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VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

UNIT 2: STEP 2 - CREATE VALUE FROM TECHNOLOGIC INNOVATION

Presented be:

DIEGO HERNÁN GARCÍA

DONNY JAIR MORALES

NESTOR IVAN JEREZ FRANCO. CC 80140737

Tutor

KARLA NATHALIA TRIANA

Group: 212032_6

OPEN AND DISTANCE NATIONAL UNIVERSITY (UNAD)

SCHOOL OF BASIC SCIENCES TECHNOLOGY AND ENGINEERING

INDUSTRIAL ENGINEERING

NOVEMBER – 2019
TABLE OF CONTENTS
INTRODUCTION .................................................................................................................. 3

OBJETIVES ........................................................................................................................... 4

GENERAL ......................................................................................................................... 4

ESPECIFICS ...................................................................................................................... 4

DEVELOPMENT OF ACTIVITY ......................................................................................... 5

MAP MIND ........................................................................................................................ 5

DIEGO HERNAN GARCIA .......................................................................................... 5

DONNY JAIR MORALES ............................................................................................ 6

CHART A RESEARCH METHODOLOGY ..................................................................... 8


INTRODUCTION
Over the years, the implementation of information and communication technologies
(ICTs) in companies has generated the development of a new organizational paradigm, and
that is precisely where the importance of these tools lies, the companies that have
internationalization require tools that support this type of trade exchange process, given the
significant differences between the parties, language associated, distances, legislative
frameworks, cultures, currencies, geography, between other aspects (Gómez and Martínez,
2003).

In this work a research method will be developed to determine the diagnosis of the
conditions of companies in Colombia in relation to the negotiation and use of technologies,
for this will be carried out a mental map where the information is specified more relevant to
a selected research method, in addition to determining the phases required by this
methodology.

With this we can determine that we must take into account in implementing the
research methodologies and manage to relate it to the current situation in Colombia in
relation to the negotiation and evaluation of technologies.
OBJETIVES
GENERAL
Developing a negotiation of technologic assets from products, processes, and systems
innovation, with the aim of achieving the organization social and business goals

ESPECIFICS
• Define a research methodology.
• Make a mind map describing an appropriated research methodology related to the
diagnosis
DEVELOPMENT OF ACTIVITY
MAP MIND

DIEGO HERNAN GARCIA


DONNY JAIR MORALES
NESTOR JEREZ
CHART A RESEARCH METHODOLOGY

Research Methodology

Group number 212032_6

Problem of study How to promote digital transformation in Colombian enterprises?

Type of research Research evaluative

Phases of the Evaluative research is the process of evaluating the purpose of an investigation rather
methodology than a specific method. It consists of systematically assessing the merit of time,
money, effort and resources used to achieve a goal.

This method improves knowledge and decision-making and leads to practical


applications in the real world. In addition, many methods can be used, such as surveys
and experiments, etc.

Evaluative research methods

Evaluative research includes the planning, realization and analysis of results, including
the use of data collection techniques and the application of statistical methods.

Quantitative methods

The result of quantitative research methods is an answer to the following questions


and is used to measure anything tangible.

• How many?

• Who was involved?

• What were the results?

• What was the price?


The best way to collect quantitative data is through surveys, questionnaires and
surveys. You can also create pre- and post-tests, review existing documents and
databases, or collect clinical data.

Qualitative methods

Qualitative research methods are used when quantitative methods cannot solve the
problem, i.e. when used to measure intangible values.

• They answer questions such as:

• What is the added value?

• How satisfied are you with our service?

• What are the odds that you'll recommend us to your friends?

• What would you improve from your experience?

Qualitative data are collected through observation, interviews, case studies and focus
groups. The steps to create a qualitative study involve examining, comparing, and
contrasting, and understanding patterns

Phase

1. preliminary phase: the objective of which was to analyse the use of


competencies in external and internal documents

2. Development phase: is an evaluation of the implementation. his assessment


aims to uncover errors in the procedures used

3. Continuity phase: A semi-structured interview is applied to complement the


information obtained during the implementation evaluation

4. Valuation phase: narratives of the evaluated were collected. This phase is


identified a meta-assessment or evaluation of evaluative research
References Escudero, T. (2016, 23 marzo). La investigación evaluativa en el Siglo XXI: Un
instrumento para el desarrollo educativo y social cada vez más relevante. Recuperado
21 noviembre, 2019, de https://www.redalyc.org/articulo.oa?id=2170/217049688002

¿Qué es una investigación evaluativa? (2019, 14 junio). Recuperado 21 noviembre,


2019, de https://www.questionpro.com/blog/es/investigacion-evaluativa/
REFERENCES
Dolan, J. P. (2017). How to Overcome the Top Ten Negotiating
Tactics. American Salesman, 62(10), 11. Retrieved from
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World Intellectual Property Organization (WIPO) & International Trade
Centre (ITC), (2010). Exchanging Value – Negotiating Technology Licenses, A
Training Manual (pp 82-85). Recovered from:
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf
Mc Manus, J. P. (2012). Intellectual Property : From Creation to
Commercialisation: A Practical Guide for Innovators & Researchers. Negotiation
and Licensing. Oak Tree Press. Retrieved from
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live&scope=site&ebv=EK&ppid=Page-__-20
Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA]. Recovered
from: http://hdl.handle.net/10596/22751
Kaplan, R. S., & Norton, D. P. (2004). Measuring the Strategic Readiness
of Intangible Assets. (cover story). Harvard Business Review, 82(2), 52–63.
Retrieved from
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.asp
x?direct=true&db=buh&AN=12108631&lang=es&site=eds-live&scope=site
Malhotra, D. (2015). Control the Negotiation Before It Begins. (cover
story). Harvard Business Review, 93(12), 66–72. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.asp
x?direct=true&db=buh&AN=111098592&lang=es&site=eds-live&scope=site
Kuada, J. E. (2012). Research Methodology : A Project Guide for
University Students (pp 40-41). Frederiksberg C [Denmark]: Samfundslitteratur
Press. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.asp
x?direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38

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