INTRODUCTION

History of Bath-soap Soap has been with us in one form or another for
thousands of years. The story goes that in Rome in around 1,000 B.C. at a place
called Sapo Hill, the women were washing their clothes in a small tributary of
the river Tiber, below a religious site where animal sacrifice took place. They
noticed that the clothes became clean upon contact with the soapy clay which
was dripping down the hill and into the water. It was noticed later that this
cleansing agent was formed by the animal fat soaking through the wood ashes
and into the clay soil.

Strangely, in the first century A.D., the Romans are credited with the
making of a soap-like substance using urine. The ammonium carbonate in the
urine was reacted with oils and fat in wool to form this soap.

During the Eighth Century the Spanish and Italians began making what
was more like modern soap from Beech Tree ash and Goat fat, whilst the French
are credited with replacing the animal fat with Olive oil.

In England during the 17th century under King James I, soap makers
were given special privileges and the soap industry started developing more
rapidly, although soaps were generally still made using caustic alkalies such as
potash, leached from wood ashes and from carbonates from the ashes of plants
or seaweed. The soaps made in this way were harsh and often rather unpleasant.

Soap as we know it today did not come about until the 18 th century, when
Nicholas Le Blanc, a Frenchman, discovered are liable and inexpensive way of
making sodium hydroxide (caustic soda), or lye as it is known to the soap
maker, which forms the base with which soaps are made to this day.

1
 Further developments in soap making were pioneered in Britain during
the late 18th century with the invention of Transparent soap by Andrew Pears,
the son of a Cornish farmer.

This refined soap was known then as it is now as Pears Transparent Soap.
Over the years and to the present day, opaque soaps have remained the
favourite, mainly because transparent soaps tend to be more expensive and also
don’t last as long.

Factors likely to encourage soap marketing and consumption in

developing countries in the future include:

 More discriminating educated and aware consumers.

 Growth of the media, especially TV
 Improvements in transportation and communication networks.
 Innovative R&D for raw materials and finished products.
 Growth of supermarkets and retail outlets.
 High speed packaging machines and attractive packaging materials.
 State of the art technology to enhance productivity and reduce cost.
 Increasingly talented advertising and market research agencies.
 Liberalisation of markets and growth in free trade.

2
 COMPANY PROFILE

The early 1900s was a heady time. A single man had sparked the desire
of Indians to be free from colonial rule. Sentiments and tempers ran in tandem.
Religious fervour was at its peak. Ardeshir Godrej, a lawyer by profession and a
man steeped in principles and ideology, made a telling contribution. He created
India's first toilet soap made from indigenously available vegetable oils instead
of imported animal fats. This move won the support of the leaders of the Indian
Independence Movement. Socially, too, a vegetable oil based soap made more
sense since it factored in religious sentiments.

The mantle passed on to his nephew, Dr. Burjor Godrej, who was himself
a qualified mechanical engineer, with a prestigious doctorate in technical
chemistry. At that time scientists were frustrated by the fact that while germ-
killing ingredients were effective in antiseptics they were unsuitable for use in
soaps. The discovery of Hexachlorophene changed all that. The chemical
proved to be stable when used in the manufacture of soaps. This led to the birth
and launch of Cinthol Deodorant & Complexion soap on Independence Day of
1952. Enriched with a unique fougere perfume the reception that the soap
received was truly phenomenal.

Over the first three decades of its existence, the brand took the platform
of protection from body odour. But the markets were gradually changing. In
1986, in an attempt to modernise the image, 'New Cinthol' soap was launched
with a new-look packaging, shape and advertising, using celebrities like Vinod
Khanna and Imran Khan. The communication campaigns developed strong,
confident and active associations with Cinthol- attributes that went on to
become an essential part of the brand imagery.

3
 In 1989, in an attempt to capture a share of the lime soap market, Cinthol
Lime was launched. The attempt to capture a segment of this developing market
was a resounding success: it grabbed 8% market share in six months. In 1992,
Cinthol Cologne was launched to extend the brand franchise into a modern and
new fragrance.

By 1993, Godrej realised that it had to re-jig the brands to keep pace with
the changing environment. The three variants that had been launched post 1986
were brought under the Cinthol International umbrella – Cinthol International
Spice,Cinthol International Lime and Cinthol International Cologne.

A complete positioning overhaul was undertaken between 1993 and 1995.

Shah Rukh Khan became the brand's new icon. His panache matched the brand's
new platform: revitalising and re-energising. With the launch of Cinthol Fresh
in 1995, the brand was extended into the popular segment as the first popular
segment lime soap. It was a runaway success. It was redefined as a family soap
with the famous 'Tan taaza, man taaza' campaign in 2000. 2004 saw the launch
of the new variant Cinthol Deo Soap, with the baseline ‘Get Ready Get Close’
to communicate its positioning. It addresses the need for effective body odour
removal through the unique proposition of deodorant in a soap.

4
 PRODUCT PROFILE

This is a product from Godrej, the packaging of the soap is in bright Red
wrapper. This soap is been existing since decades and has very positive reviews
from the beginning. This is a bathing bar which is been formulated to keep your
skin glowing and healthy looking. Cinthol original soap bar is a bathing bar that
has the similar fragrance like its original cinthol talcum powder. this soap has
an amazing and refreshing fragrance that will be there the whole day. It can
affecting lather, it is non sticky too. It helps to fight body odour and help your
body to be clean in hot summers too. This soap contains high TFM, regular use
of this soap can avoid skin problems that rise in summers. This soap bar is very
much affordable and gets your skin glowing. Most doctors have also
recommended this soap bar as safe on all skin types. This soap bar can be used
by both Men and Women. They have clinically proven that the soap bar has the
capacity to reduce the pimple and blemishes .Most of us in our family and
friends have used this soap bar and have never had any issues. We have never
faced any dryness or redness or any kind of uneasiness because of Cinthol
products , This is one of the best soap for skin in the Indian market. Its TFM
content is high which means it is a good quality soap. You can try it even if you
have sensitive skin. This Soap is just like the very original talcum fragrance. It
lathers really well and has long lasting smell. I have one negative point about
this product that is its packaging, it too simple and very poor. If you are ever
want to try something different, you can easily go for it. This is a non fancy and
humble product for any family.  

This soap is the original variant amongst the entire soap range of Cinthol.
The soap bar is very solid. It lathers quite nicely but more when used along with
a bath sponge or a loofah. It has basic fragrance that is not much long lasting
neither does it bother sensitive noses.

5
 Cinthol gives a cooling sensation to the akin and is good for summers as
well as winters. Dries the skin a bit but works fine if moisturizer or lotion is
used afterwards .

Cinthol Original Soap is a bath and body soap specially formulated to

treat a number of skin problems. It comes in a simple plastic cover like all other
4 variants:- Cool, Deo, Lime and Confidence+. Mostly it is available in combo
packs of 3+1 and 4+1 and come in a cardboard box. This soap is green colored
and has a refreshing fragrance. It contains citric acid, hence works great in
reducing blemishes, acne scars and dark spots. This bar is very solid and has
high amount of TFM (Total Fatty Matter).

Cinthol Soap Original

 Deodorant and complexion soap

 Keeps your skin healthy and glowing
 Reduces risk of skin problems* 
 Recommended by doctors**

Cinthol Original protects your skin from heat, dust and pollution. Its high
TFM keeps the skin healthy and glowing. Doctors often recommend Cinthol
Original Soap for skin protection. This helps prevent body odour and protects
your family from skin problems.

6
Cinthol Soap Lime

 Refreshing Deodorant Soap

 Lime freshness
 Revitalizes your senses
 Fantastic bathing experience
Made with a refreshing lemony deo fragrance, Cinthol Lime is a burst of
freshness. Its enhanced lime freshness revitalises your senses for a fantastic
bathing experience.

Cinthol Soap Cool

 Cooling Deodorant Soap

 Bathing soap that contains extra cooling menthol
 Enjoy Active Deo fragrance
 Helps beat the heat and keeps you fresh all day long
Cinthol Cool has the icy-cool freshness and an active deo fragrance that
leaves you charged for the rest of the day. Its extra-cool menthol keeps your
skin fresh, alive and summer-proof.

7
Cinthol Soap Deo

Cinthol Deo Soap is a deodorising bathing soap with intense fragrance

that protects your body from odour through your active day. Its premium deo
fragrance not only appeals to the senses, but also keeps body odour in check for
all your daily rigorous tasks. Indulge in an experience that will leave you
charged.

Cinthol Confidence+ Health Soap

 Germ protection deo soap

 Anti-bacterial properties
 Gives 99.9% germ protection
 Eliminates body odour
Cinthol Confidence+ comes with an energetic deo formulation that
protects your skin from odour causing bacteria and helps maintain your body's
natural scent. It gives 99.9% protection from germs and its deo fragrance makes
you smell great all day long.

8
 OBJECTIVES OF THE STUDY

 To explore the business strategy of the company.

 To identify the competitors, products and services offered by Cinthol.

 To investigate the financial status of the company.

 To find out the marketing mix of the company.

 To analysis corporate social responsibility of the company during the last

few years.

9
 RESEARCH METHODOLOGY

In this survey, convenient sampling method is used. 100 Persons are

chosen for the study in Cumbum Town, Theni District to constitute the sample
of consumers for the survey. Under convenient sampling whoever is available,
willing and whose co-operation is fully available were taken as respondents for
the study. Since the respondents are not 'highly literate' necessary data is
collected by interviewing each of the household head that constituted the
sample of respondents for the study.

Research Design
It gives details about, the exploratory, explanatory or descriptive or
experimental nature of the research work. Why particular design is used and hat
is its importance is also put in this section. According to David Luck a research
design is defined as,
"A series of advanced decisions that taken together, comprise a master
plan or model for the conduct of an investigation".

Data Collection Method

Whether primary or secondary data is to be collected is explained. A copy
of the questionnaire (or) schedule used is to be attached in appendix and its
importance is highlighted in this getting.

Primary Data
Primary data are obtained by a study specifically designed to fulfill the
data needs of the problem at first hand, such data are original in character.

Secondary Data
Data that are not originally collected but rather obtained from published
or unpublished sources are known as secondary data. The secondary data

10
constitute the chief materials on the basis of which statistical work is carry out
in many investigations. Secondary data are collected from magazine.

Sampling Plan
Who is to be surveyed, how many are to be surveyed, how are they
selected and how are they reached. All these details are to be given in this
section. According to Blalock and Blalock define a sample thus. "It is a small
piece of the population obtained by a probability process that mirrors, with
known precision, the various patterns and bob-classes of the population".

i. Sample Unit: I chose my sampling area at Cumbum Town for market survey
of the Ray Ban Glasses.

ii. Sample Size: The sample size taken for the survey is 100 respondents,

iii. Tools Used for Analysis : The collected data were interpreted using
percentage analysis method.

Field Work
This section deals with the details of the fieldwork to be carried out, and
methodology for administering the questionnaire or collection of secondary
data. Not-al-horns refusal to co-operate respondents bias, and interviewer's bias
are also highlighted.

Limitations
Various constraints facing the researcher which defer his/her in detailed
analysis of the problem may be pinpointed. Also various limitations or demerits
associated with the research problem must be pointed out in their section.

11
 DATA ANALYSIS AND INTERPRETATION

Data Analysis
This is an attempt to organize and summaries data in order to increase
results. Usefulness in such a manner that enables the researcher to relate critical
points which the study objectives. Sometimes these organizing and
summarizing of data requires the use of summary statically measures.
Such as percentage averages and dispersions since most marketing data
are collected through the use of samples, the reliability of the summary
estimates is required to be determined. In this survey the collected data are
analyzed and interpreted by the percentage analysis method.
Percentage analysis method
Percentage method to a special kind of Ratio percentage is used in
making comparison between two or more series of data percentage to describe
relationship.
No. of Respondents
Percentage = ———————————— x 100
Total respondents

Research design
A Marketing research design specifies the procedure for encoding and
controlling the research project. The choice of particular research design would
follow from the problem. As such there is no single best design. However, any
marketing research study must explicitly sate its plan about collection and
analysis of data.

12
 TABLE-1

RESPONDENTS USAGE OF SOAP

No. of
S.No. Particulars Percentage
Respondents

1. Yes 80 80

2. No 20 20

Total 100 100

Source: Primary Data

Among the 100 Respondents

 80% of the respondents are using soap.
 20% of the respondents are not using soap.

13
 CHART-1

100

90
80
80

70

60

50
Percentage

40

30
20
20

10

0
Yes No

RESPONDENTS USAGE OF SOAP

Particulars

14
 TABLE-2

RESPONDENTS USING IN DIFFERENT BRANDS OF SOAP

No. of
S.No. Particulars Percentage
Respondents
1 Cinthol 40 50

2 Pears 15 19

3 Hamam 25 31

Total 80 100

Source: Primary Data

Among 80 Respondents
 50% of respondents are using in Cinthol Brand.
 19% of respondents are using in Hamam Brand.
 31% of respondents are using in Pears Brand.

15
 CHART-2

RESPONDENTS USING IN DIFFERENT BRANDS OF SOAP

100

90

80

70

60

Percentage
50
50

40
31
30
19
20

10

0
Cinthol Pears Hamam

Particulars

16
 TABLE - 3

RESPONDENTS USING THE TYPE OF CINTHOL SOAP

No. of
S.No Particulars Percentage
Respondents

1 Cinthol Original 20 50

2 Cinthol Cool 10 16

3 Cinthol Deo 5 12

4 Cinthol Lime 5 12

Total 40 100

Source: Primary Data

Among the 40 Respondents

 50% of respondents are consuming Cinthol Original Soap.
 16% of respondents are consuming Cinthol Cool Soap.
 12% of respondents are consuming Cinthol Deo Soap.
 12% of respondents are consuming Cinthol Lime Soap.

17
 CHART - 3

RESPONDENTS USING THE TYPE OF CINTHOL SOAP

100

90

80
Percentage

70

60
50
50

40

30

20 16
12 12
10

0
Cinthol Original Cinthol Cool Cinthol Deo Cinthol Lime

Particulars

18
 TABLE – 4

RESPONDENTS GET THE KNOWLEDGE ABOUT

CINTHOL SOAP
No. of
S. No. Particulars Percentage
Respondents
1 Advertisement 20 50

2 Friends 5 13

3 Magazine 15 37

Total 40 100

Source: Primary Data

Among 40 Respondents
 50% of respondents are getting knowledge from Advertisement.
 13% of respondents are getting knowledge from Friends.
 37% of respondents are getting knowledge from Magazine.


19
 CHART – 4

100

90

80

70

60
50
50

40 37

30

20
13
10

0
Advertisement Friends Magazine

RESPONDENTS GET THE KNOWLEDGE ABOUT

CINTHOL SOAP

Percentage

Particulars

20
 TABLE-5

RESPONDENTS OPINION ABOUT ADVERTISEMENT ENOUGH OF

THIS SOAP
No. of
S.No. Particulars Percentage
Respondents

1. Yes 35 87

2. No 5 13

Total 40 100

Source: Primary Data

Among the 40 Respondents

 87% of the respondents say that advertisement is enough of this soap
 13% of the respondents say that advertisement is not enough of this soap.

21
 CHART-5

RESPONDENTS OPINION ABOUT ADVERTISEMENT ENOUGH OF

THIS SOAP

100

90 87

80

70

60
Percentage

50

40

30

20
13
10

0
Yes No

Particulars

22
 TABLE-6

RESPONDENTS OPINION ABOUT PURCHASING PLACE OF

CINTHOL SOAP
No. of
S. No. Particulars Percentage
Respondents
1 Whole seller 5 13

2 Retailer 5 13

3 Department Store 30 74

Total 40 100

Source: Primary Data

Among 40 Respondents
 13% of respondents purchase the Cinthol soap from whole seller.
 13% of respondents purchase the Cinthol soap from retailer.
 74% of respondents purchase the Cinthol soap from department store.

23
 CHART-6

100

90

80
74
70

60

50

40

30

20
13 13
10

0
Whole seller Retailer Department Store

RESPONDENTS OPINION ABOUT PURCHASING PLACE OF

SINTHOL SOAP

Percentage

Particulars

24
 TABLE-7

RESPONDENTS OPINION ABOUT THE PURCHASING QUANTITY

OF CINTHOL SOAP FOR MONTH

No. of
S.No. Particulars Percentage
Respondents
1 100g 15 37

2 150g 25 63

Total 40 100

Source: Primary Data

Among 40 Respondents
 37% of respondents are purchase in 100g Cinthol soap for a month.
 63% of respondents are purchase in 150g Cinthol soap for a month.

25
 CHART-7

100

90

80

70
63
60

50

40 37

30

20

10

0
100g 150g

RESPONDENTS OPINION ABOUT THE PURCHASING QUANTITY

OF CINTHOL SOAP FOR MONTH

Percentage

Particulars

26
 TABLE-8

RESPONDENTS REASONS FOR PREFERRING IN CINTHOL SOAP

No. of
S.No. Particulars Percentage
Respondents
1 Quantity 5 12

2 Smell 15 38

3 Skin Suit 20 50

Total 40 100

Source: Primary Data

Among 40 Respondents
 12% of respondents prefer Cinthol Soap for its quantity.
 40% of respondents prefer Cinthol Soap for its smell.
 20% of respondents prefer Cinthol Soap for its skin suit.

27
 CHART-8

RESPONDENTS REASONS FOR PREFERRING IN CINTHOL SOAP

100

90

80

70

Percentage
60
50
50

40 38

30

20
12
10

0
Quantity Smell Skin Suit

Particulars

28
 TABLE-9

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

CINTHOL SOAP

No. of
S.No. Particulars Percentage
Respondents
1 Excellent 8 20

2 Better 30 75

3 Poor 2 5

Total 40 100

Source: Primary Data

Among 40 Respondents
 80% of respondents say that the Cinthol Soap quality is excellent.
 16% of respondents say that the Cinthol Soap quality is better.
 4% of respondents say that the Cinthol Soap quality is poor.

29
 CHART-9

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

CINTHOL SOAP

100

90

80 75
70

Percentage
60

50

40

30
20
20

10 5
0
Excellent Better Poor

Particulars

30
 TABLE-10

RESPONDENTS OPINION ABOUT THE CINTHOL SOAP EASILY

AVAILABILITY IN YOUR AREA
No. of
S.No. Particulars Percentage
Respondents
1 Yes 36 90

2 No 4 10

Total 40 100

Source: Primary Data

Among the 40 Respondents

 90% of the respondents say that Cinthol Soap is easily available in our
area.
 10% of the respondents say that Cinthol Soap is not available in our area.

31
 CHART-10

100
90
90

80

70

60

50
Percentage

40

30

20
10
10

0
Yes No

RESPONDENTS OPINION ABOUT THE CINTHOL SOAP EASILY

AVAILABILITY IN YOUR AREA

Particulars

32
 TABLE-11

RESPONDENTS OPINION ABOUT THE CONSUMPTION PERIOD OF

CINTHOL SOAP
No. of
S.No Particulars Percentage
Respondents
1 3 Years 5 13

2 4 Years 10 25

3 Above 5 Years 25 62

Total 40 100

Source: Primary Data

Among 40 Respondents
 13% of respondents are consuming the Cinthol soap for 3 years.
 25% of respondents are consuming the Cinthol soap for 4 years.
 62% of respondents are consuming the Cinthol soap for above 5 years..

33
 CHART-11

RESPONDENTS OPINION ABOUT THE CONSUMPTION PERIOD OF

CINTHOL SOAP
100

90

80

70
62
Percentage

60

50

40

30 25
20
13
10

0
1 month 3 months Above 6 months

Particulars

34
 TABLE-12
RESPONDENTS OPINION ABOUT THE SIDE EFFECTS IN THIS
PRODUCT

S. No Particulars No. of Respondents Percentage

1. Yes 10 25

2. No 30 75

Total 40 100

Source: Primary Data

Among 40 Respondents
 25% of respondents agree with the side effects in this product.
 75% of respondents didn’t agree with the side effects in this product.

35
 CHART – 12

RESPONDENTS OPINION ABOUT THE SIDE EFFECTS IN THIS

PRODUCT

100
90
90

80
Percentage

70

60

50

40

30

20
10
10

0
Yes No

Particulars

36
 TABLE - 13

RESPONDENTS OPINION ABOUT THE PREVIOUS BRAND OF

SOAPS

No. of
S. No Particulars Percentage
Respondents

1 Hamam 20 50

2 Pears 10 25

3 Lux 10 25

Total 40 100

Source: Primary Data

Among the 40 Respondents

 40% of respondents are used in the previous brand of Hamam.
 10% of respondents are used in the previous brand of Pears.
 30% of respondents are used in the previous brand of Lux

37
 CHART - 13

RESPONDENTS OPINION ABOUT THE PREVIOUS BRAND OF

SOAPS

100

90

80
Percentage

70

60
50
50

40

30 25 25
20

10

0
Hamam Pears Lux

Particulars

38
 TABLE-14

RESPONDENTS OPINION ABOUT EXPECTING THE

MODIFICATION IN CINTHOL SOAP
No. of
S.No. Particulars Percentage
Respondents

1. Yes 10 25

2. No 30 75

Total 40 100

Source: Primary Data

Among the 40 Respondents

 25% of the respondents expect the changes in Cinthol Soap.
 75% of the respondents does not expect the changes in Cinthol Soap.

39
 CHART-14

RESPONDENTS OPINION ABOUT EXPECTING THE

MODIFICATION IN CINTHOL SOAP

100

90

80 75
70

60
Percentage

50

40

30 25
20

10

0
Yes No

Particulars

40
 TABLE-15

RESPONDENT OPINION ABOUT THE KIND OF CHANGES IN

CINTHOL SOAP
No. of
S.No. Particulars Percentage
Respondents
1 Package 5 12

2 Price 20 50

3 Smell 15 38

Total 40 100

Source: Primary Data

Among 40 Respondents
 12% of the respondents expect the kind of changes in package.
 50% of the respondents expect the kind of changes in price.
 38% of the respondents expect the kind of changes in Smell.

41
 CHART - 15

100

90

80

70

60
50
50

40 38

30
Percentage

20
12
10

0
Package Price Smell

RESPONDENT OPINION ABOUT THE KIND OF CHANGES IN

CINTHOL SOAP

Particulars

42
 TABLE - 16

RESPONDENTS OPINION ABOUT RECOMMENDING THE

CINTHOL SOAP

No. of
S. No Particulars Percentage
Respondents

1 Yes 40 100

2 No 0 0

Total 40 100

Source: Primary Data

Among the 40 Respondents

 100% of respondents are recommended in this soap.

43
 CHART - 16

RESPONDENTS OPINION ABOUT RECOMMENDING THE

CINTHOL SOAP

100

90
80
80
Percentage

70

60

50

40

30
20
20

10

0
Yes No

Particulars

44
 TABLE-17

RESPONDENT SATISFACTION LEVEL OF THE

CINTHOL SOAP

S.No. Particulars No. of Respondents Percentage

1. Yes 38 95

2. No 2 5

Total 40 100

Source: Primary Data

Among 40 Respondents
 95% of the respondents are fully satisfaction in this Cinthol Soap.
 5% of the respondents are not satisfaction in this Cinthol Soap.

45
 CHART – 17

RESPONDENT SATISFACTION LEVEL OF THE

CINTHOL SOAP

100 95
90

80

70

60

Percentage
50

40

30

20

10 5
0
Yes No

Particulars

46
 FINDINGS

 80% of the respondents are using soap.

 50% of respondents are using in Cinthol Brand.
 50% of respondents are consuming Cinthol Original Soap.
 50% of respondents are getting knowledge from Advertisement.
 87% of the respondents say that advertisement is enough of this soap
 74% of respondents purchase the Cinthol soap from department store.
 63% of respondents are purchase in 150g Cinthol soap for a month.
 40% of respondents prefer Cinthol Soap for its smell.
 80% of respondents say that the Cinthol Soap quality is excellent.
 90% of the respondents say that Cinthol Soap is easily available in our
area.
 62% of respondents are consuming the Cinthol soap for above 5 years..
 75% of respondents didn’t agree with the side effects in this product.
 40% of respondents are used in the previous brand of Hamam.
 75% of the respondents does not expect the changes in Cinthol Soap.
 50% of the respondents expect the kind of changes in price.
 100% of respondents are recommended in this soap.
 95% of the respondents are fully satisfaction in this Cinthol Soap.

47
 SUGGESTIONS

 Affordable cosmetic products must be launched, drawing less than 1000

rupees per month. This will attract mores of young women towards it and
will further increase the market share of the company.
 Cinthol should also concentrate on the cosmetic products for the mails.
As today even boys are becoming more concerned of the way they are
looking. More and more boys are turning out to be metro sexual. This
category will rise in the future and Cinthol must concentrate on catching
them so that the company can generate more sales from them.
 Cinthol must not limit itself to serve men and women, as it will be
ignoring a large chunk of looks conscious and metro sexual boys.
 It would be wise for the company to target young people in the above
category and grow along with them as they and the nation prospers.
 More of the saloons should be created in order to provide easy
accessibility to the consumers of the services and products provided by
Cinthol.
 To get more, selling the Cinthol company have to increase advertisement.
 The company must take step to make arrangement for proper supply of
products.
 The company should be give the useful complements to the consumer.
 The company should try to cover the retailers from the rural areas.
 The company should considered to attract all size of consumers.

48
 LIMITATIONS

 The study was done in limited area in Cumbum town.

 From the short study we had able to interview 100 customer only.

 The study may not be signify the purchase trend of Cinthol Soap.

 Some of the respondents were not giving their options.

 The survey was conducted only among the limited size of sample

 Wrong information was given by some respondents

49
 CONCLUSION

This survey method is the best method for collecting information

regarding the products and inner feeling of customer. I gained a broad
knowledge during this period. I got lot of experience about the functioning of
the market and the different characteristics of the consumer.

This structure has enabled me to get practical exposure and generate to

implement it by own.

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 BIBLIOGRAPHY

 Kale, Sudhir and Jawn Barnes, (1992) “Understanding the domain of

cross-national buyer-seller interactions,” Journal of International
Business Studies, 23, 101-132.
 Kotler, P. (1997) Marketing management: analysis, planning,
implementation, and control, London: Prentice Hall.

Websites used
1. www.invogue.com

2. www.godrej.com
3. www.google.com
4. www.hindustanunilever.com
5. www.feminaindia.com

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 A STUDY ON CONSUMER USAGE AND SATISFACTION
REGARDING CINTHOL SOAP IN CUMBUM TOWN

BIBLIOGRAPHY

1. Did you use the soap?

A) Yes B)No
2. If yes, which brand of soap do you use?
A) Cinthol B) Hamam C) Pears
3. Where did you get the knowledge about Cinthol soap?
A) Advertisement B) Friends C) Magazine
4. Is advertisement enough of this product?
A) Yes B) No
5. Where did you purchase in this soap?
A) Whole seller B) Retailer C) Department store
6. In which quantity do you purchase every month?
A) 100g B) 150g
7. What makes do you like to purchase in this product?
A) Quantity B) Smell C) Skin suit
8. What is your opinion about the quality of Chinthol soap?
A) Excellent B) Better C) Poor
9. Is the product available in your area?
A) Yes B)No
10. How many years you are using Cinthol soap?
A) 3 Years B) 4 month C) Above 5 years
11. Do you feel any side effect during the usage?
A) Yes B) No
12. What was your previous brand before using Cinthol soap?
a) Hamam b) Pears c) Lux

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13. Do you want any modification of this soap?
A) Yes B) No
14. If yes, what kind of changes you want?
A) Package B) Price C) Smell
15. Will you recommend this soap to others?
a) Yes b) No
16. Do you satisfy towards the Cinthol soap?
A) Yes B)No
17. Your suggestion if any...............................

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