Piggy Bank - Growth Marketing Project

About Piggy

Piggy, a Y-Combinator funded company, has built a wealth management app with 5 lakhs+
users & are managing more than INR 1,200 crores of mutual fund assets.

Piggy is building a modern bank for Millennials and Generation Z. This generation of digitally-
savvy consumers wants to get things done in a matter of minutes. Every core aspect of life from
mobility (Ola, Uber) to Food & Groceries (Zomato, Swiggy) has been improved with tech except
banking. Banking app is the ugliest app on the phone. It’s primarily used for balance check,
downloading statement in excel & adding payee for large payments. Almost all other features are
useless. This change is happening globally across Europe, North & South America with Neo
banks. 200 Million Indians will be using these new age banking services in the next 5 years and
no one will go back to traditional banking apps again.

About Neo-Banks:

Neo banks don’t have a bank license of their own but partner with existing banks to provide
better experience. Unlike a traditional banking system, neo banks are 100% digital and have a
completely different business model altogether. Neo banks are all about convenience, respect
for the customer’s time and providing an excellent customer experience.

Problem Statement:

To solve challenges around user acquisition and develop a go-to-marketing strategy for the new
product (Neo-bank) launched by Piggy and creating a sustainable growth model in a highly
competitive space.

Set of Approach:

1. Understand the pain-points faced by key user personas for a new product.
2. Identify the key channels that can be tapped to acquire users and plan acquisition
strategies accordingly.
3. Evaluate whether the channel is working or not in a systematic and scientific way.
4. Building growth strategies to increase the potential customer base.

Why should you apply?

1. Learn directly from the core team members of the company.

2. Chance to work on a live project where you can see your recommendations
implemented in real time.
You should NOT apply if you:

1. Are not Experimental and Curious to develop new products and solutions.
2. Don’t want to start your own business at some point in life.
3. Solely motivated by salary and not the opportunity to learn and grow
4. Are applying only for a certificate and a letter of recommendation

Incentives

1. PPO for the right talent

2. Fixed Stipend Rs 4,000 with variable up to Rs 15,000 based on performance.
3. Live project Completion Certificate
4. Session on entrepreneurship and on YC application with the founders on the last day