- Over the past few years, we've seen impressive growth of tablets and smartphones, all

coming with different screen sizes. It would be an incredible amount of effort to build a
design for each screen size, and then try to keep up with new devices on top of
it. That's where responsive web design comes in. This approach allows your site to be
adaptive. The page responds automatically, based on the screen size, and even the
orientation a user is viewing it in. It works because a responsive website is
designed around building blocks, and these blocks can break, and collapse under one
another, stretch and shrink, and even adjust the font size and image size based on the
available screen real estate.
To show you an example, let's take a look at a responsive design in action. At a glance,
we can see how this looks on a desktop, tablet, and a phone. But to see this in action,
let's look at a desktop browser. What I'll do is simply drag the window to shrink the
viewable area. This sorta simulates different screen sizes. You can see the page starts
to respond, tweaking its design, and adjusting to match the available real estate. What's
great is that the same code is served to all of the devices. You won't need to build
multiple code bases.
You'll instead rely on your style sheets to handle the scaling. Advanced responsive
design can even adjust elements on the page, adding in additional content, or removing
it based on the view. You'll have to decide if responsive design makes sense for your
business. Personally, I'd make this investment in this style of web development. It's a
necessity if you wanna compete in today's digital marketplace. It'll greatly improve your
customer experience as they interact with your site between various devices. Now,
responsive design might sound relatively simple, but it's a fairly complex endeavor.
If you've built your website on a framework or a paid template, you might be able to find
an update that includes responsive elements. If you have a more complex
project, including, say, e-commerce websites, it's probably best to enlist the help of a
professional. Use responsive design as a tool, not a cure-all fix. You'll still need to take
usability into consideration, and that might mean changing certain interactions on your
website to accommodate a responsive experience.