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VISITOR
INTERPRETATION
SERVICES
DEPARTMENT OF POLYTECHNIC EDUCATION
MINISTRY OF EDUCATION MALAYSIA
LECTURER COPY
Visitor Interpretation Services
Table of Contents
Course Description 2
Introduction 3
LAB SHEET 1 : INTERPRETATION FOUNDATION 4
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Course Description
COURSE : VISITOR INTERPRETATION SERVICES
CREDIT(S) : 4
PREREQUISITE(S) : NONE
SYNOPSIS
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Introduction
This labsheet was created for interpretive guides. It has been written and
designed with the awareness that information is not interpretation. The purpose of
this labsheet is to provide student with tools to enhance and enrich student
knowledge and abilities to present that knowledge as meaningful and relevant
stories. These labsheet are filled with notes, exercise, activities, skills, examples
and scripts that transform facts, figures and information into usable interpretive
narratives.
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Duration: 15 minutes
Learning Outcomes
This Practical encompasses exercise 1A, 1B, 1C and 1D, activities 1A.
Exercise 1A
Choose the right answer for the following question.
a) ‘..the work of revealing, to such visitors as desire the service, something of the
beauty and wonder, the inspiration and spiritual meaning that lies behind what
the visitor can with his senses perceive’
b) Interpretation is a communication process designed to reveal meanings and
relationships of our cultural and natural heritage to the public through first-hand
experiences with objects, artifacts, landscapes or sites.
c) ‘the process of communicating to people the significance of a place or object, so
that they enjoy it more, understand their heritage and environment better, and
develop a positive attitude to conservation’
d) Good interpretation stimulates an appreciation of sites and resources, the stories
behind them, the people who created them and those who are involved with them
now.
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4: There are 3 (THREE) reason interpretation for visitor, which are __________.
a) Education, Emotional and Behaviour
b) Education, Entertainment and Emotional
c) Entertainment, Emotional and Behaviour
d) Escape, Entertainment and Education.
Through_________________, understanding;
through understanding, __________________;
through appreciation, ___________________
Exercise 1B
Complete the flow of interpretation works below.
Interpret
information to _____________ _____________
visitor
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Exercise 1C
In interpretation there are TWO users that have their own objective of visitor
interpretation. Which are management and the user it self. Below are severel objective
for management and user. Match the following objective based on their categories.
Categories Explaination
Economic developing visitor ‘products’, promoting
key sites effectively and attracting
increasing numbers of visitors to the area.
Site management increase intellectual access to these
resources by presenting information in
ways that all visitors can understand.
Visitors management to increase physical and intellectual
access to a site by offering alternative
ways to experience its resources
Marketing management good interpretation stimulates an
appreciation of sites and resources, the
stories behind them, the people who
created them and those who are involved
with them now.
Educational help the management to sustain their
environement, by informing why they
should not drop litter, should stay on the
path or treat a particularly sensitive area
with respect, rather than by simply
instructing them to do so.
Emotional the ultimate behavioral benefit comes in
stimulating a desire to protect the
resource / place for the future that is
transferred into positive action
Behavior stimulating economy by creating
appealing, quality experiences that
encourage visitors to: stay longer, -
spend more
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Exercise 1D
Educational activities
Relate
Reveal
Provoke
Using illustrative media
Understand more
Enjoy it more
Positive attitude (select any five points)
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i. Relate
ii. Reveal
Reveal the true meaning of the object, not just mere facts. Provide stories
and other interesting info using illustrative media and programs
exaample
Activity 1A
There are SIX (6) principles of interpretation. In a group of 2, discuss the principles of
interpretation.
Answer
1. Any interpretation that does not somehow relate what is being displayed or described
to something within the personality or experience of the visitor will be sterile.
3. Interpretation is an art, which combines many arts, whether the materials presented
are scientific, historical, or architectural. Any art is in some degree teachable.
5. Interpretation should aim to present a whole rather than a part, and must address
itself to the whole man rather than any phase.
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Learning Outcomes
This Practical encompasses exercise 2A, 2B, 2C and activities 2A.
Exercise 2A
1. Below are the important of resources in interpretation, EXCEPT
a) To know what are the types of resources that the interpreter gain.
b) To know who is the person that give the information
c) To know when the event happen
d) To collect the data of visitor
3. “Recording of chronological entries which are usually brief and factual”. This
statement refers to:
a) Document analysis
b) Photographs, slides, videos
c) Logs
d) Diaries, journals
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Exercise 2B
There are 13 methods in collecting resources information. Match the following definition
with the correct appropriate method in collecting information of resources interpretation.
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Exercise 2C
1. Identify types of information to collect from this questions when you are
collecting resource for Makam Mahsuri Langkawi.
Answer
What What happened? What the curse
Who Who is Mahsuri, her parents, killed her, ancestors
Why Why she was killed, why white blood, why 7 ,
When When it happen
Where Where it happened
i. History
ii. People involved
iii. The events
iv. Who are the visitors
v. Why they come
vi. How long they stay
vii. Demographic
**Any other suitable answers
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Activity 2A
Compare and evaluate the strengths and weaknesses these types of method in
collecting visitor’s information for the following tourism scenarios
Scenario 1:
A tourism planner is a arranging a series of interviews with opinion leaders to learn more
about their views on the current range of interpretative tools product offerings.
List three strengths and three weaknesses of this type of method.
Scenario 2:
A tourism planner is trying to learn about current industry trends to generate ideas for
future products. He has doing some survey from industry organizations.
List three strengths and three weaknesses of this type of interpretation
Scenario 3:
A tourism planner has commissioned a series of telephone surveys to discover which
tourism destination that being choosen most.
List three strengths and three weaknesses of this type of interpretation.
Answer
Strengths High response rate
More representative of visitor types
Flexible to type of data to collect & expectations
Weakness Costly
Scenario 1 Time consuming
What to do with refusals
(interview)
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Duration: 5 hours
Learning Outcomes
This Practical encompasses activities 3A and 3B.
Activity 3A
Compare and evaluate the strengths and weaknesses these types of interpretation for
the following tourism scenarios
Scenario 1:
A party of three on a tour of an art gallery has hired an audio transcript describing the
exhibition (Audiovisual product)
List three strengths and three weaknesses of this type of interpretation
Scenario 2:
You are the guide leading a group of six through a nature walk with a spoken
interpretation. (Visitor Center)
List three strengths and three weaknesses of this type of interpretation
Scenario 3:
You are visiting a glacier (self guided) and come across a sign explaining the geological
and cultural history of the area. (Side walk)
List three strengths and three weaknesses of this type of interpretation.
Strengths
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Weakness
Scenario 2
(Visitor
Center)
Strengths
Weakness
Scenario 3
(Side walk)
Activity 3B
1. Museum
2. Nature trail
3. Interpretive Centre
4. Visitor information booth
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Criterion B: Presentation
• How much attention has been given to making the delivery effective and appropriate to
the presentation?
• To what extent are strategies used to interest the audience (for example, audibility, eye
contact, gesture, and effective use of supporting material)?
Criterion C: Language
• How clear and appropriate is the language?
• How well is the register and style suited to the choice of presentation? (“Register”
refers, in this context, to the student’s use of elements such as vocabulary, tone,
sentence structure and terminology appropriate to the presentation.)
Duration: 5 hours
Learning Outcomes
This Practical encompasses exrcise 4A, 4B and activities 4A and 4B.
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Exercise 4A
1. What is the interpretative talk?
a) Technique that assists audiences through communication media in making
both emotional and intellectual connections with resources.”
b) ” Medium through which a message is transmitted to its intended audience,
such as print media or broadcast (electronic) media.”
c) the process of communicating to people the significance of a place or object,
so that they enjoy it more, understand their heritage and environment better,
and develop a positive attitude to conservation’
d) Is a prepared formal presentation delivered in-person to form the audience
own intellectual without relying on media, demonstration, or resources
immersion.
3. Below are the standard competency standard for all interpreters, EXCEPT
a) Acquire and use information that is accurate appropriate
b) Use knowledge about resources to form audience intellectual
c) Select and apply techniques appropriate to audience
d) Puppetry –easy and interesting
a) I,iii,ii and iv
b) I, ii, iii and iv
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c) Ii,iii,I and iv
d) Iv,iii,ii and i
Exercise 4B
1. Give TWO (2) types of interpretative media tools, with appropriate example.
a) Print Media –Example, newspaper, magazines, pamphlet, brochures
b) Electronic Media - Television, radio, computer, CD, DVD, camera and video
console.
(any appropriate example are accepted)
Activity 4A
Indivually, you are to research, write and deliver an interpretation on a local tourist
attraction at your area: (Local course). In this case it is a "roving interpretation".
As part of this task you will also lead the tour (fellow students) when at the attraction and
be assessed on how well you demonstrate your interpersonal skills in a group situation.
Interpretation Requirements
A spoken interpretation between 3-5 minutes is to be delivered
An outline/plan (template provided) for your interpretation should be discussed
with your lecturer before proceeding. Your interpretation must incorporate an
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Activity 4B
Match the ffollowing definition
ANSWE
R
A Interpretative A Pow-bridge-body-conclusion
talk
B Slide talks B Storyboard / Special effects / Slide
projector / Color
C Creative & Art C Costumed interpretation – costumed /
Techniques Storytelling-story / Using live animal
experience / Puppetry –easy and
interesting
Learning Outcomes
This Practical encompasses exercise 5A and 5B.
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Exercise 5A
“Visitors often ask for printed information when they first arrive, seeking an
informative resource they can carry throughout the trip and a tangible
reminder of an experience.”
3. Which of the item below are the personal services for interpretive media
a) Living history
b) Social media
c) Publications
d) Historic Furnishing
5. Which of following refer the statement above for the element in media decision?
a) Message
b) Audience
c) Resources
d) Informative
Exercise 5B
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Answer
A INFORMATIVE B To remind audience about where
they can get the service
B PERSUASIVE A To correct false impression.
C REMINDER C To increase customer loyalty to
provider.
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