Module Name

[Brand Management]

Submitted To:

[Carine Le Port]

Submitted By:

[Joseph Bawi Thawng Lian Thang]

 [Student ID - 2018A6794]

Brand Management

1. Repot on building brands and managing brand overtime

The brand is the branding of the product. A successful branding gives the
highly competitive markets a significant edge. Before branding the product, the
product means everything that can be provided to the consumer to fulfill a desire or a
need, including tangible products, facilities, interactions, activities, individuals,
locations, assets, organizations, information, and ideas "(Kotler & Keller, 2015). And
also the word 'brand' comes from prehistoric Norwegian, meaning 'branding'. In the
21st century, brand marketing should shape the mainstream of marketing. Simply
saying, the competition is without good brands and poor brands, only strong brands
and weak brands. If the brand makes the goods, icons, corporate power, and so on
of the business leave an impression in the minds of customers, then this impression
may be inflated or diminished, and the perceptions of the customers may be very
simple or very uncertain.

Yum Yum noodle is an easy one to think about the branding. The product is
different from other brands and it can eat easily. Yet when people are starving, it's
easy to think about the noodle and they can make it simple and the customers can
easily get the product, this product is so easy to make and perfect for midnight
snacks. Many people in this world have different ideas, various aspects, and their
like. For about yum yum noodle’s branding, it should have brand extensions and logo
as well. They are important because it can bring the customers to want to eat the
product, plus their packing too. In the early part, an initial emphasis was placed on
the product, but LIQUID took steps to focus on developing a brand, not just
designing fancy labels; by carrying out market research, we started to create a
compelling story and brand strategy that would appeal to the target public. Using a
revolutionary positioning and branding influenced by commonly read comics and
themes from 'K-rock,' LIQUID created a market-leading brand that gained substantial
market share within only a few months of its launch. And advertising and making the
customer know the product is an important part of the brand.

Marketing tools provides an advantage of business-to-customer exchange.

Often the trade triggers immediate sales, and on certain occasions when potential
transactions are made, it creates brand recognition for. Companies use various
marketing strategies to communicate information about the product, generate
consumer interest, and inspire action. An integrated marketing strategy uses a
variety of strategies to involve clients and create companies. That requisite means of
creating, completing, or promoting marketing purposes for a marketing entity, and
generally have a fixed form of means or techniques. That's either tangible or
intangible. For example, management tools, mathematical models, analytical charts,
and, of course, ads, sales books, displays, and other sales resources can be widely
distributed.

The main thing is that when they are hungry, consumers can use our products
and make consumers fall in love with our product. Our product is inexpensive,
meaning yum yum noodle is the cheapest commodity in the food industry at all. Plus
we can say that yum yum noodle was the first instant noodle to reach the country.
Fast to make and eat, this instant noodle. The taste and consistency are high and
good too. Yum yum noodle is the perfect food for lazy customers to eat while they're
hungry. Yum Yum enjoys a controlling share of the market in instant noodle space,
and is one of the food category's most widely distributed brands. Places much
emphasis on design and excellence to provide our consumers with constant
pleasure and value. The product is very popular among all of the levels.

Not only have we produced the most delicious tasting flavors, but we are also
committed to ensuring that "YumYum" products are of the highest quality in both
domestic and overseas markets. "YumYum" products have already been accepted
for the overseas market and enjoyed globally in more than 70 countries. From our
long experience in manufacturing leading MYANMAR products, we use our know-
how and combine it with our skills in tailoring tastes and flavors to adapt our products
to suit the needs and wants of customers in our foreign markets.
Brand pyramid has 5 kind;
• Brand Idea
• Brand Persona
• Emotional Benefits
• Functional Benefits
• Features and Attributes.

Brand Idea
It is the most important stage and the rest of the pyramid must be strongly
supported. So if customers start unaware of our product lines and ideals, brand idea
builds, so we can attract them with ad campaigns and content ads that will raise
awareness. The brand's embodiment, or the reason clients care about our brand.
The brand idea is a value system that is widely known by social structure and
reflects the enterprise's individual identity qualities, and encourages and maintains
the exchange's stable functioning and long-term development to reflect the
company's strong business feeling. The idea of the brand is the price and the taste.

Brand Persona
In buyer cognition brand personality is the brand's human personality trait. The
brand persona 's tangible content is also referred to as the "the brand's features, that
is, the properties related to the branded good or service. If our product is a person,
he will be a social person and a friend of all levels, and most people will love him and
like him.
Emotional Benefits
Most every product and brand creates a tale in the eyes of the consumers, shows
the emotional bond with the audience, and keeps the customer loyal to it, and that
factor is this component. The aim is to make the client feel good about using the
product or service. Emotional passion is the sensation people use when using it.
Develop pleasure and excellence. Assume to have the high product quality. And
when the customers use our product they can feel the taste and the quality of our
product.

Functional Benefits
Functional benefits help clarify the customer issue the product is attempting to
solve. Why do clients use the product, and also what results are they expecting?
What requirements do customers have while using the product? It clearly shows the
aspects of the product or service which are tangible and problem-solving. Focus on
the functional benefit right upfront, even before flavor. The company views these
features as the key differentiator between the products and other instant noodles.
So, instant noodles are the best for the consumer ... but how do they taste?

Features and Attributes

In essence, it talks about both the unique product of the brand and the unique
features of its goods and services which give it a competitive edge in the market.
Features and attributes such as iPhone, bigger screen, memory, and weight of the
phone, size are the attributes for iPhone. Features and Attributes of yum yum noodle
is a high viscosity, low gelatinization, temperature, computationally efficient, neutral
taste, unique texture, enhanced elasticity of the noodles, smooth mouthfeel, different
tastes, shorter cooking time, lighter color and shiny surface, textured presence,
increased steaming efficiency.

Breadth and Depth of Yum Yum Company

Breadth; Is broad in scale. Carrying items across many different categories of

products. Offering various forms of operation under a single roof. This means the
company is trying to provide everything a customer may want, even though it is only
loosely connected to the selling of the product or service. If a remodeling business,
the business could do anything from adding a bathroom, taking out some
furnishings, building a deck, up to a major overhaul of the kitchens.

Depth; Be extreme in nature by plunging the company into a market or

product category. Refilling a concentrated product range, providing a customized
service. Which word is nothing more than a central issue? Businesses would prefer
to use the expression: and more. "Family law, commercial property law, allegations
of damage … and more." What makes a company big, rather than small. The
breadth problem is that being large costs more. The company must carry more
things or offer more services, thus boosting the operating costs. Breadth also
requires lower prices for moving the inventory of the company or winning business
against a wider field of competitors.

Being big signifies to be a source. To be deep signifies being a source of

information. Many sources, few resources. Sources are competing over price,
resources are competing over expertise. For example; if the beautiful lady requires a
source of nails, she'll go to an inexpensive and high-quality shop, if she needs a tool
to help select the correct sprinkler head, she'll choose a local Pro one where they'll
have a worker placed at the front door of the shop providing assistance.

Developing and sustaining a brand identity is key to every effective communication

and marketing strategy. A picture that clearly expresses the needs the brand has
met leads to brand loyalty and helps battle brand parity. The brand access control
normative model means that marketers should focus their images on a common set
of customer needs (depth strategy), instead of multiple sets of requirements (breadth
strategy). To what extent depth strategies outperformed broad-based strategies (in
terms of the total unit sales change, gross profit, and market share) was analyzed.
Outsourced consumer products to foreign markets. In view of the level of economic
growth, ethnic background, and competitiveness, these markets ranged. Although
the findings suggest that deep-sea strategies appear to perform better, conditions
exist in which broad-based strategies often work well.
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