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Content Literature
AUDIENCE
ENGAGEMENT
(motivation and learning processes) RBI LANGUAGE
(medium and conventions)
TECHNICALITY
(standards and practices)
APPROACHES TO
SCRIPT
DEVELOPMENT
APPROACHES TO SCRIPT DEVELOPMENT
1. STRAIGHT NARRATION/TEACHER APPROACH
• Includes narration of facts and messages in a
straightforward manner
• Usually written in the third person
• Most formal and basic way of presenting the subject
matter
APPROACHES TO SCRIPT DEVELOPMENT
2. DRAMATIC APPROACH
• Suitable to K-Grade 3
• Consists of characters depicting various roles
• Presentation has a conflict, climax or anti-
climax, and a resolution
APPROACHES TO SCRIPT DEVELOPMENT
3. YOU APPROACH
• Audiences are addressed directly by the word “YOU”
• Employs the second person point of view
• Script is written as if the writer is talking directly to the
viewers
• Suitable to high school students
APPROACHES TO SCRIPT DEVELOPMENT
4. DIALOG APPROACH
• Basic element conversations
5. DOCUMENTARY APPROACH
• Combination of approaches, with the use of voice clips,
sound effects to make the presentation more realistic
and credible
APPROACHES TO SCRIPT DEVELOPMENT
6. ABSTRACT/SYMBOLIC APPROACH
• Include sounds and abstract visual.
• Ideas may not be started explicitly and audience makes
own interpretation of the information presented.
• Good for the arts, but not for scientific and technical
information.
THE LANGUAGE OF
RADIO
LANGUAGE