Free Marketing Mix (4 Ps) Template

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 4 Ps of Marketing (Kotler)
We present you this 4Ps marketing plan worksheet to develop strategies that go beyond opening a business and start selling.
Evaluate the questions proposed in the spreadsheet to develop marketing actions in the 4Ps: Product, Price, Place and Promotion.

PRODUCT PRICE
WHAT - What are the expected benefits for HOW MUCH - How to make the solution accessible in
customers to solve issues related to: relation to:
Variety, Colors and Sizes. List price list.
Quality, Design and Brand. Discounts given.
Packaging and Features. Term and means for payment.
Guarantees, Exchanges and Support Services. Criteria in granting credit.
Convenience of Use, Handling and Delivery. Cost vs. profit compared to the market.

TARGET
MARKET
 TARGET
MARKET
PLACE PROMOTION
WHERE - Definition of places and accesses for: HOW - Marketing strategies for:
Physical and online channels for service. Visual identity of product and categories.
Business reach area. Production online content.
Location of stocks. Press office.
Distribution and transport of goods. Disclosure advertising.
Differentiation of local competitors. Customer attraction and targeting.

How to get results with the 4Ps of the marketing plan?

The 4Ps (or marketing mix) marketing plan is a fundamental concept for developing sales strategies that correctly meet market
demands, promote customer loyalty, and revenue recurrence.
Working with this 4Ps marketing plan template will help you identify that it is not enough to start a business and simply make a
breakthrough to come out selling. It is necessary to identify the variables that impact the enterprise, such as supply and demand,
besides internal and external factors that can influence the quality and volume of sales.

The variables analyzed in the 4Ps are:

PRODUCT:
Define what you are offering. It can also be considered as a service. Evaluate what benefits customers expect to address needs
related to:
Variety, Colors and Sizes.
Quality, Design and Brand.
Packaging and Features.
Guarantees, Exchanges and Support Services.
Convenience of Use, Handling and Delivery.
The variables analyzed in the 4Ps are:
PRODUCT:
Define what you are offering. It can also be considered as a service. Evaluate what benefits customers expect to address needs
related to:

Variety, Colors and Sizes.

Quality, Design and Brand.
Packaging and Features.
Guarantees, Exchanges and Support Services.
Convenience of Use, Handling and Delivery.
PRICE:
Evaluate how much the product or service offered. The value must be affordable and the price composition strategies must be
effective in relation to the following points:
List price list.
Discounts given.
Term and means for payment.
Criteria in granting credit.
Cost vs. benefit compared to the market.

PLACE:
Understand where the marketing action takes place, how the environment is and how the interaction with distribution points is.
Evaluate strategies for:
Physical and online channels for service.
Business reach area.
Location of stocks.
Distribution and transport of goods.
Differentiation of local competitors.

PROMOTION:
Define strategies for effective dissemination for the public of interest:
Visual identity of product and categories.
Production online content.
Press office.
Disclosure advertising.
Customer attraction and targeting.

Complementary methodologies:
The 4Ps method of marketing mix (or Marketing Compound) was disseminated by North American consultant and professor Philip
Define strategies for effective dissemination for the public of interest:
Visual identity of product and categories.
Production online content.
Press office.
Disclosure advertising.
Customer attraction and targeting.

Complementary methodologies:
The 4Ps method of marketing mix (or Marketing Compound) was disseminated by North American consultant and professor Philip
Kotler and was extended to the 6 P's, 8 P's and 8 P's.

Download the templates below to deepen your business strategy beyond the 4Ps marketing plan:

BSC – Balanced Scorecard

SWOT Analysis
Inbound Marketig - Sales Funnel
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 4 Ps of Marketing (Kotler)

PRODUCT PRICE
Fill in... Fill in...

TARGET
MARKET
PLACE PROMOTION
Fill in... Fill in...
Fill in... Fill in...
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