Learning Diary

Week 1:
The course started with explanation of CLG’s and CILO’s, a brief introduction of the subject,
projects involved and the assessment criteria. Sir explained the modules to be covered under
the subject.
The module started with definition of Digital commerce, definitional distinctions which are
Digital business, digital commerce, digital marketing and digital shopping, virtual malls, etc.
Digital commerce types:
Business-to-consumer (B2C) e-commerce: customers deal directly with the organization,
avoiding any intermediaries
Business-to-business (B2B) e-commerce: participants are organizations

Consumer-to-consumer (C2C) e-commerce: participants are individuals, with one serving as

the buyer and the other as the seller

Sir explained advantages and disadvantages of Digital commerce.

Advantages: Quick, Easy, Time Saver, Comparison, etc,

Disadvantages: Security, Speed of internet access, Malfunction of website, etc.
DC cube:
A detailed explanation of dimension of e-commerce with a 3D representation of product,
process and agent.

1. Traditional Commerce (Brick & Mortar)

2. Pure (Virtual) Vs. Partial (mix of digital and physical) EC
3. Internet Vs. Intranet (internal corporate or government network) Vs. Extranet (A
network that uses the Internet to link multiple intranets)
Week 2:
DC Framework, classification and content:

In this week’s lecture, Sir taught us about DC framework, Web 2.0, Web 3.0 and showed us a
small video related to Web 3.0.
DC Framework:
1. Consumer-to-business (C2B): E-commerce model in which individuals use the
Internet to sell products or services to organizations or individuals who seek sellers to
bid on products or services they need.
2. Consumer-to-consumer (C2C): E-commerce model in which consumers sell directly
to other consumers.
3. Mobile commerce (m-commerce): E-commerce transactions and activities conducted
in a wireless environment.
4. Location-based commerce (l-commerce): M-commerce transactions targeted to
individuals in specific locations, at specific times.
5. Intrabusiness EC: E-commerce category that includes all internal organizational
activities that involve the exchange of goods, services, or information among various
units and individuals in an organization.
6. Business-to-employees(B2E): E-commerce model in which an organization delivers
services, information, or products to its individual employees.
7. Collaborative commerce (c-commerce): E-commerce model in which individuals or
groups communicate or collaborate online.
8. Peer-to-peer: Technology that enables networked peer computers to share data and
processing with each other directly; can be used in C2C, B2B, and B2C d-commerce.
9. e-learning: The online delivery of information for purposes of training or education.
10. E-government: E-commerce model in which a government entity buys or provides
goods, services, or information from or to businesses or individual citizens.

Web2.0: The second-generation of Internet-based services that let people generate content,
collaborate, and share information online in perceived new ways—such as social networking
sites, wikis, and communication tools.
Web 3.0: Web 3.0 will be able to get the context from the user; and then be able to provide
the user with the most useful information, it can be likened to an artificial intelligence
assistant that understands its user and personalizes everything.

Week 3 & 4:

In these two weeks, many activities were also conducted along with the lectures. Sir taught us
about E business models.

DC business model:

E business Models: A method of doing business by which a company can generate revenue to
sustain itself.

Revenue sources are

 Transaction fees (Stock trade fee)
 Subscription fees (monthly fee)
 Advertisement fees (Ads on google as banners)
 Affiliate fees (Referring customers to other sites)
 Sales (Wal-Mart, Amazon)

Value proposition is the description of the benefits a company can derive from using DC
 Search and transaction cost efficiency
 Lock-in – switching costs
 Novelty
 Complementarities – bundling products with services

Step1: Challenge the current value proposition and redefine it.

Step 2: Reverse the value chain
Step 3: Explore multi-product multi customer multi-channel mix
Step 4: Documenting business model using Business model canvas
Step 5: Implementing business model using IT
Sharing & Platform Economy:

A lecture on sharing & platform economy and its advantages and disadvantages was covered
in Week 4.

Sharing Economy: Several activities : swapping, exchanging, collective purchasing,

collaborative consumption, shared ownership, shared value, co-operatives, co-creation,
recycling, upcycling, re-distribution, trading used goods, renting, borrowing, lending,
subscription based models, peer-to-peer, collaborative economy, circular economy, pay-as-
you-use economy, Wikinomics, peer-to-peer lending, etc.

Platform Economy:

Core functions of a platform economy:

 Audience Building
 Match making
 Providing Core Tools and services
 Setting rules and standards

Platform Types and their focus

 Exchange Platform: Reducing transaction cost. E.g. Alibaba
 Maker platform: Infrastructure to innovate, Google play or IOS

Activities:
1. Creating a game using proprofs.com
2. Creating notes on Google Jamboard on the topic “How will e-commerce change in
India post COVID-19?”
3. A quiz was conducted on Socrative

Week 6 & 7:

Week 5 & 6 included modules of DC strategy and SCM & DC. Also, group presentations of
the articles which were uploaded on Moodle were conducted.
e-Business vs e MKTG:

EB=EC+BI+CRM+SCM+ERP+ HER+KM

where,
EB = E-Business
EC = E-Commerce (transactions, e-tailing)
BI = Business Intelligence
CRM = Customer Relationship Management -uses digital processes and integrates customer
information gathered at each touch point.
SCM = Supply Chain Management
ERP = Enterprise Resource Planning (SAP)
HER = Virtual HR
KM = Knowledge Management

Phases of e-business development:

Activities:
1. Presentation of group project
2. Creating a slide on Google Jamboard showing the business operations of “mjunction”