CONTENT

Overview

SWOT

Vietnam vs Thailand

Why VIETNAM
 Overview
Key national
information

• Capital city: Hanoi

• Surface area: 332,000 sq km
• Population: 86.3 million
• Official language(s): Vietnamese
 Overview

• VietNam War more than Viet Nam as a hole

• Beauty country
• Friendly people
• Richness of culture, cultural heritage
Overview
 STATISTICAL DATA OF VIETNAM TOURISM

• 2.9 million international arrivals

2004

• 4.218 million international passengers

2008

• 3.8 million international passengers

2009

• On-track to receive 4.4 million international visitors

• Forecast:4.5-4.6 million international foreign tourist, 28 domestic
tourist agency
2010 • 190 foreign direct invest projects with total registered capital of
$4.64 billion
SWOT
 STRENGTHS
Proactive government
policy approach,
prioritizing the tourism
sector
 Vietnam advertising on

Vast landscape and land funds

 develop tourism industry in the
future
Major investment
in Vietnam Airlines
 Weakness

HR staffs: 850.000 The government is Health services in

 50% trained still prone to provinces still
 Be weak in foreign arbitrary and
languages be in
(Japanese, Chinese, K disruptive policy
orean) decisions at low
 Most of them are microeconomic standard
below English
standard level.
 Opportunities
• Tax breaks offered to
foreign investors.

• Government is easing
visa requirements.
 Threats

• Tax breaks offered to

foreign investors.

• Government is easing
visa requirements.
 Vietnam & Thailand

MOUNTAIN

DELTA

RIVER
 Tourism

Thailand Vietnam

International visitors to Vietnam in September, 2010

Related to the political disturbances during April and May estimated 383,463 arrivals, increasing by 26.0% over the
2010, the second quarter arrivals of 2010 were low same period last year. Total international arrivals in 9 months
reached 3,731,919 representing a 34.2% growth.
 WHY VIETNAM?

Open policy
Stable environment
Vietnam – The hidden charm
 OPEN POLICY
• Clear policy to
promote tourism
development
• Strengthening
professional skills &
service quality
• Tax breaks offered to
foreign investor
 STABLE POLICY
• Domestic political risks
• Social instability risks
• Institutional
weaknesses
• Human resource risks
• Infrastructure risks
• External political risks
Source: http://www.nagacorp.com/eng/images/overview/risk_compare.jpg
 Civil
war in
Thailand
Natural landscape

Bà Nà

Đà Nẵng Mộc
Hue Nha trang Phan thiet
 Multiple traditional festivals
FESTIVAL IN HƯƠNG TEMPLE

TẾT HOLIDAY
 Spiritual heritages

CỒNG CHIÊN

NHÃ NHẠC
Culinary art & cuisine