RABIA OMER www.linkedin.com/in/rabiaomer | www.rabiaomer.

com

Executive Summary: Content writer and editor passionate about customer-facing marketing, and using market research to
develop and execute on organizational goals. Quick learner with strong research, writing, and communication skills.

Freelance Content Writer and Editor June 2018 – Present

 Provide content writing and editing services to create engaging and strategic web content for clients of (Toronto, Canada)
digital marketing companies across Canada
 Conduct extensive market research to write an array of web content including home pages, service
pages, location pages, guest posts, blogs, reviews, and tour pages
 Perform competitor research and incorporate on-page optimization strategies to improve search
engine ranking
Content Marketing Consultant, RDEV (Pvt.) Ltd. Aug 2017 – Jan 2019
 Provide messaging support to communicate clients’ brand through compelling web and collateral (Remote)
 Refine content for existing websites to improve UX and increase visitor time spent on site
 Incorporate on-page optimization strategies to improve SEO
Content Writer, Digitally Savvy Inc. Feb 2018 – June 2018
 Conduct extensive market research to write 3,500+ words SEO articles (Toronto, Canada)
 Conducting keyword research using Keyword Planner and Long Tail Pro to determine the most popular
search queries and corresponding competitiveness
 Incorporating various on-page optimization strategies to improve search engine ranking and UX
 Perform comprehensive mechanical and content editing on articles for the company
 Constantly researching other competitors to learn other SEO strategies and improve written articles
Writer, James Innes Group Nov 2017 – Mar 2018
 Provide professionally written resumes, cover letters, and LinkedIn profiles for clients, switching (Remote)
language and style towards intended employers and industry
 Interface with clients to understand their field and requirements, and advise on structure and content
accordingly
Senior Research Analyst/Team Lead, Deliotte Consulting LLC. Dec 2012 – Aug 2014
 Supported the USAID-funded Trade Project for Pakistan to promote trade cooperation (Islamabad, Pakistan)
 Authored and published several 50+ page reports on regional trade and economic integration
opportunities
 Led the Monitoring and Evaluation Department – solely responsible for reviewing, editing, and finalizing
all reports concerning the Trade Project
 Organized conferences and outreach seminars involving international stakeholders
 Promoted to Senior Research Analyst within 6 months of joining the team
Program Coordinator, Social Welfare Society Jan 2012 – Nov 2012
 Assisted, vetted, and identified beneficiaries for utilization of funds under charitable trust that provides (Lahore, Pakistan)
educational opportunities for homeless children
 Monitored the progress of non-profit projects undertaken by the Society
Intern, Joint Needs Assessment Programme Somalia, UNDP/World Bank Mar 2011 – Sept 2011
(Nairobi, Kenya)
 Liaised with 15+ UN agencies to collate information on the UN’s development assistance to Somalia
and used the results to develop the annual report
 Worked on the Development Assistance Database (DAD) software for research and analysis purposes,
and provided technical support on using the DAD to UN agencies
Intern, Child Survival and Development, UNICEF Sep 2010 – Nov 2010
(Nairobi, Kenya)
 Drafted the Early Childhood Development concept note for the Child Health Interagency Coordination
Committee to be implemented by the Government of Kenya
 Worked on the documentation for the Acceleration of Child Survival and Development (ACSD) Strategy.
The document served as a progress report for the partners working on ACSD
Intern, Carr Center for Human Rights, Harvard University Jan 2010 – May 2010
(Cambridge, MA, USA)
 Managed and organized lectures on public policy, and documented them for the Carr Center website

Education & Skills

 BA Economics, Minor in Business Administration, Boston University, Boston, MA. USA – 2010
 Proficient in Microsoft Office Software (Word, Excel, PowerPoint, Outlook) and Adobe Photoshop
Published Writing Samples: Available on my website www.rabiaomer.com