Вы находитесь на странице: 1из 26

c 


  




cc  c cc    c


  cc c

 

 c   




c
cc

c 


  

    ccc 

 

     c

c
cc 


cc 

  c cc


  !!"" #$

  "%!!!




Y YY 

c    

|||||||||||||||||||||| | 
 |
||||||||||||||||||||||| |  |
||||||||||||||||||||||| | 
 |
||||||||||||||||||||||| | | |
|||||||||||||| || 
 | | |
| || |
| ||
|
|   |
| ||
 |
|   |
|||||||||||||||||||||||!| |"  | |
| ||# |||||
 |
| ||
 $   |
|  |  ||
|||||||||||||||||||||||%| |  &|# &
 |
| || |
| ||'("   |
| || & |
|||||||||||||||||||||||)| |  ||*   |
|||||||||||||||||||||||+| |  &|
 |
||||||||||||
   |
|||||||||||||||||||||||,| |  |- &. |
|||||||||||||||||||||| /| |0 |  |
|||||||||||||||||||||| | |1( &|
|||||||||||||||||||||| | | 2 |


p  

|

|
|||
 |  
| |  | |

 | |

 ||
     | |   ||    |

 | |  |


| |
|
   ||  |    || 
  |   |

| || |  |  |  || || | |  |
  | || | | | | |  | ||
 |

|    |
 | |  |
|  | |   | ||

|
| !| |
  ||| | |"||   |
|||

  |

|||||||||||||||||| |"||||  | | | | ||||


  | || |
|#  | $%|&'
|$ || | |||
  |   |
|  ||| | | ||| | |
 ||   |$| | ||| |   |  | | | | |
  | ||| | | || ||| |  | |

|  | 
 |    |

||||||||||||||||||||||||||||||||$| | || |


|( | || |||
 | |
|#  | $%|%')*   |+|
| | | ||
  |    | || |
|   |
||"| |$| |||
|
| ||  | ||| | ||| | 

|
|| |
|||  |   | |||| | ||| |
  | |$| | || ||| | ||*, |-)|

|  |   | +| |   | || || |    |"|
$| | | || | | | |
|  | | 
 |   |||
"|$| |
 |||||  |  ||| ||||
  |
|| |
||   |   |
|  | |
 ||
(|
| ||

„  
|

|  |  |


||  | |  || | || | ||
 | |
 $|  |  | || |
 |||  |
( | $| | |  |  |
|  | |   |   |  | |   |
| ||
 |  |

|||||||||||||||||||||||||||$|  | || |


| ||  |
  |  | |  |
 | | ( | | |    | |   (   | 
| |  | -|  |
  |
|.|  | |  | $ |/|0 |  ||
 |( |
| |$|
 ||| |( || ||  |
|   |   |

|||||||||||||||||||||||||||||||||$| | .|  | | ( |$| | | | |   |   | 
|
 !  |             | |
 | | 1 | | | .|  | | ( | $| | | |  |
| | | |
 | || | ||  |$|  || |   |( ||$| |
 |  |
||2 | |$'|  |   |  || | |  | |$|
 | |   |   | 
| |   |   |   | 3 |  | |
|
|| ||    || ||
 |  | |||   |  |  |
|||  |  | | |  |"||

  |

| |






|
?

?
 ?   
|

&
|$ | || | || ||
| |
|$| | || 
|||
|  |
||
|&
|  | || |   | | |  | |
|| | || | |$ | ||
| ||   | |  |

  |   |


||

|
|
| | | |
 ||
  |  |
| ||  |   | ||  |4|  |   |

|||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
|  | ||||  |
  |||

|$ | |( |


||  |  ||  ||

  ||
|  |  |$ | |   ||| |   | |
| ||| ||
|0|$| | ||2 |  |
|  | |
 | | | !| || |  || |  | || |
| | ||
| |$|$ | | 
 | |  |5||
|   |  | | |
 || ' | | |
|| |

||||||||||||||||||||||||||||||||||||||||||||||||||||||||6|3  7 |  |8 | |  ||


  | ||
||
  |
|
|
|$ | || | ||
 | |  ||  | |||  |$| ||  ||
 |  | |  |||  | | | |||
|
||  ||  | ||
| || | | ||
 |
| |
|| |

||||||||||||||||||||||||||||||||||||||||||||||||||||2|| |
|  | | |
| |
  |   ||  | |||    | | | |
 |
  | ||| || |
|

|  || |
| ||
|
 | ||  | |  | | |   | |
| | |
 |

|



—?
 


| |
|  | | | | | || |
|  ||  |   ||
  | |  ||| |   |  |  ||  |
( | |  | | ||| |||| |  |
|
||

||  |
|
||| ||  |  | |
| 
| ||| |
 ||||
|  | |  ||  |
||| |
   |
||    | |
|  |  |   || |
  |.999| |

||||||||||||||||||||||||||||||&
|  | |  | |
 | ||#$ '|
 |#: '| ||
|;<;<|   |&$| ||: | |#  '| ||
 |  ||
$ |  || | ||

 |
| | | |#=|-  | '|
|
 |
|  |   | |   |$ |  |=|$ |  ||
 || |  |  |||(|  || |||
 |= |- |&
| | | || |
|
 |$ |
|
 | | |||;<>9|||$ |  ||  | |

|||||||||||||||||||||||||||||||||||||||=|$ | |);<?.+| | ||


| |
   |   ||  ||#  |  '|
|;?9@;?9>|| |
| |  |   ||  |$ | |  |   |  ||   |
$ | |  |||  | ||&||  | |
;?9.|$|;?9>  | |  | | |  | | ||
||
 |
||0   |
||||#  |' |  ||
  |
|$ | ||
|$ |  ||||;?|
|"|;?@.|
||
|  | |
|$ | |||; |  ;?@. ||
" |
|  |
|  | | |  || |  ||| |
 | || ||| |   |  | ||  | ||

  ||||  | |

|





p pp 

  p pp
 


Y
 
Y  
 


 


„ 
   ?
| |

||||||||||||||||||||||||||||||||||||||||||||||| ?    „ ! 


;| / |  A|
 | 0| |
 | 0||
 | 7  |0||
 | / |
| |
|
5|  | |  A|
 | 0| |
 | 1 |" | |
|
| B 
|  A|
 | |  |
| |
 | 0||
 | 0||
|
C|  |$ |  A|
 | 5D| | | |
 | |  | | | |
 |  |0|
|
@| 0 |&
| A|
 | 0|  |

|






‘?
„p! 
 | 0|,  |
 | =$- |,  |
 | - |,  |
 | -|,  |
|

„ ?p „p! 


w| % |0 |,  !|
 | = |% |
 | |= | |
|

w|   |,  A|
 | = |  |599@|
 | 0| |
 | 0|-|





m  
m| |& | |  |  |  | | ||


  |-& |& | |
 ||   3|  3| | 
|  ||
| "| |(   | |  |  | |

m  
w| m| & ! |
 | m|-  | | & |
 | m| | & | | ||4 *|
 | m|m  | & |
 | m|  |  | & |
 | m|   |* 
| | & |
 | m|#  |
 |  | & |

w|   |  | & 5|


 | 6& | |7"|
 | & &| & |7"|

|
|

|
´  ?   
B||  | |||
|  |  |
| | ||

  ||| || |||


|| ||| |
|
|| |
||
|  || | | 
|||
  | |
||

 |

 
 
! |
;| 8  |
|  |
5| &
|  |  |
| 8  |(  |
C| / |
| |
@| -||| |
.|    | |

|||||

|||||||||||  

 ?
  A|

w| $ | || | || |||


| |  | |
 ||
 |
|  |
 |  | ||
||
||
 |||
| |
|  | ||  ||
|
w| $| || |
 |
|   || | ||||
|  | |
|( || |
w| 6|| |
| 
||  | | |||  |
 |||  |
w| | |
| | |   |  | ||||
|   |
 "||| (  |
||  |  |
w| $ | |||   |
w| $| ||| ||
w| $ | || |
|   | 
|| |
|   |
| |
w| $ | ||| |||
 | ||  |
w| $ | ||  || ||  |||  ||  |
|  |  ||  ||  |
  |  || |
|
 | |
w| $|  | |  | |  | |
   |||

|

´ 

    




w|  A||   ||#


|  '||
  | |
  | |
||
|| | |
|
w| ||
A||&
|  | |#
'|&| |   |||
| ||   |#   '| | |
||# |   '|
 |
|
|
w| &   A||& ||| || |||  |
|   | |
| |   |||  |  |
|| |  | | || 
| |
|
w| (|8 
A||(| 
| |  |(| |  |
|  | || |
|
  |
|
|  | "|||  |(|  | |
|
|
w| -|B|D|1|$A|| |   |  | |||   |
|


|  ||| || | 


| |||  || | |

| | |/ ' | |  
||- | |||
   | |
| ||| | |
| |

|

´
 ?
|$ |  | || |( |
| | | |$ |
|||5999|
 |  | |  | |  |  |1 |#  | $ |&$3 '|
 |  | |||||  | |  | || | |  |
   || |
|#  | $ |&
|  '| || | B6|
  | | |
  A|

w| 
 
!|
 |   | $ ||  | |   | | | ||||||
| | || |
||5| |   | | | |
|  | |
|  |
 | |  |
|  | ||  | $ | ||  | ||  ||
   |
 | ||| |
|| ||  | "| ||| |

  ||||  ||  || |||
   |
|
|
w| ´ 
 | |   || | | || |||| |
|  |  ||
 |  | | | || |
|| |  |

|||
 |
 |  |  | $ |
|  | ||  |  | | | |  |
|$ |
 | 1||| |   | ||  ||| "|
||
 |  || | '||
||   ||  |
|
|
w| „„
 ?
?
 | | || ||5E|   |  | |$ || ||
|  |
|#  | $ '|
|  |
 |  |   |  | | ||99| || |.9||<9|  |
|  ||| || |5@E|
| | |
 | | | | ||   ||   | |
 |
|
   |||
| |
|  |   | |
 | | | |||
||2&$ | || ' | |||
| |
| | | ||  ||
|
|


  

|
|
/6 !|||
||| | |
| | || || | || |  |
 |   | |
| |
 ||   |$| |  |$||
|| | ||| | |
|  | $ |/|  |  |

|  | || | |  |  |   ||  |


 |
|| | |  | $ | || | | | |  |||
| | ||(| |
 ||    !|

|| | |
 ||||| |  |
|
6 0 /$F A|
|" | |( | ||B |  || || | ||
 | |
|&
|  |
   |
| |  | | |
 ||||" |
 ||  |  |   || |||

 |   | ||  |  | |  || |


   |
|
   | | |  | || | ||
| | |
|
—D 6— $A||   |  | |  |
||  ||
|
 | 12&&|—D 6— $)—+A|| ||  |  ||| ||

||

| ||  |    ||   |


 |$| |||"|||  ||
|||||||||||||||
—||1 |—  )—+| |||   ||| 
| |||||||||||||||||
  | $ ' | |G|   |
|||
 | & 81 $F |—D 6— $)—;+A |  |  ||| ||

|

| ||  |    ||   |


 |
|||||||||||||||||
—||  |  )—;+| |||   || || 
| |
  | $ ' | |G|   | || |
||||||||||||||||||||||||||||||||||
|||
|
|
|
|
|
| 
Review Of Literature
|

p   
         
     

      
        
           
      
       
  


    
 
          
     
                   

                    
        

p
    
 !
    
       
      
                    

          

|


V  F 
F   F    


MR.NAVEEN JAIN HAS ANALYSED THE WHOLE ARTICLE BY KEEPING ALL THE
VARIED POINTS IN MIND.


According to my view, you may not find Electricity or Drinking Water in the
remotest part of India, but you will surely find an insurance Agent. So famous is
insurance that even well educated

People associate the term Life Insurance with TATA AIG Co. So if they have to
buy life insurance, they will say "Mujhe Life insurance karvana hai". Such a
powerful brand is insurance.

Let me make it clear that I am a of employee of TATA AIG Co. and having the idea
of all goods and bads of that corporation

I wish to make a note of the Positive side of TATA AIG as well as Negative side of
TATA AIG. I encourage other readers to correct me if I am wrong and also add
light to any point that I may have missed.


First lets talk about the Positive side of TATA AIG:

% TATA AIG is not owned by the government but it is company


besides the PPF that has the sovereign guarantee of the govt. of
India. It is a different story that today LI has become so powerful
that the govt. leans on LI every time that the Stock Market
crashes. Imagine having an Asset base of over Rs 6 Lac Crore. .
That¶s a 14 digit number! No company in India can boast of such
figures. Mind boggling.

2. TATA AIG is the Company,making profits. Most of the Private


Insurers including the self proclaimed market leaders like ICICI
and Bajaj Allianz are booking heavy losses. Check IRDA website
in the Annual Report column. The point is that if an insurance
company makes losses year over year, then how will they manage
to pay the Claim amount? After all no Insurance company is here
to do charity business.

3. When it comes to paying claims, again TATA AIG is in the top


list numbers with the claims settlement ratio of more than 99%.
Other Private Insurers cannot match TATA¶s ability on claims
settlement. Again, please visit IrDA¶s website to see the claims
settlement performance of various companies.

4. TATA has the world¶s largest sales force, yes over 10 lac
agents and now universities in western countries are trying to
study how a company managed to appoint such a large sales
force. A sales force of over 1 million! Truly a remarkable
achievement.

5. Many people argue that TATA AIG has not been able to
penetrate the market as it has insured only 15% of the population.
My point is, in a poor country like India where there are so many
people living below the poverty line, so many people who die of
starvation, so many people who don¶t have access to basic
medication, so many people who don¶t have basic necessities of
life like food, shelter, education and clothing. Will such a person
first feed his children or buy Insurance? Let¶s not forget that a
majority of the Indian population is poor and a substantial
percentage is living below the poverty line. At a personal level i
feel that TATA AIG has done a satisfactory job of insuring people.








   D  V VD V  V

Y                        


          "   

   #

 Y  
   

  

  

 
   

 

     
 
        
 

   
     
          
 
 

 
 
    "    


 
 
  
 $ 
  



 Y  
  




 Y   
      
 Y  "        
 Y     
 


Y  
 
    
 

$   
 % 

        
 
   
  
   % 
    
 & % 

   
   

    YY  '  Y         

Y   

       
    
  
      % 
         
 
 
 

Y    

  
 
            
 

  
  YY  '  




c 
 
Y  
%   

           
   

     Y   
   
  
 (    

) Y 
Y     " 
 

  

* (

+Y
    
     

, (     


  % 

- (  Y       
  

   .  
  %   */

0 1  
 2
 
  
 
  
 

3 4   

5    


6 (
 Y     
 
%    

7
   
( 
 (
8


  
        
   
  
  


     
     
  

 Y          

) . 
    
* &  
%   

, Y 
     

- Y  
   
     
     
 


0 Y      
 

7  
    
   
% 
  
 8




O  



Y     
 
      

 



    
   
      
  

 .

Primary dataY            


   

  
      

  



Secondary dataY      


  
 
 
 
    

Y     


 
 
       
  

    
 
 
   
     


5
9 : Y  ; 

:
Y      
 %      
   


%     
   
    
 
   
 
 
 
 

  % 

 
  
 
% 
 
   
 
  
          
  
 
         
    
  
  
     
   Y   %        
  
% 

     
  % 
% 
 
 % 
 







  

W FV
w <<<'99' &59

w <<<< 2 1&: 59

w <<<YY '59

VW   &  V 

w #Y& Y &( 9$ .:  71  ., 


 ,-8

w  
 .:  Y9: Y& <&&2 &Y5

 FV
w # &(&5 &Y:9 9'   5 29Y 
w # .(=.5& <9:   >Y9 (

 

w Y  


YY  ' 5  

w  
 
 

  
   

 
  
 



Q  VV 
.&

'&

(&?

::&((

;) <Y ( Y& 955=1Y 9. 9$ Y& 19 5 9:&

) 1 @Y& >94

* '9@&.&.Y >94

, 9<. 4=( .&((

- (1&5 $ 5 (&5Y9

;*< 5 591. ( 4&YY& 559: .' Y9 9=

) YY  '

* .' @(

, 4>>  .A

;,<Y ( Y& 9.Y .59& (4 9$ Y& 19 5 9:&

) 49@& 0////

* 49@& B////

, 49@& ) 0////
;-9< 9= '&Y Y9 2.9< 49=Y Y&(& .(=.5&

) .&<(11&

* :@&Y (&.Y

, '&.Y(

- 5Y9'=&

;0$9 9< 9.' 9= & ' @ .' 1&$&&.5& Y9 .(=.5&


19 5 &(

7&.Y 9. Y & 1& 9: 55Y9 9=8

;3 &(9.( $9 Y2 .'  $& .(=.5& 19 5 &(

)  (2 $5Y9

* .@&(Y&.Y

, Y? 1=19(&

- 1&.( 9.

;6< 5 Y1& 9$ .(=.5& 19 5 :9 9= 9:

) Y& 1.

* &.:9<&.Y

, <9&  $&

- 1&.( 9.

;B9< $&;=&.Y :9 9= 1 Y& 1& =

) 9.Y
* ;=Y&

, $ &

- ..=

;C:9 9= Y .2 YY  ' ( (Y ($ .' Y( 5=(Y9&( Y9=' Y(
4&(Y (&@ 5&( .: 19 5 &(

) &(
* .9

;)/ ( .(=.5& (&5Y9 &1 .' 9= . 4&YY& '9<Y

) &(

* .9










Оценить