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by Tim Bock
Correlation statistic
Most correlation matrixes use Pearson’s Product-Moment Correlation (r). It
is also common to use Spearman’s Correlation and Kendall’s Tau-b. Both
of these are non-parametric correlations and less susceptible to outliers
than r.
Coding of the variables
If you also have data from a survey, you'll need to decide how to code the
data before computing the correlations. For example, if respondents were
given choices of Strongly Disagree, Somewhat Disagree, Neither Agree nor
Disagree, Somewhat Agree, and Strongly Agree, you could assign codes of
1, 2, 3, 4, and 5, respectively (or, mathematically equivalent from the
perspective of correlation, scores of -2, -1, 0, 1, and 2). However, other
codings are possible, such as -4, -1, 0, 1, 4. Changes in codings tend to
have little effect, except when extreme.