Module 9: Assessment Task

Mark Ryan Y. Mapute

BSBA – 4
Sales Management

Instruction: REVIEW/DISCUSSION QUESTIONS. Read and understand the topics.

Answer in a clear, concise, and organized manner. Each question should be
answered in not less than 5 sentences. Always provide example(s) in your
discussions.

Questions:
1. Discuss in your own words the core concept of backward or reverse channel
and give your own concrete example (aside from soft drinks bottles).

Answer – For me the concept of backward or reverse channel is that they

recycled the old products to become good as new so that they can sell it
again to the market or their target customers.

2. Why marketing channel decisions play a role of strategic importance in the

overall success a company?

Answer- Marketing channel decisions play a role of strategic for the success
of the company simply because the marketing channels is one of the
operations of the company where the products travels from manufacturer
goes to consumers so in this way the company will realize which of their
process they needs to improve.
Module 10: Assessment Task

Mark Ryan Y. Mapute

BSBA – 4
Sales Management

Instruction: REVIEW/DISCUSSION QUESTIONS. Read and understand the

topics. Answer in a clear, concise, and organized manner. Each question
should be answered in not less than 5 sentences. Always provide example(s) in
your discussions.

Questions:
1. In your own idea, under what circumstances can a retailer extend credit to his
customers?

Answer – For me retailer gives credit to their customers because they want to
build a strong relationship. A relationship where they trust each other.
Sometimes the retailer is so desperate of selling the products that’s why they
offer credit to their customers.

2. What are some of the promotions with a retailer can organize to:
a. Increase footfalls to his store?
b. Ensure stickiness of his customers?
c. Increase the size of the average shopping basket?

Answer – The increase of footfalls to the store is sometimes resulted by the

promotions being done by the company. The increase of customers who visit the
physical stores means that the promotion of the business is effective.
Module 11: Assessment Task

Mark Ryan Y. Mapute

BSBA – 4
Sales Management

Instruction: REVIEW/DISCUSSION QUESTIONS. Read and understand the

topics. Answer in a clear, concise, and organized manner. Each question
should be answered in not less than 5 sentences. Always provide example(s) in
your discussions.
Questions:
1. Does the concept of wholesaling apply to service industries? Why or why not?

Answer – The wholesaling for me is not applicable to service industry.

Because I really think that wholesaling is different from services. If we are
going to analyze the two different businesses the wholesaling is the business
who sell products and the services is the business who offers different kinds of
services.

2. Choose one of the key tasks of wholesalers. Discuss and cite concrete
example.

Answer – Distribution is one of the key tasks of wholesalers. Distribution is a

wholesaler distributes the assembled and stored goods to a large number of
retailers operating in different places. It is the process of delivering the
products from the manufacturer up to the customers or consumers.

3. Explain the difference in operations between wholesalers and retailers.

Answer – Wholesalers are the business who buy lots of products from the
manufacturer and sell it to their customers. While retailers only sell a small
amount of products. The retailers only have few products compared to
wholesalers.
Week 4: Reflection (Module 9,10 &11)

Mark Ryan Y. Mapute

BSBA – 4
Sales Management

Instruction: Write a 300 words REFLECTIVE ESSAY about what you have learned in
this unit that will help you to continue growing especially in your chosen field. Strictly
use the format; Font Size: 12, Font Style: Arial, Spacing: 1.5, Margin: 1.5 left, 1 right
top and bottom, Short bond paper, Justify.

Reflection: I have lots of idea that I get from this three units that I would like to explain
in this reflection. First is the topic from the unit 9 that talks about the Marketing Channel.
According to the unit that the Marketing channels refer to the people, organizations and
activities that are needed in order for a business to transfer products from the
production point to the consumption point. In other words, it is the way in which products
and services reach an end user. Also known as a distribution channel, a marketing
channel is an extremely important tool for management, and it is key to creating an
effective marketing strategy. So for me this is very informative given that I this will give a
lot of advantage for the company if they study the marketing channel. For the second
topic of the module which is the retailing that talks about the distribution process of
retailer getting the goods (either from the manufacturer, wholesaler, or agents) and
selling them to the customers for the actual use. In simple terms, retailing is the
transaction of small quantities of goods between a retailer and the customer where the
good is not bought for the resale purpose. This retailer for me is a different kinds of
business that even small amount of money we can be a retailer of different products.
Last topic is wholesaling where the business buy lots of products to different company
and they will sell it again to the customers with a higher price compare to the original
price from the manufacturer.