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The outbreak of the new corona virus infection, COVID-19 was initiated from the Hunan
seafood market in Wuhan city of China in December 2019, and within a couple of months it has
turned out to be a global health emergency.
The emergence of COVID-19 in China at the end of 2019 has caused a large global outbreak and
is a major public health issue. This virus is highly infectious and can be transmitted through
droplets and close contact. The human to the human spreading of the virus occurs due to close
contact with an infected person exposed to coughing, sneezing, respiratory droplets or
aerosols.
Prevalence of infectious diseases has increased globally as humans have spread across the
world. Outbreaks have been occurring frequently, but every outbreak does not reach a global
pandemic level as the Novel Corona virus (COVID-19) has. Pandemics are large-scale outbreaks
of infectious disease with high burden of morbidity and mortality over a wide geographic area
and cause significant economic, social, and political disruption. Globalization, with increased
COVID-19 A Socio Economic Crisis
global integration and travel, urbanization, and greater exploitation of the natural environment,
has led to pandemics spreading quickly, with COVID-19 being deadliest of all witnessed in our
lifetimes thus far.
People belonging to the tourism and transportation industry are also facing utmost difficulties.
Production level has gone very low. Economy of many so called powerful countries are now
facing the threat of high inflation and increasing unemployment as a result of lack of
productivity and excessive expenditure for the treatment and rehabilitation of the COVID-19
victims and their families.
COVID-19 A Socio Economic Crisis
Lockdown has directly affected the GDP of each country in the major economics. For each
month there has been an approximate loss of 2% points in annual GDP growth. The tourism
sector alone faces an output decrease as high as 50% to 70%.
COVID-19 Pandemic has stretched healthcare infrastructure of even the most developed
countries, and is expected to cause economic recession unparalleled in the recent history
This crisis has resulted in a paradigm shift in consumer behavior. From being reluctant to using
masks and sanitizers to buying them at any cost; from loving to shop in-store to going digital;
from enjoying classroom learnings to attending online sessions; from doing physical meetings to
making decisions through videoconferencing and from attending glamorous fashion events to
viewing live streaming at digital platforms. This change in behavior may become the 'way of life'
and 'new normal' for consumers.
COVID-19 A Socio Economic Crisis
It's known from the history, each crisis leaves a long term impact and deadly corona virus is no
exception to the rule. The outbreak of Covid-19 may move luxury consumers to assess things
from a different outlook.
The Covid-19 pandemic has hit the world at a scale and speed that we have only seen so far in
doomsday movies. Truth, as we are seeing it today, is way more frightening than fiction. The
human cost of the corona virus is going to be unimaginably high. Worse, it’s going to end up
having a long tail too.
The effect of the virus is likely to be seen long after medical science offers a cure or at least a
vaccine for Covid-19 (the disease caused by the new corona virus). That’s because the economic
cost of shutting down large swathes of the world is going to be steep.
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