summit idea we will see lesser-known sides of the PR.
Chamber of Commerce and Industry of Bucharest will share with us his experience,
namely, how to do PR in SMEs. And because networking is essential for any public
relations man, the Chamber of Commerce will give us a helping hand through
publications and I-En Business Journal. They will advertise the event among specialists
and help them on PR-ists from different fields to know better.

PR idea Summit includes three days of discussions, meetings and exchange of

experience. And as the primary way in which this can be done is to talk, Cumpana will
keep us hydrated and in good voice.

And how can we maintain an informal setting for discussion than to create an atmosphere
familiar to us all:like home. The mother brings us in, but a hearty lunch to grasp power
and to resume debate on the evening-up PR.

Romtelecom will help us transmit away Summit sea, by telephone and Internet lines,
which they make available to journalists and anyone who wants to give the end-of-
country about what happens in the PR idea.
And because the only way to see which is the impact of an PR – action is monitorizing
PR, Media Image will learn us some methods to do so.

Consumer Protection Association (CPA-Romania) will make sure that consumer rights
are respected and that everyone is entitled to their own image.

The National Audiovisual Council (CNA) will make us known new regulations in the PR
and will warn us about the limits that we do not have to overcome in public relations.

All manifestations of the idea of PR will be hosted by the Opera Theatre “Ion Dacian”
that supply the spae required for the event to take place. In spreading the news about
what happens to the PR idea, our partners media helped us: Cotidianul, Investitii&Profit,
Saptamana financiara, Neogen, Imagoo, Bloombiz, Brand4Brands, Wall Street, PR
Wave, Realitatea TV, Afacerea si Eu-Ro Jurnal.

Preparations are in full swing. A very little time is left to challenge Professionals PR of 4-
6 December. Are you ready to answer the challenge?