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Having a long history with Bunătăți de la Bunica BrandTailors was commissioned to develop the package design
for three SKUs.
The design execution had to preserve all brand values while enlarging the visual territory. BrandTailors
succeeded in delivering a visually strong design, ensuring a high shelf impact level.
Due to the important experience that BrandTailors had with this brand, we were asked to develop the package
design solution for four SKUs.
The design execution was meant to represent in a unique way the fourth SKUs in order to differentiate
themselves from the important competitors, whilst also maintaining the brand values.
www.brandtailors.com
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Contribution
Brand audit and brand strategy - Beatrice Daniş
Project management - Roxana Iancu
Graphic concept and development - Raluca Beldiman
Printing pre-production - Mircea Brătianu
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