Feasibility Study on Establishing a Computer and Printing Shop near St.

Paul

University Dumaguete

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A Thesis Presented to the

Senior High School Department

of St. Paul University Dumaguete

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In Partial Fulfillment of the Requirements in

Feasibility

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By:

Jhsan Y. Suelto

Franz Anthony Q. Go
Feasibility Research

Chapter 1: Introduction

A. Introduction

At present many successful business came to be from small time business ideas from

entrepreneurship and feasibility study classes. The timing is right for starting this new

venture. Animals are playing a larger role in our lives, and working people are choosing to

provide them with a good life. Loving families with active pets and an active conscience are

in search of better lives for their pets and peace of mind for themselves, causing busy animal

lovers to flock to an ever-growing number of Furry Sanctuary Pet Café across the nation.

Coffee has been a hit recently as there many more peoples coming into cafés for their

morning drink to start up their days, adding coffee to start up the day is good but now adding

a enjoyable sight of dogs playing around would great for a sighting to begin a day. The

unique selling point of the business is that it is one of the first Cafes that will be providing a

wide variety of services for dogs and cats while still letting customers feel the café

experience. Millions of people wake up and start their day with a fresh, hot and comforting

coffee. Coffee is enjoyed all over the world and all coffee lovers would agree that a fleshly

brewed coffee made from the finest beans is the best way to enjoy a coffee. Varieties of

tastes, and flavors of coffee also make it a drink that anyone can enjoy on any occasions. And

the presence of cafés are very much appreciated since most of us loves to drink coffee with

our loved ones, friends and family.

The proposed business of the researchers is the "Furry Sanctuary Pet Café" which is located

at the national highway Daro, Dumaguete city. Once a customer enters the cafe, the customer

will receive a warm welcome from the employee to motivate the customer to start their day.

The inside of a menu of the café are the different types of milk teas, coffees, cakes and

pastries. this business will have two parts which is "hooman" place where the customers will

enjoy their peaceful coffee drinks and foods and the other part is the "puss n' pups" place

where the animals will be, there will be an entrance fee which cost about 200 pesos along

with the entrance fee the customers will also receive any of the beverages for free which is

milk tea and coffee to make more enjoyable for the customers as long as the customers paid

the entrance fee they can stay all they want playing with the cats and dogs in "puss n'

pups".One of the best ways to promote a new cat cafe business is by hosting events. Pet cafes

may host lectures on cat and dog-related topics, cat and dog-oriented meetups, movie nights

with pets or pictorial sessions with pets. Hosting events gives people a specific reason to

come. Once they experience the Furry Sanctuary Pet cafe, they’ll likely talk to family and

friends about the events as well as the services offered. A pet cafe business can keep

customers returning by offering discounted rates to people who come frequently.

Memberships that include unlimited visits is a popular way to drive regular traffic and

revenue. 

The reason why the researchers start this business because it will be the first animal cafe in

dumaguete and it will benefited for both consumers and animals. The business promote pet

adoption: The amount of homeless dogs and cats is astounding. Any way that rescue homes
and shelters can promote pet adoption is a decided step in the right direction. By visiting the

dogs and cats regularly, people are more likely to develop a bond with one of them, which

increases the chances of finding a home. Pet cafes reinvent the way people connect with

shelter pets: Instead of sitting in play pens where dozens of animals romp around vying for

attention, the café element allows guests to stay for a length of time where they can observe

the other creatures in action. They can take time to connect with the dog in a way that visiting

a pen does not. Pets benefits the humans: People who live far from family, or may have

limited networks and communities and find emotional support and physical affection from

the eager cats and dogs at these cafes. Playing with animals has proven to boost the morale,

mental and emotional health of lonely individuals

B. Statement of the problem

The proponents aim to know the market profitability of the Furry Sanctuary Pet Café in

Dumaguete City, Negros Oriental the following questions were constructed

for the determination of the business feasibility

1. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City” feasible in the Management

Aspect?

2. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City" feasible in the Marketing

Aspect?
3. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City feasible in the Technical

Aspect?

4. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City” feasible in the Financial

Aspect?

5. Is the proposed "Furry Sanctuary Pet Café of Dumaguete City" feasible in the Socio-

Economic Aspect?

C. Significance of the study

The target audience of this study are:

Pet lovers that enjoy the services of sweet desserts, cold drinks and a place to study and relax

along with the companion of pets. As research says that interacting with animals is good for

our mental health at the same time a stress reliever for some people.

Students and Employed Citizens that can’t spend much time on their pets because of the

lack of time at home due to school and long working hours yet they are still looking for a

place to be accompanied by pets and interact with other pet owners at the same time.
Unemployed Residents this study can be a potential employment opportunity for them and

eventually obtain a stable and sufficient job.

The Government can benefit from the different taxes such as income tax, property tax and

business tax as having more businesses can boost the income tax of our local economy.

Investors- if time goes by and this business idea of putting up the Furry Sanctuary Pet Café

will be a big hit and success, investors are welcome to invest in this business since they will

be aware of viability of the business they are getting involved..

Future Researchers this will serve as their headstart for them to start their research and can

be used as a basis to seek more references for their study.

D. Scope and Delimitation of the study

Upon conducting this study, the researchers should be well aware of their scope and

delimitation.The foundation this study is the proposed establishment of the furry sanctuary

pet cafe in national highway daro It focuses to know the marketability of the business.

This paper will include the (5) aspect of feasibility namely: management, technical,

marketing, financial and socio-economics aspects.The possible products and services is

limited to cakes, pastries, coffee, milk teas for the customers and pet owners. The Furry

Sanctuary Pet Café will only limit their animals to dogs and cats which the customers can
feed the pets and to have a time filled with excitement, relaxation and companionship but we

will not allow borrowing of the pets beyond the premises of the cafe, on the other hand the

services that will not be offered are meal dishes, selling of pets, grooming of pets, training of

pets.

E. Definition of terms

Pet cafe- is a place where people can play and interact with various animals like cats, dogs,

rabbits etc. While they enjoy the food and drinks being offered.

Audiences- the target consumers that who will buy our products from "Furry Sanctuary Pet

Café"

Romp- the pets in Furry Sanctuary Pet Café are trying to get the attention of the customers

by making loud noises and jumping around.

Vying- the pets in Furry Sanctuary Pet Café is trying to compete with other pets just to be

notice by the customer.

Consumers- the main benefactors of the service from Furry Sanctuary Pet Café

F. Review of Related Literature

How to create and start the business

According to R. Hisrich, M. Peters and D. Shepherd the authors of the book entitled

Entrepreneurship 7th 7th edition stated that being an entrepreneur takes lots of skills based

on the belief that being creative and agile will help you and your company thrive or being

skeptical person who nonetheless, is more than willing to give it a try. In either case,

experience is the best teacher. Learning how to be more creative is like learning any skill you

gain. You gain expertise over time. Starting small can gain with skepticism among your co-

workers and your own uncertainty. Begin by trying some strategies of your own or with a few

colleagues. By practicing creative techniques and attitudes, you’ll surely gain the needed

confidence and skill to build a company that includes everyone in it's creative run. Remember

the goal is always to designate the creativity of each and everyone in your company.

Financing the new business

In financing a new business, there are 2 types of financing that needs to be considered; debt

financing and equity financing. Debt financing is a financing method involving an interest

bearing instrument, it requires the entrepreneur to pay back the amount of funds borrowed as

well as a fee expressed in terms of the interest rate. There can also be an additional fee,

sometimes an additional fee sometimes, referred to as points, for using or being able to

borrow the money. It's counterpart is the Equity financing does not require collateral and
offers the investors some form of ownership position in the venture. The investors shares in

the profit of the venture, as well as any disposition of it's assets on a pro data basis based on

the percentage on the business owned. (Hisrich et.al 2008)

Ethics and social responsibilities of an entrepreneur

The life of an entrepreneur is not easy being an entrepreneur must be capable of taking risk

when it comes to his or her capital in order to sell and deliver products and services while

expending greater energy than the average businessperson in order to innovate. In the face of

daily difficulties and situations the possibility exist that the entrepreneur will establish the

balance between ethical exigencies, economic expediency, and social responsibility. (Hisrich

et.al 2008)

Understanding the costumers

According to a book by Robert Christie Mill entitled restaurant management 2nd edition, says

that the best way to understand the customers is by first categorizing the market, this can be

relevant in a sense that makes thinking of food service and industries as being arranged in 3
general categories: the captive market, mass market and status market. It is easier this way

because the food industry will be recognized as to which market it caters it's services to.

There is an indication that traditional complaints about institutional food have less to do with

the food and more to do with the way the food is served and the lack of control the customers

have in the process.

Sanitation and food safety

It is as important to prepare existing employees for the new hire as vice versa. Employees

may be suspicious of new hires and will wonder if and how a new employee will affect them

and their job. This important section aims to make new employees feel like they belong.

There is a danger in exposing the new hire to too much information over a short period of

time. For a new employee, the first day is especially stressful: dealing with a work

environment, employees, supervisors, and customers who are different. To combat potential

problems of information overload, employees are given much of the information in writing in

the form of an employee handbook They are then asked to sign a declaration indicating that

they have received this information. In this way the company protects itself against future

employee. (Robert Christie Mill 2002)

Review of Related Studies

Local Study

Philippine coffee traces it roots from the Highlands of Lipa City. In the 1800s,coffee was

brought to the Philippines; the seedlings were planted by the first settlers of the area, the
Macasaet clan. The volcanic soil, low temperature and cultivation practices of the Lipenos

brought about a unique coffee, Kapeng Barako, an aromatic, full-bodied strong-flavored

coffee that was distinctively Filipino. This passion for great coffee was continued by JoseH

Mercadoandhisfamily. Direct descendants of the Macasaet clan. Joe. as he is known by his

friends and colleagues with the humblest of beginnings.Café de Lipa's passion for coffee runs

deep toe in its ancestors' commitment to great coffee. They continued on with a love for the

magical brew, which still bears the name Kapeng Barako. (Ricca R. 1999)

Foreign Study

Hudson and Hudson (2004) provide an interesting and insightful article on the act of the

world coffee economy on the Mexican state of Chiapas. This article takes an anecdotal and

local approach in its reporting on the impact of the world coffee market on this poor region of

Mexico. One of the persistent problems in the world coffee market is the fact that only a very

small proportion of the retail price accrues to growers. This problem is further examined later

this paper. This artiin cle also considers the phenomenon of "fair trade" coffee. That is, coffee

which is grown and sold through channels which afford the growers themselves a greater

share of the final market price of the coffee. However, the impact of fair trade was not within

the primary scope of this study but can be seen to have a growing influence on coffee

production patterns.

GG. Research Methodology

i. Research Instrument
Survey Questionnaires will be used to know the pulse or the demand of the people, to know

the marketability of this proposed business and to identify a consumer’s desire and

willingness to pay the price for the services offered by the business venture.

Interviews the researchers plan to conduct an that will be beneficial when it comes to

inquiries.

Books and Online Articles that will help provide a strong foundation for the study that will

solidify the information.

ii. Respondents of the Study

The study gives more importance to those people who love the companionship of pets and the

cafe experience all in one specially the residents of Barangay Daro Dumaguete City. The

researchers are planning to conduct a survey to random students, unemployed workers and

nearby residents.