GRAND-HELP

BUSINESS PLAN for: Full Time/Part Time Old Age

Care Services

Proposed by –
Garvita Srivastava

Janhavi Madaan

Ridhi

Swikriti Dixit

THE VISION
“To be admired and to be the most trusted personal recreational and wellness healthcare
services for old age people in India."

THE MISSION
To provide safe, reliable, individual centric recreational care through innovative and efficient
care services, an affordable yet effective model.

OUR VALUES
RESPECT - R : Recreation E : Ethics S : Service excellence P : Professionalism E : Efficiency C :
Commitment T : Therapy

TEAM
We are a team of highly passionate and quality professionals who aspire to position India as
global headquarters for recreational old age home care services. We believe in building
client feedback driven organization and that’s what is helping us give best in class care to
our clients.

ABOUT US
GRAND-HELP has been envisioned to be the ultimate recreation and care destination in the
hour of need for billion beating old hearts in India. We bring affordable, recreational and
basic medical care into your homes with a secure and comfort oriented environment. 

Our motto is to deliver best in class recreational care with our team of Caregivers who can
provide recreational services, Trained Medical caregivers, Licensed on-call Doctors and
Physiotherapists in the comfort and security of our client’s home.

We provide services that are tailored to the client’s specific recreational needs at the
comfort of the patient’s home. We also provide assisted full time services for our elderly
clients and person with special needs at the comfort and security of our client’s home.
Grand-Help uses the innovative IT solutions to monitor all our clients as well as staff
regularly and collect feedback to improve all aspects of our service.

ORGANISATIONAL STRUCTURE
Number of employees -

1. Board- 4
2. Administration - 2
3. Human Resource - 2
4. Medicine Records - 3
5. Admissions & Billing - 5
6. On call Health Education trainers - 2
7. Advertisement expert - 1
8. On call doctors:
 General Practitioner - 7
 Cardiologist - 2
 Neurologist - 2
 Psychologist - 2
 Physiotherapist -3
9. Permanent Assistants - 15
10. On Call Duty Assistants - 20
11. Housekeeping - 2
12. Transportation - 4

WHEN YOU NEED US?

Home recreation and health encompasses of care services that can be given in your home as
a cure for the boredom and sadness that the old generation faces due to their illnesses and
fear of loneliness. These recreational services are to improve the mental health of the
clients and to give a serotonin boost to their mundane lives. We are also a convenient and
safe alternative for the families which are working or who want to head out sometimes. Our
recreational care is affordable, more convenient and can be an entertaining source of
happiness for the old souls at our homes.

TYPES OF CARE
1. Medical care - Administration of prescribed medication, taking blood pressure along with
basic method of administration of oxygen/IV/Nebuliser. Basic Hygiene needs for the patient
and dressing the wounds, if any.

2. Recreational care - We provide the following recreational services : Music/singing, yoga,

mythological storytelling, painting/art, board games, massage & acupressure, talk
therapy/discussion, writing / recitation, gardening and get to know technology.

3. Support care - Our support care will be provided in the form of a support group where all
our clients can gather and talk about their life experiences, problems, everything. This
support group is basically a funnel for the old people to speak out if they feel isolated or
depressed, in a way they can connect more with the same age groups. This support group
shall be catered to gather once in two weeks and all our clients will get free pickup/drop
services from the agency.

LIST OF RECREATIONAL ACTIVITIES PROVIDED

PROCESS
 1. Call the agency or register online at our website.
2. The client will be asked to fill up a form which will include the medical conditions of
the patient and the recreational interests preferred by the client for which the help
is to be hired.
3. The final request will be accepted and the most suitable caregiver (after going
through a thorough background security check) will be allotted for the request made
via SMS or mail.

HOW WE WORK
1. Multi-Layered Staff Selection

Profile Screening Personal identity information, qualification and other skills like
communication / behaviour / attitude

2. Medical Skill set Evaluation

Verbal and written screening and demonstrations by qualified and experienced staff

3. Police Verification and Referral Checks

Address proof, police verification and background referral checks

4. Induction and Orientation

Photo IDs, Orientation, Behavioural, Communication Training

OUR CARE PROTOCOL

1. Care Planning

Assess the medical need; Visit and prepare the care plan along with patient details

2. Select the Right Caregiver

Search the caregiver with desired recreational skill set

3. Continuous Monitoring & Feedback

Regular feedback; staff tracking; Doctor Consultations; support by field admin

WHY CHOOSE US?

1. Our Approach

• Our Care Protocol are defined to enable us provide 24 x 7 care to your loved ones.
• Be the part of your family and celebrate the Joy of Care giving

2. Our Attitude

• We promise clients care as utmost priority. Rest everything comes second

• Our positive attitude has helped us build many long term relationship with our
patients

3. Our Quality

• 100% delivery of what has been committed

• Prompt response to any issues or changes in Care Plan
• Dedicated on field team to deal with any exigency

4. Our Support

• Be it our Care Takers / Client or be it our Staff; we are available 24 x 7 Technology

enabled Tracking and Emergency Response

MARKETING PLAN (4 Ps)

 PRODUCT

Old age home-sitting recreational services

Short visits(1-4 hours),

Part time(8-10 hours),

Full time(24x7, weekly-monthly packages)

Customised package

 PRICE
 o 1. Short visits (1-4 hours) – Rs. 2,000 (Hourly visit (Rs. 500 with a minimum of 4
hours)
o 2. Part time (8-10 hours) – Rs. 4,500 - This package will only be for part time shifts
and a discount of Rs. 500 will be given to the client.
o 3. Full time (24x7, weekly-monthly packages) – Rs. 40,000 - The full time packages
will be payable after the client wishes to avail the service even after 2 weeks with us.
A special discount of 65% will be given on the full time packages.
o 4. Customised package – negotiable - Any custom package can be made as per the
client choice and the prices are negotiable until a certain amount of Rs. 400 per shift.

 PLACE

Delhi, as a place, consists of a variety of ages, segments and classes of people. Many families
have a high paying capacity and they live with old parents. Since, Delhi as a place is
accepting to new ideas and cultures, we'd like to put our service to start from Delhi due to
idea acceptance, huge client base and good paying capacity. We've also target Lucknow,
Chandigarh and Amritsar as they seem as growing cities which would provide us with more
clients as many people live in joint families and require the services that we're offering.

 PROMOTION

Facebook page, newspaper, whatsapp string messages, pamphlets, word of mouth, metro
posters, radio, A ‘get to know us support group’ fair with free recreational activities for a
day.

FOR WHOM?
Delhi –NCR has total population of over 2 crore and more than 8% of the total Delhi & NCR
population consists of older persons (60+). Delhi alone has elderly population of over 12
lakhs.

According to a survey conducted by Agewell foundation in Delhi, 83.8% older persons were
found isolated in old age (60+) in Delhi & NCR. They said that they feel isolated or
experience loneliness in their present life. The level of isolation in old age of older persons
living in urban areas was quite higher upto 89.8% Majority of older persons (44.2%) said that
no/less interaction with family members or within society is major cause of their state of
isolation or loneliness in Delhi & NCR.

AT WHAT PLACE?
Market targeted is Delhi due to its variety of ages, health conscious population, a high
paying capacity and they live with old parents.

We've also target Lucknow, Chandigarh and Amritsar as they seem as growing cities which
would provide us with more clients as many people live in joint families and require the
services that we're offering.

Grand-help is also a convenient alternative for the families working in corporate sector, who
leave their old parents alone at home - which is very risky!

WHAT MAKES US UNIQUE?

We provide basic technical yet highest level of recreational care at affordable prices. We are
a caregiving and entertaining helping hand for the old generations.

FINANCIAL PLAN
 Working space
 Furniture and fixtures
 Workforce salary
 Computer systems
 Marketing expenses
 Electricity – Including Wifi
 Personality development training
 Uniform expenses
 Pickup/dropping expenses
 Miscellaneous
EXPENSES (In Rupees)

EXPENSES 6 Months 1st Year 2nd Year 3rd Year

Furniture and 10 lakhs - - -
fixtures

Workforce salary
(Permanent staff 8 lakhs 16 lakhs 16 lakhs 16 lakhs
On call assistance*) 30,000* 60,000* 60,000* 60,000*

Computer systems 10 lakhs - - -

Electricity (Including 10,000 20,000 20,000 20,000

Wifi)
Personality
development/ 20,000 - - -
Medical training

Uniform expenses 1,00,000 - - -

Rent 1,00,000 2,00,000 2,00,000 2,00,000

Pickup/dropping 10,000 20,000 20,000 20,000

expenses

Marketing expenses 1,50,000 3,00,000 3,00,000 3,00,000

Miscellaneous 20,000 40,000 40,000 40,000

TOTAL Rs. 32,40,000 Rs. 22,60,000 Rs. 22,60,000 Rs. 22,60,000

REVENUE STRUCTURE
The revenue generated will be from the different packages which we have:

TIME DURATION EXPECTED CLIENTS REVENUE ESTIMATED (in Rs.)

Day 1 5 10,000
Week 1 10-12 45,000
After 15 days 12-20 70,000
1 month 30-35 1,20,000
3 months 60-70 2,80,500
6 months 150-165 6,95,000
1st year 300-400 15,50,000
2nd year 500-600 25,00,000
3rd year 600-900 36,00,000

According to our revenue estimates, we expect cover our investments by the end of
the 3rd year.