DANNY

LEE
A leading Choreographer and Creative Director with over 18 years
international experience including 10 years in the GCC region. The driving
force behind large scale opening ceremonies, unique immersive dining
experiences, live stage performances and entertainment shows, along with
collaborations with music industry videos. A reputation as a creative visionary
who delivers exciting and unforgettable moments combined with a strong
desire to deliver perfection and high standards of excellence and continues to
push creative boundaries.


Danny has worked on some of the largest events and shows in the Middle
East. Including the world- famous Yas F1 creating and choreographing
opening shows for artist such as The Script, Florance and The Machine,
Enrique Iglesias.

Collaborating with Artists/Creatives he has created ceremonial shows for

clients such as Expo 1YTG, Special Olympics 2019, AWST 2018, Expo
Hayyakum Event. Riyadh Season 2019/2020
 D L
KEY AREAS
COLLABORATION
Collaborating with the client, International artists and
creatives to deliver the very best productions.
COSTUMES DESIGN
With a large in-house costume library consisting of
hundreds of different themes. Danny also designs and
creates new looks for each event with his 15 years
experience in costume design.
C R E A T I V E
CHROEOGRAPHY
Choreography plays a crucial role in Danny’s creative
process. Collaborating with some of the worlds lead
choreographers he drives his teams with passion, high
standards and expectations.
CONCEPT CREATION
Danny Lee along with his team Creates original IP
with Presentations, Illustrations, Casting, Stage
Design, Lighting Plots, Projection Mapping and Video
Content. Also Danny Lee can lead a creative
marketing team to create content to help promote the
event.
D L C R E AT I V E
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C R EATI V E
PROJECTS
The following projects are some highlights of Danny Lee’s creative direction. Collaborating
with Talent Agencies, Artists, Costume Designers and Choreographers to deliver some
Outstanding, Beautiful and Stunning productions. These projects are all original creations
lead by Danny Lee Creative Director.
GOOGLE
FASHION
SHOW
A collaboration with “Google & Deira City Center”. Creating the worlds first
“Google Street Views” fashion show. A marketing stunt to drive KPIs and
collect data within their city centre stores. Danny Lee lead the creative team to
deliver a pop-up fashion show in the heart of Dubai.
 D L C R E A T I V E

“GOOGLE” Creative Development

CLIENT COLLABORATION CONCEPT CREATION CHOREOGRAPHY

STYLING TECH DESIGN

HUAWEI
HUAWEI
“Danny lee Creative Director” lead a team of designers, choreographers and
dancers to deliver a one-of-a-kind performance for “Huawei”. By designing a
unique stage they created interactive hologram Effects as the performers
were immersed in a technological world on stage. The content was a fusion of
traditional Arabic transcript and Geometric pattens, witch took the audience on
a journey through the ages.
 D L C R E A T I V E

“HUAWEI” Creative Development

CLIENT COLLABORATION CONCEPT CREATION CHOREOGRAPHY

COSTUME DESIGN TECH DESIGN DIGITAL CONTENT

CREATION
A L D I R I YA H
OASIS
AL
D I R IYAH
OASIS
Collaborating with creative agency “White Rabbit” Danny Lee Creative
Director was brought in to execute the vision of the agency. Creating four
completely different and unique show-stopping productions. Making history in
Saudi Arabia as one of the first productions to have a full mixed male and
female cast. The shows “Season Of life, Hiro, Dreams and Reflections” were a
full 360* theatrical experience taking the audience on a magical journey.
AL
D I R IYAH
OASIS
BEHIND
THE
SCENES
 D L C R E A T I V E

“AL DIRIYAH ” Creative Development

C L I E N T C O L L A B O R AT I O N C O N C E P T C R E AT I O N CHOREOGRAPHY

COSTUME DESIGN TECH DESIGN

THE
ACT
THE
ACT
“The Act” stood as one of Dubai’s leading theatrical productions. Paving the way for Night
Life Entertainment and Dinner Theater in the UAE. Danny lee’s Creative Direction &
Choreography was supported by The Act’s resident show team, producers and
international artists. The Act Team were always pushing boundaries by developing new
cutting edge shows & content on a weekly basis.
“The weird and wonderful world
of The Act. Loved the Four
gorgeous glamazon Dancers,
Burlesque has arrived in Dubai.”

“The Act will take you on a tour

through a magical wonderland
with elements of the show taking
place right at your table. The
Breathtaking Acts will not
disappoint.”

“The director, designers and

choreographers leverage the
intimate venue to good effect
with vignettes, punctuated by
world-class entertainment. A
class ACT.”
 D L C R E A T I V E

“THE ACT” Creative Development

C L I E N T C O L L A B O R AT I O N C O N C E P T C R E AT I O N CHOREOGRAPHY

COSTUME DESIGN TECH DESIGN D I G I TA L C O N T E N T

C R E AT I O N
 IMMERSIVE
I N TA R S I A DINING
EXPERIENCE
I NTAR S IA
SHOW
Intarsia was an immersive theatrical experience, where guests became a part
of the show. As they're taken on a journey through the 7 sins (Lust, Envy,
Greed, Vanity, Sloth and Gluttony). As soon as the guests walk in to the venue
they are immersed in the performance. From ushers pulling you around to
dance, or party whispers taking you into a secret room where anything can
happen. The objective is for all the guests to have a different experience of
the sins.
“A truly spectacular
dining experience. Expect the
unexpected”

“One of Dubai’s hidden jewels.

Intarsia at The Kempinski Palace
is a must see.”

“One of the best dinner shows in

Dubai!!! A full 360* immersive
production.”

“The stunning Layla Kardan

stars in Dubai’s new up and
coming Theatrical Dinner Show”
 D L C R E A T I V E

“Intarsia” Creative Development

C L I E N T C O L L A B O R AT I O N C O N C E P T C R E AT I O N CHOREOGRAPHY

COSTUME DESIGN TECH DESIGN D I G I TA L C O N T E N T

C R E AT I O N
PA L L A Z I
SHOW
THE
PALLAZ I
SHOW
Starring the glamours goddess herself Dita Von Tesse “The Pallazi Show” was
a spectacular immersive production inspired by the decadent 1920s age of
burlesque. Danny Lee Creative Director & Dan Bolton The Producer also
assisted “TheQode” on designing the stage and overall aesthetic of the venue.
Speciality performers and Dancers were flown in from all over the world to
create this one-of-a-kind Burlesque spectacular.
BEHIND
THE
SCENES
 D L C R E A T I V E

“Pallazi Show” Creative

Development

C L I E N T C O L L A B O R AT I O N C O N C E P T C R E AT I O N S TA G E D E S I G N

COSTUME DESIGN CHOREOGRAPHY TECH DESIGN

BLOOMINGDALE’S
SHOW
B L O O M I N G D A L E ’S
SHOW
A collaboration between Danny lee, Creative Agency “Dan Bolton” and the marketing team at
“Bloomingdales”. The team at Bloomingdales wanted to bring a high quality production element
to their fashion shows. By supporting the marketing team with stage designs and production
elements Danny Lee delivered a show called “Kaleidoscope”. Using a team of dancers,
intricate choreography and models. The “Kaleidoscope” show gave audiences multiple angles
to view the production. The structure a 5 meter high mirrored pyramid with a giant LED floor to
create different pattens with in the space. Turning the stage into a Transcendently Beautiful
Vortex Runway.
BEHIND
THE
SCENES
 D L C R E A T I V E

“BLOOMINGDALES” Creative Development

C L I E N T C O L L A B O R AT I O N C O N C E P T C R E AT I O N S TA G E D E S I G N

COSTUME DESIGN CASTING & CHOREOGRAPHY TECH DESIGN

N Y F W
S TY L E X
NYFW
“Style X”. One of the most successful fashion events within NYFW. “Style X”
Gives a platform to up-and-coming designers to showcase their collections.
Danny Lee Creative Director collaborated with over 30 designers and lead a
team of Creatives, Choreographers and Casting Directors to execute different
shows for each designer.
S TY L E X
NYFW
 D L C R E A T I V E

“Style X” Creative Development

C L I E N T C O L L A B O R AT I O N C O N C E P T C R E AT I O N CASTING

CHOREOGRAPHY TECH DESIGN D I G I TA L C O N T E N T

C R E AT I O N
VOGUE
VOGUE
DUBAI
MALL
Collaborating with Creative Agency “Dan Bolton” Danny Lee developed a
number of pop-up performances in “Dubai Mall” for “Vogue”. Using a singer
and a team of dancers he created live vignettes as the guests enjoyed the
beautiful banquet. Danny Lee also designed the costumes for this high
profiled “Vogue” event.
BEHIND
THE
SCENES
 D L C R E A T I V E

“VOGUE” Creative Development

C O L L A B O R AT I O N C O N C E P T C R E AT I O N COSTUME DESIGN CHOREOGRAPHY

 BY
GANZ
BY
GANZ
“By Ganz” was an immersive theatrical experience, where guests became a part of
the show as they are taken on a journey into a land of “Dark Magic”. As soon as the
guests walked in to the venue they were immersed in the performance. From ushers
pulling you around to dance, or party whispers taking you into a secret room where
anything can happen. Danny Lee & “Creative Agency Dan Bolton” also assisted “By
Ganz” on designing the stage and overall aesthetic of the venue. Speciality
performers and Dancers were flown in from all over the world.
BEHIND
THE
SCENES
 D L C R E A T I V E

“By Ganz” Creative Development

C O L L A B O R AT I O N C O N C E P T C R E AT I O N COSTUME CHOREOGRAPHY
DESIGN
D L C R E AT I V E
C R E AT I V E UNIQUE MEMORABLE
 D A N N Y L E E
C R E A T I V E D I R E C T O R

C O LLAB O RAT I O N S
THANK
YOU