PREMEDIA

we DELIVER YOU
TO MARKET.
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Schawk has deep expertise in
every stage of premedia and
can deliver world-class service
on a global scale. We can also integrate our
premedia services upstream with the strategic and creative
experts at Schawk’s strategic design company, Anthem Worldwide,
to provide what we call brand point management. It’s Schawk’s
most significant difference and can help you create compelling
and consistent brand experiences for consumers at home, on the
go, in the store and on the shelf.

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let us guide your premedia process.
For more than 50 years, Schawk has been the industry standard in
premedia skill and innovation. Today, we aggressively integrate these
areas of expertise for clients, saving you time and money and increasing
the quality and consistency of your packaging and marketing materials
on a global scale⎯across categories, product lines, marketing channels
and brand touchpoints. We help make you more agile, more efficient and
your brands more powerful.

Our expertise includes:

• Assembly
• Digital Files
• Color Proofs
• Image Carriers
• Print Services

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WHAT WE DO.
This is the difference between simple
execution and executional excellence.
Assembly
Schawk has the knowledge and expertise required to assemble mechanical
art files that meet an increasingly sophisticated set of technical standards.
As technology advances, it creates more opportunities for design execution
and requires much more specialized technical skills that are far beyond
the expertise of most designers.
To ensure the integrity of the design and that printer specifications are met,
Schawk leverages a wide range of technologies, long-standing relationships
with business partners and our deep organizational knowledge of imaging,
color and printing processes.
This knowledge also improves time and cost efficiencies. When mechanical files
are executed to the requisite standards, there’s no reworking before printing. No
delays getting new products or campaigns to market. Multiply this across multiple
brands, SKUs and campaigns, and the potential cost savings are huge.
Digital Files
At Schawk it’s not just the precise, color-accurate, optimized digital files that we
create for you, it’s the years of specification engineering and color science backing
those files. It’s also our deep knowledge of color and printing requirements across
substrates and mediums. And understanding the complex technical differences
among file formats and the processes by which they are accurately created.
Whether it’s a packaging design that requires a combination of line/Pantone
colors and four-color process, or RGB equivalents for an online catalog, or an ad
running four-color process in a magazine, Schawk’s digital files are meticulously
prepared to ensure that your brand looks consistent and compels action across
brand touchpoints.
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COLOR PROOFS
Schawk offers a full range of color proofing capabilities using a range of leading
technologies that include online/soft proofs as well as analog proofs. These
technologies and our deep institutional knowledge of color help you:
• Improve color communication
• Control and confirm color
• Reduce print production time
• Improve consistency and repeatability of color worldwide

Our color proofs meet current industry color management standards and the
standards of other specialty printing tools that enable extended gamut printing.

We offer the following proofing technologies:

• Kodak Approval – The gold standard, where dot-for-dot precision is imperative.
• Epson Inkjet – Fast, less costly, filmless, often used for initial proofs and
troubleshooting. Great for meeting tight deadlines.
• Online/Soft/Virtual Proofing – Offers a 360° view into the approval
process, digitally tracks comments and changes, reduces waste, messenger
and shipping costs.
• Remote Proofing – Combines hard copy quality with soft proofing speed
and convenience.

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Image Carriers
Schawk’s expertise in creating superior image carriers dates back to our inception. Flexographic Gravure Offset Litho
We are acknowledged industry leaders in the creation of image carriers for flexography, Wide web Multiple sizes Consultation services
offset lithography and rotogravure printing, and work closely with the leading technology Narrow web and specifications to printers and converters
suppliers as they improve their products. We offer you extensive capabilities in digital Corrugated
and conventional plate-making and cylinder engraving:

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Print Services
Schawk also offers extensive services that support the printing process before, during and Color Management
after the reproduction of materials. Our color management services ensure that your brands are faithfully reproduced
according to rigorous scientific standards. Coupled with our expertise in printing
Vendor Qualification
processes, these give us a unique perspective – and unique skills – for managing
Our global vendor qualification services in emerging markets like Asia ensure that you
color for our clients.
entrust the reproduction of your branded materials to strong, reputable printing partners
capable of delivering a high level of quality consistently. Schawk’s vendor-qualification These services pay big dividends:
program includes four key phases: press characterization, testing, evaluation and ongoing • Protecting brand equity
quality management. • Maximizing shelf impact
• Improving brand consistency
• Offering creative flexibility
• Reducing waste/supporting sustainability
• Helps combat brand counterfeiting

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HOW WE DIFFER.
WE RESPOND TO YOUR CHALLENGES.
Brand owners face demanding challenges
in getting to market today. Many of these
relate to business processes and can be
resolved – often significantly – by close,
expert attention to your premedia processes.
This is our core competency. we specialize in:
• Enabling you to think of premedia as a strategy to achieve significant broader
business objectives
• Thinking in terms of systems and workflows rather than just the transactional
premedia component to take costs out of the workflow permanently
• Offering a variety of solutions for brands looking to consolidate vendors
• Smart sourcing; distributing our work seamlessly worldwide, saving you time
and money
• Identifying and removing costly process bottlenecks
• Assuming many of your premedia process-related functions and execute them
more economically
• Going on-site for press checks for you
• Integrating premedia services with other graphic specialty services that we
provide, such as photography and retouching

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We offer unique benefits.
Unlike other vendors, Schawk owns the premedia businesses it operates in Asia and
other countries and we’ve been on the ground there for over a decade. Your brands
are in very capable, committed, locally-knowledgeable hands here and everywhere
else. Thus, we are able to truly integrate our premedia services globally to meet the
evolving needs of brands today - and the desires of their customers at home, on the go,
at the store and on the shelf.

BENEFITS:
• Reduced costs associated with your workflows, vendor coordination, reworks, etc.
• Significant contributions to your sustainability efforts through savings of time,
energy and materials
• Greater agility and efficiency, giving brand management and marketing leaders
confidence to make quick changes to seize new marketplace opportunities and
meet new regulatory requirements
• Greater brand and color consistency across printing processes, product lines,
media, retail channels and geographies
• Support in fighting consumer product fraud, such as brand counterfeiting and
product adulteration
• More compelling and consistent brand experiences for consumers

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Schawk Premedia and brand point
management: Our advantage.
The strength of Schawk’s services is that they reflect the principles of brand point
management. Brand point management is the integration of processes across
the lifecycle of a brand – from strategy and creative through execution and print
management – to drive agility, quality and consistency in the materials that win
consumers’ hearts.
Schawk premedia is a key part of this integration. Anthem Worldwide, Schawk’s strategic
design company, leverages Schawk’s premedia knowledge and expertise during the
design refinement stage to produce concepts that are printable so they retain their
power and integrity (and don’t require re-working) during the premedia phase. And our
processes are underpinned by industry-leading brand management technology, BLUE.
Through people, processes and technology, Schawk delivers. Talk to us.
BLUE is a robust software product with an industry-leading easy-to-use visual
interface developed by Schawk specifically to guide the product lifecycle
management process. We also support the implementation of BLUE with training
and education and related technology services.
To learn more about BLUE and Schawk’s brand management technology
expertise, click on the circle:

BLUE TM

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Want to know more?
For unmatched quality in premedia services and process integration that pays dividends at brand touchpoints
and on the bottom line, Schawk Premedia delivers. With more than 50 years of experience bringing brand images
to shoppers, Schawk Premedia helps brand owners create compelling and consistent brand experiences.

TALK TO US.
Barbara Glass at 203.327.7600
Email us.

Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands
with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling and
consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953,
Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about
Schawk, visit http://www.schawk.com.

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© 2010 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright
holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc.
All other trademarks are the properties of their respective owners.