Вы находитесь на странице: 1из 10

Chocolate Confectionery - Singapore

Euromonitor International : Country Sector Briefing

October 2010
Chocolate Confectionery Singapore

List of Contents and Tables

CHOCOLATE CONFECTIONERY IN SINGAPORE................................................................1

Headlines.........................................................................................................................................1

Trends..............................................................................................................................................1

Competitive Landscape...................................................................................................................1

Prospects..........................................................................................................................................2

Category Data..................................................................................................................................3
Table 1 Sales of Chocolate Confectionery by Category: Volume 2005-2010.........................3
Table 2 Sales of Chocolate Confectionery by Category: Value 2005-2010............................3
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2005-2010........4
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2005-2010...........4
Table 5 Chocolate Tablets by Type: % Value Breakdown 2005-2010...................................4
Table 6 Chocolate Confectionery Company Shares 2005-2009.............................................5
Table 7 Chocolate Confectionery Brand Shares 2006-2009...................................................5
Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2005-2010...6
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2010-2015..........7
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2010-2015............7
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2010-
2015...............................................................................................................7
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2010-
2015...............................................................................................................8

 Euromonitor International Page i


Chocolate Confectionery Singapore

CHOCOLATE CONFECTIONERY IN SINGAPORE

HEADLINES
• Chocolate confectionery experiences 7% current value growth to attain S$117 million retail sales in 2010
• Boutique chocolates remain popular amongst consumers
• Standard boxed assortments sees the highest current value growth of 9% in 2010
• Unit prices continue to increase in 2010 as consumers trade up to premium chocolate
• Ferrero SpA leads chocolate confectionery with a 21% value share in 2009
• Chocolate confectionery is expected to see 4% constant value CAGR over the forecast period

TRENDS
• As consumers’ taste grew in sophistication, premium chocolate continued to rise in popularity in 2010. The
recovery of the economy further encouraged consumers to purchase such indulgent products for them to
enjoy. Furthermore, with consumers being more health conscious, dark chocolate grew more popular as
consumers were more aware of its health benefits.
• Chocolate confectionery observed a slower current value growth in 2010 in comparison to the growth in
2009, which was boosted by new product launches such as Nestlé Gold and Ferrero Rond Noir and by price
increases. Despite the slowdown in growth rate from 2009, 2010 continued to see a strong performance.
This was largely due to consumers trading up to premium and dark chocolate. Boutique chocolate
performed strongly in 2010 as consumers were more willing to pay for quality chocolate.
• Standard boxed assortments saw the fastest current value growth in 2010. Boutique chocolate, being mainly
within standard boxed assortments, contributed to the strong value growth as consumers traded up to
premium chocolates. Furthermore, with more consumers opting for chocolate confectionery as gifts,
standard boxed assortments’ value growth was also boosted as a result.
• Unit prices continued to see an increase in 2010. This was largely because consumers traded up to more
expensive chocolate confectionery due to their sophistication of taste. They were more willing to spend and
indulge in gourmet chocolates, which was further encouraged by the recovery of the economy. The
switching to dark chocolates also contributed to the increase in unit prices as such chocolates were more
expensive.
• Plain dark chocolate continued to grow its share within tablets, at the expense of plain milk and white
chocolate. Many consumers switched to dark chocolate as they grew more aware of its benefits. As a result,
white chocolate, which is perceived as having poorer quality, continued to decline in popularity. With a
wide variety of filled tablets available, such as Cadbury's Desserts Tiramisu, filled tablets grew in value
share in 2010.
• Despite strong competition from other snack categories such as sweet and savoury snacks and ice cream,
consumers continued to buy chocolate confectionery as it offered consumers a different kind of indulgence.
However, with consumers being more health conscious, there were consumers who opted for healthier
alternatives such as Munchy's Oat Krunch rather than consuming chocolate confectionery.

COMPETITIVE LANDSCAPE
• Ferrero SpA led in chocolate confectionery with a 21% value share in 2009. This was largely due to the
success of Ferrero Rocher, which used intensive advertising campaigns to further boost its profile. In
addition, Ferrero Rond Noir gained full-year sales after being launched in August 2008, and Kinder Joy was
launched in early 2009. The growing popularity of dark chocolate further contributed to the performance of
Ferrero Rond Noir. All these factors resulted in Ferrero SpA seeing one of the biggest increases in value
share in 2009.

 Euromonitor International Page 1


Chocolate Confectionery Singapore

• Network Foods International Ltd gained significant value share in 2009, after introducing tablets, bagged
selflines/softlines and standard boxed assortments in Singapore. This was due to its wide distribution
network, which helped its brands Tudor Gold and Crispy to gain awareness and popularity amongst
consumers. Crispy, which is fortified with vitamins A, C, E, B3 and B12, stood out amongst the many
tablets available in Singapore and hence boosted its performance in 2009.
• In general, companies gave price promotions to attract consumers to purchase their products. Consumers
were more price-sensitive as they looked at ways to save money during the economic recession.
Advertisements were also prominent, with key ones coming from Cadbury Singapore Pte Ltd and Ferrero
SpA. These were successful as these companies’ brand profiles were further raised.
• International manufacturers maintained their dominance in chocolate confectionery as a result of the
popularity of brands such as Ferrero Rocher, KitKat and M&M’s. These brands had been around for a long
time and hence had already a royal group of followers. Domestic players such as Chocz remained
insignificant as they found it hard to penetrate the domestic market due to the strong standing of established
brands in chocolate confectionery.
• Network Foods International Ltd introduced Tudor Gold in bagged selflines/softlines, standard boxed
assortments and tablets. Despite the absence of marketing campaigns for its launch, the promotions held by
off-trade retailers such as NTUC Fairprice helped stimulate purchase for the brand. The wide variety of
Tudor Gold chocolate confectionery flavours ranging from milk chocolate to dark chocolate and hazelnuts
to fruit & nuts, as well as variety of packaging types also resulted in appeal to wider scope of local
consumers, posting 2% value shares in chocolate confectionery in 2009. The company also launched Crispy
tablet in 2009, which is fortified with vitamins. The chocolate is targeted at children with its cute packaging
that presents a dinosaur graphic on it. Both brands resulted in decline in value shares of other similar brands
such as Cadbury and Crunch as consumers sought for new brands to try.
• In April 2010, The Hershey Co opened its first Hershey’s Chocolate World store in Southeast Asia through
franchisee Gill Capital (S) Pte Ltd. It is located in front of the Universal Studios theme park in Resort
World Sentosa, which is Singapore’s first Integrated Resorts park. Offering more than 200 products, which
included the world’s largest Reese’s Peanut Butter Cup, and being situated in a tourist attraction, it was able
to reach out to a large group of people.
• Cadbury Singapore Pte Ltd made intensively presented advertisements which showed two children moving
their eyebrows to the background music. This unique advertisement caught the attention of consumers,
which raised the profile of Cadbury in Singapore. It even won the bronze award in the International TV
Commercial category in the Viewer’s Choice contest in 2009. In addition, Ferrero SpA also had a television
advertisement which featured a chef making Ferrero Rocher. The commercial was given a classy touch, and
targeted consumers who were looking for premium chocolate at affordable prices.
• Private label remained limited in chocolate confectionery, with Carrefour being the only house brand
offering such products. As the economy began to recover, consumers were even more willing to trade up to
premium brands, which promised quality chocolate. The demand for standard brands remained as there
were consumers who were satisfied with the quality offered by these brands of chocolate.

PROSPECTS
• With the economy likely to pick up over the forecast period, consumers will continue to trade up to move
expensive brands. They will be more willing to spend as they will have more disposable income. The
growing sophistication of their taste will also contribute to the demand for gourmet chocolate, which will
lead to the increasing popularity of boutique brands such as Godiva.
• Chocolate confectionery is projected to see a stronger constant value growth over the forecast period than in
the review period. This will be largely due to consumers trading up to more premium chocolates as they
will be more willing to pay for their indulgence. Besides, with consumers being more aware of the benefits
of dark chocolate, more will switch to dark chocolate, which will contribute to its value growth. In addition,
with more consumers being health-conscious, more will purchase chocolate confectionery in smaller pack
sizes, which essentially will further drive value growth in comparison to volume due to the higher unit
prices.

 Euromonitor International Page 2


Chocolate Confectionery Singapore

• Standard boxed assortments is expected to be the fastest-growing product category within chocolate
confectionery over the forecast period. This is largely due to the growing significance of boutique
chocolate, which is more dominant in standard boxed assortments. The relatively high prices of boutique
chocolate will contribute to the strong growth of standard boxed assortments in constant value terms over
the forecast period. Besides, with companies expected to invest in creating attractive packaging for standard
boxed assortments, consumers will purchase such products as gifts, which will also push the growth of this
product category.
• Unit prices are projected to continue to increase over the forecast period. Rising raw material prices will be
one reason contributing to the increment of unit prices. Consumers trading up to more expensive chocolates
and the purchase of smaller pack sizes will also cause unit prices to increase. The increase in unit prices will
also be due to the growing dominance of dark chocolate over the forecast period.
• The expected launches of healthier choices for other snacks such as crisps/chips and snack bars will tend to
stifle the performance of chocolate confectionery over the forecast period. It is likely that healthier
alternatives with less salt and sugar or oat-based biscuits will gain more popularity as health-conscious
consumers switch to these products. However, there will remain some consumers who do not switch as
chocolate confectionery offers an experience that no snacks can easily replace.
• Commercials will continue to be prevalent over the forecast period as there will be many brands available
and companies will look at ways to raise the profile of their brands. In addition, with the growing popularity
of dark chocolate, it is expected that more companies will seek to introduce good-quality dark chocolate
over the forecast period. They will be given a classy look to cater to the increasing sophistication of
consumers’ taste.
• Network Foods International Ltd’s Tudor Gold and Crispy brands are expected to see moderate results over
the forecast period. With the lack of dark chocolate variants and consumers trading up to more premium
chocolate, they are likely to lose out in these aspects. Unless dark chocolate variants of these brands are
introduced, it is unlikely that Network Foods International Ltd’s new launches will see robust performance
over the forecast period.

CATEGORY DATA
Table 1 Sales of Chocolate Confectionery by Category: Volume 2005-2010

tonnes
2005 2006 2007 2008 2009 2010

Alfajores - - - - - -
Bagged Selflines/ 850.4 880.1 902.1 920.2 947.8 966.7
Softlines
Boxed Assortments 731.2 752.9 771.4 801.8 872.9 933.2
- Standard Boxed 715.4 736.9 755.3 785.5 856.2 916.1
Assortments
- Twist Wrapped 15.8 16.1 16.1 16.3 16.7 17.0
Miniatures
Chocolate with Toys 35.3 36.2 36.4 36.8 37.5 38.1
Countlines 1,214.4 1,263.0 1,319.8 1,352.8 1,393.4 1,449.2
Seasonal Chocolate - - - - - -
Tablets 1,238.7 1,269.7 1,307.8 1,327.4 1,393.7 1,442.5
Other Chocolate - - - - - -
Confectionery
Chocolate Confectionery 4,070.0 4,201.9 4,337.5 4,438.9 4,645.3 4,829.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store
checks, trade interviews, trade sources

Table 2 Sales of Chocolate Confectionery by Category: Value 2005-2010

S$ million
2005 2006 2007 2008 2009 2010

 Euromonitor International Page 3


Chocolate Confectionery Singapore

Alfajores - - - - - -
Bagged Selflines/ 16.7 17.3 17.9 18.6 19.5 20.2
Softlines
Boxed Assortments 27.6 28.5 29.4 31.4 34.8 37.9
- Standard Boxed 27.1 28.1 28.9 30.9 34.3 37.4
Assortments
- Twist Wrapped 0.4 0.4 0.4 0.5 0.5 0.5
Miniatures
Chocolate with Toys 1.9 1.9 1.9 2.0 2.1 2.1
Countlines 24.8 25.9 27.2 28.4 30.0 31.7
Seasonal Chocolate - - - - - -
Tablets 19.4 20.0 20.8 21.6 23.4 25.0
Other Chocolate - - - - - -
Confectionery
Chocolate Confectionery 90.3 93.6 97.2 102.0 109.7 117.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store
checks, trade interviews, trade sources

Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2005-2010

% volume growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Alfajores - - -
Bagged Selflines/Softlines 2.0 2.6 13.7
Boxed Assortments 6.9 5.0 27.6
- Standard Boxed Assortments 7.0 5.1 28.1
- Twist Wrapped Miniatures 2.0 1.5 7.7
Chocolate with Toys 1.5 1.5 7.7
Countlines 4.0 3.6 19.3
Seasonal Chocolate - - -
Tablets 3.5 3.1 16.5
Other Chocolate Confectionery - - -
Chocolate Confectionery 4.0 3.5 18.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store
checks, trade interviews, trade sources

Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2005-2010

% current value growth


2009/10 2005-10 CAGR 2005/10 TOTAL

Alfajores - - -
Bagged Selflines/Softlines 3.5 3.9 21.1
Boxed Assortments 8.9 6.6 37.6
- Standard Boxed Assortments 9.0 6.7 38.0
- Twist Wrapped Miniatures 2.5 2.2 11.5
Chocolate with Toys 2.5 2.5 13.1
Countlines 6.0 5.1 28.2
Seasonal Chocolate - - -
Tablets 7.0 5.2 28.7
Other Chocolate Confectionery - - -
Chocolate Confectionery 6.6 5.3 29.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store
checks, trade interviews, trade sources

Table 5 Chocolate Tablets by Type: % Value Breakdown 2005-2010

% retail value rsp


2005 2006 2007 2008 2009 2010

 Euromonitor International Page 4


Chocolate Confectionery Singapore

Plain Dark 9.0 9.5 10.0 10.5 11.0 11.5


Plain Milk 29.0 28.5 28.5 28.0 28.0 27.5
Plain White 4.0 4.0 3.0 3.0 2.5 2.0
Filled 58.0 58.0 58.5 58.5 58.5 59.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store
checks, trade interviews, trade sources

Table 6 Chocolate Confectionery Company Shares 2005-2009

% retail value rsp


Company 2005 2006 2007 2008 2009

Ferrero SpA 18.8 19.4 19.3 19.8 21.2


Nestlé Singapore Pte Ltd 19.6 18.8 18.4 18.4 17.6
Mars Foods Inc - - 18.6 18.2 17.3
Cadbury Singapore Pte Ltd 12.2 12.2 12.4 11.8 11.4
Hershey Co, The 4.6 4.8 4.7 4.6 4.2
Delfi Singapore Pte Ltd 3.0 3.0 3.1 3.3 3.1
Chocoladefabriken Lindt 2.5 2.5 2.6 2.8 2.8
& Sprüngli AG
Network Foods - - - - 2.5
International Ltd
Storck Asia Pacific Pte 1.6 1.7 1.8 2.0 2.1
Ltd
Kraft Foods (S) Pte Ltd 1.8 1.8 1.8 1.8 1.6
Van Houten (S) Pte Ltd 0.9 0.9 1.0 1.2 1.3
Ritter GmbH & Co KG, 1.3 1.4 1.4 1.5 1.2
Alfred
Chocolaterie Guylian NV 1.6 1.5 1.3 1.2 1.2
Morinaga & Co Ltd 0.9 1.0 1.1 1.1 1.0
Carrefour Singapore Pte 0.6 0.6 0.6 0.6 0.5
Ltd
Effem Foods Inc 18.4 18.4 - - -
Others 12.1 12.0 11.9 11.7 10.9
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store
checks, trade interviews, trade sources

Table 7 Chocolate Confectionery Brand Shares 2006-2009

% retail value rsp


Brand Company 2006 2007 2008 2009

Ferrero Rocher Ferrero SpA 13.0 14.0 14.1 15.0


KitKat Nestlé Singapore Pte Ltd 7.0 7.3 7.7 7.6
M&M's Mars Foods Inc - 5.9 6.0 5.9
Snickers Mars Foods Inc - 4.2 4.0 4.0
Mars Mars Foods Inc - 4.2 4.0 3.8
Kinder Bueno Ferrero SpA 3.5 3.6 3.8 3.8
Delfi Delfi Singapore Pte Ltd 3.0 3.1 3.3 3.1
Time Out Cadbury Singapore Pte Ltd 2.6 2.7 2.6 2.6
After Eight Nestlé Singapore Pte Ltd 2.6 2.5 2.6 2.6
Hershey's Kisses Hershey Co, The 2.8 2.8 2.7 2.5
Smarties Nestlé Singapore Pte Ltd 2.9 2.8 2.6 2.5
Merci Storck Asia Pacific Pte 1.7 1.8 2.0 2.1
Ltd
Dove Mars Foods Inc - 2.4 2.1 1.8
Tudor Gold Network Foods - - - 1.7
International Ltd
Toblerone Kraft Foods (S) Pte Ltd 1.5 1.5 1.6 1.4
Van Houten Van Houten (S) Pte Ltd 0.9 1.0 1.2 1.3

 Euromonitor International Page 5


Chocolate Confectionery Singapore

Ritter Sport Ritter GmbH & Co KG, 1.4 1.4 1.5 1.2
Alfred
Guylian Chocolaterie Guylian NV 1.5 1.3 1.2 1.2
Hershey's Cookies Hershey Co, The 1.5 1.4 1.4 1.2
'n' Crème
Maltesers Mars Foods Inc - 1.1 1.2 1.1
Lindt Chocoladefabriken Lindt 1.2 1.2 1.2 1.0
& Sprüngli AG
Kinder Joy Ferrero SpA - - - 1.0
Cadbury's Fruit & Nut Cadbury Singapore Pte Ltd 1.1 1.1 1.1 1.0
Dars Morinaga & Co Ltd 1.0 1.1 1.1 1.0
Crunch Nestlé Singapore Pte Ltd 1.2 1.2 1.1 0.9
Cadbury's Dairy Cadbury Singapore Pte Ltd 1.0 1.1 1.0 0.9
Milk Hazelnut
Lindt Swiss Chocoladefabriken Lindt 0.2 0.2 0.2 0.8
& Sprüngli AG
Ferrero Rond Noir Ferrero SpA - - 0.3 0.8
Crispy Network Foods - - - 0.7
International Ltd
Excellence Chocoladefabriken Lindt 0.3 0.3 0.4 0.7
& Sprüngli AG
Cadbury's Twirl Cadbury Singapore Pte Ltd 1.0 0.8 0.7 0.7
Cadbury's Dairy Milk Cadbury Singapore Pte Ltd 0.7 0.9 0.7 0.6
Milk Tray Cadbury Singapore Pte Ltd 0.6 0.6 0.6 0.6
Kinder Surprise Ferrero SpA 1.8 1.7 1.7 0.6
Carrefour Carrefour Singapore Pte 0.6 0.6 0.6 0.5
Ltd
Twix Mars Foods Inc - 0.4 0.4 0.4
Cadbury's Dairy Cadbury Singapore Pte Ltd 0.3 0.4 0.4 0.4
Milk Roast Almond
Celebrations Mars Foods Inc - 0.4 0.4 0.3
Côte d'Or Kraft Foods (S) Pte Ltd 0.3 0.3 0.2 0.2
M&M's Effem Foods Inc 5.7 - - -
Mars Effem Foods Inc 4.1 - - -
Snickers Effem Foods Inc 4.0 - - -
Dove Effem Foods Inc 2.5 - - -
Maltesers Effem Foods Inc 1.1 - - -
Mon Chéri Ferrero SpA 1.0 - - -
Twix Effem Foods Inc 0.6 - - -
Celebrations Effem Foods Inc 0.4 - - -
Tronky Ferrero SpA 0.1 - - -
Cadbury's Hazelnut Cadbury Singapore Pte Ltd - - - -
Cadbury's Roast Cadbury Singapore Pte Ltd - - - -
Almond
Others 23.4 22.8 22.5 20.5
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store
checks, trade interviews, trade sources

Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2005-2010

% retail value rsp


2005 2006 2007 2008 2009 2010

Store-Based Retailing 99.0 99.0 99.0 99.0 99.0 99.0


Grocery Retailers 97.5 97.5 97.0 97.5 97.5 97.5
Supermarkets/Hypermarkets 54.5 54.0 54.0 54.0 54.5 55.0
Discounters - - - - - -
Small Grocery Retailers 28.5 28.5 28.5 29.0 28.5 27.9
Convenience Stores 10.5 11.0 11.0 11.5 11.5 11.7
Independent Small Grocers 12.0 11.5 11.5 11.5 11.0 10.2
Forecourt Retailers 6.0 6.0 6.0 6.0 6.0 6.0
Confectionery specialists 12.0 12.5 12.5 12.5 12.5 12.6
Other Grocery Retailers 2.5 2.5 2.0 2.0 2.0 2.0

 Euromonitor International Page 6


Chocolate Confectionery Singapore

Non-Grocery Retailers 1.5 1.5 2.0 1.5 1.5 1.5


Health and Beauty 1.0 1.0 1.0 1.0 1.0 1.0
Retailers
Other Non-Grocery 0.5 0.5 1.0 0.5 0.5 0.5
Retailers
Non-Store Retailing 1.0 1.0 1.0 1.0 1.0 1.0
Vending - - - - - -
Homeshopping - - - - - -
Internet Retailing 1.0 1.0 1.0 1.0 1.0 1.0
Direct Selling - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store
checks, trade interviews, trade sources

Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2010-2015

tonnes
2010 2011 2012 2013 2014 2015

Alfajores - - - - - -
Bagged Selflines/ 966.7 984.1 998.9 1,011.9 1,022.0 1,030.2
Softlines
Boxed Assortments 933.2 988.4 1,037.3 1,083.4 1,126.2 1,165.1
- Standard Boxed 916.1 971.1 1,019.7 1,065.5 1,108.2 1,147.0
Assortments
- Twist Wrapped 17.0 17.3 17.6 17.8 18.0 18.2
Miniatures
Chocolate with Toys 38.1 38.5 38.9 39.2 39.4 39.6
Countlines 1,449.2 1,499.9 1,549.4 1,595.9 1,640.5 1,681.6
Seasonal Chocolate - - - - - -
Tablets 1,442.5 1,485.8 1,527.4 1,565.6 1,601.6 1,633.6
Other Chocolate - - - - - -
Confectionery
Chocolate Confectionery 4,829.6 4,996.8 5,151.9 5,295.9 5,429.7 5,550.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade
sources

Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2010-2015

S$ million
2010 2011 2012 2013 2014 2015

Alfajores - - - - - -
Bagged Selflines/ 20.2 20.4 20.6 20.8 20.9 21.0
Softlines
Boxed Assortments 37.9 40.5 43.0 45.5 47.8 50.2
- Standard Boxed 37.4 40.0 42.5 45.0 47.4 49.7
Assortments
- Twist Wrapped 0.5 0.5 0.5 0.5 0.5 0.5
Miniatures
Chocolate with Toys 2.1 2.1 2.1 2.2 2.2 2.2
Countlines 31.7 33.0 34.1 35.2 36.3 37.3
Seasonal Chocolate - - - - - -
Tablets 25.0 26.1 27.3 28.4 29.4 30.5
Other Chocolate - - - - - -
Confectionery
Chocolate Confectionery 117.0 122.1 127.1 132.0 136.6 141.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade
sources

Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015

 Euromonitor International Page 7


Chocolate Confectionery Singapore

% volume growth
2014/15 2010-15 CAGR 2010/15 TOTAL

Alfajores - - -
Bagged Selflines/Softlines 0.8 1.3 6.6
Boxed Assortments 3.5 4.5 24.9
- Standard Boxed Assortments 3.5 4.6 25.2
- Twist Wrapped Miniatures 0.8 1.3 6.6
Chocolate with Toys 0.3 0.8 4.0
Countlines 2.5 3.0 16.0
Seasonal Chocolate - - -
Tablets 2.0 2.5 13.2
Other Chocolate Confectionery - - -
Chocolate Confectionery 2.2 2.8 14.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade
sources

Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015

% constant value growth


2010-15 CAGR 2010/15 TOTAL

Alfajores - -
Bagged Selflines/Softlines 0.8 4.0
Boxed Assortments 5.8 32.4
- Standard Boxed Assortments 5.8 32.8
- Twist Wrapped Miniatures 0.3 1.5
Chocolate with Toys 0.8 4.1
Countlines 3.3 17.5
Seasonal Chocolate - -
Tablets 4.0 21.8
Other Chocolate Confectionery - -
Chocolate Confectionery 3.8 20.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade
sources

 Euromonitor International Page 8

Похожие интересы