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 Peer Evaluation and Summary of Ideas
Through the evaluation of our peers we have deduced that with some fine tuning and the
implementation of our innovative ideas we could have a successful business that
will fulfil our desire of being a local business that is helping out our
community to grow and succeed.

The most common comment from out investors meeting was that we did not recognise our
competition well enough and that going up against the big conglomerates of Coles
and Woolworths would be a challenge due to their size and ability to bulk buy
and sell cheap. We agree that we did not acknowledge our competition well enough
and have put a significant amount of thought into how we will be able to combat
against Coles, Woolworths and all of our other competitors.

Our ability to take on our competition will grow as we gain confidence through our
business venture when it begins to succeed and develop in number of customers.
With this growth in clientele, we will be able to branch into other staple items
(creating a ‘whole meal’ concept) and our other business ventures (which are
listed in our Reviewed SWOT Analysis). Not only will we be able to expand our
business idea but also the region that we can cover and upgrade our delivery
system to more days of the week. We have many ideas that will give us a
competitive edge over our competition.

In order to give us a competitive edge, we had a couple of suggestions that in

order to survive we would need to enter into a high volume, low cost market.
While this idea obviously has a lot of merit behind it (due to its huge use in
many large and successful companies), we have chosen not to go in this
direction. We are aiming to have high quality products that are all local. Our
price may be higher than our competitors but it will not be by much. Not all
people are willing to pay more for their groceries but there are a lot of little
communities (especially farming communities) who definitely are. Our prices will
not only be higher in order for our business to make money but to also make sure
that our produce providers are getting paid a decent amount of money for their
high quality product.

To keep in touch with Coles and Woolworths dominance in the market, it has been
heavily noted that we will need to increase our delivery day numbers from 3. We
already knew that this would be an issue so we came up with an idea to charge a
$5.00 delivery fee for next day delivery. That way we will be able to get some
our travelling and maintenance costs
back.

In our opportunity section of our SWOT analysis we mentioned the possibility of

branching into supplying organic produce. This caught the attention of many and
we were heavily encouraged to follow this venture more eagerly. People are more
 than happy to pay higher prices for organic produce, so this may help us to
increase our revenue also, due to the fact that our competitors do not have a
huge range in organics. The only issue that we are having with organics produce
is that there are not many suppliers in our
region.

Our SWOT analysis was commented on regularly and most of the time it was not in a
positive light. The main concerns were the length of our weaknesses in
comparison to our strengths, our limited amount of opportunities listed and lack
of ways to combat against our weaknesses and our threats. With all the feedback
throughout the peer evaluations we have been able to completely change the look
of our SWOT analysis and it is now sitting in much more of a positive
position.

One of the opportunities that we did have on or original SWOT analysis was if demand
was there then we would source from interstate for some produce. Through the
evaluation that we received we have now removed that as an opportunity as that
would be supplying local produce and it would also be going against our business
philosophy.

Through most comments that we received on our promotional campaign, it was deemed clever
and very much directed at our target market. The weekly giveaways through our
Facebook page and the launch of our business throughout the National Fruit and
Vegetable month were the highlights of our promotional campaign ideas. However,
an idea that was given in order to strengthen our campaign was to really focus
and push that our business is all local fresh produce, and that we aiming to
help all our local farming industries strive and survive.

The other major idea that came from the review of our promotional campaign was to
allow our online orders to be picked up from schools when parents were
collecting their children. This was a brilliant idea and we have very much taken
it on board. From this idea we have evolved it to giving a cut of the profits to
the schools as a P&C fundraiser. This idea has allowed us also focus on our
philosophy of creating a more productive and happy community environment

Our costs of items and summary of revenue had mixed feelings towards it. The list of
cost items was thorough and well described however there were some concerns to
how accurate our budget and start-up costs would be. While we may need to add to
our start up budget in order to increase our deliveries, all of other items were
well research and based on prices that we found. As we are leasing our vehicles,
we can upgrade to refrigerate trucks in the future if our vans are longer
viable.
 The other concern on our summary of revenue was our goal to break even within 9
months. We came up with three scenarios, which included having different numbers
of customers joining us each week, and if we gain an average of five new
customers each week and all of our customers spend a minimum of $50.00 a week
then we shall breakeven within the 9 months.

We had some general suggestions into how our business could succeed. One of these
suggestions included broadening our target market to include businesses,
hospitals and offices. This suggestion was good, and if our business become
successful and grows then we will change our advertising campaign to include
some of these other target markets.

Another suggestion was that we should make the online home delivery a side business and
instead open up a shop front. While this may be something that we can venture
into, we are at the moment keen on starting up just an online business so we can
keep our start-up costs low, and also keep employee numbers low until the
business grows. Having a shop front would combat against one of the issues that
a peer raised which that many customers prefer to be able to touch and view
there fresh food products before purchasing.  We have combatted against this by
providing 100% money back guarantee if customers are dissatisfied with the
product.

All of the information and ideas that we received were useful and we believe that we
have now created a stronger and better business plan that will First Gear Fresh
Produce to prosper.
What are the procedures for starting a food truck in
Kerala?
5 Answers

Rikhav Khimasia, Expert professional astrologer and Karma theorist, with 45000+
horoscope readings.
Answered Aug 11, 2014 · Author has 286 answers and 326.8k answer views
Just start it, automatically you will learn what to do, the ploice will guide you, the
RTO will tell you, the Health department will see you, ask for money, go to the office
get the licence.

In India there is so much red tapism that people just dont know how and what's got
to be done and where.

1.
2.
3. FSSAI Mobile Vendor’s License
4. Kitchen Insurance