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Jaipuria Institute of

Management

Business Model – B2B


On
“IndiaMART”

Submitted To: Submitted By:


Dr. Pooja Kushwaha Sushmita Rathore
Introduction
Business-to-business, is a way of doing commerce, specifically companies doing
business with other companies. It refers to the exchange of products or services
among companies. We can use this term to describe both traditional and online
commerce. However, we more commonly use it for e-commerce.

In basic terms, the B2B is a type of electronic trade that manages the exchange
of merchandise and ventures between organizations through the web. Much of
the time, this exchange is performed through an online entryway. The primary
goal of this plan of action is to expand the business effectiveness and income of
retailers. Instead of physically preparing orders, all the requests in the B2B model
are handled in the computerized stage. In spite of the regular Ecommerce model
of procurement and deal between the buyer and vender, the B2B model
arrangements in business exchanges between organizations.

Example of Business-to-Business (B2B)

One example of a business that focuses on the B2B model is International


Business Machines Corporation or IBM. The technology multinational giant
offers a range of services to companies, such as cloud computing for
enterprises.
Advantages of B2B Model

1)Market Predictability

Contrasted with the different business procedures, the B2B e-commerce plan of action has
more market strength. B2B areas develop step by step and can adjust to different complex
economic situations. This assists with reinforcing the online nearness and business openings
and get more possible customers and affiliates.

2)Better Sales

An improved gracefully chain the board procedure alongside a collective methodology


increment client devotion in the B2B e-commerce plan of action. This, thusly, prompts
improved deals. It causes organizations to grandstand item suggestions and open compelling
upselling and strategically pitching chances.

3)Lower Costs

Because of a compelling gracefully chain the board procedure, this online plan of action
prompts lower costs for the organizations. By and large, the work is done through
mechanization that kills odds of mistakes and unnecessary consumption.

4) Data Centric Process

One of the principle preferences of the model is that it depends on viable and authentic
information to smooth out the entire procedure. Along these lines, blunders can be maintained
a strategic distance from and legitimate gauges can be made. With a coordinated information
driven methodology, you can ascertain nitty gritty deals insights.
Disadvantages of B2B Model
1) Limited Market

Contrasted with the B2C model, this sort of business has a constrained market base as it
manages exchanges between organizations. This makes it somewhat of an unsafe endeavour
for little and medium e-commerce organizations.

2) Lengthy Decision

Here, most of the buy choices include a long procedure as there are two organizations included.
The procedure may include reliance on different stakeholders and decision makers.

3) Inverted Structure

Contrasted with different models, customers have more dynamic force than dealers in the B2B
plan of action. They may request customizations, force determinations and attempt to bring
down value rates.

• Customers may set more expectations, from evaluating to customization.

• Businesses regularly need to satisfy a lot of purchasers prompting a more drawn out
purchasing process.

• It is unendingly more hard to utilize computerized advertising for a B2B than it is


for a B2C.

• There might be additional time between deals.


Explanation of the model in terms of
Indiamart
IndiaMART is India's biggest online B2B commercial centre for business items and
administrations. It is a stage that associates purchasers and merchants across outskirts and time-
regions through business arrangements.

With 60% piece of the overall industry of the online B2B Classified space in India, the channel
centres around giving a stage to Small and Medium Enterprises (SMEs), huge ventures just as
people.

The income model of IndiaMART is like that of some other posting administration. By 1999,
the index had in excess of 1000 postings. The online commercial centre gives a few distinctive
posting bundles to the providers with various highlights and advantages. The posting
administrations were answerable for the dominant part some portion of the income. The
organization likewise has a compensation for every lead model. Indiamart offers free just as
paid enrolments. Paid individuals get further developed and premium administrations like
purchaser's commercial centre (pay-per-lead mode).

At the core, Indiamart.com connects suppliers and buyers. The business model involves
charging subscription fee from suppliers in exchange for listing their products on our
platform.

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