The social

media
You can add/delete platforms as per your prefrences networks the
company is
active on

Company/Brand Studied: Uber Facebook Facebook

LinkedIn Instagram

Twitter Twitter

Competitor 1: Ola Facebook Facebook

LinkedIn Instagram

Twitter Twitter

Competitor 2: Lyft Facebook Facebook

LinkedIn Instagram

Twitter Twitter

Two Learnings from So

1. Uber has a lower posting frequency as compared to its competi
2. Analysing the comments, we got to know that people post a large number of negativ
NOTE: we took a sample of 10 top
posts per brand per social media
channel for this audit
 If the social media profiles Number of
are fully optimized followers

22 M

Yes, all the social media

platforms are fully
optimized , with all the 1,400,000
required information about
the brand and its provided
services

1M

1,013,647
Yes, all the social media
platforms are fully
optimized , with all the 65,400
required information about
the brand and its provided
services
244,100

658,515
Yes, all the social media
platforms are fully
optimized , with all the
required information about 173,000
the brand and its provided
services

291.9K

o Learnings from Social Media audit

s compared to its competitors but the number of engagement is comparatively high
a large number of negative comments with respect to cab services in the brand and the competitors itself
 Posting frequency

no post since last 2.5 months before that posting frequency was 3 posts per week

2-3 Posts per month

6 Posts per week

5 posts per week

4 posts per week

3 posts per week

3 posts in August and 0 post in July

1-2 Posts per month

7 posts in August

a audit
umber of engagement is comparatively high
with respect to cab services in the brand and the competitors itself
 The average number of
If the posts are on brand and
engagements, reach,
properly optimized across all social
clicks, video views, brand
media channels
mentions

62.433

Yes, all the social media posts are

properly optimized where the
36163
content shared is of quality and
consistent

567.75

69.93

Yes, all the social media posts are

249.99 properly optimized where the
content shared is of quality and
consistent

38.44

304.2

Yes, all the social media posts are

properly optimized where the
7594 content shared is of quality and
consistent

669685.73
 Types of content being shared on each platform

photos, videos pots related to self promotion, safety, and social issues recently all the posts are addressing the safety during r

photos, Videos, Posts related to social issues, self promotion, safety awarenss posts

photos, videos pots related to self promotion, safety, and social issues ,lately there is content mostly regarding to safety guide
pandemic, there are some posts which addresses the 'black lives matters' movement

Videos and photos

Videos and photos

Videos, photos and news article's links

photos, Videos, Posts related to social issues, self promotion,

photos, Videos, self promotion, thank you posts for drivers and customers, customer reviews,posts about social issues

photos, Videos, Posts related to social issues, self promotion,

 Which platforms perform
best and why.

Instagram is performin best

in case of Uber cabs as the
engagement and reach over
instagram is high as the
consumers are now shifting
more towards instagram

Instagram is performing
best because the
engagement rate here is
high

Here, Twitter is performing

best because the
engagement and content
shared over this social
media channel is high as
compared to its
competitors
 The number of reviews/testimonials. Note if they are positive, neutral or nega

reviews are not visible on facebook, but comments on the posts are mostly negative, there were some videos which were pos

There are no reviews or testimonials on Instagram, however there are customer comments most of which range from neutral

no such reviews and testimonies were posted

377 - negative

44 - negative

22 - both positive and negative

Mostly there are neutral comments

There are no reviews or testimonials on Instagram, however there are customer comments most of which range from potive t

Mostly there are neutral comments

 Average
Customer response rate
inquiries to customer
inquiries

120 70%

86 11.60%

7 12.50%

40 30%

17 74%

3 60%

189 42%

17 39.70%

165 37%