4.

1 Research design:-

 Descriptive research aims to accurately and systematically describe a

population situation or phenomenon...
 Descriptive research design can use a wide variety of quantitative and
qualitative methods to investigate one or more variables.
 Descriptive research design is use based on identify variable of study.

4.2 problem statement:

(Topic describe)

4.3 Need and importance of study (3 to 4 lines)

1. we find need of pepsi soft drink in market

2. we find all the types of objective need by consumer in pepsi soft
drink
3. we proposed that consumer behaviour studies plays an important
role in deciding marketing segments and marketing strategies.

4.4 research objective:

1. to study the consumer behaviour of towards Pepsi soft drink in

Palanpur and harij city

2. To know about the brand preference regarding Pepsi soft drink.

3. To know the factors that influence decision regarding selection of pepsi

soft drink.

4. To understand source of information that make male and female aware

of pepsi soft drink.
 5. To suggest different ways in which the promotion can be made more
effective.

6. to find out the buying behaviour and consumption pattern of pepsi soft
drink.

4.5 hypotheses:-

1. . H0 : there is no significance difference between Gender and buying decision.

2. H0 : there is no significance difference between age and preference for pepsi

soft drink

4.6 data collection

4.6.1 Primary data

 Observation,
 survey
 questionnaire

4.7 sample size

City Number
of
sample
selected
Palanpur 20
Harij 20

❑
N= ❑
❑
 4.8 Sampling method

 We use convenience non probability sampling method for the research.

4.9 Research instrument

 We prepare structured and non disguised questionnaire for collecting the data
from respondents.

4.10 Tools and method of data analysis:

 frequency
 cross tabulation
 Annova

4.11 limitation of the study

 time factor:

o our research project done from February 1st 2020 to 31st march 2020

 resource :

o our research project 40 respondents selected which cannot describe the whole
population

 Geographical constrain:

o Here we selected only Palanpur and harij only city for our research project.