Академический Документы
Профессиональный Документы
Культура Документы
Introduction
Human Resource Analysis
Job Analysis
Planning And Forecasting
Recruitment
Selection
Training
Development
Performance Appraisal
Compensation
Incentives
Benefits
Employee Relations
Conclusion And Suggestions
SUPERIOR
INTRODUCTION
McDonald’s brand is the leading global foodservice retailer with more than
30,000 local restaurants serving almost 50 million people in 120 countries each
day.
FOUNDERS:
It’s rich history began with its founder`s vision and their commitment to be
peoples' favorite place and way to
eat with inspired employees who delight each customer with unmatched quality,
service, cleanliness and value
every time. The business was started in1940 by two brothersD IC K and MAC
MCDONALD in San Bernardino.
“VISION STATEMENT”
The McDonald’s System leverages the unique talents, strengths and assets of
diversity around the globe in order to be our customers’ favorite place and way
to eat.
“M ISSION STATEMENT”
PRODUCTS :
Burgers
Chicken sandwiches
French fries
Soft drinks
Desserts
Salads
Breakfast items
Milkshakes
Coffee
SERVICES:
Self-Service System
Drive-In through Service
FUNCTIONS OF HR IN MCDONALDS
WELFARE - Concerned with looking after people at McDonald's and their needs.
JOB ANALYSIS
McDonalds has many employees who are working on different posts and are
working hard according to their own capacity. McDonalds conducted job analysis
in order to hire new employees at every year that sometimes on quarterly basis.
This also enables management to have a better understanding of the jobs and
duties being performed at every level and also helps them in training the people
who are freshly recruited.
JOBS IN MCDONALDS:
McDonalds Pakistan has two types of job openings with their sub openings as
listed under:
Restaurant Jobs
Office Jobs
RESTAURANT JOBS:
In the restaurant jobs, there is a clearly defined career path, from Crew Member
to Crew Leader to Floor Manager to Assistant Manager to Restaurant Manager.
And from there onwards the opportunities for growth and development are
limitless Area Supervisors, Operations Consultant and beyond are just a few to
mention from.
TRAINEE MANAGER :
Crew Members are the core team members always ready to serve the customers
on the floor with a shining smile unique with the services. This job is offered
either as a Delivery Rider or a Crew Member. So the fun & enthusiasm prospect
apart from extensive learning will make employees a key member of the team
serving our customers. There are three main areas of responsibility of a crew
member:
Customer service
Food preparation
OFFICE JOBS :
This entry level is specifically for beginners to start the career in a professional
work culture, these positions will provide the opportunity to develop the skills as
a successful business entrepreneur.
The higher entry level job incumbents are accountable for the execution of
assigned tactics and strategic plan. The provision of leadership approach to work
will enhance their sense of ownership and part of the winning team member.
JOB ANALYSIS METHOD IN MCDONALDS
MCDONALDS applies the basic methods of Job analysis by which HRM can
determine job elements and the essential knowledge, skills and abilities for
successful performance methods. MCDONALDS uses the following job analysis
methods according to their jobs:
Observation Method
Interview Method.
Questionnaire Method:
The CREW MEMBERS are like main workers of the McDonalds because they
are the one who handle the stage work. McDonalds use directO bs er vation
andIn ter viewin g together Firstly, they observe the work of the crew member
note the information as much as they can and then for further assistance ask the
crewmembers about the detail of their work.
For CUSTOMER CARE REPRESENTATIVES McDonalds follow the similar
Interview Technique where they ask the employees that what they feel when
they work in this fun environment, how they manage all the work and satisfy the
kids and their parents.
For the MANAGERIAL JOBS McDonalds use theQues tionnair e and Interview
Method. They prepare a structured Questionnaire in which they ask employees
about their jobs, purpose, education required for the job, experience or other key
factors. Whereas, in Interviewing they further collect the information related to job
directly from employees.
JOB DESCRIPITION
The job analysis is used to generate a job description, which defines the duties of
each task, and other responsibilities of the position. The description covers the
various task requirements, such as mental or physical activities; working
conditions and job hazards.
JOB DESCRIPTION AS PER JOBS
McDonalds represent its Job Description as
Positive work attitude with the ability to lead challenging roles &
responsibilities
The ability to see the big picture while delivering organizational goals
RESTAURANT JOBS
For restaurant jobs the Job description is written as “Individual Competencies”
TRANIEE MANAGER:
CREW MEMEBERS :
JOB SPECIFICATION
The job specification describes the person expected to fill a job. It details the
knowledge (both educational and experiential), qualities, skills and abilities
needed to perform the job satisfactorily. The job specification provides a standard
against what to measure; how well an applicant matches a job opening and it
should be used as the basis for recruiting.
JOB SPECIFICATIONS AS PER JOB
In McDonalds the Job specification is written under heading known as“Pr ofile”
and “Competency Level”
OFFICE JOBS:
RESTURANT JOBS :
TRAINEE MANGER:
Qualification: Post Graduate Degree in any discipline
Experience: Fresh candidates with no prior experience
Age: 28 years maximum
Gender: Male or Female
CUSTOMER CARE REPERSENTATIVE:
Qualification: Graduate Degree in any discipline
Experience: Fresh candidates with no prior experience McDonalds
Age: 24 years maximum
Gender: Females only
CREW MEMBER:
Qualification: Intermediate
Experience: Fresh candidates
Age: 18-25 years
Gender: Male or Female
MANAGEMENT ESTIMATES :
Managers are asked to forecast their staff requirements. They will do this on the
basis of past, present and likely future requirements.
Work-study specialist’s works out how long various jobs take, using available
machinery and equipment.
Provided they know what sales are likely to be, they calculate the numbers of
employees required and the hours they will need to work. McDonalds forecasts
the need of staffing employees by inside and outside supply of candidates.
RECRUITMENT
Internal Recruitment
External Recruitment
INTERNAL RECRUITMENT:
McDonalds uses the following two basic methods for internal recruiting
Job Positioning
Succession Planning
JOB POSITIONING:
In Job positioning McDonalds select candidates from inside by considering their
past performance.
MCDONALDS publicize their open jobs on their site ,where their employees
could apply for the job they also publicize it in their restaurants on Notice Boards.
So that the working employees could be informed from the vacant position and
apply.
SUCCESSION PLANNING:
For the executive posts McDonalds follow a succession planning technique
where they recruit their managers or senior employees to executive level on the
basis of their performance.
EXTERNAL RECRUITMENT:
McDonald’s often goes for external recruitment though they mostly prefer internal
recruitment or internal promotion of the employees to the higher posts.
External recruitment of McDonalds involves:
Advertising
College Recruiting
Advertising is the most used method for recruitment. McDonalds approaches the
Newspaper or a magazine adds mostly to invite employees for jobs.
COLLEGE RECRUITING:
McDonalds follow the most common method of college recruiting known asInter
ns hips because many floor base employees usually join McDonalds for
internship. Here they have one advantage that theydon’t have to pay them much
and their workforce need is also fulfilled for a temporary period of time.
SELECTION
The selection process of McDonalds involves the following factors:
Initial screening
Testing
Interviewing
Background investigation
INITIAL SCREENING:
TESTING:
TESTING EMPLOYEES IN MCDONALDS:
McDonalds take the following tests to check the abilities, knowledge and nature
of work of employees.
Attitude test
Aptitude test
INTERVIEWNG:
All candidates after formal testing are called for the final interview. This is where
the final and overall assessment of the candidate takes place and selection
decisions are made.
MCDONLADS INTERVIEW:
Interview format
Interview content
Interview administration
INTERVIEW FORMA T :
INTERVIEW CONTENT:
McDonalds has a set interview content known as Situational Interview, they ask
situational questions from their employees like give them a situation and ask their
opinion that what would they do in that situation but the situations are job-related.
ADMINISTERING INTERVIEW:
For administering the test McDonalds conducts a most common used system
Panel Interview.PA N EL INTERVIEW: McDonalds take panel interview. In this
interview a panel or group of executives or senior employees usually HR
manager and head of the particular department ask situational or other basic
questions from the candidate. If an interview for a most senior or executive post
ahs to be done than the General Manager (GM) of the McDonalds conduct that
interview.
INTERVIEW PROCEDURE :
skills,
knowledge or abilities.
After that they create situational (job-related) questions for the candidate to
know their
capabilities.
Finally, they appoint the interviewers to conduct and evaluate the interview
Quality
Service
Cleanliness
Value
ORIENTATION:
As like other organization McDonalds training and development program starts
from orientation. In McDonald’s employee orientation program range from 5 to 6
months and it includes such contents:
Welcome Orientation Day is arranged for the new employees where they
got familiar with the history or background of the company, cultural values,
present conditions, future goals and objectives or plans of the company.
They also watch videos related to company’s information and handouts are
also given to them.
Employees are formally told about what to wear their dress code or
uniform.
The head of the department decides that what objectives a new incoming
employee should carry out.
On-The-Job Training
Job Rotation
Lectures
LECTURES :
The first stage of training is at the Welcome Meetings. These are usually
arranged in a Training Centre or Room. These lectures set out the company's
standards and expectations for the new employees. Where, employees are
introduced with a complete description about the job, and a guideline that how to
work and what are the job requirements and procedures. A verbal outline is
given to the employees.
ON-THE-JOB TRAINING:
The majority of training is floor based, or "On-The-Job" training because people
learn more and are more likely to retain information if they are able to practice as
they learn. All new employees have an initial training period. Here they are
shown the basics and allowed to develop their skills to a level where they are
competent in each area within the restaurant. They will also attend classroom-
based training sessions where they will complete workbooks for quality, service
and cleanliness.
JOB ROTATION:
McDonalds also uses the most known type of on the job training “Job Rotation”. It
is done within the specific department so that the employee becomes familiar
with all level of jobs.
EVALUATION OF TRAINING:
McDonalds evaluate its training program through On-The-Job Behavior that after
the training session the behavior of employees are changed or not. They match
up the performance behavior of employees before training and after training like,
the behavior of a crew member is more courteous to customers? The
Inventory control manager is now more practical in his work and manages the
inventory more
systematically?
JOB ROTATION:
In job rotation process the managers are allowed to work in different department
or sub-department at every level to learn more about their job and identify their
strong and weak points.
Restaurant Managers progress their way through Shift Management and
Systems Management courses while attending one of our 22 regional
training centers. Once these courses have been completed, managers
attend Hamburger University where they learn the additional knowledge
and skills they need to run a multi- million dollar restaurant.
JOB ROTATION:
In job rotation process the managers are allowed to work in different department
or sub-department at every level to learn more about their job and identify their
strong and weak points.
Restaurant Managers progress their way through Shift Management and
Systems Management courses while attending one of our 22 regional
training centers. Once these courses have been completed, managers
attend Hamburger University where they learn the additional knowledge
and skills they need to run a multi- million dollar restaurant.
The Mid-Management learning path at Hamburger University is for
business consultants anddepartment heads. It builds on their leadership
and consulting skills, teaching individuals how to effectively operate a
business and how to coach and consult with others to run great
restaurants.
The Executive Development learning path helps reinforce ongoing
business and leadership skills for top management. The courses available
at Hamburger University build upon the leadership competencies needed
to support employees, Owner/operators and sales growth.
PERFORMANCE APPRAISEL
Performance appraisal compares each employee’s actual performance with his
or her performance standard. Managers use job analysis to determine the job
specific activities and performance standards. “Performance appraisal helps in
estimating employee’s current performance, setting work standards and then
providing feedback to employees with the aim of eliminating performance
deficiencies”.
Ethics
Confidence
Motivation
Team Work
Communication Skill
At McDonalds every employee is on a race to give the best performance through
their knowledge, abilities and skills. An appraisal session is also arranged for the
employees. An appraisal interview in McDonalds is taken by Head of the
Department only and the progress report of the employee is also in the hands of
the Head of the Department. In McDonalds the yearly appraisals of employees
are done in June to July.
McDonalds uses the Graphic Rating Scale Method for evaluating the
performance appraisal of employees.
Communication
Personal effectiveness/efficiency
Teamwork
Productivity
Quality of work
Reliability
COMPENSATION METHOD:
McDonald uses Broad banding trend of compensation, in this trend wide range of
jobs and salary levelsare represented byBands. So the employee, whose job falls
on one of these grades, gives the pay range listed on that grade and determines
his or her salary. McDonalds has this system of compensation because, broad
banding allows for flexibility in terms of pay, growth and movement.
WHY THEY USING BROADBANDING METHOD:
COMPETENCY-BASED PAY :
McDonalds don’t apply the Competency-Based Pay Method because in this
method pays are established as according to the performance of employee such
as: If a crew member is working according to the level of manager his
performance is equivalent to manger so their pays will be same. But McDonalds
pay their employees according to the job or level. Mangers own different higher
pays as compared to worker or Crew members.
BASE PAY:
INCENTIVE PAY:
Incentive pay provides their employees with the opportunity to earn competitive
total compensation when performance meets and exceeds goals. The Target
Incentive Plan links employee performance with the performance of the business
they support. TIP pays aBonu s to top of employees in their base salaries.
INCENTIVES PROGRAMS
ORGANIZATION – WIDE:
McDonalds has developed under given People Philosophy for compensating and
motivating their employees.
Pay is the main factor of job, mostly pay is dependant on persons skills,
experience etc .In McDonalds Pay is at or above local market rates and
according to the vacancy offered by the organization.
UMRAH PACKAGES:
RECOGNITION PROGRAMS :
Medical Aid
Disability Cover
Funeral Cover
Annual Leave
Leave of Absence
Educational Assistance
EMPLOYEE RELATIONS
COLLECTIVE BARGAININIG:
Collective bargaining is a process in which employee’s union and the
management negotiates with eachother and signs an agreement on the labor
issues such as pays, benefits, working or other facilities.
Difficult to administer
Although on other hand some employees believe that it should be done on the
basis of On-the-job performance or workplace effort.
Like if an employee performs well his/her pay should be increased through
individual bargaining, that the employee himself should demand for more pay.
But the management or managers of McDonalds believe that pay is not a subject
on which employees negotiate individually, because according to them they have
no discretion to enter into such arrangements that involve altering individual crew
or small group wages on the grounds of performance. In McDonalds when
employee is recruited they specially discuss the terms and conditions about the
pays and negotiation issues on pays.
High temperature
Hygiene
Smoking
Infectious disease
McDonalds according to the above mentioned security risks use two basic
facilities of security given as:
Natural Security
Mechanical Security
NATURAL SECURITY:
Natural security means securing your office architectural area. McDonalds has
Security Guards and Check Post in parking lot.
SECURITY GUARDS:
They have security guards in their Parking Area and at the Entrance Door as
well.
CHECK POST:
MECHANICAL SECURITY :
CONCLUSION
SUGGESTIONS
After critically evaluating the HR Functions of McDonald’s we recommend the
following suggestions according to the each section of HR: JOB ANALYSIS: For
job analysis we recommend that McDonalds should also includePer for mance
Standardsand Human Requirements which would help them more in making job
description and specification.
JOB DESCRIPTION AND SPECIFICATION: Well their job description and
specification is not clear they have intermingled it. In Job Description they have
written about the skills required in an employee not about the duties he/she
would have to perform. Similarly in Job Specification they have just written
general information not about the skills and personality traits.
PLANNING AND FORECASTING: In planning and forecasting McDonalds is
using trend analysis method for personnel needs but according to our opinion
Computerized Forecast should be used because McDonalds is a large
organization and they should estimate their need of employees through
computerized system it would be easier for them.
TESTING : All over McDonalds has a good formal testing system but in our view
for crew members specially who deal with customer care area a Communication
Skill Testshould be taken which includes testing of accent, language, talking way
and facial expression of employees.
INTERVIEW: McDonalds should also ask Behavioral Questions from the
candidates so by knowing their past experience they could judge their attitude
and mental abilities more accurately.
COMPENSATION & BENEFITS: For the employees at lower level like crew
members, a properM edical n Check-up after every month should be provided to
them and theirpays should be increased comparing to the economic conditions
of country. For higher level employees aLife- ins ur ancepolicy should be made.