School of Marketing
Unit Outline
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and
present. The Centre for Aboriginal Studies aspires to contribute to positive social change for Indigenous
Australians through higher education and research.
Syllabus
This unit is designed to equip students with the strategic management, practical and personal skills necessary to
work successfully in a highly competitive global environment within the hospitality industry. In order for students to
successfully complete this unit, it is recommended that students have prior basic understanding of the hospitality
industry. This unit provides a student-centred and academically rigorous program, which seeks to develop
students’ competencies and encourage their intellectual skills in examining the planning, organising, leadership
and control functions associated with the management of hospitality organisations. The aim of this unit is to create
an awareness of the management issues as they relate to areas of lodging, food service, travel, tourism and
recreation. In addition, students will develop an understanding of the major influences affecting the international
hospitality business environment which will facilitate the assessment of strategic issues resulting from
globalisation.
Introduction
Welcome to MGMT3020 Hospitality Management! This unit offers an exciting and innovative opportunity to
integrate theory with practice while simultaneously developing crucial management skills required in the hospitality
industry.
All students in this unit have the opportunity to contact their lecturer for additional consultation.
Find out more about Curtin's Graduate Capabilities at the Curtin Learning and Teaching website: clt.curtin.edu.au
Learning Activities
Students are provided with a solid theoretical, practical and integrated understanding of the core hospitality
management functions as they relate to contemporary issues faced in areas of hotel management and operations.
Lectures provide the theoretical basis and understanding of strategic hospitality management and innovation
concepts while the seminars provide an opportunity for students to apply and discuss the theories learned in
lectures to practical examples. The assignment format of this unit includes consultative work to mimic the reality of
working in the industry. A consistent effort is required over the course of the semester to ensure success in this
unit.
Learning Resources
Recommended texts
You do not have to purchase the following textbooks but you may like to refer to them.
Assessment
Assessment schedule
Unit
Late Assessment
Value Learning
Task Date Due Assessments Extensions
% Outcome(s)
Accepted?* Considered?*
Assessed
Group Assignment 20% Week: Teaching 2,3,4 Yes Yes
Weeks 2-10
Day: During the
1
seminar
Time: During the
seminar
Quizzes 30% Week: Teaching 1,3,4 Yes Yes
Weeks 4, 7, 10
2
Day: Seminar days
Time: tba
Report 50% Week: Teaching 2,3,5 Yes Yes
Week 11
Day: During the
3
seminar
Time: During the
seminar
*Please refer to the Late Assessment and the Assessment Extension sections below for specific details and
conditions.
apply.
Specific dates and industry speakers will be assigned during the first seminar.
It is the responsibility of the students to manage the group dynamics. It is recommended that each group
nominates a group leader who will help coordinate the various stages of the project. A peer review will
assess whether students contribute equally to the group work. Members with low peer review scores will
have their final marks adjusted downwards. Up to 25% deductions from the group's mark may be applied
in calculating individual marks depending on peer review outcomes.
2. Quizzes (30%)
The quizzes aim at assessing students' progress in understanding the basics of hospitality management.
Individually, students are required to complete three quizzes covering lecture/seminar contents and
additional readings. Questions will pertain to ALL the material covered in the three lectures/seminars
immediately prior to each scheduled quiz and additionally assigned readings. Questions will come in the
form of short essay style questions. The quizzes will be held in Teaching Weeks 4, 7 and 10 and are due
on seminar/tutorial days. You will have 24 hours to complete each quiz.
Please note that due to Covid-19 impacts, this assessment has been modified. This assessment will be
completed in the form of short take-home open book examinations. Students are required to submit a
softcopy of their quiz answers on Turnitin.
3. Report (50%)
In groups of 5-6, students will create, develop and pitch a business proposal for a new hospitality offer.
This new hospitality offer needs to be linked to particular consumer needs. Students also need to highlight
the new hospitality offer's competitive advantage.
This will be a comprehensive and convincing report on what students are proposing. The report will apply
the tools of strategy analysis and product development discussed during the seminar.
The assessment comprises TWO parts:
A presentation (20%) - During the seminar in Teaching Week 11, each student group will conduct a 10-
minute pitch of their proposed new hospitality offer. The presentation should be a snapshot of key findings
which students present in the report. Due to the short presentation time available, students will need to be
very selective on what they present. The presentation should comprise:
1. Status quo: Key findings from your analysis of markets, consumers and sources of competitive
advantage
2. The problem: Statement on problem/opportunity
3. The solution: The new hospitality offering
1. What? Value proposition!
2. Who wants it? Better than the competition? Positioning!
3. How to make money? Business Model!
Only the best presentations will be selected for presentation to an industry panel in Teaching Week
12.
Students are required to submit a softcopy of their presentation slides on Blackboard.
A written report (30%) - The business proposal must be presented in a minimum of fifteen (15) and a
maximum of twenty (20) A4 pages typed in 12-point font, 1.5 line spacing. Students are required to submit
a softcopy of their reports on Turnitin prior to the seminar in Teaching Week 11. Failure to submit the
softcopy will constitute a late submission. Late submissions will be approved by the unit coordinator. If the
late submission is not approved, the late penalties will apply.
The report will comprise:
1. The status quo: Analysis of the status quo
1. Short summary of desk research: Existing literature on the topic (consumer behaviour, supply
It is the responsibility of the students to manage the group dynamics. It is recommended that each group
nominates a project manager who will help coordinate the various stages of the project. Each group
should then prepare a project plan containing a checklist of tasks and a timeline for these tasks and discuss
it with their lecturer. Each group member is expected to sign off on the checklist as and when each task is
completed. This signed plan should be submitted together with the final report.
A peer review will assess whether students contribute equally to the group work. Members with low peer
review scores will have their final marks for presentation and report adjusted downwards. Up to 25%
deductions from the group's mark may be applied in calculating individual marks depending on peer
review outcomes.
Pass requirements
Receive an overall grade of 5 or above and a mark greater than or equal to 50.
Assessment Moderation
Pre-marking moderation
When: This is done in the period leading up to the assessment due date
What is done?
l The Unit Coordinator is responsible for the management of marking/ grading, moderation, and submission
of results and finalisation of grades.
l The Unit Coordinator ensures all markers have the same understanding of marking and feedback
expectations.
l Marking guides/rubrics are used wherever possible to minimise variation across the marking team.
Post-Marking Moderation
When: This is done after completion of the grading process.
What is done?
l Grades are re-checked by ‘Check Second marking’ in which a random sample of student work is double-
checked for consistency against marking criteria.
l For borderline grades (just above/below a pass mark), grades are double checked to ensure they are
correct and consistent against marking criteria.
l Very high and very low grades are double checked to ensure they are correct and consistent against
marking criteria.
l The UC confirms the fairness and consistency of the marking process with the grading team.
Late assessment
Where the submission of a late assessment is permitted, late penalties will be consistently applied in this unit.
Where a late assessment is permitted for an assessment item or the entirety of the unit (refer to the Assessment
Schedule table in this Unit Outline) and the student does not have an approved assessment extension:
1. For assessment items submitted within the first 24 hours after the due date/time, students will be penalised
by a deduction of 5% of the total marks allocated for the assessment task;
2. For each additional 24 hour period commenced an additional penalty of 10% of the total marks allocated
for the assessment item will be deducted; and
3. Assessment items submitted more than 168 hours late (7 calendar days) will receive a mark of zero.
Where late assessment is NOT permitted for an assessment item or the entirety of the unit (refer to the
Assessment Schedule table in this Unit Outline) and the student does not have an approved assessment extension:
1. All assessment items submitted after the due date/time will receive a mark of zero.
Assessment extension
Where an application for an assessment extension is permitted for an assessment item(s) within this unit (refer to
the Assessment Schedule table in this Unit Outline):
1. A student who is unable to complete an assessment item by/on the due date/time as a result of exceptional
circumstances beyond the student’s control, may apply for an assessment extension on the Assessment
Extension Application Form as prescribed by the Academic Registrar. The form is available on the Forms
page at https://students.curtin.edu.au/essentials/forms-documents/forms/ and also within the student’s
OASIS (My Studies tab – Quick Forms) account.
2. The student will be expected to submit their application for an Assessment Extension with supporting
documentation:
a. Australian Campuses: via the online form
b. Offshore campuses: to the School representative nominated below
3. Timely submission of this information supports the assessment process. For applications that are declined,
delayed submission may have significant ramifications on the possible marks awarded.
4. An application may be accepted up to five working days after the due date/time of the assessment item
where the student is able to provide a verifiable explanation as to why they were not able to submit the
application prior to the assessment due date/time
Where an application for an assessment extension is NOT permitted for an assessment item(s) within this unit
(refer to the Assessment Schedule table in this Unit Outline):
1. All assessment items submitted after the due date/time will be subject to late penalties or receive a mark of
zero depending on the unit permitting late assessment submissions.
Extensions will be granted only in cases of demonstrated urgent and legitimate need (specifically: medical
conditions or bereavement). Work commitments will not be accepted as grounds for extension except in
exceptional circumstances. All extensions must be approved by the Unit Coordinator.
Deferred assessments
If your results show that you have been granted a deferred assessment you should immediately check OASIS for
details.
Deferred examinations/tests will be held from 01/02/2021 to 12/02/2021 . Notification to students will be made
after the Board of Examiners’ meeting via the Official Communications Channel (OCC) in OASIS.
Further assessment
Further assessments, if granted by the Board of Examiners, will be held between 01/02/2021 and 12/02/2021 .
Notification to students will be made after the Board of Examiners meeting via the Official Communications
Channel in OASIS.
It is the responsibility of the student to be available to complete the requirements of a further assessment. If your
results show that you have been granted a further assessment you should immediately check OASIS for details.
Referencing style
The referencing style for this unit is Chicago 17th B.
More information can be found on this style from the Library web site:
http://libguides.library.curtin.edu.au/referencing.
Privacy
As part of a learning or assessment activity, or class participation, your image or voice may be recorded or
transmitted by equipment and systems operated by Curtin University. Transmission may be to other venues on
campus or to others both in Australia and overseas.
Your image or voice may also be recorded by students on personal equipment for individual or group study or
assessment purposes. Such recordings may not be reproduced or uploaded to a publicly accessible web
environment. If you wish to make such recordings for study purposes as a courtesy you should always seek the
permission of those who are impacted by the recording.
Recording of classes or course materials may not be exchanged or distributed for commercial purposes, for
compensation, or for any other purpose other than personal study for the enrolled students in the unit. Breach of
this may subject a student to disciplinary action under Statute No 10 – Student Disciplinary Statute.
If you wish to discuss this please talk to your Unit Coordinator.
Copyright
The course material for this unit is provided to you for your own research and study only. It is subject to
copyright. It is a copyright infringement to make this material available on third party websites.
Additional information
Enrolment
It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the
eStudent option on OASIS, where you can also print an Enrolment Advice.
Information on all of the above is available through the University's "Student Rights and Responsibilities" website
at: students.curtin.edu.au/rights.
Student Equity
There are a number of factors that might disadvantage some students from participating in their studies or
assessments to the best of their ability, under standard conditions. These factors may include a disability or
medical condition (e.g. mental illness, chronic illness, physical or sensory disability, learning disability), significant
caring responsibilities, pregnancy, religious practices, living in a remote location,or another reason. If you believe
you may be unfairly disadvantaged on these or other grounds please contact the appropriate service below. It is
important to note that the staff of the University may not be able to meet your needs if they are not informed of
your individual circumstances, so please get in touch with the appropriate service if you require assistance.
To discuss your needs in relation to:
To view previous student feedback about this unit, search for the Unit Summary Report at
https://evaluate.curtin.edu.au/student/unit_search.cfm. See
https://evaluate.curtin.edu.au/info/dates.cfm to find out when you can eVALUate this unit.
Program calendar
Teaching Dates Lecture / Seminar Tutorial/Other Assessment Due
Week Beginning