Alpina’s International Competitiveness

Ex ante competitiveness FSAs:

 Valué of output produced
 Lower prices
 Promotion of High Quality Products
 Innovation and technology
 Organizational structure
 Investment in productivity and investment in innovation in order to obtain consumer satisfaction

LSAs: Market segmentation is set according to the target category, being this way for milk drinks are aimed at
children, youth, adults and elderly. The baby food category is intended for babies and children between one
and three years. Alpina same way classifies its clients taking into account its sales channels; Traditional (TAT),
distributors, supermarkets, mini markets and Institutional Autoventa where each has a different management in
terms of product, price and advertising; but all under one first quality, service and attention.

Marketing social responsibility: Alpina in this part has many things that make this approach holds as support to
various educational institutions making donations benefiting approximately 15,000 products to 20,000 people
so aproximadament.

International Profile The internationalization of Alpina It has increased the volume of their exports in almost 20 countries in North,
Central and South America; A leading South American dairy products company, Alpina Foods constructed its
first U.S. manufacturing facility in the Genesee Valley Agri-Business Park in 2011. The facility employs 50 full-
time workers on site and has met initial job creation commitments ahead of Schedule.

Ex post Competitiveness Alpine uses this strategy to increase its POP, advertising guidelines, offers and gifts from their existing and
recognized in order to increase sales and weighted in the current market.
The company is a leader in innovation and technology is thus constantly creating products that meet the
changing needs and desires of consumers, thus expanding its entire product line.

Currently among the competition it is Colanta, Parmalat and Danone. These companies are in direct
competition because it offers similar to Alpina products. Within indirect competition have companies producing
soft drinks, desserts, powdered soft drinks which can substitute yogurt