Pascual, Grace Ann C.

BSMT-1B

1. What are the communication models? Why do you think they were introduced?
There are a total of 5 communication model:
A. Aristotle Model of Communication
It is introduced to make the speaker as the center in the communication.
As the speaker is the key role in the communication and takes complete
charge in the communication while the audience’s role is passive.

B. Berlo’s Model of Communication

The Berlo’s Model of Communication is introduced to make the speaker
and the listener on a common ground for them to have a smooth
conversation.

C. Shannon and Weaver Model of Communication

The Shannon and Weaver Model of Communication is introduced to

represent the communication process in a linear form which involves a one way
communication from a sender transmitting a message to a receiver.

D. Schramm’s Model of Communication

The Schramm’s Model of Communication can be used to determine how

the communication between two people works when they are exchanging
information, ideas, or attitudes.

E. Helical Model of Communication

The Helical Model of Communication understand communication in a

broader perspective and considers all the activities of an individual from day
one to present. The activities that an individual did will affect their process of
communication.

2. How does one model differ from other/s?

The difference between Aristotle’s Model of communication and Berlo’s

Model of communication is that the Aristotle’s focuses on the speaker of the
communication while in Berlo’s it introduces to make the speaker and the
audiences on the common ground. The Shannon and Weaver’s and
Shramm’s differ in how the communication is delivered. In the Shannon and
Weaver’s model of communication it represent a one-way communication
while in Shramm’s Model of communication it shows the exchanged
between the sender and receiver.
3. If you were to choose a conceptual model for communication, what would you
prefer and why? How can you be guided by those models when you communicate?

I prefer using the Helical Model of communication because this model

considers the past experiences and activities of an individual in the past. As the
helix shows the lowest level of forming message the communication became
more complex and spiral grows wider in which people share more information as
the individual’s life goes on.

4. How do the principles of effective oral communication differ from those effective
written communication? Do they have similarities at all?

Oral communication is the most commonly used medium in exchanging

information. It involves gathering information through spoken words. Written
communication, on the other hand, is a formal means of communication, wherein
exchanging information or messages is done through written words and letters.

5. How can one observe ethics in communication?

Observing the transparency of the words is one of the key elements of

ethical communication. It is unethical to hide or give an unclear statement and
answering a question by spinning or keeping a fact about a topic by hiding it in fancy
and irrelevant words. Maintaining your integrity will also establish your credibility
and trustworthiness to someone. It will resulted in them trusting you and viewing you
as an ethical person.

6. Why is it important to have a code of conduct or a code of ethics?

Code of conduct is a set of ethical conduct for employees to follow. It’s important
to have a code of conduct because it lays out the rules for behavior and it prevented
individuals to do unethical behavior. When the administrator adhere to the code of
ethics, it sends a message that every employee should follow.