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The Narrativ
With a 120 year heritage and an existence since 1889, KRBL Ltd. is India’s first integrated rice com
the Basmati grain. Their relationship with Basmati farmers goes back in time- across generations.
management practices, commitment to excellence and access to top grade inputs determine the
abroad with strong presence and impressive market share. It has earned a patronage amongst con
share' over the 'market share' of a company. It doesn't matter to how many people the company s
both a mind share and a market share, thanks to its flagship brand of Basmati Rice, India Gate. W
own domains, headed by Mr. Anil Kumar Mittal, a pioneer in Basmati Rice Exports. The product
recession, which will discourage its customers from buying costly food items. Nevertheless, the c
enjoys a geographic monopoly-- Basmati grown in India is said to hav
The Numbe
Sales ₹ 4,120.00 Previous Sales ₹ 3,246.00 Operating Income ₹ 733.00
Year R&D Expense R&D Asset R&D Amortization Debt (Type A) ₹ 14.81
The Assumpti
Value Drivers Base Year High Growth Period
High Growth Period 15 Years Years 1-5 Years 6-10 Years 11-15
The Diagnos
Value Drivers Assumptions Diagnosis
The Value
Value of the Firm ₹ 6,844.55
"Numbers and Narratives" is a simple Discounted Cash Flow model built and improvised by Din
of Business). For more Valuation-related content, visit www.valuationinm
KRBL Limited
Market Capitalization ₹ 4,451.00 Date of Valuation 5/21/2018 Financials
The Narratives
t integrated rice company with a comprehensive product chain. KRBL, has spent three generations perfecting
across generations. A farmer’s awareness of traditional knowledge and skills, experience in modern-day crop
nputs determine the quality of their harvest. KRBL's flagship brand India Gate is recognized both in India and
ronage amongst consumers and retailers over the years.Warren Buffet once talked about preferring the 'mind
eople the company sells. It's a matter of how many people keep coming back for more. Fortunately, KRBL has
ati Rice, India Gate. What's more, the company has an amazing management team, who are experts in their
xports. The product itself, Basmati Rice, is a luxury consumable. As such, the key risk the company faces is a
s. Nevertheless, the company enjoys sufficient pricing power, owing to the nature of the product. KRBL also
in India is said to have a distinctly better aroma than the ones grown elsewhere.
The Numbers
Depreciation ₹ 64.00 Tax Rate 31.00% Number of Shares
The Assumptions
Terminal Year Link to the Narratives
After Year 15 Having a superior pricing power will allow KRBL will grow at a faster pace for many years
22.96% Corporate Tax Rate converges towards the Global Average Tax Rate
1.01 Since Indian agriculture doesn't to upskill faster, KRBL will not increase productivity
6.49% Return on Capital will approach the Cost of Capital over time
10.77% Cost of Capital calculated using the Bottom-up Beta-based Capital Asset Pricing Model
The Diagnostics
Diagnosis Solution
nt opportunities as they grow bigger, so they either Will the company grow through acquisitions? If not, consider decreasing
opt to pay dividends instead the Sales Growth estimates
t and improvised by Dinesh Sairam, inspired by Prof. Aswath Damodaran (Dean of Valuation, NYU Stern School
isit www.valuationinmotion.blogspot.in or write to dineshssairam@gmail.com for queries.
2017-18
enerations perfecting
e in modern-day crop
ed both in India and
ut preferring the 'mind
Fortunately, KRBL has
o are experts in their
company faces is a
product. KRBL also
23.54
₹ 0.00
₹ 1.19
quity Options
0.00
₹ 0.00
0.00
12.50%
1.48%
₹ 0.00
0.00%
0.00%
0.00
0.00
0.00
0.00
₹ 0.00
e economy
es
ncrease productivity
over time
₹ 479.04
₹ 507.03
₹ 552.29
₹ 597.58
₹ 635.58
₹ 628.49
₹ 681.46
₹ 744.26
₹ 810.27
₹ 875.98
₹ 925.46
₹ 905.54
₹ 945.28
₹ 965.82
₹ 932.03
₹ 671.72
29.22%
8.73%
₹ 275.27
₹ 282.49
₹ 291.59
₹ 303.32
₹ 317.22
₹ 335.81
₹ 361.82
₹ 361.82
Opportunity
1 10 Years
Cost
Company Beta 2 15 Years
10
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