DREAM BRAND 101

How to Build a
Follow-Worthy Feed
That Attracts Your
Ideal Clients
 INTRODUCTION

Thank you for downloading our workbook!

We are so excited you took the leap to look deeper
into your social media designs.

We believe having a strong brand will

set you apart from your competitors.
But knowing where to start (or
even doing a rebrand) can be
overwhelming.

We are here to help!

We designed this to be an interactive

workbook, to help you plan out your
branding and graphics strategy so
you can get the followers you
deserve.

In this interactive workbook, you will:

1. Review your current brand
2. Learn branding basics
3. Choosing your platform
4. Design tips and tricks

Let’s get started!

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 SECTION 1: REVIEWING YOUR CURRENT BRAND

Make sure everything you create fits who, or

what, you believe your business to be.

Before you start designing, you’ll want just your business name, logo, and
to review your brand. colors (we will get to this later).

This is important because you will It also includes important aspects

want to make sure everything you
create fits who, or what, you believe
your business to be.
like:
• Target audience: the people you or
your products/services serve

You want your branding to be • Core values: guiding principles to

consistent and recognizable, and if what your business believes
you don’t have a solid brand, your
• Differentiators: ways your business
social media images won’t reflect
is different and better than your
your business strongly.
competitors

Let’s start by defining what a brand is.

These three areas are very important,
According to Merriam-Webster, a
because if you don’t have these
brand is “a public image, reputation,
narrowed down, how do you know
or identity conceived of as something
what your message should be?
to be marketed or promoted”.

Let’s use the next part to fill in what

In simple terms, it’s a way to identify
your brand stands for, to make sure
your business and includes more than
you are confident in your brand.

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 WHO IS YOUR BRAND?

Use the following spaces to fill in your target audience, your core values, and your
business’s differentiators.

MY TARGET AUDIENCE IS:

MY CORE VALUES ARE:

MY BUSINESS DIFFERENTIATORS ARE:

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 SECTION 2: BRANDING BASICS

We share some tips on determining your

brand colors and imagery guidelines.

As mentioned in Section 1, a brand *In need of a brand guide? Follow

encompasses more than you may
realize. But that doesn’t mean we
shouldn’t focus on the obvious,
because that’s pretty important too!
I’m talking about your use of colors,
graphics, and imagery.
In this section, we share some tips
on determining your brand colors
and imagery guidelines, in case you
don’t already have it completely
figured out!
these tips!
1. How To Create a Brand Style Guide
2. Examples of Brand Style Guides
Your supporting promotional items
will need to all have a consistent
look so they are recognizable.
Without a consistent look and feel,
your audience may be confused.
Plus, it really helps in making your
brand feel polished!
Before you determine your brand
colors, you will want to do a bit of
research. You may not know it,
but there is such a thing as the
psychology of colors! And many
brands take advantage.

It’s a great way to subconsciously get

your audience to have an emotion
without them even realizing it.

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Take a look at this graph
and all of the brands that
utilize different colors and
their meanings, in order to
attract customers.

Pretty cool, huh?

You turn! How do you pick

the right color for your
brand? Start by thinking
about your own business,
what it stands for, and
how you can mirror that
with color(s).
(source)

Below is a quick guide to what you can consider when creating your brand colors.

(source)

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Another important aspect to
WHAT DOES YOUR BRAND
consider when deciding on your
LOOK LIKE?
brand colors is the way they look
together. What is your color palette? Use the following spaces to fill in
This is going to be important when your brand’s colors, your imagery
it’s time to create your graphics. and/or pattern ideas, and what you
want your customers to feel.
But there’s more! Think about what
your brand personality is. When MY BRAND COLORS ARE:
people look at your creatives, are
they going to be looking at different
images, patterns, flowers, swirls, or
something else? Think about your
brand and how your graphics will
match it. What is your goal?

Let’s use the next part to fill in what MY IMAGERY/PATTERNS WILL BE:

your brand colors are, what they

stand for, and what kind of imagery
you are looking to use.

MY AUDIENCE SHOULD FEEL:

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 SECTION 3: CHOOSING YOUR PLATFORM(S)

It’s time to get creative with your

social media graphics!

Once you have determined your

colors and how you want your
brand to be represented, it’s time
to get creative with your social
media graphics!

A great tool to help you design

professional graphics without paying
the high costs of a graphic designer
is Canva.
BEFORE
We believe in Canva so much that
we have pre-designed a variety of
social media templates just for you.
You can purchase our pre-designed
templates here!

Here’s a look at a before and after of

our customers. Just by looking at
those photos, you have more of an
understanding of who she is and who
she wants to work with in the after
AFTER
photos than you do in the before.

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Now that you are all set up with
WHAT PLATFORMS WILL
Canva, and you feel confident about
YOU USE?
your brand, let’s focus on what
platform you plan to create for. Use the following spaces to fill in
what social media platforms you plan
We have seen a lot of success in our to use and how you plan to use them.
clients using Canva for Pinterest,
Instagram Feeds and Instagram SOCIAL MEDIA PLATFORM(S) I PLAN
TO USE:
Stories.

But there are many other platforms

you can choose from and use Canva
for (though we recommend you
stick to 2 or 3 platforms so you
don’t overwhelm yourself).

Let’s use the next part to fill in the

HOW I PLAN TO USE THEM/IT:
social media platforms you plan
to use!

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 SECTION 4: DESIGN TIPS AND TRICKS

A few tips and tricks you’ll want to make

sure you follow as you’re designing.

Now that you have your brand, your
social media platforms, and a great
tool to help you get started, we will
touch on a few tips and tricks you’ll
want to make sure you follow as
you’re designing.
First and foremost, what is it that
you are promoting, or wanting to
say? Make sure this is clear before
you start, otherwise you may be at
a loss.
Promotional graphics, especially for
social media, should be short, sweet,
and to the point.
Most people are skimming through
social media, and it only takes a few
seconds for someone’s eyes to
decide if they want to continue, so
you’ll want your graphics and text
to stand out.

You could be sharing things like

freebies, downloadable assets,
or discounts.

Once you determine what you are

going to say, it’s time to think in
summaries. For example, you will
want to limit your character count.

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Here are some other tips to
WHAT ARE YOU PROMOTING?
remember!

1. Match colors with your designs

Try to select designs and/or images Use the following spaces to fill in

that work with your brand colors so it what you plan to promote with your

looks cohesive. creatives/graphics.

2. Use gridlines
There are many things you can use
Using grid lines and rulers in toolbars
your creatives for, so don’t be shy in
will make sure your designs are
filling out these blanks!
straight.
I PLAN TO PROMOTE:
3. Transparent graphics
Don’t be afraid to make your graphics
transparent, it adds an elevated look
and helps make text stand out.

4. Maximize space in images

When selecting images, make sure
you select ones that allow for space
for text, and if not, then crop
accordingly.

You can even create your own

inspiration boards to get an idea of
what you like. Pinterest is great for
this!

Let’s use the next part to plan your

content.

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 CLOSING

How your business is recognized and perceived is

reflected in a variety of ways, including your business
name, logo, colors, fonts, imagery, patterns and more.

Remember:

• Know your brand and showcase

that through your colors and imagery

• Determine 2-3 social media

platforms, and stick to them

• Plan out your posts and what you

plan to share

We hope this workbook helped you

get a clearer look into your brand and
give you even more confidence into
how you can great follow-worthy
social media graphics!

We can’t wait to start following you

and seeing your new graphics on
social media!

Come say hi on Instagram @hibluchic!

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 Don’t forget to check out our
CANVA SOCIAL MEDIA TEMPLATES!

With 80+ different Canva templates to use for Facebook, Twitter,

Instagram feed, Instagram Stories, and Pinterest, you can stop wasting time
cobbling together graphics and start having a cohesive looking brand online.

Learn more about these Canva Templates and get a glimpse of what your
business graphics could look like in no time at all!

CLICK HERE TO VIEW TEMPLATES

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