Unmana Barkakati

Social Media Specialist | Brand Strategist | Digital Marketer

 Who am I?

A Creative Performer...
I am a writer by disposition, a dancer by passion and a
dreamer by nature.

Fashion excites me & creativity drives me!

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 Professional
Summary

Storyteller...
As a social media marketer, I am in the business of storytelling.
My knack for writing and inherent fixation for creativity has
proven valuable to bring ideas to life and deliver impactful
campaigns. Having worked in B2C and B2B industry in this brief
My of
span personal
time, I obsession
have gained with social media
proficiency combined
in interpreting with my
audience
understanding of its nuances and my ability to tell a great story is My knack for writing and inherent fixation for creativity has proven valuable to bring
behavior (across both the industries) and leveraging it to create
what makes meHaving
an ideal social media marketer. ideas to life and deliver impactful campaigns. Having worked in both B2C and B2B
brand connect. managed to acquaint and upskill myself to
keep up with the dynamism of the medium, I have successfully industries, I have gained proficiency in interpreting audience behavior and leveraging it
In the
built business
a profile of diversified
with storytellingskillset.
for 5+ years! to create brand connect. Having ensured to acquaint and upskill myself to keep up with
the dynamism of the medium, I have successfully built a profile with diversified skillset.
You can count on my expertise and solid track record to deliver quality, results driven
business growth through the alignment of marketing tactics with strategies.
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 Work
History.
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 Serviced the biggest digital client for the company- Hewlett Packard

Edelman
•
for both consumer and enterprise segment.

• Developed communications plans to execute national/regional

advertising, promotional and experiential programs.

Global Communications Firm • Worked in collaboration with TV, print, radio and outdoor teams to
April 2015- Jan 2017 implement effective multichannel integrated campaign that align with the
brand strategy and support the essential mix elements within the
assigned budget.

Senior • Accomplished amplified brand visibility by using influence of online

Executive content creators; worked on brand films from script writing to digital
Executive Sept 2016-Jan 2017 amplification.
April 2015-Aug 2016
• Delivered analysis, review and reporting of effectiveness of
campaigns to maximize results.

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 Creative • Identified client leads and strategic alliances for a company in
the advertising/digital marketing space

Marketing Fix • Led presentations during multi-agency pitches and acquired

digital mandate for new clients

Boutique Creative Agency • Administered campaigns by leveraging online/offline

Jan 2017- Aug 2017 activations & events to amplify brand presence

• Onboarded influencers (lifestyle/fashion/technology) and

content partners (paid & earned) basis trends and brand relevance;
Business drafted and executed commercial agreements/contract
Development
Manager • Responded to Tenders and Request for Proposal (RFP) /
Feb 2017-Jul 2017 Request for Quote (RFQ) / Request for Information (RFI) with
regards to Commercial, Technical and Financial Bids

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 • Designed and implemented social media campaigns to generate brand

Jones Lang awareness, affinity and transactions to meet desired results from concept
through execution to performance evaluation and optimization

LaSalle • Formulated creative and business strategies, based on organizational and

marketing objectives

Global Real Estate Firm • Created and managed editorial calendars to leverage social media
trends; supervised creative framework basis brand image and tonality
Aug 2017- Aug 2020
• Launched integrated campaigns in collaboration with website, SEO,
Eloqua and Performance Marketing teams to deliver consistent content
experience and boost traffic
Team Lead
Mar 2019-Aug 2020
• Created and managed portfolio of paid social campaigns to drive leads
Senior and conversions
Analyst
Aug 2017-Mar 2019
• Delivered data driven as well as qualitative reporting and analysis
(monthly/quarterly/yearly), facilitated KPI setting and benchmarking

• Led online community building exercises using both organic and paid
measures; headed ORM and social conversations to keep the community
engaged and address grievances

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 Expertise Tool Knowledge

Conceptual & Creative Strategy Planning Sprinklr (Publishing, Reporting, Listening, Admin)

Campaign Management & Publishing Hootsuite (Publishing, Reporting, Admin)

Listening & Analytics

Meltwater (Listening)
Social Media Reporting & KPI Setting

Paid Advertising
Radian 6 (Listening)
Content Creation & Marketing

Influencer Marketing Microsoft Office (Word, PowerPoint, Excel, Outlook)

Social SEO

Online Reputation Management Analytical (Google Analytics/Adobe Analytics/ Data Studio)

Community Building/Management
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 “You can’t use up creativity, the more
you use, the more you have”.

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 The
Projects.
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 ✓ Pre-production Planning (storyboard, cast

selection etc.)

Brand ✓ Artist Management

✓ On site shoot Management (product

Films placement)

✓ Post production approvals (brand compliance)

✓ Distribution on digital (organic + paid)

✓ Optimization and Reporting

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 2.4Mn
YT Views
#BendTheRules

L a u n ch
Film
✓ Objective: To be seen as a ‘cool’ and ‘young’
brand and become relevant for the millenial
generation.

✓ Approach: Promote a core virtue of the youth, i.e.

‘Bend The Rules’

✓ Idea: A film that showcases and celebrates the

new ways of getting things done.

✓ Execution: For this film, we used Shantanu

Maheshwari, a youth inspiration to highlight the
HP convertible laptops, which enable the younger
generation to work the way they wish, and which is (Click on the views to watch the video)
not defined by the rules of the norm.

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 #BendTheRules
545K
Digital YT Views

Films
✓ Objective: Amplify #BendTheRules campaign

✓ Approach: Promote the entrepreneurial approach

of the youth by exhibiting real stories

✓ Idea: Digital films highlighting the success stories

of young entrepreneurs who took up the challenge
of starting up.

✓ Execution: In the two films, we captured the

journey of two sets of Indian entrepreneurs- Nitin 570K
Saluja-Raghav Verma of Chaayos & Vivek
Prabhakar -Shubhra Chadda of Chumbak and YT Views
plugged HP laptops as their technology support.

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(Click on the views to watch the video)
 #BendTheRules 317K
Digital YT Views

Films
✓ Objective: Amplify #BendTheRules campaign

✓ Approach: Use humour to bring a twist to the

‘soch’ & ‘approach’ storyline

✓ Idea: Digital films showcasing the contrast

between thought process of the old and new
generation.

✓ Execution: In the two films, we featured popular

comedian duo – Suresh Menon and Hozay to 241K
showcase HP convertibles as an effective medium
for millennials to implement their unique YT Views
approaches to work .

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(Click on the views to watch the video)
 2.3Mn
#ReinventMemories YT Views

Digital
Film
✓ Objective: To promote HP Deskjet Printers

✓ Approach: By means of authentic storytelling,

plug the act of printing and use of the product in a
subtle but organic manner.

✓ Idea: Series of digital films showcasing

celebrities/influencers reinventing memories
through the use of print.

✓ Execution: For the two films, we roped in Maria

Goretti, a popular chef/food blogger and Avneet
Mann, owner of a beloved furniture store to
emphasize on the use of printer for printing 1.2Mn
recipes and product designs.
YT Views

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(Click on the views to watch the video)
 ✓ Influencer Management

Influencer ✓ Ideation & Strategy

✓ Content approvals (brand compliance)

Marketing ✓ Distribution on digital (organic + paid)

✓ Draft and execute commercial

agreements/contract.

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 Fa s h i o n & L i f e s t y l e

@ashnashroff @santoshishetty @pallavisingh @akanksharedhu

812K followers (IG) 713K followers (IG) 317K followers (IG) 177K followers (IG)

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 P h o t o g r a p hy & A r t

@audiphotography @angelbedi
511K followers (IG) 177K followers (IG)

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 Content
✓ Content Strategy & Planning

✓ Copywriting

✓ Supervise design execution

Management ✓ Publishing on social (organic)

✓ Boost content (paid)

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Brand Posts
(B2C)

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Brand Posts
(B2B)

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Engagement
Posts

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 F l a t L ayo u t
Photography

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 Others

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 We b s i t e
Design & Content

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 Flyer
Design & Content

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 Honors &
Awards.
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 HP was picked as one of the 9 best brand
campaigns of 2015 for the #BendTheRules
campaign.
Source: Lighhouse Insights

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 HP was selected in the 5 most engaging brands
owing to the social media efforts around new
product launch.
Source: ET Brand Equity

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 JLL’s ‘Stories of Ambition’ video series which
has +8M views on YouTube won the Webby
award for best video in 2019.
Source: Webby Awards

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 Thank you.

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