Government of Telangana – Indian School of Business

TRI Entrepreneurship Programme

DETAILED PROJECT REPORT

Submitted By

Name:

Student Number:
 Table of Contents

 Introduction
 Executive Summary
 Product/Service Analysis
o Project Site Details
o Technology Analysis and Plant Layout
o Raw Material Details
 Market Analysis
o Competition Analysis
 Manpower Plan
 Project Cost
 Means of Financing
 Project Implementation Details
 Demand Assessment
 Projected Financials
 Annexures

1
 Introduction

 Synopsis of the Project:

(Just 1 line)

 Background of entrepreneur:

(Just 2-3 lines)

 Location details of the project:

Just 1 line

2
 Executive Summary

Project Name

Product

Product Mix

Project Cost

Proposed Capacity

Type of Business Sole Proprietorship

Entity

Promoter Details A. Name

B. Qualification

C. Total Experience (including employment) – __ years

D. Total business experience - __ years

E. Total relevant experience in proposed business activity – __ years

F. CIBIL Score -

G. Total Assets (in your name) – INR _____

Loans taken from banks

Loans from others

Net worth = Total Assets – Total Loans Taken

H. Income (as per IT Returns)

- Financial Year 16-17

- Financial Year 17-18

- Financial Year 18-19

I. Role in the proposed project –

(Please mention the functional areas you will be responsible for such
as business development, production etc.)

3
Franchise Yes / No

Franchisor’s Name

Please briefly describe:

1. Product or service and the unique opportunity you are offering.

2. Your capabilities in undertaking the investment.

3. Major elements of project cost that you want to be funded

4. How you propose to raise the funds for the project.

5. Payback of the investment

Project Site Details

Project Location Mention Area and City

4
 Google Map

Address Mention Complete Postal Address

Reasons for choosing the location

(Connectivity, Competition,
Proximity of raw material sources
and other vital facilities such as
target market etc.)

1.
Landmarks
2.

Please briefly describe:

 What square footage is needed, in how many locations?

 What type of space is it? - Office, warehouse, manufacturing, or a

combination? What is the advantage, if any, of your location?

Product/Service Analysis
Key Product Proposed

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Various sub-products proposed
Product Specification
Product Quantity

(in ratio/percentage)
Packaging Required/ Bulk
Identify the need for the product and how your
Advantages of end product
product/service fulfils the need of the customer
Are their existing products similar in nature or
Substitute for end product
closely replicating the end product?

Technology Analysis and Plant Layout

6
Technology used for end product

(domestic and international)

Comparison of various technologies used

(merits and demerits)

Reasons for choosing the proposed

technology

Advantages of the proposed technology

Complete process cycle with flow chart

along with the processes involved

 Complete layout and structure of the plant

(Diagram needs to be included here)

 Include Layout Map

(Diagram needs to be included here)

Raw Material Details

7
(After verifying from the vendors/suppliers etc.)

List of raw material Used Write in bullet points

Physical Requirements

(Quantity in units)
Chemical Requirements

(Constitution and proportion)

Sourcing of raw materials

(domestic/International, ease etc.)

In case of import, the cost

implications
Mention list of all clearances required
What Clearances are required?
Mention status against each of the clearance stated
Are all clearances taken care of?
above
List of approvals required and Mention the list of approvals along with the status

status of approvals
Clearances for quality control

required and status of clearances

Pollution control License required

and status of the approval

Please briefly describe:

 Describe the manufacturing and service process from raw material through finished
product.

 How will you store raw materials?

 Who are the key suppliers?

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  What is the purchasing process and unique purchasing requirements?

 How will you store finished goods and the associated space and cost?

 How will finished goods (or services) be distributed?

 What is the lead time for the entire process?

 How will quality be measured, controlled, and improved?

Other questions to consider:

 How will you keep track of inventory? Provide specific procedures and equipment
used?

 How will you maintain quality control? What are the procedures to ensure that you
are providing the top quality product or service?

 What type of insurance does your business need?

 Legal liability issues of your business.

Market Analysis

(Including primary and secondary data sources)

Current problem / market gap / need

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Solution to address the problem

- Demographic

(Age, Gender, Income, Education, Social

Status, Family, Life Stage, Occupation)

Customer Segmentation - Geographic

(Area, Population)

- Behavioural

(Purchase Data, Lifestyle, Personality)

B2B or B2C
Business Type

Current Competition

Competitor performance

Please briefly describe:

 What marketing mediums will you use to reach your customer?

 How often will each be used?

 What will each cost?

(Mention a table with the distribution channels and the cost against each along with
frequency – all the three questions can be answered in one table)

 What marketing materials will you need? (business cards, brochures, website, etc.)

 Who will design your marketing materials? (attach sample if possible)

10
  What is the cost of marketing materials, Press releases, etc.?
(Insert a table with marketing materials and the cost against each and the designer.
All the three questions can be answered in one table)

 Would you get free promotions?

Competition Analysis
 Identify your direct and indirect competitors, what and how much they sell (in
units and INR), the number of years they have been in business, and their specific market
niche.
(Insert Table with competitors and specifying their product quantity and years)

 Outline the strengths and weaknesses of each of your competitors

(Insert Table)

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 Show a chart or pie-graph of the market share of each of your competitors.

 Explain the percentage of the market you intend to capture, and from whom
or how you will achieve this market share.

Particulars C1 C2 C3 C4 C5

Unique Selling Proposition

Strengths

Weaknesses

Market Share (%)

Sales (FY 19)

Estimated Sales UOM (FY19)

Average Revenue Per Customer

Estimated Net Profit Margin (%)

PAT (FY19)

Investment (INR)

ROI (%)

Manpower Plan

Senior Management Number and background

Number and background
Technical Staff

Number and background

Marketing Staff

12
 Production Staff Number and background

Number and background

Quality Control Staff
Describe in one-two sentences
Ease of finding manpower
After checking from the market
Cost of training the manpower

Project Implementation Details

Month wise target is to be given for

Construction phase (Civil Works)

Purchase of plant and machinery

13
Erection of plant and machinery

Trial Runs

Commencement of commercial Production

14
 Project Cost
Plug-it from excel
Detailed explanation for the above table:
Estimated cost is to be given for each capital expenditure component.
 Land
 Cost of land – Lease or Rental
 Cost of site development mention per sq ft cost
 Building
 Construction cost – civil works per sq ft construction cost with breakup
of material and labor
 Interiors designing cost
 Interiors setup cost breakup material and labor
 Plant and Machinery
 Cost of purchase
 Cost of initial spares
 Transportation
 Insurance
 Erection and Commissioning charges
 Training costs
 Technical knowhow
 Furniture & Fixtures
 Miscellaneous Assets
 Office Equipment
 Vehicles and Mobile equipment
 Preoperative expenditure
 Preliminary Expenses
 Interest during construction
 Margin Money for Working Capital
 Margin for contingencies, etc.
--------------------------------------------------------------------------------------------------------------------------------------------------------

15
Means of Financing
Plug-it from Excel

16
 Demand Assessment
Customer and Sales Projections
Business Type B2B / B2C

- Demographic (Age, Gender, Income, Education, Social

Status, Family, Life Stage, Occupation)
Customer Segmentation
- Geographic (Area, Population)
- Behavioural (Purchase Data, Lifestyle, Personality)

Particulars Y1 Y2 Y3 Y4 Y5

Estimated
Market (UOM -
Nos / Kgs)

Estimated
Market Share

Estimated Sale
(UOM)
Revenue Estimates
Average
Revenue Per
Customer

Estimated Sales
(INR) (3*4)

Break Even Point

(UOM)

Break Even Sales

Projected Financials
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 Plug-it from Excel

The projected financials should include details of

 Capacity Utilization

 Details of assumptions made to prepare projected financials.

 Working Capital Requirement.

 Calculation of Debt Service Coverage Ratio (DSCR).

 Break Even Analysis

Checklist

Is the Lease Finalised? Y/N/NA

Is the Franchisor finalised? Y/N/NA

How much Equity has been arranged INR

and is available in bank account?

Has the supplier and supplier Y/N/NA

agreements been finalised.

Annexures

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 • Resume of promoter/key management person

• Pictures of products, locations, etc.

• Vendor quotations for equipment

• Floor plans

• Marketing materials

• Details of the manufacturing process and machinery

• Market research surveys and results

• Any other supporting documents

Include those materials that provide significant support, or additional clarification, for your
DPR.

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