Social Media Marketing

Session : 03
Using Content Marketing for Business
& Content Marketing Platforms
What is Content Marketing

Content marketing is a strategic marketing approach focused on creating

and distributing valuable, relevant, and consistent content to attract,
stimulate interest and retain a clearly defined audience — and, ultimately, to
drive profitable customer action.
Content Marketing for Business

● Your Company has a voice

● You establish Expertise

● You increase Brand Visibility

● Your local business can become global

● You drive leads and sales

Why Content Marketing?

● It’s inexpensive
● Any Business can use content marketing
● People from across the world can find you
● Allows businesses to take informed decisions
● You can repurpose the content
● People enjoy consuming content : Works best for
Top-Of-Mind-Recall
Content Types

Textual : Blogs, Articles

Images : Posts, Infographics

Videos : Educational, Informational, Promotional...

Audio : Podcasts
How to choose a Content Marketing Platform

Goals : SEO / Sales / Authority

Budget

Expertise

Talent

Demographic
Selling Through Content

Share Information about your product or service

Answer Customer Queries

Create links that leads to your product / service

Offer free content in exchange for Newletter sign-up or registration

Tell Brand’s Story

Open lines of communication

How to ensure Content Consumption

Have a Purpose

Provide Value

Answer a Question

Be Unique

Be Easy to relate to

Be Visual
How to ensure Content Consumption

Have variety

Be entertaining

Be inspiring

Have an intriguing title

Be Shareable

Be Consistent
Content Marketing Platforms : Purpose

Blogs : Informal, Conversational, Articles

Podcast : Interviews, Music, News Updates

Video : To Promote, Sell, Entertain, Enlighten

Images : To tell a story

Social Media : Facebook, Pinterest, Twitter, Instagram, Snapchat, LinkedIn

and more..
CM Platforms : Blogs for Business

Catches the attention of search engines and people using it

Shareable

Allows others to joining conversation

Manage Reputation

Builds Expertise & Trust

Enable to create a Tribe / Community : People’s Connect

CM Platforms : Podcasts for Business

Creates Buzz around your business

You can interview industry experts

You can upsell and cross sell among complementing businesses

You can lead the listeners to take an action to buy / subscribe

CM Platforms : Videos for Business

Videos has the largest consumption in social media

Videos can be used for creating Awareness

Videos can be used for educating about service / product

Viral Videos can turn a brand into a sensation

Videos can also have a Call-To-Action to sell a Product / Service

CM Platforms : Videos for Business
CM Platforms : Image Sharing for Business

A Picture is worth 1000 words.

More than 95 million photos are shared on Instagram per day

Luxury / Fashion Products sells faster through Photo Sharing

Photos have a much bigger impact than just text

CM Platforms : Social Media

Facebook

Twitter

Linkedin

Instagram

Pinterest

Youtube
Social Media Marketing

Session : 03 : Q & A Time