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Case Study
Name of members:
Meneses, Abcde V.
Osuyos, Allysa
Padlan, Erica S.
Group number: 02
Block 05
BME 12 Instructor
I. Company Background
Kingfisher School of Business and Finance, Lucao, Dagupan City. Focusing on the
goals quality product served with a delicious taste fit to the buds of customers. Through
hardwork and dedication, they manage to surpass the pre market day and entered to
the actual market day wherein there are over 20 merchants competing for a high profit.
II. Objectives
To let Arrest-to-grill's employees focus on 1 goal, they set up objectives that they
need to accomplish. According to them, they have three main objective for everyone to
lend their attention to. One is to enjoy the moment while taking care of customers and
making a profit. Second is they need to do a good performance for them to achieve a
reasonable grade. And last is that to serve a delicious food with an excellent service.
The vision is to be one of the top young entrepreneur through a strong and great
manpower serving Filipino cuisines. The mission is to offer a quality product with a
reasonable price allocated through the budget of consumers. Arrest to grill started their
business on February 21st 2020 in the school ground of Kingfisher School of Business
and Finance.
III. Problem
There are so many problems occurred and encountered by this company during
the market day. First of all, the preparation of the booth or stall because the preparation
for that is on the day before the market day started until in the morning of the first day.
Next is the money that will fund the booth as well as the products for it to be served to
customers. The position and the size of their stall also affects their customers for it
varies upon its limitation. Lastly, they have their major competitors upon selling their
products in Kingfisher School of Business and Finance for they are not the only one
Weaknesses
Opportunities
1. There is a new and catchy stall for the company to provide a catchy and
attractive feeling for customers. Since the stall used is like a jail, it is more
unique kind of stall like what Arrest-to-grill did. It can also be classified to
the entrance or gate of the location, it is more easy to access for the
customers. It can also attract new customers because of the location. Next
is even though they are surrounded by many shop, it is more easy to locate
3. Competitors near the location are not in the same industry. Since the
Threats
1. Stall is not match to what they offer. Since the business came up to have a
likely jail stall, it is somewhat hard for the customers to identify the products
they offer. One reason is it is not match for what they offer since they focus
2. The kitchen is far to their location. Since the kitchen is located near the
school canteen, it is hard for them to carry the customer's order because
they are located near the entrance gate. It can be easy to accidentally
thrown away because they are just using a tray to serve the orders. Next is
if the customer need something, it takes time for them to serve because of
milktea. One reason because they are surrounded by a snack and milktea
building their stalls. It may also help them to easily unbuilt it after the activity.
Disadvantage: The simplicity of the used equipments may affect the impact
of their stall to other, especially to those people who will grade their creativity.
competitors
Advantage: With this , it may help the group to work and innovate quickly.
This will lead to a progress and competitive advantage with the competitors.
Disadvantage: Although there is a division of work, some members can't do
their task without the help of other. This may result to a more complicated
VI. Recommendation
As we have observed during the first day of their opening, they are still working to
build stall while their other competitors are ready. They need to be more productive and
the organizer should plan more about this. The strategies that we like are the following:
the staffs are very approachable and very diligent to do their jobs and the request of
their customers, fast service and the foods is also good as 9/10. Water is very important
when eating and customers don’t want to wait a minutes to get a water, so better, staffs
should always put a pitcher of water with a glass into the table along with the simple
condiments such as pepper, soy sauce, vinegar, and salt. They also need to add some
tables and chairs so that no customers are standing and waiting for the other customers
to eat.