16/08/2020 Summer Internship Research Study

Summer Internship Research Study

Objective- To find consumer’s perception towards two products of Dabur - Pudin hara and
Babool with respect to its competitors.

Note- This research data will be used solely for academic purposes and it will be restricted
only to myself.

* Required

1. Age. *

Mark only one oval.

Below 15

16-30

31-45

Above 45

2. Gender *

Mark only one oval.

Male

Female

Other:

3. Family Monthly Income ( In Rs.) *

Mark only one oval.

Below 20000

20000-40000

40000-60000

Above 60000

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16/08/2020 Summer Internship Research Study

4. Are you aware of Dabur Brand? *

Mark only one oval.

Yes

No

5. Do you use any Dabur Products? *

Mark only one oval.

Yes

No

6. Are you aware of Dabur Pudin Hara? *

Mark only one oval.

Yes

No

7. Have you ever used Dabur Pudin Hara? *

Mark only one oval.

Yes

No Skip to question 9

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8. If you have used Dabur Pudin Hara, Rate ( 1 to 5) it on the basis of following
factors ? ( 1- Very Poor, 2- Poor, 3- Neutral, 4- Good, 5- very Good). *

Mark only one oval per row.

1 2 3 4 5

Price

Availibility

Brand Image

Promotional Offers

Advertisement

Quality

Packaging

Effectiveness

9. During Indigestion, Gas, acidity which other product/brand you generally prefer?
*

Mark only one oval.

ENO (GlaxoSmithKline Consumer Healthcare's)

Digene ( Abbott’s)

Gelusil ( Pfizer’s.)

Others

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10. Rate your satisfaction level of the above selected product/brand on the basis of
following factor. ( 1- Very Poor, 2- Poor, 3- Neutral, 4- Good, 5- very Good). *

Mark only one oval per row.

1 2 3 4 5

Price

Availibility

Brand Image

Promotional Offers

Advertisement

Quality

Packaging

Effectiveness

11. Are you aware of Dabur Babool? *

Mark only one oval.

Yes

No

12. Have you ever used Dabur Babool? *

Mark only one oval.

Yes

No Skip to question 14

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16/08/2020 Summer Internship Research Study

13. If you have used Dabur Babool, Rate ( 1 to 5) it on the basis of following factors ?
( 1- Very Poor, 2- Poor, 3- Neutral, 4- Good, 5- very Good). *

Mark only one oval per row.

1 2 3 4 5

Price

Availibility

Brand Image

Promotional Offers

Advertisement

Quality

Packaging

Taste and Flavour

14. Which other brand of toothpaste do you generally use/prefer? *

Mark only one oval.

Colgate

Pepsodent

Sensodyne

Close up

Patanjali Dant Kanti

Other:

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16/08/2020 Summer Internship Research Study

15. Rate your satisfaction level of the above selected product/brand on the basis of
following factor. ( 1- Very Poor, 2- Poor, 3- Neutral, 4- Good, 5- very Good). *

Mark only one oval per row.

1 2 3 4 5

Price

Availibility

Brand Image

Promotional Offers

Advertisement

Quality

Packaging

Taste and Flavor

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 Forms

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